A PRACTICAL GUIDE TO MORE EFFECTIVE SOCIAL MEDIA ENGAGEMENT

Save this PDF as:
Size: px
Start display at page:

Download "A PRACTICAL GUIDE TO MORE EFFECTIVE SOCIAL MEDIA ENGAGEMENT"

Transcription

1 A PRACTICAL GUIDE TO MORE EFFECTIVE SOCIAL MEDIA ENGAGEMENT

2 AUTHOR Lien Brusselmans works as Marketing Manager at Engagor. She joined the company in its early days and initially handled not only Marketing but also Sales and Customer Service. The experience she gained has already proven very valuable when writing blog posts, cases studies and e-books like the one you are about to read. E-Book - Social Media Engagement Page 1 of 20

3 WHAT IS THIS E-BOOK ABOUT? In this e-book you will learn more about how Customer Service on social media is no longer enough. People expect more: they want to genuinely engage with brands. THIS E-BOOK DISCUSSES SOCIAL MEDIA ENGAGEMENT AND HOW YOUR OWN COMPANY CAN MAKE IT WORK Social Media Engagement is The New Marketing 3 Why Should you Engage With your Community? 5 How to Become a Leader in Social Media Engagement 7 How to Turn Consumers Into Your Very Own Marketers 11 Setting up an Engagement Strategy 14 Let Social Media Management Tools Help You 16 Conclusion 19 E-Book - Social Media Engagement Page 2 of 20

4 1 SOCIAL MEDIA ENGAGEMENT IS THE NEW MARKETING Photo by highwaysagency on Flickr For far too long, Marketing has been a one-way street. Through campaigns you send out a message, and you hope it captures consumers attention and helps them remember your brand when they are in need of your products or services. This might have worked for some brands and some campaigns, but today consumers have had enough of this pushy and imposing way of working. They want to go back to the basics: real human relationships. CONSUMERS WANT TO GO BACK TO THE BASICS: REAL HUMAN RELATIONSHIPS. Thanks to social media, this is becoming reality. Consumers are talking to brands and more and more brands are responding. What s more, they not only reply to people s questions but the Customer Service team also goes beyond that and builds actual relationships. E-Book - Social Media Engagement Page 3 of 20

5 Through this genuine Social Media Engagement, Customer Service is becoming the new Marketing. Social Media Engagement is more than just interacting with your community. It also involves listening to what your audience has to say and acting on it. If people are displeased with a certain product or service, companies can easily find out about it. Not by scanning the social web 24/7, but by having it scanned for them. All major brands are working with social media monitoring and management tools nowadays. Why? Because these tools monitor the social web for you. They combine all search results in one central social media inbox and allow you to filter the results according to your needs. You can filter on certain products (how do people like this product?), regions (what do people in Texas have to say about us?), authors, sentiment, and so much more. You can learn more about social media management tools in chapter 6 of this e-book. By automating all the preliminary work (except, of course, the conversation), companies have time to focus on what it s all about: Social Media Engagement. Learning what people say about you, act on it, and interact with your community. E-Book - Social Media Engagement Page 4 of 20

6 2 WHY SHOULD YOU ENGAGE WITH YOUR COMMUNITY? Photo by jasonahowie on Flickr ENGAGED CONSUMERS ARE LOYAL You might be wondering why you should bother investing all that time and energy into conversations with consumers and that is indeed a fair question. After all, business is about making money and not about making new friends. What s the use of being regarded as a great brand if this is not reflected in your sales? IF YOU RELATE TO A BRAND, YOU WILL BE MUCH MORE LIKELY TO BUY NEW PRODUCTS AND SERVICES FROM THAT BRAND. Well, you can take our word for it. Your efforts will pay off! Consider your own experience. If you plan on purchasing a new laptop and you re choosing where to buy it, what will you do? Buy it from a store you: already have a good experience with, that has already helped you very well in the past, and that you feel that you E-Book - Social Media Engagement Page 5 of 20

7 relate to? Or, at some other shop that you ve never bought from or even spoken with? Assuming the price is the same at both stores, most people will go for option 1. If you relate to a brand, you will be much more likely to buy new products and services from that brand. ENGAGED CONSUMERS BECOME BRAND ADVOCATES What is even better than having one customer loyally buying from your brand? Having many! By building a good relationship with one customer, you can reach their entire network. If consumers are pleased with your products and service, they will spread the love. Both online and offline on social media, these people will become real brand ambassadors. BY BUILDING A GOOD RELATIONSHIP WITH ONE CUSTOMER, YOU CAN REACH THEIR ENTIRE NETWORK. E-Book - Social Media Engagement Page 6 of 20

8 3 HOW TO BECOME A LEADER IN SOCIAL MEDIA ENGAGEMENT Photo by birgerking on Flickr Good Social Media Engagement is not some complex concept for a few, privileged social initiates. Some people get so caught up in the minute complexities, they forget about its roots. Just strip away all the technical jargon and industry terms, and you re left with this: the makings for good Social Media Engagement are the same as those for good offline engagement. The need for good business practices has always existed. The way a business treats the needs of a customer now is no different than 50 years ago. What changed though, is the method with which businesses provide service and support to their customers. Though customers constantly interact with companies on the internet, it doesn t mean that they expect any less of a genuine interaction. It s imperative that companies realize that an interaction in any environment, whether it be with an in-store employee or an online community manager, should always maintain the same level of courtesy and helpfulness. E-Book - Social Media Engagement Page 7 of 20

