Summer Programs Report

Transcription

1 Summer Programs 2015 Report

2 Good or Great Camper Enjoyment Staff Performance Instructor Performance Registration Process Communications Health and Safety In the 6 Overall Enjoyment categories of the Parent Survey, 95% responded "good" or "great" about their satisfaction with each category. Parent Survey Results

3 Would Return Or Recommend to a Friend Parent Survey Results When asked "Would you return to Summer Programs at Cary Academy and/or recommend to a friend" 90% responded "yes".

4 Themes of Positive Feedback "Always enjoy our experience at Cary Academy camps." "My daughter could not wait for each day and was sad when it was over." "I found the student staff attentive and friendly. Really appreciated the early and late care options." 46 % "My daughter just loved the instructors and has already picked out 2 weeks of what she wants to do next year. Best camp ever!!!" "Thank you for creating such a fun and educational environment for our kids!" "Fabulous camp!! It was my son's first camp by himself and he had a wonderful time and learned so much. I was so impressed with everything. We will definitely be back." "Great camp! This was my son's FAVORITE camp. He had so much fun and I liked that it was such an enriching experience." Parent Survey Results

5 Themes of Negative Feedback "The carpool in the afternoon was a bit of a pain. They need to maybe loop it in the parking lot, there was traffic out to Harrison and the parking lot is big enough to do a loop." "I feel the cost of the camp is extremely high and overpriced. I paid for a 1/2 day camp the same amount for a full day camp elsewhere." 54 % Parent Survey Results

6 2015 Enrollment and Capacity by Grade Number of Seats Filled: 2367 Number of Participants: 1220 Average # Camps per Person: 1.94 Camps That Ran: 220 Number of Age 14+: 176

7 2014 Enrollment by Category Performing and Creative Arts Seats Filled Culinary Arts Seats Filled Enrichment Seats Filled Science and Technology Seats Filled Specialty Seats Filled Sports and Wellness Seats Filled 2015 Enrollment by Category Adventure - 29 Seats Filled Creative and Performing Arts Seats Filled Culinary and Cultural Arts Seats Filled Scholar Studies Seats Filled Science and Technology Seats Filled Sports and Wellness Seats Filled

8 Initiatives 2015 Initiatives New Website Brochure ReDesign Workshop Standardization Sunglasses Promotion Direct Mail Postcards Non-Mailed Postcards Summershine Directory WRAL Audience Network WRAL Radio Advertising WRAL - E-Mix Newsletter Flyers and Posters Social Media

9 A new website improved our SEO and parent communication. It elevated our brand identity in the minds of our parents and partners. Initiatives 2015 New Website Brochure ReDesign Workshop Standardization Sunglasses Promotion Direct Mail Postcards Non-Mailed Postcards Summershine Directory WRAL Audience Network WRAL Radio Advertising WRAL - E-Mix Newsletter Flyers and Posters Social Media Initiatives

10 The new template improved the readability and aesthetic of the brochure. Parents could read by category or week. New camps were featured more prominently. Improved photography added excitement to newly standardized descriptions. The feedback from parents and partners was overwhelmingly positive. Initiatives Initiatives 2015 New Website Brochure ReDesign Workshop Standardization Sunglasses Promotion Direct Mail Postcards Non-Mailed Postcards Summershine Directory WRAL Audience Network WRAL Radio Advertising WRAL - E-Mix Newsletter Flyers and Posters Social Media

11 Initiatives 2015 Direct Mail / Distributed - Early Bird Postcards (Reach: 2500, 1.33%) New Website Brochure ReDesign Workshop Standardization Sunglasses Promotion Direct Mail Postcards Non-Mailed Postcards Summershine Directory WRAL Audience Network WRAL Radio Advertising WRAL - E-Mix Newsletter Flyers and Posters Social Media Hand Out Postcards (Reach: 1300, 0.07%) Initiatives National Average - 2%

12 Initiatives 2015 Reach: 90,000 Wake County School Students New Website Brochure ReDesign Workshop Standardization Sunglasses Promotion Direct Mail Postcards Non-Mailed Postcards Summershine Directory WRAL Audience Network WRAL Radio Advertising WRAL - E-Mix Newsletter Flyers and Posters Social Media Initiatives

13 New Website Brochure ReDesign Workshop Standardization Sunglasses Promotion Direct Mail Postcards Non-Mailed Postcards Summershine Directory WRAL Audience Network WRAL Radio Advertising WRAL - E-Mix Newsletter Flyers and Posters Social Media Audience Network Reach: 104,530 impressions (March to April) E-Mix Newsletter: 20,000 subscribers Initiatives 2015 Initiatives

14 New Website Brochure ReDesign Workshop Standardization Sunglasses Promotion Direct Mail Postcards Non-Mailed Postcards Summershine Directory WRAL Audience Network WRAL Radio Advertising WRAL - E-Mix Newsletter Flyers and Posters Social Media Initiatives Reach: 1200, 2014 Participants 11% used Early Bird Discount 107 Different Families

15 % February to May Seats (66%) Participants (61%) February to May Seats (70%) Participants (65%) Registrations Before May 1st %

16 Leaders in Training 15 Volunteers 5 Weeks 1, Hours $21.04 Monetary Value of a Volunteer Hour* *According to the North Carolina State Volunteer Value 39,401.25