TF1 GROUP. Pay TV. Broadcasting international

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1 Investor Presentation September 2011

2 TF1 GROUP Free Channels Pay TV Advertising Diversification Audiovisual Production (France) adgency & Internet rights Broadcasting international

3 2011: A RECORD FOR TV CONSUMPTION Women<50: 3h52 12 min more vs 2010 / +5% 3h11 3h02 2h59 3h13 3h03 3h08 3h09 3h14 3h00 3h00 2h59 2h57 2h53 3h03 3h07 2h46 2h46 2h39 2h42 2h47 2h51 2h52 3h24 3h24 3h18 3h22 3h40 3h44 3h40 3h34 3h28 3h31 3h32 3h19 3h24 3h27 3h26 3h29 3h23 3h30 3h23 3h16 3h52 3h46 4 +: 3h46 16 min more vs 2010 / +8% Source: Médiamétrie/Médiamat (TV Consumption / January-July)

4 TF1, A EUROPEAN LEADER Audience share (in%) of leading European channels on their own national territories for H (*) Gap between each leader and its challenger Leader Challenger TF1 France 2 15,2 23,8 8.6 pts Leader Challenger BBC 1 ITV1 15,5 20,9 5.4 pts Leader Challenger RTL Das Erste 12,8 14,2 1.4 pt Leader Challenger TVE1 Tele 5 14,9 14,1 0.8 pt Leader Challenger Rai 1 Canale 5 17,6 19,1 1.5 pts Source: Médiamétrie 1st half (France) / Eurodata TV BARB - Kanter Media (UK) / Eurodata TV AGB GFK (Germany) / Kantar Media (Spain) / Eurodata TV Auditel AGB Nielsen (Italy).

5 FIRST-HALF 2011: UNRIVALLED TELEVISION OFFER 50 best audiences All channels combined 23.8% 26.8% audience share Individuals audience share Women<50 pdm Very solid leader million viewers in prime time / 16 / 2 87% of top evenings with Individuals 50 prime time with over 8 million viewers 16 with over 9 million 2 with over 10 million Source: Médiamétrie Médiamat 5

6 TF1, 1 ST FRENCH TV CHANNEL (ON INDIVIDUALS 4 YEARS AND +) Audience share 4 years and + (in %) Jan. Aug Change. vs Jan. Aug % -7% -8% +3% +1% -5% +19% Jan. - Aug Jan. - Aug TF1 F2 F3 C+ M6 Whole Ch. Pay. paying Whole Ch. TNT DTT channels channels SOURCE : Médiamétrie Médiamat Jan. Aug

7 TF1, 1 ST FRENCH TV CHANNEL (ON ADVERTISING TARGET) Audience share on Women below 50 (in %) Jan. Aug Change. vs Jan. Aug % -9% -16% +8% +4% -5% +16% Jan. - Aug Jan. - Aug TF1 F2 F3 C+ M6 Whole Ch. Pay. paying channels Whole Ch. TNT DTT channels SOURCE : Médiamétrie Médiamat Jan. Aug

8 TF1, A UNIQUE POSITION ON THE 7pm-1am STRATEGIC SLOTS Audience Share (%) Jan-Aug years and + Women<50 pdm 7pm-1am vs whole day +2.2pts pts 23.6% 25.8% 26.8% 29.9% Whole Day 7pm-1am Whole Day 7pm-1am TF1 vs challenger +8.4pts +12.1pts +9.7pts +10.2pts Source: Médiamétrie/Médiamat 8

9 8 MONTHS 2011: TF1 SETS RECORDS IN ALL CATEGORIES Les Enfoirés: 12.5 m New record for the show De l autre côté du lit: 9.4 m Best audience in each programme category Source: Médiamétrie Médiamat Dr House: 9.5 m 6 episodes with over 9 m viewers France / Brazil: 8.0 m (and 7.6 m for France / Croatia) Doc Martin: 9.1 m (and 8.9 m for Bienvenue aux Edelweiss) 8 o clock news: 10.4 m 1 o clock news: 8.5 m Most-watched news programmes in Europe 9

10 RUGBY WORLD CUP: TF1 GROUP ROLLS OUT 360 MULTI-SCREEN SYSTEM TV => 20 main matches live on TF1 => Special magazines on TF1, Eurosport and LCI => All matches re-broadcast on Eurosport IPTV => MyTF1, special World Cup portal for partner boxes: catch-up TABLET => All the latest news on the World Cup in real-time: results, analysis, catch-up, etc. WEB => Special World Cup site: simulcast, catchup, video, analysis, community, etc. MOBILE => Matches and mags live on TF1 and Eurosport apps 10