9 Here are some guidelines to keep in mind when it comes to good Social Media Engagement: Build Relationships Both On- and Offline All the time and energy your company invests in growing a social network, building a brand experience, developing a marketing strategy, etc. is very important. But, it is completely wasted if you re forgetting the ultimate truth: on the other end of every business transaction is a person. It s not the amount of Page likes or Twitter followers that move mountains, it s the network of relationships you build with people offline. By taking the time to plant the seeds in those personal business relationships, you ll be rewarded with a flourishing network of people that can AND want to help your business succeed. Ditch Automation Customers want to encounter real people in service and support situations. We all dread those automated, call-in customer support lines where you have to fight an uncooperative options menu and a dead computer voice. Why should people feel any differently in regards to social media Customer Service? In many situations, it s better to avoid automation and have a small staff to respond to social media Customer Service issues for a human touch. DON T FORGET THE ULTIMATE TRUTH: ON THE OTHER END OF EVERY BUSINESS TRANSACTION IS A PERSON. E-Book - Social Media Engagement Page 8 of 20

10 Entrust Your Social Team with the Reputation of Your Brand At times, there can be nothing more frustrating than the forced smile and nod of a Customer Service agent who truly understands your problem but is powerless to provide a proper solution. A company s support team serves as the face of that company and should be equipped to handle problems in the most thoughtful and professional manner possible. Customers don t want your sympathy, they want you to remedy their problem with an expeditious and equivalently appropriate solution. E-Book - Social Media Engagement Page 9 of 20

11 Every company has to decide for itself what makes for an effective Social Engagement strategy. What will set your brand apart in the minds of customers is the unique way you customize your social business practices. This is what will keep people talking about you, and nothing beats word-of-mouth! E-Book - Social Media Engagement Page 10 of 20

12 4 HOW TO TURN CONSUMERS INTO YOUR VERY OWN MARKETERS Photo by denisdervisevic on Flickr Talking to your customers and turning them into brand advocates is still a bit of a vague concept. To make this more concrete, we ve compiled a list of 5 ways to empower your customers to become your biggest ambassadors. CUSTOMERS ARE NEVER PASSIONATE ABOUT YOU, THEY RE PASSIONATE ABOUT WHAT YOUR PRODUCT OFFERS THEM. Boost Offline Word-Of-Mouth Customers are never passionate about you, they re passionate about what your product offers them. That s why companies need to reach out to people that do magnificent things with their product and help show them off. E-Book - Social Media Engagement Page 11 of 20

13 Don t use influencers (or influencer marketing) alone to put the spotlight on your product, but also use existing customers who are already die-hard fans of your product and shine the spotlight on them. For example, Zappos is a company that heavily focuses on responding to customer issues in real-time and creating the ultimate customer experience. Its warm and genuine tone of voice makes them receive an incredibly high amount of positive feedback. Build Die-Hard Brand Advocates A very efficient way of getting people excited about your brand is by reaching out to them with helpful information about your products. Companies that provide customers with helpful information score high social points and successfully nurture brand advocacy. Real-time help can turn a negative situation into a winning customer experience and help develop a strong connection with customers. Encourage Customers to Give Testimonials Testimonials on your website are a great sales technique if you don t push it too much. The right testimonial gains trust of customers and creates credibility with prospects. Clearly show your website visitors that other people have dealt with the same issues and were able to overcome them by using your product. This way you can show your visitors that your ultimate goal is to help them. Testimonials should be short, easy-to-consume, and genuine. Never just include quotes such as, I like your product and the price is great. Let your customers be specific about your product s key features. Dedicate a Page on Your Website to Use Cases You can take testimonials one step further by showcasing complete case studies on a dedicated page on your website. Make that content come to life by adding quotes, important feedback, or even include a short video. A dedicated use cases page puts your customers in the spotlight. It lets them tell E-Book - Social Media Engagement Page 12 of 20

14 a story from their own perspective from customer acquisition, to purchase, and on to engagement. A dedicated use cases page is a way of extending the brand you ve worked so hard to create. Use cases are an important element of branding because people get to know your brand from someone else s perspective. Ask for a Much-Wanted Review Focus not only on your own website, but widen your scope and concentrate on external online resources. Reading a positive review from an existing customer can only bolster confidence for the right purchase. There s no amount of advertising, tweeting, or direct mailing that has quite the same impact on customers the way an objective peer review does. What you say about your brand doesn t matter. It s what others say that counts! It s important to remember that soliciting reviews from customers should be handled delicately. The biggest challenge is actually getting them and not dealing with negative ones. Make sure you make the reviewing process as easy as possible. Offering a small yet appropriate incentive (like a 10% discount or similar offer) can often help convince people it s worth their time. THE RIGHT TESTIMONIAL GAINS THE TRUST OF CUS- TOMERS AND CREATES CREDIBILITY WITH PROSPECTS. This is the new Marketing. You talk to your consumers to create a genuine relationship. You help them with their questions, you listen to their feedback, and you show gratitude if they actively support and advocate your brand. In return, consumers will be loyal to your brand and spread the love. The result? More sales and higher retention. E-Book - Social Media Engagement Page 13 of 20

15 5 SETTING UP AN ENGAGEMENT STRATEGY For some brands, a substantial part of their Customer Engagement will of course be Customer Service. The question you should ask yourself is whether you are going to reply to every single post. Will you also reply to people that are just talking about your brand and not addressing you directly? Will you reply to insults and compliments? Every company has their own angle when coming up with an engagement strategy and more concretely an answering scheme. An answering scheme is a clear guide social media agents follow on a day to day basis when social media messages roll in. SIT DOWN AND BUILD YOUR ANSWERING SCHEME BEFORE YOU DIVE INTO SOCIAL MEDIA CUSTOMER SERVICE. E-Book - Social Media Engagement Page 14 of 20

