Business Case for the New Electronic Payments Program
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1 Finance & Administration Committee Information Item IV-A June 9, 2011 Business Case for the New Electronic Payments Program Page 102 of 253
2 Washington Metropolitan Area Transit Authority Board Action/Information Summary Action Information MEAD Number: Resolution: Yes No TITLE: New Electronic Payments Program PURPOSE: To provide an update to the Board of Directors on Metro`s New Electronic Payments Program (NEPP), formerly named the Open Payments Initiative. The presentation will outline the program, the steps taken to-date, the business case and outline next steps to achieve program goals. DESCRIPTION: Metro`s existing fare collection system is aging rapidly in the context of equipment and systems and it is severely limited in its flexibility to introduce new products and payments for its customers. Core to implementation of the NEPP is a complete refresh of Metro`s fare collection system software and hardware including new gates and vendors in the Metrorail system and electronic targets on-board Metrobus. Further, this new system will integrate into other mission critical business systems such as Maximo, Trapeze and Peoplesoft. Under the NEPP program, Metro will shift from an issuer of fare media to an acceptor of fare payments using a variety of International Standards Organization (ISO) approved contactless cards including new SmarTrip cards, bank-cards, Federal ID cards and the next generation of smart phones equipped with Near Field Communications (NFC) payment capability. The NEPP systems and hardware will be standards-based and utilizing standards from the financial services and smart card industries among others. Metro has initiated a two-step procurement process and concluded activities tied to Step-1. Staff plans to issue the Step-2 request for proposal documents by June 30, Page 103 of 253
3 FUNDING IMPACT: This presentation is for informational purposes only. In the future, the Board will be asked to approve a budget for this project. RECOMMENDATION: Presentation is for informational purposes only. Page 104 of 253
4 Washington Metropolitan Area Transit Authority New Electronic Payments Program Finance and Administration Committee June 9, 2011 Page 105 of 253
5 Purpose Update the Board Committee on New Electronic Payments Program (NEPP) Business case review Accomplishments to-date and next steps Transit industry collaboration and leadership Development of new fare model for revenue and ridership Page 106 of 253
6 Program Overview Complete replacement of existing fare collection system New gates, ticket vending machines New central data system; hardware and software New contactless smart card readers on bus, rail, parking Update website and customer interfaces for new system Fully contactless smart card-based; eliminate magnetic media Page 107 of 253
7 Program Goals Simplify and enhance customer experience Make paying fares simple and easy Re-invest est in fare payment system Update look, touch, and feel to customer Integrate with mission critical business systems Maximo, Trapeze, and Peoplesoft Adopt new technologies within the industry Transit Agency Roundtable Increase ridership through ease of use and convenience Page 108 of 253
8 Today s Issues May 2011 Bus Riders Having Problems Adding Fare to SmarTrip Cards May Days of Glitches Stall Metro Fare Increases August 2010 CVS SmarTrip Fare Machines Facing Problems June 2009 WMATA: Miniscule i Delay is Here to Stay August 2010 Glitch Snags First Day of Higher Metro Fares June 2010 May 2011 Page 109 of 253
9 Today s Issues Aging g equipment and infrastructure Reliability impacts customers Customers want to move beyond magnetic tickets Invest in State of Good Repair (SOGR); estimated at $60 Million Overhaul faregates and vending machines; software updates Compact Point of Sales (CPOS) devices; communications Strained capability for expansion and innovation Adding fare products or changing structure is complex Proprietary and legacy technology Changes are expensive with long timelines Obsolete components; e.g. GoCard chips Challenging to maintain i in SOGR Page 110 of 253
10 Potential Benefits Improve customer service Develop more options and improved methods to pay fares Optimize annual maintenance costs, increase reliability Based fully on contactless smart cards and Near Field Communication (NFC) smart phones Eliminate magnetic stripe media Reduce annual operating costs Shift WMATA from issuer to merchant Reduce reliance on SmarTrip; transition over time Page 111 of 253
11 Potential Benefits Increase efficiency of processing passenger revenue Reduce potential for fare evasion Improve SOGR Overhaul or replacement of faregates and ticket vending machines overdue; FY Develop non-passenger revenue Loyalty programs Co-branding Mobile payment applications Page 112 of 253
