MARIN TRANSIT 2008 Systemwide Onboard Survey

Transcription

1 MARIN TRANSIT 2008 Systemwide Onboard Survey DRAFT SUMMARY REPORT Prepared by COREY, CANAPARY & GALANIS RESEARCH 447 Sutter Street Penthouse North San Francisco, CA 94108

2 CONTENTS INTRODUCTION... 3 EXECUTIVE SUMMARY... 7 CHARTS KEY FINDINGS... 9 DETAILED RESULTS Trip-Specific Information Access and Egress Trip Purpose Transfers Fare Category Payment Type Traveling with Children Use of Marin Transit Length of Time Using Marin Transit Main Reason for Choosing Marin Transit Alternatives to Marin Transit Rider Characteristics Place of Residence Demographics ROUTE SPECIFIC INFORMATION VERBATIM COMMENTS APPENDICES A. Questionnaire B. Methodology, Editing Procedures, and Routes Sampled C. Interviewer Training Instructions

3 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT INTRODUCTION This report details the findings of an onboard survey of Marin County Transit District bus users. The fieldwork on this study was conducted from October 9, 2008, through November 22, In total, 2,947 completed questionnaires were collected and tabulated. Key objectives of the survey include: Ascertaining rider satisfaction by asking for assessment on a variety of service attributes. Creating a complete picture of Marin Transit riders with origin, access, transfer, egress, and destination information to better understand how riders use the system. Establishing rider demographics, including age, income, and city of origin. This report includes an Executive Summary, which provides highlights of the results, followed by a Detailed Results section that provides data on each question asked in the survey and verbatim comments. This is followed by a section that references pertinent information for each route surveyed. The Appendix of this report includes a copy of the English and Spanish language questionnaires, technical information on survey methodology and weight factors used, information on routes sampled, and interviewer instructions. Complete statistical tables are included in a separate binder. Questions regarding this project may be directed to: Jon Canapary at Corey, Canapary & Galanis Research, (415) / jon@ccgresearch.com. Methodology and Response Rate The survey was conducted as an onboard self-administered questionnaire distributed to Marin Transit riders. Surveyors boarded pre-selected routes and attempted to distribute questionnaires to all passengers on the bus. Completed surveys were collected by these surveyors (who stayed onboard during the bus route). Specific steps were taken to ensure the highest possible response rate. This include: using professional/experienced onboard surveyors on the project, printing the questionnaire in English and Spanish, and providing a business reply mail-back option for passengers who did not have time to complete the survey onboard. The overall response was good for a systemwide bus survey of this type. This response is measured by a 32% Response Rate. This is calculated by dividing the total number of completes (2,947) by the all eligible passengers riding on the sampled buses (9,332). (Note: all eligible passengers includes everyone except: children under 13, riders who had already participated, those who had a language barrier and those who were sleeping on the bus.) Please see the Appendix for additional details on distribution procedures and response rate information. The bulk of the surveying was conducted between the hours of 5:00 AM and 11:00 PM. The weekday shifts were allocated to allow for surveying during morning and afternoon peak periods, as well as off-peak periods. Specific routes were selected for each surveyor to ensure that interviewing on specific routes was conducted during different times of the day. Surveyors returned completed questionnaires to Corey, Canapary & Galanis office following the completion of the fieldwork. 3

4 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT Sampling In total, 2,947 completed surveys were conducted. This total equates to a system-wide margin of error of +/- 1.49% (at the 95% confidence level). The sampling on the study was designed to achieve a cross section of riders utilizing different routes. Surveys were conducted on weekdays and on weekends. We sampled a total of 26 different routes. Each shift was assigned to allow a surveyor to cover multiple scheduled runs on selected routes. Depending on the route, two to ten full runs were covered in each allocated shift. On longer routes fewer runs were covered in a single shift because the surveyor remained on the bus for the full length of the bus route. In total, 554 individual survey runs were completed on these sampled routes. Selection of routes was achieved by establishing a protocol which grouped routes by ridership: a) highly traveled routes, b) moderately traveled routes, and c) lightly traveled routes. After segmenting the routes by these criteria, interviewer shifts were assigned to randomly selected Marin Transit routes based on their grouping. About 75% of the shifts were assigned to weekday routes, and 25% to weekend routes. The segmentation groupings are shown in the table below. WEEKDAY SEGMENTATION GROUPINGS Route type Avg weekday ridership # of routes to consider Target Shift Allocation (%) Highly traveled routes... 2,500 or more passengers 9 routes total 35% Moderately traveled routes... 1,000 2,499 passengers 5 routes total 25% Lightly traveled routes... Less than 1,000 passengers 10 routes total 15% SATURDAY / SUNDAY Route type Avg daily (Sat or Sun) ridership # of routes to consider Target Shift Allocation (%) Highly traveled routes... 1,500 or more passengers 2 routes total 12% Moderately traveled routes ,499 passengers 3 routes total 8% Lightly traveled routes... Less than 500 passengers 15 routes total 5% The segments above are based on the daily ridership figures that were included in Exhibit 2 of the Marin Transit Onboard Survey RFP. A complete list of the specific Marin Transit routes that were surveyed is included in Appendix E of this report. 4

5 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT Weighting The data were weighted by ridership segment to proportionately represent Marin Transit riders. The resulting ridership segments are Weekday and Weekend. The following chart shows the actual number of interviews by ridership segment and the number of interviews weighted to represent the proportional amount of riders in each. It also shows the number of riders the weighting is based on, as well as the percentage of riders these numbers represent (weighting %). WEIGHTING Weekday Weekend Weekly Total Interviews completed 1,882 1,065 2,947 Interviews weighted by strata 2, ,947 Estimated # of Marin Transit riders* 59,832 10,321 70,153 Weighting % 85.3% 14.7% 100.0% *Estimated # of Marin Transit riders taken from ridership averages for April/May Percentages in this report may not total 100% due to statistical rounding. 5

