In harmony with Nature. Herbapol-Lublin S.A. Company presentation
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1 In harmony with Nature Herbapol-Lublin S.A. Company presentation
2 Herbapol-Lublin S.A. History 1949 The company foundation 1992 Transformation into the limited liability company 1996 Transformation into Joint Stock Company 2015 Employees over 600 Portfolio 280 SKUs + Turnover over 62 mln EUR
3 Herbapol-Lublin S.A. Herbapol-Lublin S.A. Structure
4 Herbapol-Lublin S.A. Mission and Vision MISSION Drawing inspiration from nature and respecting its unique resources, we create exceptional products, whose quality exceeds the price, thus fulfilling the consumers growing needs and providing them with new flavour experiences and positive emotions. VISION Herbapol cares about true values and draws ideas from nature in order to harmonise and develop what is most precious.
5 Herbapol-Lublin S.A. Quality Ingredients used for production are gathered only in ecologically clean areas of Poland, mainly in Białostocki, Lubelski and. Bieszczady regions from both contracted and monitored plantations, as well as directly from nature. The highest quality is paramount for us. We have obtained the following certificates: ISO 9001:2008 ISO 22000:2005 GMP (Good Manufacturing Practice) BRC Global Standards International Food Standard (IFS) ECO
6 Herbapol-Lublin S.A. Where we are? Europe: UK, IRL, DE, HU, BE, FR, GR, S, LT, LV, EST, RUS North America: USA, Canada Asia: Vietnam, Japan Middle East: Iran Australia Canada USA Export markets Western & Central Europe Eastern Europe Middle East Asia WHOLESALERS RETAILERS Tesco Metro Group Real Auchan Jerónimo Martins Billa O Key Maxima Norfa Rimi Key Accounts Ramstor Australia MANUFACTURERS 6 MORE THAN 18 COUNTRIES WORLDWIDE
7 Herbapol-Lublin S.A. Herbapol - our brands Herbapol - Polish brand with over 67 years of experience, based on nature, tradition, and trust. The collection embraces syrups, many types of tea, herbs, jams, confitures, and preserves. Big-Active the brand appreciated for its originality and diversity, and above all for individual character. Dedicated for active people, open-minded, looking for challenges, ready to explore new areas in short: "Discover what you like." Green-UP the brand embrasing energy drinks winding you up for everyday challenges. Available in four fruit flavours. Energy that comes straight from nature.
8 Herbapol-Lublin S.A. Recognition HERBAPOL BRAND RECOGNITION NO ASSOCIATIONS WITH HERBAPOL 15% 85% HERBAPOL STRONG BRAND Very strong brand awareness - 85% of Poles recognise the brand Highly marked 85% KNOWS HERBAPOL AND HAS POSITIVE ASSOCIATION WITH THE BRAND Positive associations in all demographic groups Main attributes natural origin, purity, health, ecology, tradition, expertise
9 Herbapol-Lublin S.A. Benchmarking in Poland 1 Leader in 5 categories 2 Vice-leader in 1 category
10 HERBAPOL PORTFOLIO: Fruit Syrups - Sweet Home Sweet Home 420 ml: 18 flavours A double dose of health 300ml Syrup MAX 5 l i 3,85 l: 5 flavours
11 HERBAPOL PORTFOLIO-HERBATY PORTFOLIO: TEA FRUIT TEA HERBAL TEA FUNCTIONAL TEA BLACK & FRUIT TEA Nasza GREEN TEA
12 HERBAPOL PORTFOLIO-HERBATY PORTFOLIO: Herbal Dietary Supplements Herbs in sachets or loose Bratek fix / Viola tricolor / Heartsease in sachets ; Dziurawiec fix/ Hypericum/ St. John's wort in sachets ; Koper włoski fix / Fennel in sachets; Kora dębowa / oak bark; Rumianek / Matricaria / Camomille flowers; Krwawnik fix/ Archillea / Yarrow in sachets ; Kwiat głogu fix / Crataegus monogyna / common hawthorn flowers in sachets; Lipa fix / Tilia / Lime tree in sachets ; Pokrzywa / Urtica / Nettles leaves ; Senes / Senna alexandrina leaves ; Melisa fix / Melissa in sachets; Mięta fix / Mint / Mentha in sachets; Nagietek fix / Calendula / Marigold in sachets; Len / Linum / Flax seeds / Lini semen; Borówka Czernica / Vaccinium myrtillus / Bilberry; Rumianek fix / Camomille / Matricaria in sachets; Senes fix / Senna alexandrina in sachets; Skrzyp fix / Equiseti herba / horsetail in sachets; Szałwia fix / Salviae folium / Salvia in sachets; Świetlik fix / Euphrasiae herba in sachets; Ziele skrzypu / Equiseti herba
