FUNCTIONAL BEVERAGES FROM ENERGY TO RELAXATION WHITE PAPER // TREND RESOURCES. Lisa Demme, Beverage
|
|
- Paul Harmon
- 7 years ago
- Views:
Transcription
1 page 1 FUNCTIONAL BEVERAGES FROM ENERGY TO RELAXATION Lisa Demme, Beverage In 2011 the energy drinks and energy shots market sales were estimated at $8.1 billion, which represented a dollar sales growth of 16% over The market has regained its growth after experiencing a dip in 2009, which is generally attributed to the influence of the recession. Mintel projects the market to attain 92% growth during on the strength of a steady stream of innovations from the top energy drinks/shots manufacturers like Red Bull, Monster Energy, Rockstar and 5 Hour Energy. Some of these new products such as Rockstar Recovery, Monster Rehab, Rockstar 2X, and 5-hour Energy Extra Strength already show signs of success, evidenced by impressive dollar sales growth in these line extensions.
2 page 2 The relatively young status of the category itself, especially within energy shots, holds great promise for growth. To enjoy uninterrupted growth across the category, there absolutely will be the need to engage new consumers and the need to extend beyond the energy claim. To accomplish this, energy drinks and energy shots will need to broaden their functional platforms while allaying consumers concerns about product safety. Energy drink makers do not own energy and we see a proliferation of energy bars, chewing gums, strips and sprays positioned to take share of the energy platform. The newest format we ve seen is a 2012 innovation, AeroShot a lipstick-size inhaler that contains caffeinated and vitamin B-fortified powder that the users can inhale through the mouth to get energy boosts. Invented by Harvard professor David Edwards, AeroShot so far has been sold as a dietary supplement a positioning questioned by the Food and Drug Administration. Many of these formats are cheaper energy boost options so it becomes important that beverage manufacturers offer experiential benefits and functional benefits not easily imitated by other energy-boosting formats. Energy drink manufacturers will therefore need to move beyond this single claim of energy to grow their consumer base and ultimately their sales. Additional benefits that beverages can deliver to differentiate themselves beyond energy include promoting benefits of hydration and unique flavor experiences. Many energy drink manufacturers are now crossing over into other nonalcoholic beverages to create these unique flavor hybrids. Monster and Rockstar in 2011 and 2012 have exhibited a move toward this strategy where both brands, gauging the popularity of RTD tea and lemonade flavor, successfully introduced lemonade flavored and tea-based products. Natural or clean energy is some of the new buzz surrounding this category as is the emergence of innovation that addresses the opposite need-state of energy and one that promotes calm or relaxation. In the following report we will explore a few of these game changers and cite relevant examples of manufacturers and retailers who have led the innovation from the polar opposite need-states of energy to relaxation. We will close with an overview of trending U.S. flavors across the energy drinks and energy shots beverage categories. CLEAN/NATURAL FINDS FAVOR WITH ENERGY SEEKERS Natural energy drinks claim to have all-natural ingredients, especially the source of their caffeine. Most natural energy drinks derive their caffeine from green tea extract while some use green coffee bean. In comparison, most energy drinks use synthetic caffeine. The trend toward eating all-natural foods has created a space for natural energy drinks. Mintel s exclusive survey reveals that half of all energy drink drinkers find the made from all-natural ingredients claim influential when purchasing energy drinks. Therefore, all-natural energy drinks may have sustainable growth potential. In addition to being healthy, consumers looking for natural energy likely consider it safe compared to regular energy drinks. However, it is likely that allnatural energy drinks may contain as much caffeine as regular energy drinks, albeit from natural sources. Therefore, natural energy drinks could differentiate by listing the amount of caffeine on packaging, if the product has less caffeine than regular energy drinks. Natural energy drink products initially were launched by relatively unknown beverage manufacturers, which evoked little confidence in consumers. FRS Healthy Energy is the only brand that has exhibited impressive growth of 109% in FDMx in the 52-week period ending March 18, However, the brand s sales at $9 million remain miniscule compared to the top three brands in the segment. In 2012, Starbucks entered the energy drinks category through its all-natural Starbucks Refresher. The company, with its marketing muscle and high brand awareness, may gain consumer trust. Should natural energy drinks proliferate, Mintel believes they are not likely to create direct competition for regular energy drinks because key energy drink consumers, adults aged 18-34, are less likely than average to express interest in all-natural ingredients in energy drinks.
