CROSS BORDER DOCTORIALS PROGRAM. PERSONAL BRANDING: build your PSP (Personal Strategic Plan) José María Gilgado Tanco

Transcription

1 CROSS BORDER DOCTORIALS PROGRAM PERSONAL BRANDING: build your PSP (Personal Strategic Plan)

2 Introduction

3 Create your personal brand

4 5 STEPS TOWARDS PERSONAL BRANDING 1.ACKNOWLEDGE YOUR UNIQUENESS 2.STAND OUT 3.BE YOUR OWN BOSS 4.FORGET ABOUT A LADDER 5.BUILD YOUR BRAND

5 5 STEPS TOWARDS PERSONAL BRANDING 1.ACKNOWLEDGE YOUR UNIQUENESS THROUGH EXPANINDG YOU SELF AWARENESS a. Practice feedback analysis b. Use psychometric tests (personality or competence tests) c. Get to know your strengths (Gallup s Test - The strengths finder 2.0) d. Ask different questions

6 5 STEPS TOWARDS PERSONAL BRANDING 2. STAND OUT a. b. c. d. e. What are your values? What motivates you? What gives you energy and joy? What do you stand for in your life? How would you like to contribute?

7 5 STEPS TOWARDS PERSONAL BRANDING 3. BE YOUR OWN BOSS a. b. c. d. Accept yourself as you are Accept responsibility for your own growth Know what you want Control your focus

8 5 STEPS TOWARDS PERSONAL BRANDING 4. FORGET THE LADDER a. b. c. d. e. Grow from within Follow your true interest and passion Strive for excellence Enjoy the process Get out from your comfort zone

9 60% of time 40% of time

10 5 STEPS TOWARDS PERSONAL BRANDING 5. CREATE YOUR OWN BRAND a.be genuine b. Take a stand communicate your qualities, values, and goals by action not words c.create a value of what you do to others it s about giving e.build a network of partners help others grow too f.collect testimonials and personal portfolio

11 Identity does not derive from our nationality, position, or a social status. It s a combination of our strengths, talents, passions, and the purpose that you bring in to your life.

12 Build Online Presence and Personal Brand Network with personal and professional connections Job Search Access resources and information in specific career field Expand skill set with technology world

13 LinkedIn world s largest professional network with over 100 million members connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. Facebook largest social networking site with over 400 million accounts intended to connect friends, family, and business associates. Twitter an information network, with real-time information that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversations.

14 Know Your Platform Customize Everything Ask for Something Specific Take it Offline Whenever Possible Say Thank You

15 60 million professionals 200,000+ organizations Over 150 industries 2.1 million students 37,000 university groups

16 Connect with classmates, faculty, and family professionally Find new opportunities for internships and full time positions Manage what potential employers learn about you from the Internet

17 LinkedIn is NOT... LinkedIn IS A place for party photos A Professional Social Networking Site A place to update the status of your cat A traditional job board A network that allows you to make the most out of trusted professional networks

18 How do I get Experience without a Job? How do I get a Job without Experience? Building Your Professional Brand What Kinds of Jobs Do I Want? Finding and Pursuing Your Career Passion How Can I Network if I Don t Know Anyone? Building and Maintaining a Professional Network

19 How does this Help me Get a Job? Turning Relationships into Opportunities How can I stand out from the crowd? Researching and Prepping for Interviews and other opportunities

20 Ensure your profile is complete and up-to-date. Your connections should represent your real world network Search on LinkedIn Jobs Message Key Network Contacts Demonstrate Your Expertise on LinkedIn Answers.

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22 Example 1 Hi Laurie A friend of yours, [insert name here] suggested I connect with you as I am new to LinkedIn and just learning the ropes. I would appreciate any help you may offer. Thanks [insert your name] Example 2 Hi Laurie Last September I had the pleasure of meeting you at the Web 2.0 Conference in NYC. While I knew no one you took the time to talk with me and offered some places to visit while I was in your town. Thanks so much and I look forward to reconnecting. [insert your name] Brief is fine, just make it PERSONABLE! - Beyond Social Media

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26 The generic invitation to connect Shows lack of effort into building a relationship Lack of Sensitivity Like a resume, a profile should be brief and targeted Spelling/grammatical errors, inconsistencies Just as you would carefully review your resume, you should check your profile Weak Headline Clearly identify yourself and your career interest No Recommendations Recommendations serve as a powerful resource for potential employers to see previous colleagues endorse you.

27 Began as a social networking experience for college students. Has grown into an experience for everyone including those who seek a professional networking experience

28 BranchOut career networking. LinkedIn profile can be imported. Browse and share jobs that people within your career network have posted. Virtual Business Cards personalize your card and attach to facebook messages. CareerBuilder Updated job and internship postings delivered directly from CareerBuilder to profiles Location and career interest is used to send relevant information Follow links to apply Search by keyword, location, and category Hire My Friend Promote your friends who are job searching to your other Facebook Friends with the Hire My Friend App. You can include a brief description of their skills and link to their LinkedIn Profile IngBoo Select advanced search options (keyword, location, category) on Monster, Simply Hired, Career Builder and other job sites. Get LinkedIn and Twitter updates

29 Inside Job allows you to be in a network of professionals. Search for other professionals based on places they work, have worked or have interviewed. Upload resume and previous work experience. Search by keyword, location, organization or job titles Professional Profile Similar to facebook profile, but you become part of a network Post resumes and recommendations that can be imported for LinkedIn accounts. Browse other profiles and see resumes that are public. My LinkedIn Profile Badge to connect your LinkedIn account to your Facebook Profile LinkUp Facebook App Companies publish jobs from their corporate websites onto their Facebook Fan pages. Work with Us by Jobvite Displays jobs on profile or fan pages. Browse opportunities at companies where your friends work, apply and send Jobvites to contacts. You must be invited to use this application by authorized users.

30 Decide if your Facebook Page will be social or professional Choose what information on your profile business contacts or prospective employers should see Create a simple profile (or clean up existing one) Limit the photos you post Post content relevant to your job search or career Use Facebook to build relationships with your Friends Choose your Friends wisely

31 Helps build connections with interesting and relevant people around the world who are working and talking about topics related to your interests.

32 A way to get the latest information on your interest Twitter for Personal Twitter for Business Tweeting

33 Make your profile public Choose a Twitter name Fill in your location with your real location Create a strong bio Choose a photo that is more of your face Start a following slowly Don t just follow anyone Pay attention to other s tweets Retweet Judiciously

34 Professional Social Networking is a tool to assist in your job search and networking experience. Recruiters still expect candidates to apply with a resume and a cover letter via the company web site or a job board site. In order to have a well-rounded search, you still need to search for jobs and take time to apply.