11 AN INVESTMENT IN DTT TO STRENGTHEN ON OUR CORE BUSINESS National audience share (in %) Jan. Aug years and Direct 8 W9 TMC NT1 NRJ12 F4 BFM TV I.Télé Direct Star Gulli Jan.- July Jan.-July Women < nd Direct 8 W9 TMC NT1 NRJ12 F4 BFM TV I.Télé Direct Star Gulli Jan.- June Jan.-June SOURCE : Médiamétrie Médiamat Jan. Aug

12 8m 2011: TMC AND NT1, AN UNRIVALLED TELEVISION OFFER Audience share (%) 4 yrs + Women <50 pdm Change vs 8m % +11% m m m m 2011 Change vs 8m % +64% m m m m 2011 Source: Médiamétrie - Médiamat 12

13 AT THE END OF AUGUST 2011: TF1 GROUP AUDIENCES STABLE YEAR-ON-YEAR 4 yrs + Women <50 pdm % 28.9% 33.0% 33.0% 8m m m m 2011 Source: Médiamétrie Médiamat 13

14 TV: NO.1 MEDIA IN FRANCE VARIATION IN AD REVENUE GROWTH FROM ONE MEDIA TO NEXT Trend in GROSS plurimedia investments ( m) January-JuneJune % +3.6% PLURIMEDIA +6.5% to 13,225m GROSS MS 4, % 3, % -2.6% 1,993 1,691 1, % 137 TV PRESS RADIO INTERNET OUTDOOR CINEMA 32.4% 28.5% 15.1% 12.8% 10.2% 1.0% +1.6 pts -0.8 pts -0.1 pts -0.1 pts -0.9 pts +0.3 pts Television in details: -HistoricalTV: +3.6% -DTT: +36.4% => Freeview TV: +11.7% - Cab/Sat: +17.4% Source: Kantar média extv sponsorship ex self-promotion and subscriptions Jan-June 2011 vs 2010 Source Medial 14

15 TV STILL LARGELY DRIVEN BY DTT Trend in GROSS TV investments ( m) H TOTAL TV: +12.3% to 4,290m Trend +2.1% +3.6% TOTAL FREE-TO-VIEW: +11.7% to 3,865m +0.2% +11.2% 2, % +7.3% 1, % 425 National TV TNT Cab Sat Source: Kantar média ex TV sponsorship January to 26 June 2011 vs

16 TF1 GROUP PAY-TO-VIEW CHANNELS IN ROBUST HEALTH No.1 channel on cable and satellite with 4 yrs +and women < 50 pdm +29% audience with 4 yrs +year on year* Best audience with high SPC Individuals since % audience with 4 yrs +year on year* +75% audience with high SPC Individuals No.3 channel on cable and satellite with 4 yrs + +25% audience with 4 yrs +year on year* and +33% with men % audience with 4 yrs +year on year* and +148% with year olds Stable with 4 yrs +year on year and +113% audience with high SPC Individuals +9% audience with 4 yrs +year on year* +17% audience with 4 yrs +year on year* +16% audience with 4 yrs +year on year* +30% audience with women < 50 pdm +22 % audience with 4 yrs +year on year* * Source: Médiamétrie-Médiamat Thématik V21 vs V19 / Extended competition 16

17 ENHANCED EUROSPORT OFFER NO.1 SPORTS MULTIMEDIA PLATFORM IN EUROPE EUROSPORT EUROSPORT M h households h ld 59 countries 20 languages 52 M households g g 17 languages 46 countries EUROSPORT.COM No.1 sports web platform in Europe 15 M UVs a month 11 languages g g MOBILE APP EUROSPORT HD 10 languages HD for Eurosport p and Eurosport 2 EUROSPORT PLAYER Web TV: live and VOD Mobile app available in 5 countries EUROSPORT ASIA-PACIFIC ASIA PACIFIC 4.5 M households 2 languages 18 countries EUROSPORT EVENTS EUROSPORT NEWS Comprehensive sports news Boost the appeall B t th of Eurosport channels Expertise in organising, managing and promoting international sports events Win new markets Develop diversification products 17