16 Comments versus questions The core of social media Customer Service is replying to the questions people ask your brand. But then there are also more ambivalent posts like remarks or people who are just talking to their friends about your brand. If you pick this up and the message actually contains a question, you can reach out and offer your help. People will be positively surprised at your proactive approach! This is how you turn Customer Service into genuine Customer Engagement. or not? Some brands reply to all social messages about their brand while others don t. What often happens is that brands don t react to tweets that only mention their name but their Twitter handle. Use a social media management tool to easily pick up both types of messages and reply to them. Small effort for you, very much appreciated by customers! Compliments If people compliment your brand, it s a nice gesture to thank them, like, or favorite their message. Just a heads up that you appreciate them taking the time to share their positive experience with your brand! Of course, if the workload is too high, you should prioritize the actual questions. Insults Remember your parents wise words: if someone insults or mocks you, don t start an argument but just ignore them. The same goes for insults to your brand. There s no use in responding to these types of messages. People can give their opinion or criticize you because of a bad experience with your brand, and in that case, you should definitely give them a response. However, once these become offensive insults, it s best to just ignore them. Key takeaway? Sit down and build your answering scheme before you dive into social media Customer Service. It will save you lots of time, worries, and discussions. E-Book - Social Media Engagement Page 15 of 20

17 6 LET SOCIAL MEDIA MANAGEMENT TOOLS HELP YOU Social media management tools often have a lot more features than the ones you re using. You probably often think I wish I could do this or it would be cool to do that. What if we told you there is a good chance the tool you are using for social media management actually allows you to do these actions? Here s four things you might already have wished for in the past, and how you can actually make these dreams come true. I wish I didn t see all these French messages, I don t even speak any French! Solution: automatic routing Set up an automation recipe to make sure all messages in French are automatically assigned to your colleague who speaks French. In the same way you can route all messages by certain authors, on certain topics, with a certain sentiment, etc. E-Book - Social Media Engagement Page 16 of 20

18 Didn t this person ask us exactly the same question last month? Solution: history of conversations between your brand and a customer If you want to offer efficient Customer Service and build relationships, you need context. As a customer, you also expect brands to know some things about you: which products/service have you bought, what questions have you already asked in the past, etc. If a customer has asked exactly the same question only one month ago, it s worth the effort to find out why it wasn t answered properly back then. Maybe the person who answered this customer added a note with some more information to his contact information sheet. Context is essential! It makes your Customer Service more efficient and the customer will be grateful for this personalized approach. MAKE SURE YOU RECEIVE AN AUTOMATIC NOTIFICATION WHENEVER AN INFLUENCER MENTIONS YOUR BRAND TO AVOID A CRISIS OR FULLY BENEFIT FROM A POSITIVE POST. What if an influencer says something about us and we only reply after 5 hours? Solution: notification whenever an influencer mentions your brand If online influencers talk about your brand, it s always a good thing to respond fast. If it s a negative remark, you should apologize, explain, and show that you care and want to help or solve the problem. If it s positive, you can share the post with all your followers or fans, reach out to the influencer to thank them, etc. Waiting several hours to do this doesn t work on social media. The effect will be much less powerful. Make sure you receive an E-Book - Social Media Engagement Page 17 of 20

19 automatic notification whenever an influencer mentions your brand to avoid a crisis or fully benefit from a positive post. I wish I didn t lose that much time looking up the information customers need. Solution: use canned responses to quickly introduce links to information in your replies Canned responses (or templates, scripts, whatever you call them) often have a negative connotation. Indeed, you shouldn t send out standard replies to every question people ask on social media. How would you feel about it yourself? You can, however, very well use canned responses for bits of information you have to share over and over again. If there are some FAQs that always come back, you can make the link to the FAQ a canned response so you can easily introduce it in your reply to a customer. Add some words of your own, and you re done. This will save you loads of valuable time! USE CANNED RESPONSES TO QUICKLY INTRODUCE LINKS TO INFORMATION IN YOUR REPLIES E-Book - Social Media Engagement Page 18 of 20

20 7 CONCLUSION IN THIS E-BOOK, YOU HAVE LEARNED MORE ON HOW TO EFFECTIVELY ENGAGE ON SOCIAL MEDIA AND WHY THIS IS SO IMPORTANT. A SMALL RECAP OF THE KEY TAKEAWAYS: 1. People long for genuine relationships with brands on social media 2. Engaged consumers are loyal and become brand advocates 3. Build online relationships as if you were talking face to face 4. Brand advocates market your brand through reviews, testimonials and word of mouth 5. Build a thorough Engagement Strategy before you dive into social media 6. Social media management tools save you valuable time Social media holds a huge power for brands, so don t neglect it. Social Media Engagement is becoming an invaluable Marketing tool, and the sooner you adapt, the better. E-Book - Social Media Engagement Page 19 of 20

21 Did you like what you read, and are you ready to see what Engagor can do for you? GIVE ENGAGOR A TRY WITH A 14-DAY FREE TRIAL ACCOUNT! ENGAGOR.COM

Why Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com

Why Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Why Your Business Needs a Website: Ten Reasons Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Reason 1: Does Your Competition Have a Website? As the owner of a small business, you understand

More information

The Power of Relationships

The Power of Relationships The Power of Relationships How to build long-lasting customer relationships to help you do more business 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business When

More information

Planning a Successful Facebook Fan Promotion

Planning a Successful Facebook Fan Promotion Planning a Successful Facebook Fan Promotion 10 things you need to do to make your campaign a success 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business What is