3 page 3 FRS Healthy Energy Cherry Limeade Energy Drink is said to be a delicious performance product, powdered by a patented formula containing quercetin, green tea catechins and essential vitamins. The all-natural product contains 90 calories, 3% fruit juice, and is free from artificial sweeteners, colors and flavors. Starbucks Refreshers Orange Melon Sparkling Green Coffee Energy Beverage is a lightly carbonated blend of 25% fruit juice, B vitamins, ginseng and green, unroasted coffee beans without any coffee taste. This energy boost beverage contains only 60 calories. Vuka Think Sparkling Energy Drink is a lightly carbonated mix of pomegranate and lychee, with DMAE, ginkgo biloba, and panax ginseng and natural caffeine to keep one alert and active. It further contains vitamins B-3, B-5, B-6, B-12, and grape seed extract, is free of preservatives and sweetened with all natural stevia. Nestlé Jamba Strawberry Banana All-Natural Energy Drink is free from artificial colors, artificial flavors, and taurine and contains natural caffeine to help support mental alertness. The product contains 70% juice. NEW INNOVATION IN ENERGY DELIVERY = SUPER CONVENIENCE Energy drink mixes represent the smallest segment in the market. However, this segment has exhibited impressive growth during The growth could be attributed to a couple of energy drink mix brands that offer on-the-go convenience: Kraft Foods Crystal Light On-the-Go and Four C Foods 4C Totally Light 2Go Energy Rush. In addition to dry pack stick pack mixes, in 2012 Kraft Foods unveiled its MiO water enhancer line extension with an energy component. Gauging MiO s success in the bottled water category, this product holds great promise for growth in the energy sector as well. MiO Energy Liquid Water Enhancer is available in a Green Thunder, a natural and other natural black cherry flavor. Crystal Light Energy has a series of flavors: Wild Strawberry, Grape, Citrus and Peach Mango exclusive to Walmart. 4 C Totally Light 2Go Energy Rush is available in Berry, Orange, Strawberry and Half and Half and has two variety packs. OTHER FUNCTIONAL BEVERAGES VIE FOR ENERGY SHARE Outside of the energy drink and shot category there are numerous beverage manufacturers creating products with functionality designed to meet the general consumers need for additional stamina and endurance required to support their busy and active lifestyle. An example of such a functional beverage is the segment newcomer to the juice category coconut water. Coconut water introductions like Zico and Vita Coco made from green coconuts, are free from added sugar and therefore naturally low in calories, are a natural source of potassium and are positioned as natural hydration to support sports and workout recovery. Directly marketing itself as a sports drink alternative, it is also a realistic assumption that coconut waters are crossing over and taking share from energy beverages as well. Both Vita Coco and Zico lines have quickly innovated and produced numerous flavor line extensions that add natural flavor and variety through addition of 100% fruit juice for a natural refreshing element to better compete and combat flavor fatigue amongst its followers. Flavors often reinforce the tropical origin of the coconut like Vita Coco introduction last summer of Tropical Fruit, which combines coconut water and pink guava, orange, red dragon fruit and pineapple juices. OPPOSITE END OF THE SPECTRUM RELAXATION The success of energy drinks suggests that there may be opportunity to tap into the opposite need-state or occasion and market relaxation beverages. Within the drink category (including alcohol) launches of drinks described as supporting relaxation have remained fairly steady these past four years with an average of 230 launches per year between In 2012 we are seeing an increase in relaxation beverage introductions. A few examples that were early entries with the positioning claim of relaxation are: Marley s Mellow Mood Citrus Flavored Drink (also available in Berry flavored) is lightly carbonated, all natural and is said to reduce stress and relieve tension.
4 page 4 Slow Cow 100% Natural Relaxation Drink is calorie-free with no artificial sweeteners, colors or preservatives and is said to help improve the memory and learning capacity. KickBack and Relax Relaxation Drink is a grape flavored drink made with herbs and is claimed to relax without hangovers or side effects. The demand for functional beverages that offer relaxation and/or stress relief is high in the U.S., suggests Mintel s research published in Functional Beverages U.S., May 2010, where 48% and 36% of all functional drink buyers aged 18+ indicated an interest in functional drinks that help relieve stress and elevate mood, respectively. More importantly, adults aged 18-24, who exhibit the highest incidence of drinking energy drinks, show the highest interest in functional drinks with relaxation attributes. Therefore the conclusion can be drawn that both energy drinks and relaxation drinks share the same key consumer. Even though relaxation drinks and energy drinks both have the same target consumer group, no brand in the relaxation drinks category has made marketing efforts matching those of Red Bull and Monster. Additionally, the ingredient list melatonin, kava root, etc. of many relaxation drinks has drawn scrutiny from the FDA. Nevertheless, the energy drink makers have noticed the competition and some have decided to participate. In 2012, Rockstar, the number three energy drink manufacturer, introduced its relaxation drink Rockstar Relax and new entries in the shot format came forth from Mini Chill and I-Chill. RockStar Relax Tropical Guava Relaxation Drink is a sugar-free herbal blend that incorporates the calming extracts from chamomile and passionflower into a noncarbonated drink. Mini Chill Berry Bliss Flavor Relaxation Shot is a sugarfree natural stress relief drink. According to the manufacturer, it acts into mood and focus, and is said to be non-drowsy and free from caffeine. I-Chill Blissful Berry Shot is a proprietary blend of melatonin, valerian root, rose hip and B vitamins, which is said to be the perfect formula to help consumers unwind from the grind. TOP FLAVORS FOR ENERGY & RELAXATION DRINKS Berry, Orange, Pomegranate, Citrus and Lemon are the top 5 flavors used in new drink product introductions ( January 2007-December Energy Drink, Juice & Tea Categories) with an energy claim or the word energy used in the label or description. When we draw out the top five flavors with a relaxation claim or relax in the label or description the top five flavors are Lemon Balm, Pomegranate, Tropical, Raspberry and Pineapple. When flavoring energy drinks, beverage scientists are looking for flavors that go well in high-sugar/high-acid bases, while covering or complementing the functional ingredients.