12 Business Case: Operating Budget Current Expenses FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19 FY20 FY21 Maintenance Revenue Collection Contract Services Parking Operations Debit/Credit Processing Fare Media and Sales Total Current Expenses $48.3 $47.3 $46.9 $48.1 $49.2 $50.5 $51.8 $53.1 $54.4 $55.8 $57.2 Forecast Savings FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19 FY20 FY21 Revenue Optimization New Revenue Operating Savings Total Forecast Savings $0.0 $0.0 $0.0 $1.6 $1.7 $15.5 $17.1 $19.4 $22.9 $35.0 $33.8 $ million Today s investment in NEPP leads to future savings over $145m through FY2021 Page 113 of 253
13 Business Case: Capital Program AFC Equipment Overhaul Current Program FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19 FY20 Total NEPP Program PM Bus Farebox Overhaul Parking Credit Card 4.7 NextFare 5 Completion PCI Compliance Ethernet for Faregates 1.3 Coin Collection Devices 2.3 Fare Vendor Update Currency Processing Revenue Facility Equip Programmed Total $19.6 $6.5 $6.8 $6.3 $6.2 $1.7 $1.8 $48.9 Metrorail AFC SOGR* Metrobus AFC SOGR* Parking SOGR* CPOS SOGR* Faregate/Vendor Overhaul* Not Programmed Total $6.5 $6.5 $2.0 $14.9 $14.9 $14.9 $59.7 Total Investment $19.6 $6.5 $13.3 $12.8 $8.2 $16.6 $16.7 $14.9 $108.6 * Indicates Activity Not Programmed $ million Page 114 of 253
14 Business Case: Capital Program AFC Equipment Replacement Replacement Program FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19 FY20 Total NEPP Program PM Bus Farebox Overhaul Parking Credit Card 4.7 NextFare 5 Completion PCI Compliance Ethernet for Faregates 1.3 Coin Collection Devices 2.3 Fare Vendor Update Currency Processing Revenue Facility Equip Programmed Total $19.6 $5.4 $5.5 $4.7 $4.6 $0.3 $0.4 $40.5 Metrorail AFC Replacement* Metrobus Validators* Parking Devices* Central Data System* Not Programmed Total $11.0 $26.0 $26.0 $26.0 $89.0 Total Investment $19.6 $5.4 $16.5 $30.7 $30.6 $26.3 $0.4 $129.5 * Indicates Activity Not Programmed Activity Indicates Cost Avoidance Opportunity (total = $8.4m) $ million Page 115 of 253
15 Business Case: Opportunity Cost Lower maintenance cost New equipment warranty Extended system life Overhaul deferred to 2030 Non-proprietary architecture Page 116 of 253
16 Forecast Cost Savings Annual savings Page 117 of 253
17 Agency-wide Buy-in Strong cross-departmental coordination Executive leadership team Key representatives from all departments Operating Metrorail, Metrobus, MetroAccess, Parking Non-operating Finance, Treasury, IT, Planning, Marketing, Customer Service, Performance and Engineering Bi-weekly team conference calls Status updates, upcoming events and key milestones White papers on key issues Page 118 of 253
18 Accomplishments to Date Issued Step-1 of the two-step RFP process Qualifications and technical approach to 30% design Minimum market capitalization of $1 Billion in CY10 Systems integration experience; program references Received and evaluated proposals ACS, Accenture, CSC, Cubic, FIS, IBM and Revere Group Must qualify in Step-1 to engage in Step-2 Page 119 of 253
19 Next Steps Issued Step-1 RFP documents December 30, 2010 Conducted pre-proposal conference January 12, 2011 Received Step-1 proposals February 25, 2011 Completed Step-1 process April 29, 2011 Issue Step-2 documents June 30, 2011 Receive Step-2 proposals September 2011 Evaluation and negotiations Fall 2011 Award 1 st Quarter 2012 Proofs of concept Late Summer 2012 Testing/pilots Late Summer 2013 Phased implementation Page 120 of 253
20 Transit Industry Leadership Transit agency roundtable discussions NYMTA, CTA, SEPTA, DART, LAMTA, UTA and WMATA Collaborative discussions Payment approaches; PAYG and PIA Risk models for payments processing Standards-based solutions and infrastructure WMATA will host next meeting - June 14, 2011 Page 121 of 253
21 New Revenue and Ridership Model Links new fare system with a fare model for improved fare structure analyses Supports Board of Directors fare policy guidelines adopted November 2010 Improves analytics of alternatives that adversely impact customer opinion of fares e.g. Peak-of-the-Peak Page 122 of 253
22 New Revenue and Ridership Model Goals Conduct market research, evaluate fare structure options Develop model to test alternative scenarios Create new model to reflect current trends and behavior Page 123 of 253
23 Fare Policy Issues Near Term - <6 months Assess options for enhancing SmarTrip card loading on Metrobus Examine expansion of third party sales and commissions Longer Term - <18 months Develop strategy to reduce existing magnetic media Develop strategy to reduce cash used in system Develop options for SmarTrip card pricing Page 124 of 253
24 New Electronic Payments Program Current State Future State Today s Metrorail fare vendor. Next generation fare vendor, payment token, trip planner and service status tool at WMATA. Customers buying fares at Union Station. Page 125 of 253
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