More information

How To Optimize your Marketing Strategy with Smart WiFi

How To Optimize your Marketing Strategy with Smart WiFi How To Optimize your Marketing Strategy with Smart WiFi The Case for Smart WiFi When it comes to acquiring fans, large corporations like Nike may be at an advantage compared to a neighborhood ice cream

More information

cprax Internet Marketing

cprax Internet Marketing cprax Internet Marketing cprax Internet Marketing (800) 937-2059 www.cprax.com Table of Contents Introduction... 3 What is Digital Marketing Exactly?... 3 7 Digital Marketing Success Strategies... 4 Top

More information

Top 4 Ways Social Media is Helping to Reshape Marketing

Top 4 Ways Social Media is Helping to Reshape Marketing Top 4 Ways Social Media is Helping to Reshape Marketing How implementing social media into your business strategy can position your brand for the better Inside, you ll find information on: The ever-changing

More information

Beyond the Referral: The Growing Role of Customer Advocates in Technology Marketing

Beyond the Referral: The Growing Role of Customer Advocates in Technology Marketing Beyond the Referral: The Growing Role of Customer Advocates in Technology Marketing Barb Pfeiffer Senior Consultant & Chief Channel Expert The Partner Marketing Group Beyond the Referral: The Growing Role

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Check Out These Wonder Tips About Reputation Management In The Article Below

Check Out These Wonder Tips About Reputation Management In The Article Below Check Out These Wonder Tips About Reputation Management In The Article Below In the business world, reputation is just about everything. Without a good reputation, a business will have a hard time flourishing.

More information

Why Your Local Business Needs a Website

Why Your Local Business Needs a Website Why Your Local Business Needs a Website Let's face it; times have changed and the way people look for new products and services has changed. Think about it when was the last time you picked up a phone

More information

HOW TO SUCCEED WITH NEWSPAPER ADVERTISING

HOW TO SUCCEED WITH NEWSPAPER ADVERTISING HOW TO SUCCEED WITH NEWSPAPER ADVERTISING With newspaper advertising, Consistent Advertising = Familiarity = Trust = Customers. People won t buy from you until they trust you! That trust and confidence

More information

REPUTATION MANAGEMENT SURVIVAL GUIDE. A BEGINNER S GUIDE for managing your online reputation to promote your local business.

REPUTATION MANAGEMENT SURVIVAL GUIDE. A BEGINNER S GUIDE for managing your online reputation to promote your local business. REPUTATION MANAGEMENT SURVIVAL GUIDE A BEGINNER S GUIDE for managing your online reputation to promote your local business. About Main Street Hub: Main Street Hub is the voice for more local businesses

More information

webinars creating blog posts customer quotes CONTENT MARKETING for MINISTRIES video tutorials lead strategy inform sharing A publication of

webinars creating blog posts customer quotes CONTENT MARKETING for MINISTRIES video tutorials lead strategy inform sharing A publication of creating webinars customer quotes blog posts CONTENT MARKETING for MINISTRIES 1 1 video tutorials lead strategy sharing inform A publication of Content Marketing 101 Whether you ve attended a webinar,

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

A Guide to Social Media Marketing for Contractors

A Guide to Social Media Marketing for Contractors A Guide to Social Media Marketing for Contractors Belynda Holt Pinto, Director of Operations Mike Holt Enterprises The way companies market their services is in transition, and keeping up with those changes

More information

How to answer the most common interview questions

How to answer the most common interview questions How to answer the most common interview questions Why should we hire you? Out of all the interview questions you ll be asked, Why should we hire you? provides perhaps the biggest opportunity to sell yourself.

More information

Britepaper. How to grow your business through events 10 easy steps

Britepaper. How to grow your business through events 10 easy steps Britepaper How to grow your business through events 10 easy steps 1 How to grow your business through events 10 easy steps As a small and growing business, hosting events on a regular basis is a great

More information

Quick Guide to Getting Started: LinkedIn for Small Businesses and Nonprofits

Quick Guide to Getting Started: LinkedIn for Small Businesses and Nonprofits Quick Guide to Getting Started: LinkedIn for Small Businesses and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 INSIGHT PROVIDED BY 2011 Constant Contact, Inc. 11-2120 What Is LinkedIn?

More information

Ep #19: Thought Management

Ep #19: Thought Management Full Episode Transcript With Your Host Brooke Castillo Welcome to The Life Coach School podcast, where it s all about real clients, real problems and real coaching. And now your host, Master Coach Instructor,

More information

SALES & SALES MANAGEMENT TRAINING

SALES & SALES MANAGEMENT TRAINING SALES & SALES MANAGEMENT TRAINING Sales are the key to setting up and running a successful business. However, it is not sufficient just to have a passion for your particular product or service. You will

More information

USEFUL TERMS Crowdfunding getfunding.com.au Rewards Keep It All Campaigns All or Nothing Campaigns

USEFUL TERMS Crowdfunding getfunding.com.au Rewards Keep It All Campaigns All or Nothing Campaigns This guide is based on years of experience assisting people to raise funding and attract funding opportunities to projects. We have assisted individuals, small and medium size businesses, inventors, and

More information

Use This Outside-the-box Marketing Idea To Get Outside-the-park Results

Use This Outside-the-box Marketing Idea To Get Outside-the-park Results Use This Outside-the-box Marketing Idea To Get Outside-the-park Results By Geoffery Moore The Power of Marketing Ice-breakers Suppose you are having a social gathering in your home, but people are not

More information

Social Response Before the Crisis. Social Response Before the Crisis

Social Response Before the Crisis. Social Response Before the Crisis Social Response Before the Crisis What Is a Social Media Crisis? Altimeter has a handy definition: A social media crisis is an issue that arises in or is amplified by social media, and results in negative

