Copyright 2015 Accenture All rights reserved. 2

Size: px

Start display at page:

Donald Williamson
8 years ago
Views:

3 Cable operators have consistently generated strong returns for 1shareholders But new pressures: Competition, Consolidation 2& Convergence Plus: Customers are changing too fast for 3comfort 4 players Result: Imperative to become 100% integrated digital to drive a new wave of growth Copyright 2015 Accenture All rights reserved. 3

4 Cable operators have consistently generated strong returns for 1shareholders But new pressures: Competition, Consolidation 2& Convergence Plus: Customers are changing too fast for 3comfort 4 players Result: Imperative to become 100% integrated digital to drive a new wave of growth Copyright 2015 Accenture All rights reserved. 4

5 In Europe, Cable operators have generated stronger returns for shareholders than other CSPs over the past five years Higher return for cable operators (TRS) Higher revenue growth Positive investor expectations (EV/EBITDA) Cable Telecom Satellite Copyright 2015 Accenture All rights reserved. 5

6 This impressive financial performance was driven by three key factors Superior broadband Average broadband speed 58 Mbit/s vs 27 Mbit/s from Telcos Better infrastructure to sustain innovation Cable infrastructure requires lower investment to support higher bandwidth Effective bundling based on single Infrastructure 52% triple play vs 22% from Telco and satellite Pay-TV Copyright 2015 Accenture All rights reserved. 6

7 Cable operators have consistently generated strong returns for 1shareholders But new pressures: Competition, Consolidation 2& Convergence Plus: Customers are changing too fast for 3comfort 4 players Result: Imperative to become 100% integrated digital to drive a new wave of growth Copyright 2015 Accenture All rights reserved. 7

8 Looking to the next five years, analysts are less positive in their expectations and three primary drivers can be identified Revenue growth Investor expectations (EV/EBITDA) Consolidation Competitive Pressure Convergence Copyright 2015 Accenture All rights reserved. 8

Competitive pressure is driving higher industry consolidation and convergence is creating new opportunities and challenges Revenue growth Investor expectations (EV/EBITDA) Horizontal and vertical

9 Competitive pressure is driving higher industry consolidation and convergence is creating new opportunities and challenges Revenue growth Investor expectations (EV/EBITDA) Horizontal and vertical integration is changing the structure of communications & media industry $25 bn spent on M&A in Europe in 2014, vs. $15 bn in 2011 (+70% growth) Consolidation Content providers bypassing traditional Pay- TV operators OTT players acquiring content to compete with Pay-TV OTT is expected to reach $5bn in Competitive revenues by 2018 in Europe Pressure with CAGR of 36% between Any time, any device, anywhere content consumption Network Integration: Broadcast, fixed, mobile, and Wi-Fi Superior digital customer experience increasingly important Convergence Copyright 2015 Accenture All rights reserved. 9

10 Cable operators have consistently generated strong returns for 1shareholders But new pressures: Competition, Consolidation 2& Convergence Plus: Customers are changing too fast for 3comfort 4 players Result: Imperative to become 100% integrated digital to drive a new wave of growth Copyright 2015 Accenture All rights reserved. 10

11 Consumers are better informed, more empowered and more demanding than ever More Informed More Demanding More Empowered Online content and social networks Redefinition of what value means Time compressed consumers prioritize convenience Consumers self-service & demand multiple channels More Diverse Interactive On the Move Globalization Consumerization of IT Engage in online dialogue and content sharing Produce own content Mobile purchase and consumption of content Service anytime-anywhere Copyright 2015 Accenture All rights reserved. 11

12 and the customer journey is no longer linear as distinction between sales and service erodes it s all about experience The customer journey is now Dynamic Faster pace, more control Non-linear progression Effortless decisions and lower barriers Accessible Voice and Noise of Others Content is anywhere, anytime from anyone Influencers, beyond companies control Continuous Always in the channel Great array of choice, easy to come back to evaluation Entire experience matters Accenture Nonstop-Customer Digital Experience Model Discover Consider Expectation Promise Evaluate Reality Delivery Openly accessible content & channels Brand-controlled content & channels Evaluation is now the focal point Journeys are multi-directional Purchase Use Delivering against promise is critical Different segments, distinct behaviors Seamless digital experience is vital Copyright 2015 Accenture All rights reserved. 12