18 RECOVERY IN DIVERSIFICATION ACTIVITIES CONFIRMED TF1 Entreprises Games: FDJ card and 1000 Bornes app Music: Les Prêtres 2 nd album: 6 weeks at no.1 Shows: Mozart, L opéra Rock: > 1.3 million spectators Licences: signature of Franklin agent contract e-tf1 sur Free launched on Free Strong increase in video advertising iphone / ipad app: > 1.3 million downloads WAT No.1 social video media for young people with 5.9 M UVs and profitability achieved Production 6 films with more than one million admissions Téléshopping 200 brands represented on the Place des Tendances site and strong growth in e-commerce Vidéo Increase in sales volume thanks to performance of releases in end-2010 Strong growth in VOD (+11% in value and +7% in volume) TF1 Droits Audiovisuels High comparison base Restated revenue between Catalogue activity and TMC and NT1 18

19 FINANCIAL INFORMATION 19

20 ADVERTISING REVENUE EVOLUTION m H H Var. m Var. (%) Consolidated revenue 1, , % Advertising revenue TF1 channel % Diversification revenue = Detail of the total advertising revenue: TF1 Channel % Thematic channels in France x Internet France % Eurosport International ti % Radios % Total advertising revenue % 20

21 TF1 CORE CHANNEL PROGRAMMING COSTS EVOLUTION m H H Var. m Var. (%) Total programming costs % One-off sporting events Pogramming costs excl. one-off sporting events % Entertainment % TV dramas / TV movies / Series / Theatre % Sports (excl. one-off sporting events) % News % Movies % Youth % 21

22 CONTROLLED PROGRAMMING COSTS in million Trend in programming costs with one-off sporting events, from H to H H H H H H H

23 CONSOLIDATED INCOME STATEMENT 1/2 m H H Var. m Var. (%) Consolidated revenue 1, , % Total programming costs (423.6) (482.6) % 2% Total other charges (610.6) (665.5) % Depreciation and amortisation, provisions and impairment (net) (56.9) (32.1) % Current operating profit Operating margin % % pts +78.6% Non-current operating income Operating profit % 23

24 CONSOLIDATED BUSINESS MODEL Quarterly variations in consolidated revenue and current operating profit ( M) since YOY Change in revenue (23) (13) (33) YOY Change in current operating profit One-off sporting events (115) (111) (107) (54) Q1 T Q2 T Q3 T Q4 T Q1 T Q2T Q3 T Q4 T Q1 T Q2 T

25 OPTIMISED MANAGEMENT FOR IMPROVED PROFITABILITY 20% 18% 16% 14% Trend in TF1 Group current operating margin 13.2% 18.8% 12% 10% 8% 8.3% 9.3% 7.3% 8.8% 10.0% 6% 4% 2% 0% -2% -4% -2.2% -1.0% 3.8% Q Q Q Q Q Q Q Q Q Q

26 CONSOLIDATED INCOME STATEMENT 2/2 m H H Var. m Var. (%) Operating profit % Cost of net debt 0.2 (10.4) ns Other financial income and expenses (1.0) ns Income tax expense (53.1) (30.3) % Share of profits / (losses) of associates (11.6) ns Net profit % Net profit attributable to the Group % Attributable to minority interests 2.4 (0.3) +2.7 ns 26

27 A HEALTHY BALANCE SHEET Net debt (-) / Net cash (+) ( m) Confirmed bilateral credit facilities ( m) m /06/2011 S&P upgraded the TF1 Group s credit rating from BBB / positive outlook to BBB +/ stable outlook 27

28 OUTLOOK e TF1 Group consolidated revenue 2,622m = Hypothesis of consolidated revenue expected to remain stable in

29 APPENDIXES 29

30 TV: A MASS MEDIA Daily coverage of French population,,,,,,,,,,,,,,,,,,,, aged 4 years and + Aged 13 years Weekly and + newspaper Regional Daily newspaper National daily newspaper aged 15 years and + Source: TV Médiamat jan-march Radio Press : source AEPM 09/10 and EPIQ 2010 except Ouest France EPIQ cumul , Internet : Panel NNR Médiamétrie feb daily visitors 30

31 CONSISTENT DIVERSIFICATION IN TELEVISION AND FREE CONTENT Television? CREATION PRODUCTION CATALOGUE VOD SVOD ) LICENCES SHOWS BOARD GAMES E-COMMERCE MAIL ORDER Free content 31

32 GROUP GROWTH LEVERS 1 INNOVATIVE PLURIMEDIA ADVERTISING ENTITY TF1 Publicité: 360 advertising entity with a new approach to customers Innovative offers 2 DEVELOPMENT OPPORTUNITIES LINKED TO DIGITAL PLATFORMS Digital strategy to create value A 360 strategy generating new B2C revenus Development of synergies between Group channels 3 OPTIMISING THE BUSINESS MODEL Changes in regulatory framework Performance management An information and entertainment group that is building its future changing from: one channel to channels with synergies a mass media to multiple targeted platforms a leading programme to diversified content and services 32