6 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT 6

7 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT EXECUTIVE SUMMARY The primary reason Marin Transit is used is to commute to work or school. 53% of all riders are either commuting to/from work or attending a work-related function. Additionally, 24% are riding Marin Transit to go to/from school. Even among weekend riders, 58% are traveling to go to/from work or attend a work-related function. Those earning less than $25,000 were most likely to say they were commuting to/from work (50%) than any other income group. (By comparison, 41% of those earning $25,000-$49,999; 33% of those earning $50,000-$99,999 and 26% of those earning $100,000+ were commuting to/from work.) Higher income riders were more likely to be attending school or going to a work-related meeting outside of a normal commute pattern. Almost one-quarter (24%) of riders have been using Marin Transit for less than a year. Tenure varies somewhat by route. More than 35% of riders on Route 49, and about 32% of riders on Route 51, have been riding less than one year. These are the highest rates of new riders among regular routes. More than 38% of shuttle riders have been riding less than one year. Although middle/high school service accounts for some of these newer riders, there are also a substantial percentage of new riders in the 18 to 34 age range. These riders, on average, also tend to have higher household incomes than those riding 3 or more years. This suggests two segments of new riders: One sub-segment of college students who live in Marin County and whose households are high-income; Another sub-segment of young professionals, possibly recent graduates continuing to use Marin Transit. More than half of Marin Transit users rely on the system as their primary mode of transportation. More than half (54%) said Marin Transit was their only option for making the surveyed trip (Question 6). When asked why they use Marin Transit, over three-fourths (77%) said, Don t have a car/don t drive (Question 12). Riders generally walk to their bus stop when using Marin Transit. Walking is the primary mode used to get to and from Marin Transit; 75% walk to their bus stop, and 69% walk from their stop to their final destination. More than half (55%) of all Marin Transit riders transfer to at least one other Marin Transit bus before reaching their final destination. Although only 4% of riders use TransLink, it is used disproportionately by older, wealthier riders. While only 4% of riders overall use TransLink, 9% of those earning $50,000-$99,999 and 11% of those earning over $100,000 use the card. Conversely, only 3% of those earning under $25,000 use TransLink. Those age are more likely to use TransLink (9%) than any other age group. Those earning under $25,000 are most likely to pay their fare using cash (81%), compared to 77% of all riders and 73%-76% of riders in all other income brackets. Language may also be a barrier: 95% of those who said they use TransLink filled out an English language questionnaire. 7

8 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT 8

9 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT CHARTS KEY FINDINGS 9

10 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT LENGTH OF TIME RIDING MARIN TRANSIT How long have you been using Marin Transit buses? 24% are relatively new riders* 22% 18% 22% 15% 15% 10% Less than 6 months 6 months to 1 year 1 to 3 years 3 to 5 years 5 to 10 years More than 10 years *14.5% have been riding less than 6 months, while 9.6% have been riding 6 months to 1 year. Base: Total (2947) 10

11 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT PURPOSE OF TRIP What is the purpose of your trip today? 53% 24% 12% 14% 7% 5% Work School Shopping/ personal errands Social/ Recreation/ Sports Medical Other Base: Total (2947) Multiple answers were accepted on this question. 11

12 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT TRANSFER During the trip today, how many times will you transfer? 43% 28% 19% 8% or more Base: Total (2947) 12

13 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT ALTERNATIVES TO MARIN TRANSIT What other type of transportation could you have used instead of Marin Transit for your trip today? 54% 27% 14% 5% 2% 4% None Drive/Carpool Bike Walk Taxi Other Base: Total (2947) 13

14 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT ROUTE BY ROUTE COMPARISON Income and Use of Marin Transit for Work 80% % Income Under $25k % Work Related 70% 60% 50% 40% 30% 20% 10% 0% Route Number 14

15 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT ROUTE BY ROUTE COMPARISON New Ridership and Average Household Income 40% % New Riders Income ($000) $60,000 35% 30% $50,000 Percentage of New Riders 25% 20% 15% 10% 5% $40,000 $30,000 $20,000 $10,000 Annual Household Income ($) 0% Route Number $- 15

16 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT 16

17 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT DETAILED RESULTS 17

18 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT TRIP SPECIFIC INFORMATION ACCESS AND EGRESS 5a. How did you get to the bus? 5b. How will you get to your final destination after you exit the bus? Walking is the primary mode in getting to and from Marin Transit. 75% walk to their bus stop, and 69% walk from their stop to their final destination. Only 7% of riders were dropped off/picked up by car, carpooled, or drove alone. This remained relatively steady except Weekend riders, who were somewhat more likely to be picked up by car. Weekend riders were also somewhat more likely to use either another Marin Transit or a Golden Gate Transit bus than weekday riders. Multiple answers were accepted on this question. Access and Egress Mode - Total Access Egress Total Total Base: (All Respondents) % % Walked Golden Gate Transit Bus Another Marin Transit Bus Bike Dropped off/picked up by Car Drove Alone/Carpooled Golden Gate Ferry Other Ferry (Unspecified) Muni... 1 <1 Taxi... <1 <1 BART... <1 <1 AC Transit... <1 <1 Whistlestop... <1 <1 Other (See Statistical Tables Q5A & Q5B) 18

19 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT Access Mode By period Total Weekday Weekend Base: (All Respondents) % % % Walked Golden Gate Transit Bus Another Marin Transit Bus Bike Dropped Off Drove Alone/Carpooled Golden Gate Ferry Other Ferry (Unspecified) Muni Taxi... <1 <1 - BART... <1 <1 <1 AC Transit... <1 <1 - Whistlestop... <1 <1 - Other (See Statistical Table Q5A) Egress Mode By period Total Weekday Weekend Base: (All Respondents) % % % Walked Golden Gate Transit Bus Another Marin Transit Bus Bike Picked Up Drove Alone/Carpooled Golden Gate Ferry Other Ferry (Unspecified) Muni... <1 1 <1 BART... <1 <1 <1 Taxi... <1 <1 1 AC Transit... <1 <1 <1 Whistlestop... <1 <1 - Other (See Statistical Table Q5B) 19