13 In the short terms Cable companies can create opportunities for growth by digitizing customer interactions Digital interactions across customer journey Acquisition Installation Consumption Billing Customer Service Seamless digital experience across contacts & channel 360 view of customer encompassing usage, service interactions, preferences, social behavior Full suite of digital customer-facing tools/capabilities Fully integrated digital channels Digital content management across all platforms and all screens Copyright 2015 Accenture All rights reserved. 13

14 Cable operators have consistently generated strong returns for 1shareholders But new pressures: Competition, Consolidation 2& Convergence Plus: Customers are changing too fast for 3comfort 4 players Result: Imperative to become 100% integrated digital to drive a new wave of growth Copyright 2015 Accenture All rights reserved. 14

15 The next wave of opportunity lies in the convergence of Services, Platforms and Screens Multi Services Seamlessly Integrated Player Multi Platforms Multi Screens Copyright 2015 Accenture All rights reserved. 15

16 The next wave of opportunity lies in the convergence of Services, Platforms and Screens Multi Services Seamlessly Integrated Player What does it take for cable operators to become 100% seamlessly integrated players? Multi Platforms Multi Screens Copyright 2015 Accenture All rights reserved. 16

17 To become a seamless integrated player, cable companies can leverage their key assets, but they will also need a new set of resources and capabilities Leverage Key assets Metro infrastructure New resources and capabilities Adaptable, smarter and efficient networks Strong Consumer brand to drive growth in B2B2C market Incumbent operator in customers home Interactions across screens by leveraging social data and cross-device tracking Integration of fixed and mobile infrastructures through partnership or inorganic growth New wave of Opportunities Copyright 2015 Accenture All rights reserved. 17

18 Becoming a seamless integrated convergent operator will allow cable operators to expand service portfolio to new areas and to evolve from 4P to 5+P In the home Beyond the home Digital Integrated Player For business Copyright 2015 Accenture All rights reserved. 18

19 Becoming a seamless integrated convergent operator will allow cable operators to expand service portfolio to new areas and to evolve from 4P to 5+P In the home Beyond the home Digital Integrated Player For business Copyright 2015 Accenture All rights reserved. 19

20 Digital Home Integrator DSP unleashes the full entertainment experience in every home Customized Cloud Provider DSP builds and maintains your own cloud Home Healthcare Integrator DSP takes care of your health Copyright 2015 Accenture All rights reserved. 20

connected machines Road Tolling Partner DSP provides secure, fast and

22 Smart City Provider DSP partners with the government to realize smart cities M2M Enabler DSP unleashes the power & intelligence of connected machines Road Tolling Partner DSP provides secure, fast and cost effective road tolling Copyright 2015 Accenture All rights reserved. 22

One-stop-shop for SME IT DSP services all your

enables digital interactions with colleagues and

25 Home Healthcare Integrator Customized Cloud Provider Digital Home Integrator In the home Smart City Provider Beyond the home Digital Integrated Player For business One-stopshop for SME IT M2M Enabler Road Tolling Partner Virtual Interaction Provider Copyright 2015 Accenture All rights reserved. 25

26 Home Healthcare Integrator Digital Home Integrator Customized Cloud Provider Smart City Provider thus driving a new wave of growth in services and solutions which can provide an incremental 260 Billion addressable market One-stopshop for SME IT M2M Enabler Road Tolling Partner Virtual Interaction Provider Copyright 2015 Accenture All rights reserved. 26

Introduction. 1. Superior broadband technology. 2. Economics of the legacy content distribution model. 3. Favorable regulatory status quo

Introduction. 1. Superior broadband technology. 2. Economics of the legacy content distribution model. 3. Favorable regulatory status quo Finding Opportunity in Disruption: Driving a New Era of Value Growth in the Cable Industry Introduction The cable industry has generated impressive growth over the last half decade, building on its traditional