5 page 5 TOP 20 TRENDING FLAVORS FOR ENERGY Categories of: Energy Drinks, Juices, RTD Teas in the U.S. January 2007 December 2011 TOP 15 TRENDING FLAVORS FOR RELAXATION Categories of: Energy Drinks, Juices & RTD Tea in the U.S. January 2007 December 2011 FONA CAN HELP! Flavoring energy drinks and functional beverages can be tricky due to certain properties of ingredients such as caffeine and ingredients like vitamins, minerals and amino acids. Let FONA s flavor experts help create your perfect flavor. From concept to manufacturing, we re here every step of the way. Contact our Sales Service Department at to request a flavor sample or visit Green-Indicates Over Average Index to Prior Year; Red-Indicates below Average based Upon Prior Year. Green-Indicates Over Average Index to Prior Year; Red-Indicates Below Average based Upon Prior Year SOURCES Mintel GNPD Mintel Food & Drink Functional Beverages U.S., May 2010, Mintel.
Nutritional Content of Energy Drinks Ranking by sugar content then by calories
Zero-calorie sweeteners NOS Acai-Blueberry Diet 8 0 0 90 0 0 No Yes 80 * Yes NOS Raspberry Diet 8 0 0 90 0 0 No Yes 80 * Yes NOS NOS Zero Diet 8 0 0 90 0 0 No Yes 80 Yes Yes Monster Energy Absolutely Zero
More informationMSU Product Center Strategic Marketing Institute. The Market for Orange Juice Challenges and Opportunities. Getachew Abate
MSU Product Center Strategic Marketing Institute Working Paper 2-102605 The Market for Orange Juice Challenges and Opportunities Getachew Abate MSU Product Center For Agriculture and Natural Resources
More informationnutrition information
nutrition information Red Mango is the only all-natural, kosher and certified gluten-free frozen yogurt fortified with Ganeden BC 30TM, a natural probiotic that can help support a healthy immune and digestive
More informationVIDEO WORKSHEET. Review: #300007. Name: Hour:
#300007 Name: Hour: Review: VIDEO WORKSHEET After watching each segment of Obesity in a Bottle II: How to Pick Healthy Beverages, answer the following questions. How to Choose Healthy Beverages 1. What
More informationChanging Tastes The UK Soft Drinks Annual Report 2015
Changing Tastes The UK Soft Drinks Annual Report 2015 Changing tastes The number of consumers switching to low, no and mid calorie drinks in 2014 speaks volumes for industry s efforts to meet changing
More informationLIST OF CONTENTS AND TABLES
LIST OF CONTENTS AND TABLES Sports and Energy Drinks in South Korea - Category analysis... 1 Headlines... 1 Trends... 1 Competitive Landscape... 2 Prospects... 2 Category Data... 3 Table 1 Still vs Carbonated
More information100 VISALUS SHAKES RECIPE IDEAS!!!
100 VISALUS SHAKES RECIPE IDEAS!!! Any kind of Milk can be used in these shakes. I have chosen Almond milk because it is Lactose free and low calorie. After Glow Smoothie: 4 oz. (1/2 cup) pomegranate juice,
More informationLIST OF CONTENTS AND TABLES
LIST OF CONTENTS AND TABLES Fruit/vegetable Juice in South Korea - Category analysis... 1 Headlines... 1 Trends... 1 Competitive Landscape... 2 Prospects... 2 Category Data... 3 Table 1 Off-trade Sales
More informationShake Recipes revised 9-18.qxp 9/19/2006 4:05 PM Page 1 FOREVER SHAKE IT UP! FOREVER LITE SHAKE RECIPES
Shake Recipes revised 9-18.qxp 9/19/2006 4:05 PM Page 1 FOREVER SHAKE IT UP! FOREVER LITE SHAKE RECIPES Shake Recipes revised 9-18.qxp 9/19/2006 4:05 PM Page 2 Give your body the nutrients it needs with
More information1. Product Life Cycle of Vitamin water
1. Product Life Cycle of Vitamin water We believed that vitamin water is in its Maturity stage of the Product Life Cycle. The product was launched in the U.S around the year of 2000. Most people are already
More informationSoft Drink Tax Regulation 1993-8 Amended 04/2008
Soft Drink Tax Regulation 1993-8 Amended 04/2008 Agency 006.05 These rules and regulations are promulgated for the enforcement and administration of Act 7 of 1992 (2nd Ex. Sess.). A. DEFINITIONS 1. "Bottle"
More informationCASE STUDY: SLOW COW WRITTEN BY: GWEN KITIWANO & BROCK TIBENSKY
CASE STUDY: SLOW COW WRITTEN BY: GWEN KITIWANO & BROCK TIBENSKY Principles of Marketing November 21, 2013 Case Summary A few years ago, the energy-drink product category was introduced into the market
More informationLIST OF CONTENTS AND TABLES
LIST OF CONTENTS AND TABLES Bottled Water in South Korea - Category analysis... 1 Headlines... 1 Trends... 1 Competitive Landscape... 2 Prospects... 2 Category Data... 3 Institutional Bottled Water Sales...