20 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT TRIP PURPOSE 7. What is the purpose of your trip today? Over three-fourths of Marin Transit riders (77%) are traveling for work, school, or work-related reasons. Even among weekend riders, 64% were traveling for work or school. Total Weekday Weekend Base: (All Respondents) % % % Work School Work Related Event/Meeting Shopping Visit Friends/Family Medical/Dental Recreation/Entertainment Personal Errands Other (See Statistical Table Q7) Note: As with most on-board bus surveys, the share of those using Marin Transit for school trips is likely under-represented in the above table. Two factors contribute to this: a) Selection criteria. Only respondents who appear to be 13 years or older are offered a questionnaire; and b) Trip duration. Some school routes were very short. In these cases, surveyors pointed out the mail-back option to respondents, but completes returned by mail are typically low. 20

21 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT TRANSFERS 4. During this trip, will you transfer from one bus to another? 4A. How many times? Over half of Marin Transit riders (57%) transfer at least once a trip. Weekend riders are somewhat more likely to transfer (71%) than weekday riders (55%). Weekend riders are also somewhat more likely to have to transfer 2 to 3 (or more) times, rather than just once. Total Weekday Weekend Base: (All Respondents) % % % Yes No Total Weekday Weekend Base: (Will transfer) % % % 1 time times or more times (See Statistical Tables Q4 and Q4A) 21

22 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT FARE CATEGORY 8. What type of fare did you pay for this trip? Over six in ten riders (61%) surveyed are in the adult fare category. Nearly three in ten (28%) are youth riders. Weekend riders have a higher percentage of adult riders and a lower percentage of youth riders, as well as a slightly smaller percentage of senior and disabled riders. Total Weekday Weekend Base: (All Respondents) % % % Adult Youth Disabled Senior Other (See Statistical Table Q8) Note: As with most on-board bus surveys, the share of those using Marin Transit for youth fare trips is likely under-represented in the above table. Two factors contribute to this: a) Selection criteria. Only respondents who appear to be 13 years or older are offered a questionnaire; and b) Sampling route selection. Only a small share of dedicated school only routes were sampled on this project. 22

23 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT PAYMENT TYPE 9. How did you pay this fare? The vast majority of riders pay with cash* (77%). Twice as many riders use a ticket from a ticket book (9%) than use TransLink (4%) to pay for their trip. Total Weekday Weekend Base: (All Respondents) % % % Cash Ticket (from a ticket book) Youth Pass TransLink Homeward Bound Ticket/Coupon... <1 <1 - Non-Paying Passenger^... <1 <1 - Other ^ includes police, employee benefit, etc. (See Statistical Table Q9) *Note: Based on other questions answered by riders, it appears that most riders answered this question based on how they paid for their entire trip, NOT the particular bus where they were surveyed. Because of this, transfers are not represented on this chart. Data on this chart has been pro-rated to remove transfers from the total. See Question 4 (Transfers) for an accurate depiction of transfer rates. 23

24 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT TRAVELING WITH CHILDREN 10. Are you traveling with any children aged 13 or younger on this trip? 10A. How many? Weekend trips are nearly twice as likely to include children (12%) than weekday trips (7%). However, those traveling with children during the week are more likely to have 3 or more children with them. Most people traveling with children have only 1 or 2 children traveling with them. Total Weekday Weekend Base: (All Respondents) % % % Yes No Total Weekday Weekend Base: (Those traveling with children) % % % 1 child children or more children (See Statistical Table Q10 & Q10A) 24

25 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT USE OF MARIN TRANSIT LENGTH OF TIME RIDING MARIN TRANSIT 11. How long have you been using Marin Transit buses? One in four riders (25%) has ridden Marin Transit for less than a year. While weekend riders are somewhat more likely to have been riding for 3 to 10 years, weekday riders are more likely to be very new or long-standing riders of Marin Transit. Total Weekday Weekend Base: (All Respondents) % % % Less than 6 months months 1 year years years years More than 10 Years (See Statistical Table Q11) 25

26 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT MAIN REASONS FOR CHOOSING MARIN TRANSIT 12. What are your main reasons you ride Marin Transit?(Check up to TWO.) Over three-fourths of riders said they ride Marin Transit because they don t have a car and/or don t drive (77%). Weekend riders were somewhat more likely to give this reason (80%) than weekday riders (76%). Other top reasons for riding Marin Transit were to help the environment, save money, and avoid traffic. Multiple answers were accepted on this question. Total Weekday Weekend Base: (All Respondents) % % % Don't have a car/don't drive Help the environment Save money Avoid traffic Relax/reduce stress Ability to do other things Faster than other options Don t want to deal with parking Faster than other options Employer helps pay for transit Like taking bus (drivers, people on bus, scenery, etc)^... <1 1 <1 Car is being repaired^... <1 <1 <1 Convenience^... <1 <1 <1 Avoid Drinking & Driving/DUI^... <1 <1 <1 Don t like to drive/avoid freeways/avoid driving certain times/roads^... <1 <1 <1 Facilitate bicycling^... <1 <1 - Other (See Statistical Table Q12) ^ Indicates reasons that were written in and not listed on the questionnaire. 26

