HbbTV monetization in Poland
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- Harriet Watkins
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1 HbbTV monetization in Poland Pawel Tutka HbbTV expert, hybra.tv
2 TV market in Poland Population : TV reception: - DTT N/A data - Sat Cable (DVB-C) Cable (Analog) IPTV HbbTV is by default disabled in new Samsung TV devices offered for sale in Poland. TVP uses HbbTV for Ultra HD (4K + HEVC + MPEG-DASH) tests First public HbbTV test in Poland Technical profile: HbbTV 1.1 Target network(s): - Terrestrial - Satellite (partly) - Cable (partly) Penetration and forecasts: - HbbTV: deployed devices: N/A - HbbTV: active unique devices: 1.4M Market moderating organization: Unofficially by ARBG via hbbtv.pl and HbbTV Summit Poland and Pawel Tutka (hybra.tv)
3 HbbTV apps available on TV channels: TVP ZPR Media Group: HbbTV tests / HbbTV signaling available on TV channels in DVB-T:
4 HbbTV app from TVP: HbbTV apps HUB VOD Micro VOD services dedicated for TV show or special TV event TV recommendation system Virtual TV channels (streaming over HbbTV) Linear TV channels (streaming over HbbTV) Regional Warning System (RSO) E-learning Sport HbbTV app (Brasil 2014, Sochi 2014, Londyn 2012) News and weather HbbTV app Tourist HbbTV app with virtual TV channel and VOD Video test HbbTV app (4K + HEVC + MPEG-DASH) Interactive advertising
5 HbbTV app from TVP: HbbTV app teaser HUB TVP 2015 HUB TVP 2015 HUB TVP 2015 HUB TVP 2015 HUB TVP 2015
6 HbbTV app from TVP: VOD VOD VOD VOD VOD VOD player in Full Screen mode
7 HbbTV app from TVP: HbbTV teaser Micro VOD Micro VOD pills of knowledge pills of knowledge pills of knowledge
8 HbbTV app from TVP: TV recommendations TV recommendations TV recommendations TV recommendations TV recommendations TV recommendations
9 HbbTV app from TVP: Brasil 2014 HbbTV teaser Brasil 2014 video menu Brasil 2014 Brasil 2014 live statistics Brasil 2014 Brasil 2014
10 HbbTV app from TVP: Virtual TV channel: 25 Years of Freedom Regional TVP Following the footprints of John Paul II Regional TVP Following the footprints of John Paul II Online TVP Theatre for Schools HbbTV teaser Online TVP Theatre for Schools menu + live streaming Online TVP Theatre for Schools micro VOD
11 4K video test in HbbTV Test Wideo The HbbTV application Test Wideo (Video Test) allows you to test your TV set for its support for videos with surround sound and in Ultra HD (4K), for the support for MPEG-DASH and the latest HEVC video codecs.
12 HbbTV interactive advertising in TVP Ford Mustang HbbTV teaser Ford Mustang Interactive advertising menu Ford Mustang product photo gallery Saturn HbbTV teaser Saturn Interactive advertising menu Saturn video player in Full Screen mode
13 HbbTV interactive advertising in TVP Allegro HbbTV teaser Allegro Interactive advertising menu Allegro Interactive advertising menu Allegro Interactive advertising menu Allegro Product details Allegro Product details
14 HbbTV interactive advertising in TVP AXA HbbTV teaser AXA Interactive advertising menu AXA Interactive advertising menu AXA form to leave a mobile phone number AXA form to leave a mobile phone number AXA comparison of insurance offers
15 HbbTV interactive advertising in TVP Nescafe HbbTV teaser Nescafe Interactive advertising menu Nescafe Interactive advertising menu Nescafe Interactive advertising menu (select cafe) Nescafe Product details with a movie Nescafe Product details with a movie
16 HbbTV interactive advertising in TVP Netia HbbTV teaser Netia Interactive advertising menu Netia Interactive advertising menu Netia Advertising promotion regulations Netia Interactive advertising menu Netia form to leave a mobile phone number
17 HbbTV interactive advertising in TVP Lech Premium HbbTV teaser 1 Lech Premium HbbTV teaser 2 Lech Premium HbbTV teaser 3 Lech Premium Interactive advertising video player Lech Premium Interactive advertising video player Lech Premium Interactive advertising video player
18 HbbTV interactive advertising in TVP 3M Command HbbTV teaser 1 3M Command Interactive menu 3M Command Dedicated video player 3M Command Tips for using 3M Command strips 3M Command Information about in stores promotion 3M Command Tips for using 3M Command strips
19 HbbTV interactive advertising in TVP Skoda Superb HbbTV teaser Skoda Superb Interactive menu with video background Skoda Superb more details about car Skoda Superb more details about car Skoda Superb Interactive video player with short movies Skoda Superb contact form for mobile phone number
20 HbbTV interactive advertising in TVP Philips PerfectCare HbbTV teaser Philips PerfectCare Interactive menu Philips PerfectCare Tips for ironing Philips PerfectCare Second menu to select Philips product Philips PerfectCare Interactive Quiz do select best iron Philips PerfectCare Information about in stores promotion
21 HbbTV app from ZPR Media Group VOD EPG with Catch up TV Radio stations (streaming over HbbTV) Games (sudoku, minesweeper, memory games, checkers) Weather, event calendar, news, currency exchange rates and stock quotes
22 HbbTV app from ZPR Media Group HbbTV app teaser Additional information about broadcasted TV show HbbTV apps menu EPG with Cath-up TV Cath-up TV additional information about TV show Cath-up TV video player in Full Screen mode
23 HbbTV app from ZPR Media Group Weather Currency exchange rates and stock quotes Event calendar VOD Radio (streaming) Radio (streaming) music playlist
24 HbbTV app from ZPR Media Group HbbTV games icon HbbTV games menu Minesweeper Sudoku Checkers Memory games
25 HbbTV interactive advertising in Eska TV Margaret / Deichmann HbbTV teaser Margaret / Deichmann HbbTV teaser Margaret / Deichmann Interactive menu Margaret / Deichmann Photo gallery Margaret / Deichmann Dedicated video player Margaret / Deichmann Dedicated video player
26 HbbTV interactive advertising in Eska TV Lee HbbTV teaser Lee Interactive menu Lee Products gallery Lee Store location in Poland Lee Product catalog Lee Dedicated video player
27 HbbTV app from Stopklatka TV EPG Recommended movies with video trailers or a photo gallery Movie news
28 HbbTV app from Stopklatka TV HbbTV teaser EPG EPG photo gallery Recommended movies EPG more info about movies Movie news (text + photo)
29 Hybra.tv - HbbTV app developer has competence and expertise in designing and programming: Hybrid Advertising Interactive television applications TV portals for cable TV operators Digital Signage based on HbbTV Solutions for hotel TV and SPAs HD teletext Dedicated VOD services Recommendation systems HbbTV applications made by hybra.tv were broadcast in Poland on the following TV channels: TVP 1 HD, TVP 2 HD, TVP Info, TVP Rozrywka, TVP Historia, TVP ABC, TVP Kultura, TVP Polonia, TVP Warszawa, TVP Szczecin, TVP Opole, TVP Olsztyn, TVP Wrocław, TVP Kraków, TVP Łódź, TVP Lublin, TVP Poznań, TVP Rzeszów, TVP Katowice, TVP Kielce, TVP Bydgoszcz, TVP Gdańsk, TVP Białystok, TVP Gorzów Wielkopolski, TVN, TVN7, TTV, TVS. contact@hybra.tv facebook.com/hybratv vimeo.com/hybratv
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