More informationHealthy tradition since 1934. Quality and sustainability. Modern technologies flexible employees. Competence and experience
Healthy tradition since 1934 Founded in 1934 the company started as a fruit processing factory, located outside the small city Ellefeld in Saxony/ Germany and has today become part of an international
More informationUSING THE FOOD LABEL TO FIND ITEMS THAT MEET THE EAT SMART IN PARKS GUIDELINES
USING THE FOOD LABEL TO FIND ITEMS THAT MEET THE EAT SMART IN PARKS GUIDELINES FOOD LABELS Food Nacho chips label Although one serving of chips (1 ounce) meets the calorie guideline, 3 ounces of chips
More informationST 2004-01 Food Definition, Issued May, 2004; Revised June, 2007 and May, 2015
Business Tax Division Sales & Use Tax P.O. Box 530 Columbus; Ohio 43216-0530 www.tax.ohio.gov ST 2004-01 Food Definition, Issued May, 2004; Revised June, 2007 and May, 2015 The purpose of this information
More informationKarlovarské minerální vody, a.s. Company catalogue
Karlovarské minerální vody, a.s. Company catalogue HISTORY There has been a spa in the pristine natural surroundings of Karlovy Vary (Carlsbad) since 1867, when Heinrich Mattoni founded Karlovarske mineralni
More informationA Marketing Plan for Lipton Ice Tea. Institutional Affiliation. Date
A Marketing Plan for Lipton Ice Tea Institutional Affiliation Date Marketing Plan: Lipton Ice Tea Industry Analysis In 2005, the tea industry reached the $1.7 billion category and it is expected to continue
More informationArbonne Protein Shake Recipes
Arbonne Protein Shake Recipes NUTTY APPLE CINNAMON SHAKE 2 Scoops Arbonne Essentials Vanilla Protein Powder + 1 Scoop Arbonne Daily Fiber Boost + 8 oz. Unsweetened or Vanilla Almond Milk + Ice ¼ Cup unsweetened
More informationVitality Healthy Schools list of approved and banned drinks
Vitality Healthy Schools list of approved and banned drinks Any drink with more than ½ teaspoon (2.5g) per 100ml (2.5%) may not be sold in the tuck shop. Drinks that may be sold in the tuck shop Water
More informationImproving the Flavor of Fruit Products with Acidulants
BARTEK Improving the Flavor of Fruit Products with Acidulants by Daniel Sortwell, NutriQuim, S.A. de C.V. and Anne Woo, Bartek Ingredients, Inc. Expotecnoalimentaria 96, March 28, 1996 Mexico City, Mexico
More informationMarket Audit Sports and Energy Drinks UK Market Focussing on the Microenvironment of Red Bull
Market Audit Sports and Energy Drinks UK Market Focussing on the Microenvironment of Red Bull William Hanrahan Student Number: 060953199 Stage 2 Marketing: ACE2002 1 Contents 1.0 Executive Summary...3
More informationSuccesses, Challenges and Opportunities
Successes, Challenges and Opportunities Marge Leahy, PhD Director, Health and Wellness American Heart Association Added Sugars Conference May 5, 2010 The Coca-Cola Company and the Beverage Industry The
More informationEnergy Drink Preference: Feasibility Report
Energy Drink Preference: Feasibility Report Table of Contents iii Table of Contents Table of Contents... iii Introduction... v Methods for Evaluating the Options... 3 Results of the Evaluation... 5 Taste
More informationVermont Retail and Grocers Association Webinar
Vermont Retail and Grocers Association Webinar 2015 Legislative Changes C a n d a c e M o r g a n, D i r e c t o r P o l i c y, O u t r e a c h, a n d L e g i s l a t i v e A f f a i r s D e v o n J. G
More informationLIST OF CONTENTS AND TABLES
LIST OF CONTENTS AND TABLES Soft Drinks in South Korea - Industry Overview... 1 Executive Summary... 1 Premiumisation Leads Healthy Growth... 1 Health and Wellness Continues To Attract Consumers... 1 Two
More informationLIST OF CONTENTS AND TABLES
LIST OF CONTENTS AND TABLES Rtd Coffee in South Korea - Category analysis... 1 Headlines... 1 Trends... 1 Competitive Landscape... 2 Prospects... 2 Category Data... 3 Table 1 Off-trade Sales of : Volume
More informationSnack Foods and Beverages In South Carolina Schools A comparison of state policy with USDA s nutrition standards
A data table from The Pew Charitable Trusts and the Robert Wood Johnson Foundation Jan 2015 Snack Foods and Beverages In South Carolina Schools A comparison of state policy with USDA s nutrition standards
More informationSmoothies Offered in Child Nutrition Programs Guidance
Smoothies Offered in Child Nutrition Programs Guidance 1. Can smoothies be offered to meet the fluid milk, meat/meat alternate, vegetable, fruit, and grain components? a) Milk and fruit can be credited
More informationWhat s really in sugary drinks? Ingredient lists: Decoded
What s really in sugary drinks? Common sugary drink ingredients more than just sugar. Many sugary drinks contain artificial colors and sweeteners, artificial flavors, and preservatives in addition to sugar.