27 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT ALTERNATIVES TO MARIN TRANSIT 6. What OTHER TYPE of transportation could you have used instead of Marin Transit today? Over half of all riders (54%) say Marin Transit is their only option for making the surveyed trip. This is even truer of weekend riders (61%) than weekday riders (53%). Conversely, 28% of weekday riders said they could drive or carpool, while only 17% of weekend riders had that option. Multiple answers were accepted on this question. Total Weekday Weekend Base: (All Respondents) % % % None Marin Transit is my only option Drive/Carpool Bike Walk Taxi Bus Not Specified... <1 <1 <1 Golden Gate Transit... <1 1 - Whistlestop... <1 <1 <1 Ferry Not Specified... <1 <1 <1 BART... <1 <1 <1 Other (See Statistical Table Q6) 27

28 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT 28

29 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT RIDER CHARACTERISTICS PLACE OF RESIDENCE (BASED ON ZIP CODE) 17. What is your home ZIP Code? Most riders (89%) reside in Marin County, with more than half living in San Rafael or Novato. Over half of weekend riders (61%) come from San Rafael alone. Total Weekday Weekend Base: (All Respondents) % % % San Rafael Novato Mill Valley Fairfax San Anselmo Sausalito Belvedere/Tiburon Corte Madera Greenbrae/Kentfield Larkspur Other Marin County San Francisco Richmond All other Contra Costa County Sonoma County Alameda County Other Bay Area Other California Outside of CA... <1 <1 1 Unknown Zip Code Note: Only cites with a 1% or greater total share are listed. For a complete list of cities, see statistical table Q17. (See Statistical Table Q17) 29

30 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT DEMOGRAPHICS A higher percentage of men ride Marin Transit than women, and this is particularly true on weekends, when 62% of passengers are male. Total Weekday Weekend Base: (All Respondents) % % % GENDER Male Female AGE and older Mean Age (Years) (See Statistical Tables Q13-16) Note: Survey targeted respondents 13 years of age or older. 30

31 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT DEMOGRAPHICS Total Weekday Weekend Base: (All Respondents) % % % INCOME Less than $25,000/yr $25,000 - $49, $50,000 - $74, $75,000 - $99, $100,000 - $149, $150,000 - $199, $200,000 or more Mean Annual Income ($)... $42,360 $43,200 $37,100 RACE/ETHNICITY Hispanic Caucasian/White African American/Black Asian/Pacific Islander Native American Middle Eastern^ <1 Other ^ Indicates category that was written in (not listed) on the questionnaire. (See Statistical Tables (Q13-16) 31

32 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT 32

33 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT ROUTE SPECIFIC INFORMATION 33

34 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT ROUTE 17 Most Route 17 riders (78%) walk to reach their bus. Route 17 riders are somewhat more likely to use the bus to commute to or from work than other Marin Transit riders (55% vs. 42% respectively.) Access Modes - Route 17 78% 16% 8% 6% 4% 1% 4% Walk Golden Gate Bus Marin Transit Bus Bike Dropped Off Drove Alone/Carpooled Other Trip Purpose Route 17 Marin Transit % % Commute to and from work School Work Related Event/Meeting Shopping 9 10 Visit Friends/Family 8 7 Recreation/Entertainment 8 6 Medical/Dental 6 7 Other 6 5 How Long Using Marin Transit Route 17 Marin Transit % % Less than a year years years Over 10 Years

35 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT Alternatives to Marin Transit Route 17 Marin Transit % % Marin Transit is my only option Drive/Carpool Bike Other 8 6 Walk 3 5 Transferred? Reasons for Riding Yes 67% Don't have a car/don't drive 78% No 33% Save money 24% Help the environment 21% Relax/reduce stress 12% Demographics Gender Male... 51% Female... 49% Age 13 to 17 Years... 15% 18 to 24 Years... 20% 25 to 44 Years... 38% 45 to 64 Years... 24% 65 Years and Over...4% Household Income Under $25, % $25,000 to $49, % $50,000 to $74, % $75,000 to $99, % $100,000 to $149, % $150,000 and Over...4% Race/Ethnicity White... 41% Hispanic... 41% African American/Black... 11% Asian/Pacific Islander... 5% Native American... 1% Other... 4% City of Residence San Rafael... 29% Mill Valley... 29% Novato... 7% Sausalito... 8% Other... 27% Mean Age years Mean Income...$39.5K 35

36 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT ROUTE 19 Route 19 riders are much more likely to be commuting to or from work, or attending a work-related event, than Marin Transit riders as a whole. However, Route 19 riders are much less likely to be attending school than other riders. Route 19 also has fewer new riders than other Marin Transit routes; while all Marin Transit routes have about 24% of riders who have been using the service less than one year, only 16% of Route 19 riders are that new. Route 19 riders also have the oldest average age of any regular route, at 38.9 years. 72% Access Modes - Route 19 17% 11% 3% 5% 3% 2% Walk Golden Gate Bus Marin Transit Bus Bike Dropped Off Drove Alone/Carpooled Other Trip Purpose Route 19 Marin Transit % % Commute to and from work Work Related Event/Meeting Shopping Visit Friends/Family 9 7 Recreation/Entertainment 9 6 Medical/Dental 8 7 School 4 24 Other 4 5 Alternatives to Marin Transit Route 19 Marin Transit % % Marin Transit is my only option Drive/Carpool Bike Other 3 6 Walk

37 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT How Long Using Marin Transit Route 19 Marin Transit % % Less than a year years years Over 10 Years Transferred? Reasons for Riding Yes 67% Don't have a car/don't drive 71% No 33% Save money 27% Help the environment Avoid traffic 16% 24% Demographics Gender Male... 58% Female... 42% Age 13 to 17 Years...6% 18 to 24 Years... 18% 25 to 44 Years... 46% 45 to 64 Years... 21% 65 Years and Over... 10% Household Income Under $25, % $25,000 to $49, % $50,000 to $74, % $75,000 to $99, % $100,000 to $149, % $150,000 and Over...5% Race/Ethnicity Hispanic...54% White...28% Asian/Pacific Islander...9% African American/Black...7% Native American...4% Other...2% City of Residence San Rafael...36% Tiburon...23% Novato...9% Mill Valley...8% Other...24% Mean Age...39 years Mean Income... $38.0K 37

