Freewire TV and Telephony

Transcription

1 1 Freewire TV and Telephony

2 Agenda Company Overview Freewire Television background, concepts features, underlying architecture potential commercial models University generated TV Freewire Telephone background, concepts features, underlying architecture potential commercial models Off-Campus Services 2

3 Inuk Networks and Freewire Inuk Networks is a triple-play service provider which has developed a platform for the distribution of broadcast quality TV and carrier-class telephony over broadband networks operating in Canada and the UK Freewire is the company s branded platform for the delivery of video, voice and data services to consumer customers, with a direct focus on the student market 3

4 Inuk Networks Investors & Partners Wesley Clover is the private venture capital firm of Sir Terence Matthews focusing on new and deep technologies that are likely to have considerable impact and first-mover advantage in the telecommunications, computing, and networking markets. 4

5 Freewire Triple Play IPTV solution offering free & premium content Carrier-class VoIP solution offering free community calls, very low cost breakout calls Broadband internet access via Ethernet for halls and DSL for homes 5

6 ForeVision Acquisition Inuk Networks acquired ForeVision Systems in November 2006 ForeVision had been a partner of and has since become the Professional Services organisation of Inuk Networks Founded in 2004 to provide data, phone & TV for halls of residence ForeVision customers include: University of Edinburgh Heriot-Watt, Edinburgh UWIC, Cardiff University of Bradford Goodenough College, London Experience of design, implementation and support of student network services 6

7 UNIVERSITY CUSTOMERS AND TRIALS 7 7 uniquely positioned company

8 Freewire Telephone FREEWIRE TELEVISION Freewire Telephone 8 uniquely positioned company 8

9 SPARE TIME ACTIVITIES 9 uniquely positioned company 9

10 TV for Students 2008 now confirmed as start date for analogue switch off Poor analog and digital reception in many halls of residence Recabling for digital may be costly Individual aerials often an unsightly addition to buildings Digital Freeview has driven the expectation in TV content The basic 5 channels no longer satisfy the Student Market Power issues in some residences 10

11 Delivering Services to Students in Halls ja.net Partnership agreement with the ja.net backbone Over 16 million end users Fully multicast enabled Student accommodation does not commonly provide for either analogue or digital TV Around 500,000 University hall residents will be able to receive the IPTV feeds N.B. Major and Regional nodes only shown 11

12 Freewire Television Platform 12

13 Freewire Television is a unique Virtual Set-Top Box application for PCs and Macs Viewing experience identical to traditional TV/STB Full Electronic Program Guide Full screen broadcast quality over IP IR-USB remote control 13

14 EPG with Preview 14 14

15 15

16 Campus Packaging Small (5/6) Medium (+8) Large (+10) Student Freewire (23/24) Student Pay (19) 9.99 pm Student Premium (Approx 20) 16

17 Legal Considerations A TV Licence is still required for all users. A licence is required for rebroadcasting. EPG must be licensed under Ofcom s Television Licensable Content Services (TLCS). Universities (and providers of IPTV) are not legally obliged to provide guidance to students about TV licensing however there is a duty of care to do so. Universities cannot be directly held liable if a student does not have a TV licence. 17

18 Bandwidth Implications Freewire uses a 2Mbps H.264 stream per channel, irrelevant of the number of users This allows full screen display of Standard Definition content on PC and TV 18

19 Customer Care Portal 19

20 Commercial Considerations Provision of international channels Various Commercial Model Free (with Freewire Extra) Site License with service included in room rate Conference & Lettings Set Top Boxes for use of televisions as well as PC s Support Options Level 1 & 2 support options 20

21 Principal Multicast Protocols JANET Regional MAN will operate MSDP with ja.net RNEP Regional MAN Enable PIM-SM on L3 Switches, Routers & Firewalls PIM-RP PoP DMZ A router on the Regional MAN will act as the nominated PIM-RP Ensure Firewall supports Multicast and add necessary ACLs Enable IGMP Querying on L3 Switches & Routers Enable IGMP Snooping on L2 Edge switches 21

22 Network Devices Firewalls Check the software version supports Multicast IGMP, PIM & ACLs Routers & L3 Switches PIM is used to route multicast across VLAN boundaries IGMP is used to keep track of Joins/Leaves for the subnet Edge Switches IGMP Snooping is used to ensure multicasts do not broadcast to all ports QoS Policies Ensure that Multicast is classified correctly Only prioritise supported services 22

23 Freewire Telephone

24 Student Telephone Trends Mobiles have been pervasive for some time VoIP has become mainstream Revenues from calling card systems are diminishing Backlash against 0870 numbers Expensive legacy student telephone systems are past their sell-by-date! Students will move to VoIP of their own accord 24

25 VoIP Handsets currently deployed 4,200 The University of Surrey 3,500 The University of Portsmouth 3,000 The University of Bath 1,000 UW Institute Cardiff 500 The University of Edinburgh 12,200 Total

26 Concepts for Students Softphone, handset and ATA options Free calls to and from friends and family who download free softphone Breakout rates lower than Skype Further discount for NUS Extra card holders Range of free and premium additional features: DDI (non-geo or geo) Voic Audio & video conferencing 26

27 Benefits for Network Managers Standards-based SIP VoIP traffic Auto-provisioning handset and softphone Automates and simplifies VoIP configuration Consistent traffic pattern Easy to classify and QoS Direct support from Inuk Networks Private Peering with ja.net via LINX providing low latency 27

28 Pre-Payment Payment Options for Breakout Calls Pre-payment helps students manage budget Web-based account allowing top-up using credit/debit cards Cash option using physical calling cards (sold on campus) Freewire credit wallet to encompass telephone and television services 28

29 Top Ten Breakout Rates - Landlines 29

30 VoIP Architecture 30

31 Freewire Telephone Additional Services Handsets Installation PBX Integration Emergency Red Phones Level 1 Helpdesk/Customer Services Level 2 On-Site Engineer 31

32 Off-Campus Services 32

33 Culture Shock Halls now offering 10Mb Internet Access free of charge Wardens to support students with queries Many universities now offer attractive Freewire Television and Telephone packages No guidance for students in latter years Students left to battle with range of ISPs, Telcos & TV providers with no student focus Forced into 12 month minimum contracts for 39 weeks usage 33

34 Delivering Services to Students Off Campus Inuk & C&W deliver IPTV, VoIP and Data services Inuk to use C&W Access network to provide Freewire to new residential customers Until BT s network is upgraded (21CN project), only Local Loop Unbundled (LLU) exchanges can efficiently receive IPTV feeds This Provides the ability to offer a University branded service beyond the traditional campus infrastructure! 34

35 Manchester University 35

36 Manchester University 36

37 Manchester University 37

38 Student vs. Landlord Other landlord features: Splitting actual phone line (landlord) and over-the-top services (student) Landlord-centric CRM Advice and Installation services such as cabling Access to unique university services 38

39 Summary 39

40 Summary Student Accommodation is becoming increasingly competitive. The ability to offer attractive communication & entertainment packages is gaining importance. Inuk has the ability to offer Freewire Telephone, Television and Broadband as combined or individual services. UniBox allows university generated content to be aired nationwide. Universities and Colleges can now offer Freewire services both on and off campus. Inuk will support any institution establish a free trial of any of the Freewire services. 40

41 Thank you! Student Marketing Manager UK Managing Director 41