More informationCalcium Citrate. Ca 250 mg Vit D 100 IU. Ca 315 mg Vit D 250 IU Type Chewable lozenge Liquid (citrus flavored) Chewable wafer (citrus flavored)
Calcium Citrate Bariatric Advantage Celebrate Vitamins Wellesse Twinlab Citracal Citracal (or equivalent brand*) Amount Ca 500 mg Vit D 300 / 333 IU Ca 500 mg Vit D 500 IU Ca 250 mg Vit D 100 IU Ca 200
More informationDOUBLE GREEN SMOOTHIE
DOUBLE GREEN SMOOTHIE 1 ½ cup unsweetened non-dairy beverage, such as almond, rice or soy 2 dried apricots or 4 pitted dates 1 banana 1 cup chopped kale leaves 1 cup baby spinach leaves 1/2 cup fresh or
More informationCATEGORY INSIGHT IN THE RAW: COLD-PRESSED JUICES. 1900 Averill Road, Geneva, IL 60134 630.578.8600 www.fona.com SEPTEMBER
SEPTEMBER 20 13 CATEGORY INSIGHT IN THE RAW: COLD-PRESSED JUICES Driven by consumer interest in health & wellness and the rise of plant/fruit dietary lifestyles (vegetarianism, veganism and raw food diets),
More informationLIMU LEAN NUTRITION + BENEFITS + FACTS FREQUENTLY ASKED QUESTIONS
NUTRITION DUTCH CHOCOLATE CREAMY VANILLA BURN CELLULAR CLEANSE Supplement Facts Amount Per Serving % Daily Value * APPETITE CONTROLLER Supplement Facts Amount Per Serving % Daily Value * (Orange Peko Tea,
More informationThank you for joining the Vermont Retail and Grocers Association Webinar presented by the Vermont Department of Taxes. The webinar will begin
Thank you for joining the Vermont Retail and Grocers Association Webinar presented by the Vermont Department of Taxes. The webinar will begin shortly. Vermont Retail and Grocers Association Webinar 2015
More informationComparing 4 Sugar-Free Energy Drinks: A Survey. May 10, 2013 TECM 2700.005
Comparing 4 Sugar-Free Energy Drinks: A Survey May 10, 2013 TECM 2700.005 Table of Contents Executive Summary... 1 Introduction... 2 Methods... 3 Results... 4 Conclusion & Recommendations... 5 Executive
More informationDairy Free Smoothies. Copyright Angela Litzinger - angelaskitchen.com. Recipes by Angela Litzinger of angelaskitchen.com
Dairy Free Smoothies Recipes by Angela Litzinger of angelaskitchen.com Tips for making great smoothies: Frozen bananas add great creamy texture to non-dairy smoothies. I freeze several bananas at a time
More informationNew Jersey School Nutrition Policy Questions and Answers
New Jersey School Nutrition Policy Questions and Answers FOR ALL GRADE LEVELS: Items that are prohibited to be served, sold or given out as free promotion anywhere on school property at anytime before
More informationFebruary 2006. 23 Best Foods for Athletes
23 Best Foods for Athletes February 2006 1. Beans Legumes a. Excellent source of fiber (important for keeping blood sugar and cholesterol levels under control). b. High in protein and a good source of
More informationNoni is a tropical evergreen tree that grows throughout the Islands of the South Pacific, Southeast Asia, Australia and Polynesia.
Noni Juice: Where does it come from? Noni is a tropical evergreen tree that grows throughout the Islands of the South Pacific, Southeast Asia, Australia and Polynesia. How is Noni used? Noni has been used
More informationHigh Calorie, High Protein Recipes
High Calorie, High Protein Recipes High Calorie, High Protein Shakes Using Nutrition Supplements Nutrition supplements are liquid, powder, or solid foods that have extra calories, protein, vitamins, and
More informationEfficiency of Sports Drinks. By: Colton Nelson. PHEOCS Investigation
Efficiency of Sports Drinks By: Colton Nelson PHEOCS Investigation Millions of people us sports drinks while exercising. I am hear to tell you the truth behind sports drinks. Are they worth it? Which are
More informationEnergy drinks: What Are You Really Drinking?
Energy drinks: What Are You Really Drinking? Standard(s): Objective: 7.1.3.4.2 Determine and use appropriate safety procedures, tools, measurements, graphs, and mathematical analysis to describe and investigate
More informationTropical and fruity non-alcoholic drink recipes: 20+ appetizing drink recipes.
Page 1 of 5 # A B C D E F G H I J K L M N O P Q R S T U My Handbook My Cabinet Measurements Random Drink SEARCH RECIPES advanced search Home Search drinks Bartender guide Glossary Drinking games Sitem
More informationThe Ultimate Smoothie Guide 1
The Ultimate Smoothie Guide 1 HEALTHY & DELICIOUS SMOOTHIE RECIPES smoothie recipes with health benefits Nourishing Smoothie Recipe Detox Smoothie Recipe Weight Loss Smoothie Recipe Anti-Aging Smoothie
More informationFood coloring influences taste and flavor perception
Food coloring influences taste and flavor perception Moa Strandberg ProCivitas Privata Gymnasium, VT 2014 Abstract Research about our senses is essential when understanding our body and our brain. One
More informationDIRECT QUESTIONS: MD STORE OPERATIONS HELP DESK
NON-ALCOHOLIC BEVERAGE POG STRATEGY DIRECT QUESTIONS: MD STORE OPERATIONS HELP DESK STRATEGY Category Segments Water Hydration (Isotonics) Juice Coffee Tea Energy Carbonated Soft Drinks (CSD) Non Alcoholic
More informationSuntory Beverage & Food Limited 2016 Strategies for Core Brands in Japan
SBF0384(2016.1.20) Suntory Beverage & Food Limited 2016 Strategies for Core Brands in Japan [Review of 2015] In the overall Japanese soft drink industry in 2015, while the first half of the year remained
More informationBoth drink mixes contain similar basic ingredients, as listed in Table 1. Ascorbic acid (vitamin C) Ascorbic acid (vitamin C)
MAKE YOUR OWN ORANGE DRINK AN EXPERIMENT IN DETERMINING HOW ADDITIVES AFFECT OUR FOOD 2000, 1999, 1996 by David A. Katz. All rights reserved. Reproduction permitted for education use provided original
More informationPhD Product Key Points Tips and Tricks
Pharma-Greens Strawberry Kiwi Green Apple Lemon Lime ph Balancing Aids in post recovery Increases energy and reduces oxidative Stress Cleanses and purifies the digestive system Supports immune system Most
More informationSWEETS 2015 Media Kit
SWEETS 2015 Media Kit COMPANY OVERVIEW Cynthia Tice is a chocoholic. She is also a longtime advocate for natural foods. In 2011, she recognized an opportunity to offer chocolate with all the pleasures,
More informationSchool Nutrition Policy Background
School Nutrition Policy Background Overview: From what s offered in lunch lines to what s stocked in vending machines, schools are in a powerful position to influence children s lifelong dietary habits.