38 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT ROUTE 22 Route 22 riders are just as likely to be commuting to work as going to school; 33% of riders say they use it to go to work, while 33% say they use it to go to school. This is a higher share of school-based trips than Marin Transit routes as a whole. Route 22 riders are most likely to use TransLink (6.4%) than any other Marin Transit route. Access Modes - Route 22 77% 10% 8% 6% 5% 1% 5% Walk Golden Gate Bus Marin Transit Bus Bike Dropped Off Drove Alone/Carpooled Other Trip Purpose Route 22 Marin Transit % % Commute to and from work School Work Related Event/Meeting Shopping 8 10 Visit Friends/Family 8 7 Recreation/Entertainment 8 6 Medical/Dental 5 7 Other 4 5 Alternatives to Marin Transit Route 22 Marin Transit % % Marin Transit is my only option Drive/Carpool Bike Walk 5 5 Other

39 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT How Long Using Marin Transit Route 22 Marin Transit % % Less than a year years years Over 10 Years Transferred? Reasons for Riding Yes 59% Don't have a car/don't drive 72% No 41% Help the environment 23% Save money 23% Relax/reduce stress 13% Demographics Gender Male... 52% Female... 48% Age 13 to 17 Years... 17% 18 to 24 Years... 24% 25 to 44 Years... 32% 45 to 64 Years... 20% 65 Years and Over...6% Household Income Under $25, % $25,000 to $49, % $50,000 to $74, % $75,000 to $99, % $100,000 to $149, % $150,000 and Over...4% Race/Ethnicity White...49% Hispanic...33% African American/Black...10% Asian/Pacific Islander...8% Native American...1% Middle Eastern...1% Other...2% City of Residence San Rafael...31% Sausalito...10% Mill Valley...7% Novato...8% Other...44% Mean Age...34 years Mean Income... $44.2K 39

40 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT ROUTE 23 Route 23 riders tend to have used Marin Transit longer than Marin Transit riders as a whole, with nearly onethird (31%) riding Marin Transit for 10 years or more. By contrast, 22% of all Marin Transit riders have ridden for 10 years or more. Route 23 riders have the second highest frequency of TransLink use among all Marin Transit routes. Access Modes - Route 23 78% 11% 9% 6% 4% 1% 6% Walk Golden Gate Bus Marin Transit Bus Bike Dropped Off Drove Alone/Carpooled Other Trip Purpose Route 23 Marin Transit % % Commute to and from work Work Related Event/Meeting School Shopping Recreation/Entertainment 10 6 Visit Friends/Family 9 7 Medical/Dental 7 7 Other 6 5 Alternatives to Marin Transit Route 23 Marin Transit % % Marin Transit is my only option Drive/Carpool Bike Walk 8 5 Other

41 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT How Long Using Marin Transit Route 23 Marin Transit % % Less than a year years years Over 10 Years Transferred? Reasons for Riding Yes 66% Don't have a car/don't drive 80% No 34% Help the environment 27% Save money 21% Ability to do other things 8% Demographics Gender Male... 50% Female... 50% Age 13 to 17 Years... 15% 18 to 24 Years... 20% 25 to 44 Years... 37% 45 to 64 Years... 20% 65 Years and Over...8% Household Income Under $25, % $25,000 to $49, % $50,000 to $74, % $75,000 to $99, % $100,000 to $149, % $150,000 and Over...3% Race/Ethnicity White...61% Hispanic...29% Asian/Pacific Islander...10% Native American...4% African American/Black...3% Other...1% City of Residence Fairfax...31% San Rafael...28% San Anselmo...20% Novato...4% Other...17% Mean Age...36 years Mean Income... $38.7K 41

42 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT ROUTE 29 Route 29 riders are somewhat more likely to be commuting to work than Marin Transit riders as a whole (51% vs. 42%). However, Route 29 riders are also slightly more likely to a) not have a car or not drive; and b) not have any other option than Marin Transit for making their trip. They also have the lowest average income of any route. Route 29 riders are also three times as likely to be making a trip for medical or dental purposes than Marin Transit riders as a whole (21% vs. 7%). They are also less likely to have walked to the bus than any other regular route. 67% Access Modes - Route 29 20% 5% 3% 4% 4% 10% Walk Golden Gate Bus Marin Transit Bus Bike Dropped Off Drove Alone/Carpooled Other Trip Purpose Route 29 Marin Transit % % Commute to and from work Medical/Dental 21 7 School Work Related Event/Meeting Visit Friends/Family 5 7 Recreation/Entertainment 5 6 Shopping 4 10 Other 0 5 Alternatives to Marin Transit Route 29 Marin Transit % % Marin Transit is my only option Drive/Carpool Bike Other 5 6 Walk

43 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT How Long Using Marin Transit Route 29 Marin Transit % % Less than a year years years Over 10 Years Transferred? Reasons for Riding Yes 60% Don't have a car/don't drive 80% No 40% Save money Help the environment 25% 22% Avoid traffic 14% Demographics Gender Male... 50% Female... 50% Age 13 to 17 Years...6% 18 to 24 Years... 25% 25 to 44 Years... 42% 45 to 64 Years... 25% 65 Years and Over...4% Household Income Under $25, % $25,000 to $49, % $50,000 to $74, % $75,000 to $99, % $100,000 to $149, % $150,000 and Over...1% Race/Ethnicity Hispanic...63% White...28% Asian/Pacific Islander...4% African American/Black...3% Native American...1% Middle Eastern...1% Other...1% City of Residence San Rafael...63% Novato...8% San Anselmo...6% Greenbrae...5% Other...18% Mean Age...36 years Mean Income... $31.7K 43

