2014 Summit Salon Business Center. All Rights Reserved.

Transcription

1 The New Summit

2 Vocation Hairdresser is an individual who has enjoyed a successful career in hairdressing, built a significant demand on their time, and is now ready to pass on their knowledge to the next generation. We also refer to this person as a servant just getting leader. warmed up Career Hairdresser is an individual who enjoys the art of hairdressing and is willing to partner that passion with intelligent business building skills. Job Hairdresser is an individual who was trained in a trade and works to collect a paycheck. We believe job (J.O.B.) stands for just over broke! Hobby Hairdresser - is an individual that enjoys the art of hairdressing, but doesn t necessarily see it as their ultimate career.

3 Page Begin with the END in mind! I am who I have grown Don t tell, teach! Associates are students who become YOUR co-workers just getting warmed up Everything that this is wrong with your current training program is there because you have allowed it to be there. 90% Guest Handling Hire the person, Train the skill You have to be Nice!

4 Page Intelligent Verbiage Assistant v Associate just getting warmed up Assistant - one who assists, helper spectator Associate - to join as a partner Assistant is Used and Associate is Taught

5 Page Purpose of the Educator By following the associate training plan and sharing just experience, getting strength warmed and hope up my associates confidence and growth will accelerate. As a result of my willingness and commitment to the program I will reach my goals and experience an increase in my income. I will impact my salon s future.

6 Page Purpose of the Associate just getting warmed up Having the willingness and faith to follow the associates plan, and learn from the educators experience, allowing me to grow faster.

7 Page Purpose of the Salon just getting warmed up Providing an environment for growth, learning and support, leading to a greater good for all, increased loyalty, sales and profits.

8 Hiring & Orientation a. Who: New from school Apprentices (no school) just Stylist getting (1-3 years warmed in business) up b. Recruiting Package Current Associate recruits their replacement c. Earning Potential d. Schedule e. 1 out of 3!

9 Page 7 Orientation Week 1 Day 1 Day 2 Day 3 Day 4 Day 5 2 hours Salon Orientation 2 hours Desk Training Enjoy Hair/ Color Service Take home Shampoo, Conditioner and two styling aids - comp 2 hours Desk Training 2 hours with educator Review Service Standards Enjoy Nail Service and Makeup Service 2 hours Desk Training 2 hours with educator Enjoy Skincare Service 2 hours Desk Training 3 hours with educator Enjoy Massage Service Complete Associate Program Tests Learning Style Test Model

10 Educator Qualifications Guest Count avg. of 120 per month Must set daily service and retail goals just getting warmed up Committed to Tracking & Planning! Allow the Associate to be a part of every service Mentor not Manager! teaching mode v. high school principal

11 Be Prepared! Recommended Materials just getting warmed up Summit Associate Program Curriculum Stylist/Associate Fast Track Journal Over The Top Book Over The Top Leader s Guide Create an Associate Notebook

12 Creating an Exceptional Guest Experience! just getting warmed up Your point of difference Master s Degree Program Service Standards An extra pair of hands

13 I don t know how to teach! It s not about you just getting warmed up Basic Teaching Principles Tell - Show Watch Auditory Kinesthetic - Visual

14 Page Improve Communication The Daily Debrief What s working? just getting warmed up What s not? What will I do next time? the associate must control the conversation

15 Page 38 Sample Schedule Monday 8:30 9:00 (observe associate on floor) 8:30 2:30 Appointments 2:30 2:45 Daily Debrief Tuesday just 8:30 getting 2:30 warmed Appointments up 2:30 2:45 Daily Debrief Wednesday 8:30 2:30 Appointments 2:30 2:45 Daily Debrief 3:00 5:00 Class w/associate Thursday 8:30 2:30 Appointments 2:30 2:45 Daily Debrief Friday 8:00 5:00 Appointments 5:00 5:15 Daily Debrief

16 Page 37 How to increase your income just getting with warmed the associate up Set daily goals Design booking process Understand your breakeven

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18 Page 37 Daily Goals Grow Your Income Daily Goal Impact Annual Increase +$25 per day $6,500 +$50 per day $13,000 +$75 per day $19, per day $26,000 Brow Shaping Treatment Per Foil Additional Color Service Gloss THE ASSOCIATE MUST ALWAYS BE IN THE HAIR DEPARTMENT!