More informationHealthy Breakfast Smoothies
Healthy Breakfast Smoothies Brought To You By HealthyMenuMailer.com Editors Susanne Myers & Christine Steendahl Table of Content Introduction Fruity Smoothies Strawberry-Banana Breakfast Smoothie Orange
More informationNPS Vending - Survey Protocol Modified from NEMS-V/Delaware Munch Better/Nemours Healthy Vending Guide
NPS Vending - Survey Protocol Modified from NEMS-V/Delaware Munch Better/Nemours Healthy Vending Guide These measures are designed to rate the nutrition available in vending machines that serve snacks
More informationSPORTS RECOVERY SMOOTHIES
SPORTS RECOVERY SMOOTHIES SPORTS NUTRITION Whether you are exercising just for general health, fat loss or an athlete in competition, the nutritional strategy you put in place before and after training
More informationSnack Foods and Beverages In Washington D.C. Schools A comparison of state policy with USDA s nutrition standards
A data table from The Pew Charitable Trusts and the Robert Wood Johnson Foundation Jan 2015 Snack Foods and Beverages In Washington D.C. Schools A comparison of state policy with USDA s nutrition standards
More informationPay-Per-Click Suggested Words
Pay-Per-Click Suggested Words 9 essential amino acids advanced nutritional products aerobic metabolism affiliate lead marketing mlm network affiliate marketing mlm network affiliate marketing network alcohol
More information2012 Executive Summary
The International Food Information Council Foundation s 2012 Food & Health Survey takes an extensive look at what Americans are doing regarding their eating and health habits and food safety practices.
More informationReinventing Dairy in Convenience Stores Based on Retail and Shopper Insights
Reinventing Dairy in Convenience Stores Based on Retail and Shopper Insights 1 Convenience Store Types Source: Finding the Way : A Practical Roadmap for Capturing Emerging Opportunities in Convenience
More informationDepartment of Health and Human Services Centers for Disease Control and Prevention
Rethink your drink. Department of Health and Human Services Centers for Disease Control and Prevention When it comes to weight loss, there s no lack of diets promising fast results. There are low-carb
More informationMade in the USA exclusively for JEUNESSE 650 Douglas Avenue Altamonte Springs, FL 32714 407.215.7414 JEUNESSEGLOBAL.COM
Made in the USA exclusively for JEUNESSE 650 Douglas Avenue Altamonte Springs, FL 32714 407.215.7414 JEUNESSEGLOBAL.COM The statements contained herein have not been evaluated by the Food and Drug Administration.
More informationSnack Foods and Beverages In Utah Schools A comparison of state policy with USDA s nutrition standards
A data table from The Pew Charitable Trusts and the Robert Wood Johnson Foundation Jan 2015 Snack Foods and Beverages In Utah Schools A comparison of state policy with USDA s nutrition standards In 2008,
More informationAcidulants in Beverages
Acidulants in Beverages Daniel Sortwell Bartek Ingredients Inc. Ontario, Canada How do you know which acidulants to choose? Citric Malic Lactic Fumaric Tartaric Phosphoric Sodium Acid Sulfate Use qualitative
More informationPLSB. Pulse Beverage Corporation. Key Investment Highlights. 12195 Mariposa Street, Westminster, CO. 80234 www.pulsebeverage.com
Pulse Beverage Corporation Symbol: Price: PLSB $1.30 Shares Out: 36.47m Float: 30.48m Market Cap: Debt: 47m Zero Shareholders ~ 3,000 Projected Cases of Cabana Sales- 2013 Projected Cases of Pulse Sales
More informationMarketing Business Case
Running head: Coca-Cola Company NEW MEXICO HIGHLANDS UNIVERSITY Marketing Business Case Coca-Cola Company Molina, Ines The Coca-Cola Company has an intensive distribution and bottlers systems that its
More informationSyns Danone Activia Bio Yogurt, Natural, 125g pot
Danone Activia Bio Yogurt, Natural, 125g pot 1 Activia Bio Yogurt, Natural Low Fat, 500g pot 5 Activia Fat Blueberry Yogurt, Multipack, 100g Activia Fat Cherry Yogurt, Multipack, 100g Activia Fat Forest
More informationAspartame. Everything You Need to Know About Aspartame
Aspartame Everything You Need to Know About Aspartame With obesity rates among Americans at an all-time high, many people may think they have to give up sweets in order to lose weight. But, there s good
More informationWelcome to the New Age of Wine It s not just a wine, it s an experience!