44 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT ROUTE 35 63% of Route 35 riders (vs. 55% of all Marin Transit riders) have been using Marin Transit for 1 to 10 years. Route 35 riders are somewhat more likely to be commuting to work, with 54% of riders on this route doing so compared with 42% of Marin Transit riders as a whole. Route 35 riders are most likely to be traveling with at least one child;14% of Route 35 riders did so, compared with 8% among Marin Transit routes overall. Route 35 riders also have the highest transfer rate of any route, with 77% saying they will transfer from one bus to another during their trip. 68% Access Modes - Route 35 26% 11% 4% 2% 2% 4% Walk Golden Gate Bus Marin Transit Bus Bike Dropped Off Drove Alone/Carpooled Other Trip Purpose Route 35 Marin Transit % % Commute to and from work Shopping Visit Friends/Family 12 7 School Work Related Event/Meeting 8 11 Recreation/Entertainment 8 6 Other 6 5 Medical/Dental 5 7 Alternatives to Marin Transit Route 35 Marin Transit % % Marin Transit is my only option Bike Drive/Carpool Walk 4 5 Other

45 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT How Long Using Marin Transit Route 35 Marin Transit % % Less than a year years years Over 10 Years Transferred? Reasons for Riding Yes 77% Don't have a car/don't drive 78% No 23% Help the environment 19% Save money 17% Avoid traffic 11% Demographics Gender Male... 63% Female... 37% Age 13 to 17 Years... 18% 18 to 24 Years... 30% 25 to 44 Years... 35% 45 to 64 Years... 14% 65 Years and Over...3% Household Income Under $25, % $25,000 to $49, % $50,000 to $74, % $75,000 to $99, % $100,000 to $149, % $150,000 and Over...4% Race/Ethnicity Hispanic...82% White...13% African American/Black...5% Asian/Pacific Islander...2% Native American...<1% Other...1% City of Residence San Rafael...82% Novato...5% San Anselmo...2% Greenbrae...1% Other...10% Mean Age...31 years Mean Income... $35.7K 45

46 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT ROUTE 36 Route 36 riders are more likely to be commuting to work or attending a work related event than Marin Transit riders as a whole (71% vs. 53% respectively). They are less likely to use Marin Transit for educational or leisure pursuits. 69% Access Modes - Route 36 24% 12% 3% 5% 2% 5% Walk Golden Gate Bus Marin Transit Bus Bike Dropped Off Drove Alone/Carpooled Other Trip Purpose Route 36 Marin Transit % % Commute to and from work Work Related Event/Meeting School Shopping 8 10 Medical/Dental 8 7 Other 7 5 Visit Friends/Family 5 7 Recreation/Entertainment 3 6 Alternatives to Marin Transit Route 36 Marin Transit % % Marin Transit is my only option Drive/Carpool Bike Walk 6 5 Other

47 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT How Long Using Marin Transit Route 36 Marin Transit % % Less than a year years years Over 10 Years Transferred? Reasons for Riding Yes 77% Don't have a car/don't drive 75% No 23% Help the environment 18% Don't want to deal with parking 12% Save money 11% Demographics Gender Male... 60% Female... 40% Age 13 to 17 Years... 15% 18 to 24 Years... 19% 25 to 44 Years... 49% 45 to 64 Years... 15% 65 Years and Over...2% Household Income Under $25, % $25,000 to $49, % $50,000 to $74, % $75,000 to $99, % $100,000 to $149, % $150,000 and Over...2% Race/Ethnicity Hispanic...64% White...21% Asian/Pacific Islander...5% African American/Black...10% Native American...2% Other...0% City of Residence San Rafael...65% Novato...7% Sausalito...5% Greenbrae...2% Other...21% Mean Age...32 years Mean Income... $37.0K 47

48 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT ROUTE 45 Route 45 has the highest percentage of choice riders of any Marin Transit route, with 52% indicating they would have some other alternative to make the surveyed trip. Route 45 riders also have the second-highest incomes of any route, with an average annual household income of $49,920. Route 45 riders have the second youngest average age of any regular Marin Transit route, with the average rider being only 29 years old. They are also more likely to use Marin Transit for school than other routes. 76% Access Modes - Route 45 13% 12% 5% 4% 5% 5% Walk Golden Gate Bus Marin Transit Bus Bike Dropped Off Drove Alone/Carpooled Other Trip Purpose Route 45 Marin Transit % % Commute to and from work School Shopping Work Related Event/Meeting 8 11 Medical/Dental 7 7 Recreation/Entertainment 6 6 Other 6 5 Visit Friends/Family 5 7 Alternatives to Marin Transit Route 45 Marin Transit % % Marin Transit is my only option Drive/Carpool Bike Other 9 6 Walk

49 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT How Long Using Marin Transit Route 45 Marin Transit % % Less than a year years years Over 10 Years Transferred? Reasons for Riding Yes 59% Don't have a car/don't drive 74% No 41% Help the environment 20% Save money 15% Relax/reduce stress 10% Demographics Gender Male... 57% Female... 43% Age 13 to 17 Years... 40% 18 to 24 Years... 18% 25 to 44 Years... 23% 45 to 64 Years... 16% 65 Years and Over...3% Household Income Under $25, % $25,000 to $49, % $50,000 to $74, % $75,000 to $99, % $100,000 to $149, % $150,000 and Over...6% Race/Ethnicity Hispanic...49% White...36% Asian/Pacific Islander...8% African American/Black...9% Native American...2% Middle Eastern...1% Other...2% City of Residence San Rafael...78% Novato...2% Mill Valley...2% Sausalito...2% Other...16% Mean Age...29 years Mean Income... $49.9K 49

