STRATEGIC MANAGEMENT OF SPORTS ORGANIZATIONS

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1 ONLINE COURSE IN STRATEGIC MANAGEMENT OF SPORTS ORGANIZATIONS TURN YOUR PASSION FOR SPORT INTO YOUR PROFESSION

2 GENERAL INFORMATION Certificate Certificate for the Course in Strategic Management of Sports Organizations from the Johan Cruyff Institute. Duration 10 weeks. 8 ECTS (weekly dedication of hours). Start date September Febreuary Modality Online. Also available on campus in Barcelona (Spanish). Language English and Spanish. Tuition fee 1,000. Special conditions Discount for alumni and members of related entities. Registration Registration open until the start of the course. Admission requirements To take this course we recommend that you have experience in a professional sports organization or in any field of business management, or have developed a career as an athlete. More information campus@cruyffinstitute.org INTRODUCTION The sports industry offers many business opportunities and challenges for managers of sports organizations. Knowledge in areas of management such as strategic planning, analysis of the sector and strategic decision-making is key to managing successful sports entities. This 10-week course introduces you to the key aspects of strategic management to apply them in your responsibility as a (future) executive or manager in the world of sports. The Johan Cruyff Institute has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET). The Johan Cruyff Institute is member of the North American Society for Sport Management (NASSM). The Johan Cruyff Institute is member of the European Association for Sport Management (EASM). The Johan Cruyff Institute is member of the Catalan Sports Cluster (INDESCAT).

3 PASSION FOR SPORT ACADEMIC ITINERARY You have the option of studying this course and other specialized courses, earning credits towards obtaining the Postgraduate Diploma in Sports Management (32 ECTS), or even towards obtaining the Master in Sports Management (60 ECTS). ONLINE ENGLISH 8ECTS MASTER IN SPORTS MANAGEMENT 1. Postgraduate Diploma in Sports Management 2. Postgraduate Diploma in Sports Marketing Course in Strategic Management of Sports Organizations Course in Innovation and Leadership in Sports Organizations Course in Sports Marketing Course in Financial Management in Sports Organizations Course in Sports Facility Management Course in Sports Event Management Master = Postgraduate 1 + Postgraduate 2 + Business Plan

4 PASSION FOR SPORT The program is aimed at those who wish to complete their education with a specialized course in Strategic Management of Sports Organizations. It is especially suitable for you, if: You re an (ex-) athlete who wants specialized education in the management of sports organizations. You re working in a business and/or sports environment, and want to acquire a better understanding of the management of the sports sector. OBJECTIVES The main objective of the Course in Strategic Management of Sports Organizations is to understand the basic principles of strategic management applied to the sports sector. LEARNING OUTCOMES To know how to analyze the structure of an industry and the trends in its environment to determine their potential. To understand and apply the elements of the strategic planning process. To learn how companies can develop sustainable competitive advantages. To understand the creation of competitive advantages through business models. To understand the basic principles of strategic management at the corporate level. To know the most relevant frameworks that help management implement a strategy and manage change. BENEFITS Learning 3.0: flexible schedules, different learning environments and technologies. World-class faculty: interaction with expert faculty and industry professionals. Collaborative tools, teamwork, communication and debate. Sports-industry oriented: training that approaches the business sector of the sports industry. Learning from experience: designed for professional improvement.

5 PROGRAM The program has 8 credits (ECTS), spread over 10 weeks. The course is composed of various teaching units (UD) and each one consists of a continuous assessment test, in which you interactively apply theory, complemented with solving exercises and practical cases. CONTENTS PERSONALIZED TUTORING We will assign you a personal tutor, who will be monitoring your pace of study, adapting it to your work and/or sports schedule. At the beginning of the course you ll create a tutorial action plan together. The tutor will make an assessment of your background, professional experience in the sector, availability and dedication to the course, and will also be responsible in guiding you in your study process, supporting you throughout the program. The definition of strategy Strategic planning Analysis of the sector Law applied to sport Management strategies Vision of the company based on resources Creating sustainable competitive advantage COMMUNICATION AND QUERIES WILL BE HANDLED BY: reply within a maximum of 24 hours. Support via chat / call / video conference. Personal tutoring for about 30 minutes, to be arranged weekly or bi-monthly. ALUMNI AND NETWORKING VIRTUAL CAMPUS As a student of the Course in Strategic Management of Sports Organizations, you ll have exclusive access to the learning platform that will allow you to track your academic progress 24 hours a day from anywhere in the world. The virtual campus provides a collaborative environment between professors and students facilitating s, chats, videos, books articles, case studies, simulations, experiences, websites, blogs and a video library. You ll have a wide range of tools at your disposal so your learning experience can be interactive, enriching and complete. The Johan Cruyff Institute gives you the opportunity to connect and collaborate with other students, alumni, faculty and members of the global network, and share your passion for sport and your professional experience with others. Promote and facilitate your training. Our community is in this sense, a network of social and professional relationships, and its influence expands in the sport and business sectors.

6 JOHAN CRUYFF INSTITUTE Johan Cruyff Founder In my opinion, athletes possess remarkable qualities. They are committed, eager to improve and goal-oriented. With these traits and the right academic training, our athletes become successful leaders in the world of sport management. Besides athletes, our programs are also aimed at coaches, managers, and other individuals with a passion for sport. Who better to serve the best interests of sport than someone who has the heart of an athlete? Other courses Course in Financial Management of Sports Organizations Course in Innovation and Leadership in Sports Organizations Course in Sports Marketing Course in Sports Facility Management Course in Sports Event Management Calle Pomaret, Barcelona - Spain T whattsap: (+34) campus@cruyffinstitute.org