Welcome to the New Age of Wine It s not just a wine, it s an experience! New Age White New Age Rose New Age Red QUINTESSENTIAL IMPORTER MARKETER DISTRIBUTOR CUTTING EDGE SEXY WINE Slightly Effervescent
More informationPRESS RELEASE Drinktec 2013 11092013
Döhler at Innovative natural food & beverage ingredients Many new products and product applications Integrated solutions for the food & beverage industry "WE BRING IDEAS TO LIFE." is the central theme
More informationSuntory Beverage & Food Limited 2015 Strategies for Core Brands in Japan
SBF0226(2015.1.22) Suntory Beverage & Food Limited 2015 Strategies for Core Brands in Japan [Review of 2014] In the overall Japanese soft drink industry in 2014, demand was estimated slightly lower than
More informationSnack Foods and Beverages In Texas Schools A comparison of state policy with USDA s nutrition standards
A data table from The Pew Charitable Trusts and the Robert Wood Johnson Foundation Jan 2015 Snack Foods and Beverages In Texas Schools A comparison of state policy with USDA s nutrition standards The Food
More informationsnow cone maker SCM100 Series For your safety and continued enjoyment of this product, always read the instruction book carefully before using.
snow cone maker SCM100 Series For your safety and continued enjoyment of this product, always read the instruction book carefully before using. IMPORTANT SAFEGUARDS When using electrical appliances, basic
More informationProduct Training Guide
HOW DOES BEACHBODY PERFORMANCE WORK? It s an all-in-one system that can be used together or easily customized depending on your fitness goals or needs. There are 5 unique formulas Energize, Hydrate, Recover,
More informationSo quit thinking about the science behind dieting, or what the latest expert said, and concentrate on losing weight with Eat Stop Eat.
How to Eat Stop Eat: The first and most important part of Eat Stop Eat is to agree to stop over thinking weight loss. Stop searching online for the newest reason why you should eat more or less to lose
More informationStrengthening the business foundation through concentration on core brands and generation of synergies
Review of Operations Soft Drinks Strengthening the business foundation through concentration on core brands and generation of synergies Katsutoshi Takahashi Director and Corporate Officer in charge of
More informationTropical & Tasty * * * * * Margaritaland Drink Recipes
Tropical & Tasty * * * * * Margaritaland Drink Recipes The Top Tropical Drinks You Must Know Bahama Mama Blue Hawaiian Hurricane Mai Tai Piña Colada Planter s PuncH Rum Runner Strawberry Daiquiri Zombie
More informationWE ARE CONSUMER DRIVEN CAPITAL MARKETS DAY 2014
WE ARE CONSUMER DRIVEN 1 MARKETING VISION: GLOBAL LEADERSHIP IN CONSUMER AFFINITY 2 RELENTLESS FOCUS ON BUILDING CONSUMER AWARENESS, ADOPTION AND ADVOCACY ADOPTION BRAND ADOPTION Drive First Usage Establish
More informationRetail Nutritional Guide
Retail Nutritional Guide Product Information Whitey s Ice Cream manufactures an extraordinarily wide variety of products, from those which are rich and indulgent, to some which are fat free, reduced calorie,
More information5-hour open bar: $33.00 per person. 4-hour open bar: $25.00 per person 3-hour open bar: $23.00 per person. 5-hour open bar: $27.
BEVERAGE PACKAGES 5 hour maximum. State law requires alcoholic beverage service to cease 30 minutes prior to event end time. Ice is customarily included, however certain events may have an additional fee
More informationBREAKS & HOSPITALITY WORK IS THE MEAT OF LIFE, PLEASURE THE DESSERT - B. C. FORBES
BREAKS & HOSPITALITY WORK IS THE MEAT OF LIFE, PLEASURE THE DESSERT - B. C. FORBES 48 THEMED BREAK PACKAGES INCLUDE FRESHLY BREWED REGULAR & DECAFFEINATED COFFEE TRADITIONAL & HERBAL TEAS SEE MENUS FOR
More informationAdded 1 Sundown Lycopene
CLASS 1 / 2 STORES NORTHEAST/CENTRAL/SOUTHERN/MIDWEST MARKETING AREA Added 1 Lycopene 7.12 in 7.12 in 6 in 5 in One A Day Womens Centrum Tablets Prenatal Vitamin Adora Dark 30005445171 1650055281 Chocolate
More informationPersonal Health Assessment
Personal Health Assessment The purpose of this assessment is to determine your risk of developing the degenerative diseases common among Americans. Although diagnostic testing can sometimes be important,
More informationUludag Lemonade. Uludag Orange Can. Uludag Premium Mineral Water
beverages ULUDAG07 1.5L x 12 ULUDAG01 1.5L x 12 ULUDAG08 Uludag Orange Uludag Lemonade Uludag Orange Bottle ULUDAG18 ULUDAG10 330ml x 24 ULUDAG04 330ml x 24 Uludag Lemonade Bottle Uludag Orange Can Uludag
More informationHealth Benefits of Fruit Dancing For The Dream Health Tip