50 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT ROUTE 49 Route 49 has the youngest riders of any regular non-school route; the average rider is 27 years old. Nearly 40% are aged 13 to 17. Similarly, Route 49 riders are almost twice as likely to use Marin Transit to attend school than Marin Transit riders as a whole (44% vs. 24%). Route 49 also has the highest percentage of riders who have been using Marin Transit less than one year (36% on Route 49 vs. 24% on Marin Transit overall). In addition, Route 49 has the lowest percentage of riders who say they will transfer from one bus to another during their trip (40%). Access Modes - Route 49 80% 11% 7% 4% 3% 2% 6% Walk Golden Gate Bus Marin Transit Bus Bike Dropped Off Drove Alone/Carpooled Other Trip Purpose Route 49 Marin Transit % % School Commute to and from work Shopping Work Related Event/Meeting 8 11 Other 6 5 Visit Friends/Family 5 7 Medical/Dental 5 7 Recreation/Entertainment 4 6 Alternatives to Marin Transit Route 49 Marin Transit % % Marin Transit is my only option Drive/Carpool Bike Walk 5 5 Other

51 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT How Long Using Marin Transit Route 49 Marin Transit % % Less than a year years years 9 15 Over 10 Years Transferred? Reasons for Riding Yes 40% Don't have a car/don't drive 79% No 60% Help the environment 20% Save money 20% Relax/reduce stress 13% Demographics Gender Male... 55% Female... 45% Age 13 to 17 Years... 39% 18 to 24 Years... 24% 25 to 44 Years... 22% 45 to 64 Years... 11% 65 Years and Over...3% Household Income Under $25, % $25,000 to $49, % $50,000 to $74, % $75,000 to $99, % $100,000 to $149, % $150,000 and Over...5% Race/Ethnicity Hispanic...46% White...28% Asian/Pacific Islander...15% African American/Black...10% Native American...2% Middle Eastern...2% Other...3% City of Residence San Rafael...42% Novato...40% San Anselmo...2% Richmond...1% Other...15% Mean Age...27 years Mean Income... $43.9K 51

52 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT ROUTE 51 More Route 51 riders use Marin Transit for school (40%) compared to Marin Transit riders as a whole (24%). Route 51 has the second-highest percentage of transit-dependent riders, with 62% indicating it is their only option for making the surveyed trip. Route 51 also has the highest average household income. This suggests that many riders are students still living at home with high-earning family members. Also, while Route 51 riders have a below-average transfer rate, those who DO transfer are most likely to use 3 or more buses (22% of all who transfer). Access Modes - Route 51 83% 15% 7% 4% 6% 2% 9% Walk Golden Gate Bus Marin Transit Bus Bike Dropped Off Drove Alone/Carpooled Other Trip Purpose Route 51 Marin Transit % % School Commute to and from work Shopping Other 12 5 Visit Friends/Family 11 7 Work Related Event/Meeting Medical/Dental 10 7 Recreation/Entertainment 6 6 Alternatives to Marin Transit Route 51 Marin Transit % % Marin Transit is my only option Drive/Carpool Bike 6 14 Walk 6 5 Other

53 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT How Long Using Marin Transit Route 51 Marin Transit % % Less than a year years years Over 10 Years Transferred? Reasons for Riding Yes 44% Don't have a car/don't drive 82% No 56% Save money 18% Help the environment 17% Relax/reduce stress 10% Demographics Gender Male... 42% Female... 58% Age 13 to 17 Years... 39% 18 to 24 Years... 18% 25 to 44 Years... 20% 45 to 64 Years... 19% 65 Years and Over...5% Household Income Under $25, % $25,000 to $49, % $50,000 to $74, % $75,000 to $99, % $100,000 to $149, % $150,000 and Over...8% Race/Ethnicity Hispanic...44% White...33% Asian/Pacific Islander...13% African American/Black...12% Native American...3% Other...3% City of Residence Novato...85% San Rafael...9% Petaluma...2% Mill Valley...1% Other...3% Mean Age...30 years Mean Income... $51.4K 53

54 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT ROUTE 52 Route 52 riders were most likely to say they would drive or carpool (35%) if they could not use Marin Transit for the surveyed trip. While fewer Route 52 riders commute to work on Marin Transit compared to all Marin Transit riders, 29% of Route 52 riders do use Marin Transit to attend school and 14% used Marin Transit to attend a work-related event or meeting. 76% Access Modes - Route 52 12% 10% 6% 5% 5% 5% Walk Golden Gate Bus Marin Transit Bus Bike Dropped Off Drove Alone/Carpooled Other Trip Purpose Route 52 Marin Transit % % Commute to and from work School Work Related Event/Meeting Shopping 9 10 Visit Friends/Family 8 7 Medical/Dental 7 7 Recreation/Entertainment 4 6 Other 5 5 Alternatives to Marin Transit Route 52 Marin Transit % % Marin Transit is my only option Drive/Carpool Bike Walk 5 5 Other

55 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT How Long Using Marin Transit Route 52 Marin Transit % % Less than a year years years Over 10 Years Transferred? Reasons for Riding Yes 45% Don't have a car/don't drive 75% No 55% Help the environment 23% Save money 18% Avoid traffic 13% Demographics Gender Male... 59% Female... 41% Age 13 to 17 Years... 31% 18 to 24 Years... 20% 25 to 44 Years... 33% 45 to 64 Years... 14% 65 Years and Over...2% Household Income Under $25, % $25,000 to $49, % $50,000 to $74, % $75,000 to $99, % $100,000 to $149, % $150,000 and Over...3% Race/Ethnicity Hispanic...54% White...33% Asian/Pacific Islander...7% African American/Black...12% Native American...2% Other...2% City of Residence Novato...65% San Rafael...19% San Anselmo...4% Mill Valley...2% Other...10% Mean Age...29 years Mean Income... $44.2K 55