More information

FREE REPORT: How to WOW with Social Media: 10 Tested Tips to Help You Stand Out from the Crowd

FREE REPORT: How to WOW with Social Media: 10 Tested Tips to Help You Stand Out from the Crowd FREE REPORT: How to WOW with Social Media: 10 Tested Tips to Help You Stand Out from the Crowd Social Media is a great way to inexpensively be in front of clients and prospects on a daily basis. The only

More information

30 Ways To Do Real-Time Personalization

30 Ways To Do Real-Time Personalization 30 Ways To Do Real-Time Personalization 30 Ways To Do Real-Time Personalization Today s modern marketers must be empowered to act on data any kind of data, from any source to deliver relevant, individualized

More information

Your reputation is important. ONLINE REPUTATION

Your reputation is important. ONLINE REPUTATION Your reputation is important. ONLINE REPUTATION M A N A G E M E N T Your reputation is important. Unflattering news, pictures, negative reviews, blog posts, and comments about your person, your business,

More information

THE SECRETS TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication

THE SECRETS TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication 10 THE S TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication 10 S THE TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) By Jackie Key, Managing Director, Key Principles

More information

STEP 5: Giving Feedback

STEP 5: Giving Feedback STEP 5: Giving Feedback Introduction You are now aware of the responsibilities of workplace mentoring, the six step approach to teaching skills, the importance of identifying the point of the lesson, and

More information

Do you wish you could attract plenty of clients, so you never have to sell again?

Do you wish you could attract plenty of clients, so you never have to sell again? The 9 Secrets to Signing up Clients Without Selling Do you wish you could attract plenty of clients, so you never have to sell again? Imagine having an endless supply of great clients who approach you

More information

Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity.

Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity. Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity. This is compilation of some of the advice and guidance found online to help organisations

More information

Reputation Management for Local Businesses: Protect Your Image

Reputation Management for Local Businesses: Protect Your Image By: James Iannelli RI Reputation Management www.reputationmanagementri.com (401) 316-2931 1 Introduction As a business owner, you already know that managing a business is a LOT of work; from keeping the

More information

You ve Got the Technology Now What?

You ve Got the Technology Now What? White Paper You ve Got the Technology Now What? Pre-planning for Social Engagement by COMMfusion LLC & Jamison Consulting May 2012 You ve Got the Technology Now What? 2 Going Beyond the Technology to Deployment

More information

7 Ways To Explode Your Profits as a Tint Professional and Change your Life Forever!

7 Ways To Explode Your Profits as a Tint Professional and Change your Life Forever! WINDOW FILM CUTTING SYSTEM 7 Ways To Explode Your Profits as a Tint Professional and Change your Life Forever! 2012 Tint Tek The automobile window tinting industry is a highly profitable trade and, for

More information

THE 10 MOST POWERFUL CHANGES THAT WILL INCREASE SALES IN YOUR COMPANY IMMEDIATELY!

THE 10 MOST POWERFUL CHANGES THAT WILL INCREASE SALES IN YOUR COMPANY IMMEDIATELY! THE 10 MOST POWERFUL CHANGES THAT WILL INCREASE SALES IN YOUR COMPANY IMMEDIATELY! LEADS X CONVERSIONS = SALES Most companies put all their efforts into generating more leads to generate more sales. In

More information

Your Guide To Crowdfunding With Superior Ideas

Your Guide To Crowdfunding With Superior Ideas Your Guide To Crowdfunding With Superior Ideas TIP GUIDE 1.0 Table Of Contents: From Our Team... 3 Welcome! Crowdfunding... 4 Questions to ask yourself Creating Your Project... 6 Project set up & multimedia

More information

The Social Media Handbook Best Practice Guide

The Social Media Handbook Best Practice Guide The Social Media Handbook Best Practice Guide Introduction Twitter VS Facebook VS TripAdvisor Which One? 1 2 Look & Feel 4 Social Media Posts When to Post Facebook Insights General Guidelines Gaining Followers

More information

50 Tough Interview Questions

50 Tough Interview Questions You and Your Accomplishments 1. Tell me a little about yourself. 50 Tough Interview Questions Because this is often the opening question, be careful that you don t run off at the mouth. Keep your answer

More information

SALES EMAIL TEMPLATES. for prospecting, scheduling meetings, following up, networking, and asking for referrals.

SALES EMAIL TEMPLATES. for prospecting, scheduling meetings, following up, networking, and asking for referrals. 36 SALES EMAIL TEMPLATES for prospecting, scheduling meetings, following up, networking, and asking for referrals. INTRODUCTION: A LOST OPPORTUNITY Here was the scenario: We make a valuable connection

More information

Reducing Customer Churn

Reducing Customer Churn Reducing Customer Churn A Love Story smarter customer contact Breaking up is hard to do The old adage that it s cheaper (and better) to hold onto an existing customer than to acquire a new one isn t just

More information

T-MOBILE USES SOCIAL MEDIA ANALYTICS TO BOOST EFFICIENCY

T-MOBILE USES SOCIAL MEDIA ANALYTICS TO BOOST EFFICIENCY T-MOBILE USES SOCIAL MEDIA ANALYTICS TO BOOST EFFICIENCY The Dutch T-Mobile has been active on social media for almost 5 years now. Initially, their focus was on forums, which have now been accompanied

More information

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the

More information

WUSC MEDIA TRAINING Media Tip Sheet

WUSC MEDIA TRAINING Media Tip Sheet Media Tip Sheet WRITING YOUR PRESS RELEASE: Keep it short a press release should be no longer than a page. If reporters want more information they will contact you. Have an engaging title It s the first

More information

Brought to you by. Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up.