Health Benefits of Fruit Dancing For The Dream Health Tip Fruits are "juicy foods" that are made up of at least 75 percent water. But all that water doesn't crowd out their vitamins, minerals, antioxidants,
More informationBody Buffing Scrub What is it? An all-over body scrub to be used with Body Contouring Crème to soften and smooth skin
Body Buffing Scrub What is it? An all-over body scrub to be used with Body Contouring Crème to soften and smooth skin Body Buffing Scrub How does it work? Jojoba beads enhance the body s natural process
More informationBusiness Plan A drink for your mind
Business Plan A drink for your mind Bucharest - ROMANIA 2014 Table of Content 1. The Problem worth solving and our Solution... 3 2. Our product - Introduction... 5 Stages in the product development & its
More informationNOVA TRADE Ltd 4190 Saedinenie, Bulgaria Tel: 00359/32 277 400; Fax: 00359/32 277 404 E-mail: info@novatrade.bg www.novatrade.bg
NOVA TRADE Ltd 4190 Saedinenie, Bulgaria Tel: 00359/32 277 400; Fax: 00359/32 277 404 E-mail: info@novatrade.bg www.novatrade.bg Company Presentation NOVA TRADE Ltd. is a leading Bulgarian producer of
More informationCanada s Organic Market National Highlights, 2013
Canada s Organic Market National Highlights, 2013 IN LATE 2012, THE CANADA ORGANIC TRADE ASSOCIATION LAUNCHED THE ORGANIC MARKET RESEARCH PROGRAM, THE MOST COMPREHENSIVE STUDY OF CANADA S ORGANIC MARKETPLACE
More informationThe Funky Brewster Ingredients Nutrition Info
The Funky Brewster Ingredients Nutrition Info Monin Flavors - Sauces & Sryups - "Monin is the leading global producer of gourmet flavorings for use in restaurants, hotels and specialty coffee houses. More
More informationHealthy Eating During Pregnancy
Healthy Eating During Pregnancy Pregnancy is a time of great change. Your body is changing to allow your baby to grow and develop. Good nutrition will help you meet the extra demands of pregnancy while
More informationSnack Foods and Beverages In Pennsylvania Schools A comparison of state policy with USDA s nutrition standards
A data table from The Pew Charitable Trusts and the Robert Wood Johnson Foundation Jan 2015 Snack Foods and Beverages In Pennsylvania Schools A comparison of state policy with USDA s nutrition standards
More informationIRI Pulse Report Drinks
IRI Pulse Report Drinks Welcome to the Pulse H1 2015 edition for drinks. We hope you find it useful. Please do not hesitate to contact us if you have any questions or comments at EU.Marketing@IRIworldwide.com.
More informationQuestions to Ask About Medications and Herbal Supplements
2009 LEP Questions to Ask About Medications and Herbal Supplements A Guide for Parents Leslie E. Packer, PhD Questions to Ask About Medications and Herbal Supplements Leslie E. Packer, PhD This handout
More informationBIGGBY COFFEE Nutritional Info for Beverages
BIGGBY COFFEE Nutritional Info for Beverages from Fat Americano Short 0 0 0 0 0 0 0 0 0 0 0 50 Americano Tall 0 0 0 0 0 0 0 0 0 0 0 100 Americano Grande 0 0 0 0 0 0 0 0 0 0 0 100 Americano Super 0 0 0
More informationNIAGARA PUBLIC SCHOOLS WELLNESS POLICY
NIAGARA PUBLIC SCHOOLS WELLNESS POLICY Opening Statement: The Niagara Public School District promotes healthy schools by supporting wellness, good nutrition, and regular physical activity as part of the
More informationGoing Drink for Drink with Captain Morgan
Going Drink for Drink with Captain Morgan How do Alcoholic Beverage Brands Survive with Increased Competition and Rapidly Changing Consumer Preferences? Sustaining performance in the alcoholic beverage
More informationMy Diabetic Meal Plan during Pregnancy
My Diabetic Meal Plan during Pregnancy When you have diabetes and are pregnant, you need to eat small meals and snacks throughout the day to help control your blood sugar. This also helps you get in enough
More informationNutrition Requirements for Foods and Beverages Sold During the Regular School Day throughout the School Campus
Nutrition s for Foods and Beverages Sold During the Regular School Day throughout the School Campus THIS RULE PERTAINS TO ALL SCHOOLS THAT PARTICIPATE IN THE NATIONAL SCHOOL LUNCH PROGRAM (NSLP) In June
More informationFormula 1 Healthy Meal Nutritional Shake Mix What Is It?
Formula 1 Healthy Meal Nutritional Shake Mix What Is It? A nutritious meal replacement shake mix with protein, healthy fiber, and up to 21 essential vitamins and minerals, plus herbs. Available in 8 different
More informationDISCO COCKTAILS SEX ON THE BEACH RASPBERRY FREEZE STRAWBERRY WOO WOO LITTLE MISS SUNSHINE STRAWBERRY DAIQUIRI PURPLE PEOPLE EATER CHERRY SPICED COKE
DISCO COCKTAILS 2 FOR 6.95 OR 4.50 EACH SEX ON THE BEACH Without the sand! Peach Schnapps and Russian Standard Vodka, mixed with refreshing Orange and Cranberry Juice served over Ice with a squeeze of
More information