19 Page 37 Business Acumen Teaching the Associate Successful Habits Associate Calculates the Educator s Daily Schedule and sets the goal. Prior to the shift, the associate calculates what is prereserved and establishes the additional service goal and retail goal For Example: $490 pre-reserved, Goal = $550 Additional Service Goal = $60 Retail Goal = $104 (guest count x $per level goal) At the end of the shift, the associate tip income is calculated based on the goals. PERFORMANCED-BASED Compensation! Earn your way through life.

20 Page 4 Performance Based Tipping Great Day 1. Educator Reached Goals (Add + Retail) 2. Associate Tip = $20 3. Earning Potential! $400 per month just getting warmed up Good Day 1. Educator Reached 1 Goal (Add or Retail) 2. Associate Tip = $2 per hour 6 hours x 2 = $12 3. Earning Potential! $240 to 320 per month Average Day 1. Educator DID NOT reach either Goal 2. Associate Tip = $1 per hour 6 hours x 1 = $6 3. Earning Potential! $120 to 160 per month

21 Page 6 Associate Program Curriculum Overview A1 A2 A3 A4 Orientation Educator/ Associate Service Standards All classes offered in time-frame Complete practical and written tests Complete all homework assignments Opportunity Days 1 shift per week for REQUEST GUESTS ONLY (week 4) All classes offered in time-frame Complete all written and practical tests Complete all homework assignments Opportunity Shift; 40% future reservations All classes offered in time-frame Complete all written and practical tests Complete all homework assignments Opportunity Shift; 40% future reservations Interview/Recruit new Associates for educator All classes offered in time-frame Complete all written and practical tests 2 Opportunity Shifts Timing Challenge Total Look Model Train new Associate 10 Weeks 10 Weeks 10 Weeks 10 Weeks

22 Page 8 Homework Assignments/Quiz Each section contains suggested homework assignments. Some of the assignments will be completed using video and photos. SAMPLE Turn to page 13 Tips for Video Homework Assignments: Educator should create a Dropbox account with a shared folder for video upload/review. Give specific date/time video is due for each assignment Purchase a mannequin and base for Associate Educator to review and provide constructive feedback for improving service technique based off of the video performance. Such review should be completed within 24 hours of receipt.

23 Page Testing Levels A1 A4 Written Tests Homework Assignments/Quiz

24 Suggested Class Schedule 1 per month Page 11 The System Finishing Cutting Level 1 Cutting Level 2 Over The Top Training Level Chart (guest handling) Shampoo Standards Product Knowledge Consultation Styling Finishing Product Knowledge Timing One Length Graduation Layers Men s Cuts Body Positioning Timing Combination of Techniques Texturizing Timing Date (s): Date: Date: Date: The System offered 4 times per year. ALL NEW HIRES must attend (front desk, house assistants, management). We recommend Level 1s and 2s teach this class via the Over The Top Leader s Guide.

25 Page 12 Suggested Class Schedule 1 per month Color 1 Color 2 Color 1 Color 2 Color Theory Base Color Timing Sectioning Placement Partings Timing Foiling Placement Balayage Trend Timing Base with Foils Dimensional Timing Date: Date: Date: Date: The Education calendar must be set 1 year in advance. Each Associate attends all 12 classes and may repeat classes as needed. All post tests and homework assignments are mandatory

26 Page 8 Week One Educator Preparation Educator must define the 5-7 services that are conducted on a regular basis and establish timing and elements of each service so the associate can actively participate. For example: SERVICE: ASSOCIATE ROLE: Women s Haircut Shampoo/Finish Color Application/Mixing Foil Apply with Educator Treatment Script/Application Waxing Script/Application

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28 Booking 45 min/no Finish Time Cut First just Future getting Reservations warmed up Code Words 1 st /Last Appointment Take Control

29 Page 4 Opportunity just getting warmed up Day

30 just getting warmed up

31 Page 40 Associate Tracking Requirements Entry Total Number of Guest just getting warmed up Number of Referrals Prebooks Needed 40% Retail Per guest $5 Number of Thank You Notes Number of Check-in Calls Number of Wake up Calls

32 The New Summit