Brought to you by. Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up. 1 Brought to you by Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up. At The Paperless Agent, our mission is to help real estate professionals from all experience

More information

Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step...

Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... Contents Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... 27 Introduction Your goal is to generate leads that you can

More information

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO

More information

Georgia State University Social Media Toolbox. Prepared by: Terry Coniglio, University Relations Assistant Director, Social Media

Georgia State University Social Media Toolbox. Prepared by: Terry Coniglio, University Relations Assistant Director, Social Media Georgia State University Social Media Toolbox Prepared by: Terry Coniglio, University Relations Assistant Director, Social Media Social Media has changed the way we at Georgia State University communicate

More information

What to Write in Your

What to Write in Your What to Write in Your WHAT TO WRITE IN YOUR EMAILS INCLUDING FILL-IN-THE-BLANKS EMAIL TEMPLATES Emails INCLUDING FILL-IN-THE-BLANK EMAIL TEMPLATES 1 TABLE OF CONTENTS Chapter 1 Thanks for Subscribing Incentives

More information

Creating a Successful Marketing Strategy

Creating a Successful Marketing Strategy Creating a Successful Marketing Strategy While referrals are great, and will always be part of growing a business, many who have relied on referrals exclusively in the past have more recently needed to

More information

How to Use Solo Ads to. Grow Your Business

How to Use Solo Ads to. Grow Your Business How to Use Solo Ads to Grow Your Business By: Reed Floren http://www.soloaddirectory.com The Basics of Solo Ads Solo ads a great way to market your business using a small scale method. Solo ads are basically

More information

How To Set Up A Video Email Referral Marketing Campaign That Spits Out Referrals & Repeat Business

How To Set Up A Video Email Referral Marketing Campaign That Spits Out Referrals & Repeat Business How To Set Up A Video Email Referral Marketing Campaign That Spits Out Referrals & Repeat Business 1 The Key To Long Lasting Referral & Repeat Business Lead Generation Before we get started here s something

More information

23 Ways to Sell More Using Social Media Marketing

23 Ways to Sell More Using Social Media Marketing 23 Ways to Sell More Using Social Media Marketing 1. Be visible Don't just tweet/post once or twice and think your job is done. Get online and speak to people. Network and let your target market get to

More information

Smart marketing for small businesses»

Smart marketing for small businesses» Smart marketing for small businesses» 2 Contents» Welcome 04 05 Small businesses: thriving in 2016 06 07 Building relationships with existing customers 08 09 Acquiring new customers 10 11 Using multichannel

More information

Setting up a website: key considerations.

Setting up a website: key considerations. Setting up a website: key considerations. Supporting you on your business journey. If your business is going to trade online, then you ll already be thinking about your website. But even if you re not

More information

The Beginner s Guide to Local Internet Marketing

The Beginner s Guide to Local Internet Marketing The Beginner s Guide to Local Internet Marketing Presented By: Ponte Marketing Local Marketing in 2013 Not too long ago it used to be really simple to market your business.but pretty expensive. You had

More information

Email Marketing for Small Business: What s the Big Idea? A hands-on guide to making email marketing work for you.

Email Marketing for Small Business: What s the Big Idea? A hands-on guide to making email marketing work for you. Email Marketing for Small Business: What s the Big Idea? A hands-on guide to making email marketing work for you. You re considering email marketing to promote your business? Smart Move! Congratulations,

More information

Buyer Lead Conversion Plan

Buyer Lead Conversion Plan Buyer Lead Conversion Plan Respond effectively to your new buyer leads whether they are from Trulia, or other internet sources. This plan is based on best practices, tips and email scripts shared by top

More information

Used as content for outbound telesales programmes and (potentially) inbound telesales response.

Used as content for outbound telesales programmes and (potentially) inbound telesales response. Upgrading from Hosted E-mail to a Unified Communication Suite Telesales scripts This document provides recommendations and sample scripts that could be used to target customers for upgrade from hosted

More information

THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING

THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING Learn how to set your website up to convert visitors into sales and drive traffic to your website using online advertising. A publication by: Introduction

More information

Ten top tips for social media success

Ten top tips for social media success Ten top tips for social media success 1. Conversation is king The key to how you should behave within a social environment is the word social. This means it is not a one-way street. It is not a place for

More information

How Can I Get the Money Flowing? (Transcript of Lecture found at http://www.wealthbeyondreason.com/moneystuff.html)

How Can I Get the Money Flowing? (Transcript of Lecture found at http://www.wealthbeyondreason.com/moneystuff.html) How Can I Get the Money Flowing? (Transcript of Lecture found at /moneystuff.html) It seems to be a fact that when people start to learn about the Law of Attraction, the number one thing they want to attract

More information

VIDEO TRANSCRIPT: Content Marketing Analyzing Your Efforts 1. Content Marketing - Analyzing Your Efforts:

VIDEO TRANSCRIPT: Content Marketing Analyzing Your Efforts 1. Content Marketing - Analyzing Your Efforts: VIDEO TRANSCRIPT: Content Marketing Analyzing Your Efforts 1 Content Marketing - Analyzing Your Efforts: This is a transcript of a presentation originally given live at the Growth Powered by Risdall Fall

More information

Selling on strategy. A Step by Step Guide part 1

Selling on strategy. A Step by Step Guide part 1 Selling on strategy A Step by Step Guide part 1 The 6 Step Process for Success 1. Know your prospect 2. It s all about their business 3. Discuss how to achieve online success 4. Demo the solution 5. Build

More information

Rawson Internet Marketing

Rawson Internet Marketing Introduction: Connect Connecting with the right prospects is the first step to sales and marketing automation success. Let s cover how to identify your ideal buyer and connect with leads that come to your

More information

INFLUENCERS VS. ADVOCATES: WHAT S THE DIFFERENCE? www.tapinfluence.com Share this ebook:

INFLUENCERS VS. ADVOCATES: WHAT S THE DIFFERENCE? www.tapinfluence.com Share this ebook: INFLUENCERS VS. ADVOCATES: WHAT S THE DIFFERENCE? www.tapinfluence.com Share this ebook: CONTENTS pg 3 pg 4 pg 5 pg 9 pg 10 pg 12 pg 13 pg 14 Introduction What Exactly is Influencer and Advocate Marketing?

