NFC, just a Payment Tool?

Transcription

1 Cartes Asia 2013 NFC, just a Payment Tool? Presented by : Gilbert Leung VP, Sales & Marketing [email protected] Tel: Fax: [email protected] Website: 1

2 Few years ago.. We were waiting for NFC phones and NFC applications 2

3 Nowadays.NFC applications are here and there. 3

4 What do you think of immediately when talking about NFC? 4

5 Payment Transactions 5

6 No doubt! Payment Transactions probably is one of the killer applications for NFC technology. For example 6

7 NFC Paylife NFC Payment Transactions PayLife launches NFC payment card in Austria Sep 2012 PayLife, the market leader for cashless payment in Austria, is kicking off 360 activities for contactless solutions and is now bringing contactless payments based on Near Field Communication (NFC) to everyone in Austria. 7

8 NFC Paylife NFC Payment Transactions PayLife launches NFC payment card in Austria Sep 2012 With the widespread introduction of contactless Quick payments in Vienna in cooperation with PayLife, we are pioneers on the Austrian market and want to make it possible for our customers to quickly and easily pay for their purchases, said Josef Pretzl, CEO of Thalia Buch und Medien GmbH. Thalia is the leading bookstore chain in Austria, it has total 36 bookstores. 8

9 NFC Paylife NFC Payment Transactions PayLife launches NFC payment card in Austria Sep 2012 ACR89 Payment terminal Click me Source: 9

10 NFC Paylife NFC Payment Transactions PayLife launches NFC payment card in Austria Sep 2012 Source: 10

11 NFC Paywave/Paypass Payment Transactions Common to pay by NFC in cashier/ check-out counters at retail stores, restaurant, supermarkets, etc. e.g. ACR123 paywave and Paypass terminal 11

12 NFC NFC Payment in Taxi (Bank Central Asia BCA) Taxi in Indonesia: A GPS terminal is installed and acts as the meter to calculate the taxi fare. A payment terminal (e.g. ACS ACR1222L) is linked with and controlled by the GPS terminal so that the taxi passengers can pay by a NFC contactless card/tag issued by Bank Central Asia (BCA) GPS Terminal e.g. ACR1222L Payment terminal 12

13 NFC NFC Payment at Food Stall, Kiosk Accept credit cards through mobile phone by swiping/tapping the card Small Merchant, mico-payment ACR31-A1 Payment device 13

14 Except Payment Transactions, what else NFC can offer? 14

15 NFC Marketing: Promotional discount coupon 15

16 NFC Marketing: Promotional discount coupon Further information Discount Coupons 50% off Electronic Business Card ACR1222U-J4 NFC Web-to reader and more 16

17 NFC Marketing: Promotional discount coupon Business Case Promotion of a new female website (providing beauty, skincare, fashion and health information): 3 Millions NEW Subscribers 20% Eco-Friendly 15 Millions Original Subscribers Marketing Effectiveness Delivered and deployed: Over 30,000 units in Japan. 17

18 NFC Marketing: Promotional discount coupon ACR1222U-J4 NFC Web-to reader

19 NFC Marketing: Promotional discount coupon ACR1222U-J4 NFC Web-to reader

20 NFC Marketing: Map navigation ACR1222U-J4 NFC Web-to reader

21 NFC Marketing: Metro information NFC reader integrated 21

22 NFC Customer loyalty 22

23 NFC Customer loyalty (Example : Fivestars) Operator of a loyalty program locating in San Francisco Fivestars gives you everything you need to acquire, grow, and retain your customer base. Collect the data right from the POS Improve your customer service Analyze your business ACR122 NFC reader 23

24 NFC Logical access control 24

25 NFC Logical access control (Example : Soliton SmartOn) Network security SmartOn Japan A PC software using NFC technology for network access control PC Logon Database access right Providing to enterprises and individuals ACR1251 NFC reader 25

26 NFC Logical access control (Example : Xerox NFC copying machine) NFC copying machine Printing access control Protect privacy Reduce paper usage Mainly for enterprises NFC reader integrated 26

27 Conclusion 27

28 Conclusion Near Field Communication (NFC) technology makes our life easier and more convenient for consumers around the world by making it simpler to.. make payment transactions (e.g. Paypass/Paywave transactions) exchange digital content (e.g. coupon, loyalty, metro info) control access right (e.g. PC logon, copying machine access) 28

29 Conclusion On the other hand, NFC also offers to.. connect electronic devices with a touch. (e.g. wifi or Bluetooth) Marketing Promotion -> Checkin (e.g. Jiepang) 29

30 Conclusion Last but not least. Bus Loyalty Metro/ Train Ticket Download Business Card Exchange Payment Parking Smart Poster Door Access PC Logon Event Entrance Copying machine

31 About ACS Advanced Card Systems Ltd. (ACS) Established in 1995 Listed in HKSE GEM (SEHK: 8210) since 2003 ACS has offices in: Hong Kong (Headquarters) China The Philippines Japan Canada ISO 9001 : 2008 compliant ACS develops a wide range of high quality smart card reading/writing devices and smart cards, distributes them to over 100 countries worldwide. Contact info: Gilbert Leung VP, Sales & Marketing, Advanced Card Systems Ltd. Units , 20th Floor Chevalier Commercial Centre 8 Wang Hoi Road, Kowloon Bay Hong Kong Tel: Fax: Skype ID: gilbert.leung 31

32 Q&A 32

33 END References