33 AUDIOVISUAL FRENCH FRAMEWORK WOMAN 70% YOUNG M6 65% TF1 60% TMC 55% NRJ F Gulli W9 NT1 F4 50% 45% Direct8 F2 Arte F3 Total industry average* 49 yrs old / 55% women SE ENIORS C+ 40% Bubble size linked to audience share for 4 yrs + January-June % MEN Sources: Médiamétrie / Mediamat and Files Mediaplanning 33

34 EVOLUTION OF THE ADVERTISING SECTORS Evol Jan-June 2011 vs. Jan-June 2010 FOOD 21.8% +0.9% COSMETICS 16.0% +7.0% AUTO-TRANSPORT 10.9% +4.9% FINANCIAL SERVICES 80% 8.0% -3.9% 39% RETAIL 6.8% +14.7% HOUSE CLEANING 4.9% -13.8% TELECOMMUNICATIONS 4.5% -13.1% HEALTH TRAVEL - TOURISM 3.7% 3.6% +5.2% +19.0% Ad gross revenue: +2.1% (Jan-June 2011 vs. Jan-June 2010) PUBLISHING 3.3% -16.2% Source: Kantar Media Jan-June 2011 vs. Jan-June

35 EVOLUTION OF THE ADVERTISING SECTORS Evol Jan-July 2011 vs. Jan-Jul 2010 FOOD 21.7% -0.8% COSMETICS 16.5% +7.1% AUTO-TRANSPORT 10.2% +3.0% FINANCIAL SERVICES 7.5% -3.5% 35% RETAIL 6.9% +11.5% HOUSE CLEANING 5.2% -14.0% TELECOMMUNICATIONS 4.6% -12.3% HEALTH TRAVEL - TOURISM 3.9% 3.8% +0.4% +21.5% Ad gross revenue : +1.2% (Jan-July 2011 vs. Jan-July 2010) PUBLISHING 3.4% -14.4% Source: Kantar Media Jan-July 2011 vs. Jan-July

36 REVENUE CONTRIBUTIONS BY SEGMENT m H H Var. m Var. % Broadcasting France TF1 SA Téléshopping Thematic channels in France TF1 Entreprises In-house production companies e-tf1 Others Audiovisual Rights Catalogue TF1 Vidéo Broadcasting International Eurosport International Other Activities SPS 1001 Listes 1, , % -1.2% -7.2% % % % % % % % % % % na na na Total consolidated revenue 1, , % 36

37 CURRENT OPERATING PROFIT CONTRIBUTIONS BY SEGMENT m H H Var. m Var. % Broadcasting France TF1 SA Téléshopping Thematic channels in France TF1 Entreprises In-house production companies e-tf1 Others Audiovisual Rights Catalogue TF1 Vidéo Broadcasting International Eurosport International Other Activities SPS 1001 Listes x2.1 x % x x na x % % na % % % x na na Total current operating profit % 37

38 CONSOLIDATED BALANCE SHEET ASSETS ( m) 30/06/11 31/12/10 Var. m Total non-current assets 1, , Total current assets 2, , Total assets 3, , SHAREHOLDERS EQUITY AND LIAB. ( m) 30/06/11 31/12/10 Var. m Shareholders equity (attributable to the Group) 1, , , , Non-current liabilities Curent liabilities 1, , Total shareholders equity and liabilities 3, , Net cash (+) / Net debt (-)

39 CONSOLIDATED CASH FLOW STATEMENT m 30/06/11 30/06/10 Var. m Operating cash flow Income taxes (paid)/reimbursed (31.7) Change in operating working capital needs (56.2) (3.2) Net cash generated by/(used in) operating activities Net cash generated by/(used in) investing activities (14.7) (222.7) Net cash generated by/(used in) financing activities (125.8) (61.0) Change in cash position (8.7) (151.4) Cash position at beginning of period Cash position at end of period

40 CONTACTS Philippe DENERY - CFO : pdenery@tf1.fr Christine BELLIN - Head of Investor Relations : cbellin@tf1.fr Deborah ZUB - IR : dzub@tf1.fr François-Xavier GIMONNET - IR : fxgimonnet@tf1.fr IR department : : : comfi@tf1.fr TF1 1 quai du Point du Jour Boulogne-Billancourt Cedex France Besma GUIZANI - Coordinator : bguizani@tf1.fr 40

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