More information

Corporate Fundraising Pack

Corporate Fundraising Pack Corporate Fundraising Pack Thank you! By opening this Corporate Fundraising Pack for The Gingerbread Centre you have taken the first step to creating a future for vulnerable families in Staffordshire.

More information

Persuasive. How to Write Persuasive. Marketing Proposals

Persuasive. How to Write Persuasive. Marketing Proposals Persuasive Marketing Proposals How to Write Persuasive Marketing Proposals How to Write Persuasive Marketing Proposals! While your job as a marketer may be to promote and sell other people s products and

More information

HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE

HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE Table of Contents 1. Introduction 2. Your communication channels 3. Email 4. Social media 5. Mobile 6. How econnect can help 7. Setting up your own email campaigns 8. Incorporating social media HOW TO

More information

Cash Flow Exclusive / September 2015

Cash Flow Exclusive / September 2015 Ralf Bieler Co-Founder, President, CEO Cash Flow Exclusive, LLC My 2 Cents on The Best Zero-Cost Strategy to Improve Your Business To achieve better business results you don t necessarily need to have

More information

Scripts. WARM MARKET (someone you know of ) CALL BACK SCRIPT (POSTCARDS, ProSTEP, COLD CALLS) SCHEDULE THE LIVE PRESENTATION CALL

Scripts. WARM MARKET (someone you know of ) CALL BACK SCRIPT (POSTCARDS, ProSTEP, COLD CALLS) SCHEDULE THE LIVE PRESENTATION CALL Scripts WARM MARKET (someone you know of ) Hi ( ) listen, a group of professionals recently showed me how to cut my taxes by 50%, are you open to that? (If yes schedule the Live Presentation Call.) CALL

More information

Starting Your Fee Based Financial Planning Practice From Scratch (Part 2) FEE008

Starting Your Fee Based Financial Planning Practice From Scratch (Part 2) FEE008 Starting Your Fee Based Financial Planning Practice From Scratch (Part 2) FEE008 Episode Transcript Host: Scott Plaskett, CFP Okay. So let s get onto the feature segment. And this is a continuation from

More information

starting your website project

starting your website project starting your website project Here are three comprehensive posts from our blog, refined and updated through feedback from our clients. Together, they cover the essentials of building a successful website.

More information

Conducting Effective Appraisals

Conducting Effective Appraisals Conducting Effective Appraisals By Mark Williams Head Of Training MTD Training Web: www.mtdtraining.com Telephone: 0800 849 6732 1 MTD Training, 5 Orchard Court, Binley Business Park, Coventry, CV3 2TQ

More information

Email #1 Subject: The Most Effective Online Marketing Tool in the World. It s not Facebook, Twitter, Pinterest, or face- to- face networking.

Email #1 Subject: The Most Effective Online Marketing Tool in the World. It s not Facebook, Twitter, Pinterest, or face- to- face networking. Email #1 Subject: The Most Effective Online Marketing Tool in the World Want to know the marketing technique that has made the biggest difference in my business over the last five years? It s not Facebook,

More information

The Contented Website

The Contented Website The Contented Website Why most business websites don t work and what to do about it Deb Jeffreys About the Author Deb Jeffreys and is the founder of Brilliant Blue Marketing. Together with her team she

More information

Introduction...2. How To Set Up a Test Broadcast in Blog Talk Radio...3. How to Use itunes with your Blog Talk Radio Broadcast...

Introduction...2. How To Set Up a Test Broadcast in Blog Talk Radio...3. How to Use itunes with your Blog Talk Radio Broadcast... Create A Radio Show ebook Getting Started with Blog Talk Radio Tips & Tricks TABLE OF CONTENTS Introduction...2 How To Set Up a Test Broadcast in Blog Talk Radio...3 How to Use itunes with your Blog Talk

More information

Masterclass Series. Sales Training Courses

Masterclass Series. Sales Training Courses Masterclass Series of Sales Training Courses Testimonials I always enjoy how I feel after a durhamlane workshop empowered and motivated to attack my sales objectives. Cost effective and very good value

More information

BBC Learning English Talk about English Business Language To Go Part 1 - Interviews

BBC Learning English Talk about English Business Language To Go Part 1 - Interviews BBC Learning English Business Language To Go Part 1 - Interviews This programme was first broadcast in 2001. This is not a word for word transcript of the programme This series is all about chunks of language

More information

Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment

Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment By German Sacristan, X1 Head of Marketing and Customer Experience, UK and author of The Digital & Direct Marketing

More information

Christopher Seder Affiliate Marketer

Christopher Seder Affiliate Marketer This Report Has Been Brought To You By: Christopher Seder Affiliate Marketer TABLE OF CONTENTS INTRODUCTION... 3 NOT BUILDING A LIST... 3 POOR CHOICE OF AFFILIATE PROGRAMS... 5 PUTTING TOO MANY OR TOO

More information

The Commission Cutting Report

The Commission Cutting Report The Commission Cutting Report Why they re being cut and what you can do about it! By Mike Ferry Page 1 of 17 THE COMMISSION CUTTING REPORT Why am I writing a report of this type? Why is a report of this