56 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT ROUTE 71 Route 71 riders are more likely to ride the bus for a work-related purpose than Marin Transit riders as a whole (71% vs. 53%). However, Route 71 also has the highest percentage of transit-dependent riders, with 65% saying Marin Transit is their only option. Additionally, 81% of Route 71 riders said they use Marin Transit because they don t have a car and/or don t drive the second highest percentage of any Marin Transit route. Route 71 riders also have the second-lowest household income of any Marin Transit route ($33,520). 76% Access Modes - Route 71 8% 7% 7% 5% 3% 3% Walk Golden Gate Bus Marin Transit Bus Bike Dropped Off Drove Alone/Carpooled Other Trip Purpose Route 71 Marin Transit % % Commute to and from work School Work Related Event/Meeting Shopping 5 10 Visit Friends/Family 5 7 Medical/Dental 5 7 Recreation/Entertainment 2 6 Other 5 5 Alternatives to Marin Transit Route 71 Marin Transit % % Marin Transit is my only option Drive/Carpool Bike Walk 2 5 Other

57 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT How Long Using Marin Transit Route 71 Marin Transit % % Less than a year years years Over 10 Years Transferred? Reasons for Riding Yes 51% Don't have a car/don't drive 81% No 49% Save money Help the environment 18% 15% Avoid traffic 9% Demographics Gender Male... 60% Female... 41% Age 13 to 17 Years... 14% 18 to 24 Years... 28% 25 to 44 Years... 41% 45 to 64 Years... 15% 65 Years and Over...3% Household Income Under $25, % $25,000 to $49, % $50,000 to $74, % $75,000 to $99, % $100,000 to $149, % $150,000 and Over...1% Race/Ethnicity Hispanic...54% White...32% Asian/Pacific Islander...4% African American/Black...10% Native American...1% Other...4% City of Residence Novato...45% San Rafael...30% Sausalito...5% Richmond...3% Other...17% Mean Age...32 years Mean Income... $33.5K 57

58 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT SHUTTLE SERVICE 80% of Shuttle Service riders are making the trip for work or school purposes (compared with 66% of all Marin Transit riders). Shuttle Service riders also have the highest average age of any route (40 years, vs. 32 years for all Marin Transit routes). Although all Shuttle Service riders (by nature of the service) have to transfer, most (69%) transfer only once, and none of them transferred to more than 2 buses. Almost all Shuttle Service riders (88%) walked all the way to get to the bus. 88% Access Modes - Shuttle Service 4% 8% 4% 4% 0% 4% Walk Golden Gate Bus Marin Transit Bus Bike Dropped Off Drove Alone/Carpooled Other Trip Purpose Shuttle Service Marin Transit % % Commute to and from work School Shopping Other 12 5 Visit Friends/Family 8 7 Medical/Dental 4 7 Work Related Event/Meeting 0 11 Recreation/Entertainment 0 6 Alternatives to Marin Transit Shuttle Service Marin Transit % % Marin Transit is my only option Drive/Carpool Bike Other 13 6 Walk

59 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT How Long Using Marin Transit Shuttle Service Marin Transit % % Less than a year years years 4 15 Over 10 Years 8 22 Transferred? Reasons for Riding Yes 50% Don't have a car/don't drive 80% No 50% Help the environment 16% Save money 12% Faster than other options 8% Demographics Gender Male... 42% Female... 58% Age 13 to 17 Years... 31% 18 to 24 Years... 12% 25 to 44 Years... 15% 45 to 64 Years... 19% 65 Years and Over... 23% Household Income Under $25, % $25,000 to $49, % $50,000 to $74, % $75,000 to $99, % $100,000 to $149, % $150,000 and Over...0% Race/Ethnicity White...54% Asian/Pacific Islander...25% Hispanic...21% African American/Black...4% Native American...0% Other...0% City of Residence San Rafael...62% Corte Madera...14% Greenbrae...10% Novato... 5% Other...9% Mean Age...40 years Mean Income... $42.7K 59

60 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT SCHOOL SERVICE As might be expected, most riders of School Service routes (81%) are 13 to 17 years of age. Similarly, most School Service riders (82%) have been riding less than 5 years. With an average household income of $92,300, School Service riders have the highest household incomes of any Marin Transit route. School Service riders also have the highest percentage of choice ridership, with only 29% stating Marin Transit is their only option. Access Modes - School Service 77% 5% 3% 2% 12% 6% 3% Walk Golden Gate Bus Marin Transit Bus Bike Dropped Off Drove Alone/Carpooled Other Trip Purpose School Service Marin Transit % % School Commute to and from work Other 10 5 Work Related Event/Meeting 6 11 Recreation/Entertainment 3 6 Shopping 2 10 Visit Friends/Family 1 7 Medical/Dental 1 7 Alternatives to Marin Transit School Service Marin Transit % % Drive/Carpool Marin Transit is my only option Bike Other 6 6 Walk

61 2008 MARIN TRANSIT RIDER SURVEY. SUMMARY REPORT How Long Using Marin Transit School Service Marin Transit % % Less than a year years years 5 15 Over 10 Years Transferred? Reasons for Riding Yes 19% Don't have a car/don't drive 71% No 81% Save money 22% Help the environment 20% Faster than other options 10% Demographics Gender Male... 47% Female... 53% Age 13 to 17 Years... 80% 18 to 24 Years...5% 25 to 44 Years...2% 45 to 64 Years...7% 65 Years and Over...5% Household Income Under $25, % $25,000 to $49, % $50,000 to $74, % $75,000 to $99, % $100,000 to $149, % $150,000 and Over... 30% Race/Ethnicity White...57% Hispanic...26% African American/Black...15% Asian/Pacific Islander...11% Native American...7% Middle Eastern...2% Other...3% City of Residence Tiburon...22% San Rafael...19% Novato...19% Corte Madera...13% Other...17% Mean Age...21 years Mean Income... $92.3K 61