13 HERBAPOL PORTFOLIO-HERBATY PORTFOLIO: Herbs in bulk for reprocessing Nazwa produktu Latin name English name Kłącze tataraku Calami rhizoma Sweet flag or calamus Kora dębu Quercus cortex Pedunculate oak bark Kora kruszyny pospolitej Frangulae cortex Frangula Bark Kora wierzby Salicis cortex Willow Bark Korzeń lubczyka Levistici radix Lovage Root Korzeń arcydzięgla Angelicae radix Garden angelica Korzeń mniszka lekarskiego Taraxaci radix Dandelion Root Korzeń prawoślazu Altheae radix Marshmallow Root Kwiat bzu czarnego otarty Sambuci flores gerebelt Elderberry flowers grinded Kwiatostan bzu czarnego Sambuci flores tot. Elderberry flowers Kwiatostan głogu Crataegi inflorescentia Hawberry flowers Kwiatostan lipy Tiliae inflorescentia Llime tree flowers Kwiat jasnoty białej Lamii albi flos White nettle flowers Liść borówki brusznicy Vitis idaeae folium Lingonberry leaves Liść brzozy EKO Betulae folium White birch leaves ECO Liść maliny Rubi idaei folium Raspberry leaves Liść pokrzywy Urticae folium Nettle leaves Owoc bzu czarnego Sambuci fructus Elderberry fruits Owoc głogu Crataegi fructus Hawberry fruits Owoc jarzębiny Sorbi fructus Rowan fruits Ziele dziurawca Hyperici herba Perforate St John's-wort Ziele krwawnika Millefolii herba Yarrow Ziele mniszka Taraxaci herba Common dandelion Ziele piołunu Absinthii herba Absinthe wormwood Ziele pokrzywy Urticae herba Nettle Ziele skrzypu Equiseti herba Common horsetail
14 HERBAPOL PORTFOLIO: JAM PRODUCTS 4 flavours of Traditional Jams and 1 Plum Spread 3 flavours of Confitures 3 flavours of Jam Pantry - Premium range
15 BIG-ACTIVE PORTFOLIO RED TEA GREEN TEA FUNCTIONAL TEA OTHERS WHITE TEA, FLAVOURED BLACK TEA, FRUIT TEA 4 SKU 10 SKU 7 SKU 15 SKU
16 FUNCTIONAL COFFEE & HERBS Functional Coffee Monastic receipt herbs
17 ENERGY DRINK A "different" Energy Drink A natural and safe solution for intensive intellectual and physical effort Contains natural caffeine from guarana fruits 1 can of Green-Up with coffeine from guarana gives considerably more energy than 1 cup of coffee Does not contain preservatives or artificial colorants Available in 4 flavours: pomegranate, cranberry, tropical, acai 17
18 HERBAPOL PRIZES AND AWARDS: INTERNATIONAL SIAL d OR 2010 The Best Energy Drink BRITISH-POLISH EXPORTER OF THE YEAR
19 HERBAPOL PRIZES AND AWARDS DOMESTIC TRUSTED BRAND 2011 BRITISH POLISH EXPORTER OF THE YEAR - British Polish Chamber of Commerce Annual Award 2009 PEARL OF THE FMCG MARKET The prize in the category of Juice, Nectars for the Sweet Home Syrups: raspberry with rosehip, raspberry with cranberry, raspberry with lemon prizewinner of all-polish research prepared by Polish colony Institute for Commercial News GOLDEN OTIS 2008 for Figura 1 and Figura 2 in untionstipation product category pharmaceutical prize awarded to producers of pharmaceutical market who in patients opinion produce the most trusted OTC products MASTER 2008 for outstanding contribution into modernization and development of the Polish herbal industry awarded Pharmaceutical Newspaper Gold Statuette in Herbal / Homeopathy Specimen of Polish Edition The Most Trusted Brand (biggest in Europe consumer report): 2003, 2004, 2005, 2006, 2007 Prizewinner according to consumer report : 2005, 2006 Fruit Syrup category 2006, 2007 Herbal Tea category Product of prizewinner in slimming products for Figura and SlimFigura Systems products - according to Reader s Digest investigation Business Gazelle 2006 for the most effective and dynamic companies according to Business Pulse Magazine in cooperation with Coface Poland Superbrands Polska 2004, the strongest Polish brand name according to independent Brand Council 19 Polish Industry Minister Reward for Polish industry promotion in 2002
20 HERBAPOL PRIZES AND AWARDS POLISH MARKET 2014 Super Produkt by Świat kobiety magazine for Herbapol Tea Garden raspberry tea 2014 Złoty Paragon Sale Leader for Tea Garden Raspberry tea Hit Handlu 2014 for Fruit Pantry Raspberry syrup 420 ml 2014 Perła Rynku FMCG 1st Prize for the whole Tea Garden line 2014 Przebój FMCG for the whole Tea Garden line 2014 Przebojowy Produkt FMCG for Fruit Pantry Raspberry syrup 420 ml 2014 best product Consumers choice, 1st prize for Tea Garden Raspberry tea 2014 Złoty Paragon (2nd Prize) for Fruit Pantry Raspberry syrup 420 ml
21 Thank you Herbapol-Lublin S.A. Diamentowa 25, Lublin, Poland Export Department: ,
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