More information

Communication skills at work an introduction

Communication skills at work an introduction 1 Communication skills at work an introduction this chapter covers... This chapter is an introduction to the Applied business communications and personal skills Unit it explains how all the parts of the

More information

Client Loyalty for Accounting Firms

Client Loyalty for Accounting Firms Client Loyalty for Accounting Firms Five Growth Opportunities You Might Be Missing CLIENT LOYALTY FOR ACCOUNTING FIRMS 5 Growth Opportunities You Might Be Missing. How do you plan to drive growth to your

More information

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may

More information

Love is the Killer App By Tim Sanders

Love is the Killer App By Tim Sanders THE LOVECAT WAY What is a Lovecat? o He shares his knowledge o He shares his network o He shares his compassion Love is the Killer App By Tim Sanders What is a killer application? o It s an excellent idea

More information

Thinking about College? A Student Preparation Toolkit

Thinking about College? A Student Preparation Toolkit Thinking about College? A Student Preparation Toolkit Think Differently About College Seeking Success If you are like the millions of other people who are thinking about entering college you are probably

More information

The Top 5 Lessons Every Small Business Owner Needs to Learn to be Successful in Today s Unforgiving Business Climate TOP

The Top 5 Lessons Every Small Business Owner Needs to Learn to be Successful in Today s Unforgiving Business Climate TOP 5The TOP LESSONS EVERY SMALL BUSINESS OWNER NEEDS TO LEARN TO BE SUCCESSFUL IN TODAY S UNFORGIVING BUSINESS CLIMATE Lessons learned Change happens to you or with you We ve been working with small businesses

More information

how 140 characters can ruin your reputation essential reading for retailers ebook

how 140 characters can ruin your reputation essential reading for retailers ebook how 140 characters can ruin your reputation essential reading for retailers ebook it only takes 140 characters to ruin your reputation The empowered consumer has you in the palm of their hand. Most ecommerce

More information

Email Marketing for Success. A practical guide to growing your customer base, nurturing leads, and building trust throughout the purchase process

Email Marketing for Success. A practical guide to growing your customer base, nurturing leads, and building trust throughout the purchase process Email Marketing for Success A practical guide to growing your customer base, nurturing leads, and building trust throughout the purchase process Email Marketing The Email Marketer's Challenge The Email

More information

The Marketer s Guide To Building Multi-Channel Campaigns

The Marketer s Guide To Building Multi-Channel Campaigns The Marketer s Guide To Building Multi-Channel Campaigns Introduction Marketing is always changing. Currently there s a shift in the way we talk to customers and potential customers. Specifically, where

More information

Average producers can easily increase their production in a larger office with more market share.

Average producers can easily increase their production in a larger office with more market share. The 10 Keys to Successfully Recruiting Experienced Agents by Judy LaDeur Understand whom you are hiring. Don t make the mistake of only wanting the best agents or those from offices above you in market

More information

The Effortless English Club. Club Leadership Manual

The Effortless English Club. Club Leadership Manual The Effortless English Club Club Leadership Manual Today You Learn How To Change The World. Iʼm excited about this Club Leadership Manual because it is going to change the world of English education. Actually,

More information

Account Development Strategies. Always, Sometimes and Never. Covenants. Sales & Development Curriculum

Account Development Strategies. Always, Sometimes and Never. Covenants. Sales & Development Curriculum Sales & Development Curriculum Account Development Strategies Always, Sometimes and Never How do you maintain, protect and GROW your accounts? In this course, we ll give you tools, tactics and processes

More information

see, say, feel, do Social Media Metrics that Matter

see, say, feel, do Social Media Metrics that Matter see, say, feel, do Social Media Metrics that Matter the three stages of social media adoption When social media first burst on to the scene, it was the new new thing. But today, social media has reached

More information

Effectively Manage Law Firm Business Development

Effectively Manage Law Firm Business Development Effectively Manage Law Firm Business Development By establishing credibility, building your brand, and creating a buzz, your firm will effectively retain current clients and attract new prospects. By:

More information

Telemarketing Selling Script for Mobile Websites

Telemarketing Selling Script for Mobile Websites Telemarketing Selling Script for Mobile Websites INTRODUCTION - - - - - - - To person who answers phone - - - - - - - Record name of company, phone Good Morning (or Good Afternoon) I would like to speak

More information

Reputation Management

Reputation Management Reputation Management How to Take Ownership of Your Properties Online Reputation Introduction Are you managing your online reputation or is it managing you? 02 It s estimated that 60 percent of a company

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

Healthcare Recruiting with Social Media. Brought to you by

Healthcare Recruiting with Social Media. Brought to you by Healthcare Recruiting with Social Media Brought to you by Table of Contents Introduction 3 Healthcare Recruiting Best Practices 5 Reach Job Candidates in the Right Places, on the Right Devices 6 Use Targeted

More information

Business Mastery: Smart Strategies Every Business Owner Needs to Promote, Protect and Prosper

Business Mastery: Smart Strategies Every Business Owner Needs to Promote, Protect and Prosper Business Mastery: Smart Strategies Every Business Owner Needs to Promote, Protect and Prosper Susan Wilson Solovic Sponsored by: AT&T 2012 Susan Wilson Solovic, all rights reserved Business Mastery: Smart

More information

Once you have clearly defined your ideal client, use these practical applications for your business web presence:

Once you have clearly defined your ideal client, use these practical applications for your business web presence: Step #1 Define Your Ideal Client Step #1 Define Your Ideal Client In today s online environment, having just a web site doesn t usually cut it. As a business owner, your ultimate goal should be to build

More information