Digital Signage Proposal Prepared For:

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1 Digital Signage Prpsal Prepared Fr: Presented by: Date: Sales Rep

2 612 S. Dirksen Parkway Springfield, IL Tday s Date Custmer Cntact Business Name Address City, State, Zip Dear Ptential Custmer: CDS Office Technlgies sincerely appreciates the pprtunity t present ur slutin fr yur Digital Signage needs. As yu may knw, CDS is a lcally based technlgy firm celebrating its 40 th year in prviding IT slutins t numerus firms thrughut the Midwest. We certainly value lng-term business partnerships and appreciate the pprtunity t build that relatinship with the intrductin f this new technlgy slutin. Our Missin CDS Office Technlgies is cmmitted t ttal custmer satisfactin. We deliver bestf-breed technlgy slutins designed t assist ur clients in building, expanding, and ptimizing their IT envirnment. Our gal is prvide these slutins in the mst cst effective manner pssible, while prviding the highest quality prducts in the industry. Our Gal Meeting and exceeding yur expectatins is hw we measure custmer satisfactin. Our gal is t cntinue as yur ffice technlgy slutin prvider. We lk frward t wrking with yur firm t implement a digital signage system and are cmmitted t prviding yu with an affrdable and technlgically advanced slutin. Our supprt team and systems engineers are dedicated t prvide yu with all yur technlgy needs as we build ur business relatinship fr years t cme. Thank yu again fr the pprtunity t present this qutatin. Sincerely, Sales Representative

3 Scala Digital Signage Digital signage is a netwrk f custmizable displays that can be cntrlled electrnically using a cmputer, allwing cntent t be changed remtely fr the mst targeted messaging pssible. Digital signage is used fr a wide variety f purpses including custmer facing and emplyee facing applicatins such as advertising, enhancing custmer r emplyee experiences, influencing audience behavir, brand building, entertainment, security, interactive kisks, creating crprate cmmunities, etc. Why digital signage? Attentin Grabbing Getting the attentin f yur audience is the mst imprtant part f any display. With vide-like digital signage, viewers are nt nly mre likely t ntice yur dynamic sign but research shws they are mre likely t receive the message and act n it. Fcused Yur cntent dynamically changes t deliver a fcused message t yur targeted audience at each pint f playback (lcatin). Dynamic Digital signage can be interactive and dynamically changed t meet the dem graphics f yur audience. Cst-Effective Eliminating the need t print and distribute static signs each time yur message r campaign changes saves n cstly printing and distributin fees. Operatin can be dne in huse r utsurced. N heavy lgistics. N mre hurs lst reprinting utdated r errneus materials. Versatile Frm menu bards, t crprate lbbies, t airprts - digital signage ffers a versatile slutin fr yu t cmmunicate yur message t yur audience. Start with ne digital sign and later expand t thusands. Centralized Cntrl hundreds r thusands f displays arund the wrld frm ne central lcatin, ensuring quality and cnsistency, while requiring minimal resurces t perate yur digital signage netwrk.

4 Why Scala Digital Signage? Prven With field prven scalability and 24/7 reliability and mre than 85,000 players deplyed wrld-wide driving hundreds f thusands f screens, Scala sftware has been prven in all kinds f envirnments. Scala is used t manage mre screens than any ther sftware prvider. Cutting-Edge Architecture Features including easy upgradeability, brad cmpatibility, secure database backend, prf f playback reprting, and simplified cntent delivery give Scala flexibility, security and ease f use while allwing custmizatin and integratin with external devices and/r databases. Fully Custmizable/Extensible Scala s script-based infrastructure makes it easy t adapt and cnnect any / Scala netwrk t any ther system withut prgramming. Dynamically cntrl any item within a playlist t react independently t lcal cnditins at each playback lcatin. Cmplete Scala ffers built-in rapid authring, web-based cntent management, data driven templates, supprts bth interactive (e.g.: tuch screens) and nninteractive displays, and bth terrestrial and satellite cmmunicatins, s yu can leverage Scala fr a diversity f applicatins. Easy t Manage With state-f-the-art web accessible cntent management, planning and scheduling tls included in Scala, management and cntrl f yur netwrk is simplified - minimizing the resurces required t cntrl and maintain yur netwrk. Scalable Over 85,000 Scala players thrughut the wrld are driving hundreds f thusands f screens in netwrks ranging frm ne display t thusands f displays, all with the same sftware platfrm and the same rich functinality. Talk abut scalability!

5 CDS Office Technlgies is pleased t prpse the Scala digital signage sftware slutin t create, manage, and distribute electrnic cntent t netwrks f digital displays that are centrally managed and addressable fr targeted infrmatin. The belw list prvides an verview f the cmpnents included in this prpsal: Designer: Scala Designer is the fastest, mst cst-effective slutin fr creating truly dynamic cntent fr digital signage. Yu can authr prfessinal media in an attentin-grabbing envirnment fr virtually any type f display by incrprating yur existing media files int a Scala Script. Designed fr any type f business that faces the public, Scala gives yu mre creative cntrl f yur cntent with flexibility and real-time edits nt ffered by a basic vide prductin system. Cntent Manager: Managing yur digital signage cntent can be challenging, but with the state-f-the-art cntent management, planning and scheduling tls included in Scala Cntent Manager, management and cntrl f yur netwrk is bth imprved and simplified - reducing the resurces required t cntrl and maintain yur netwrk. Template supprt, plan-based cntent distributin, timetables, and playlists - keep yu in cntrl f yur netwrk frm wherever yu are lcated, frm any Internet-cnnected cmputer. Player: Scala Player prvides stable, reliable multimedia playback fr virtually any envirnment including healthcare, service rganizatins, retail, gvernment, finance, and educatin. Users can create cntent using Designer r ther industry-standard applicatins, and distribute it t Scala Players using Cntent Manager (and Bradcast Server fr satellite/multicast). The Player will cntinuusly run and update the cntent n dynamic signage displays accrding t the plan set in place frm the Cntent Manager. Plasmas, TV s, kisks, text, graphics, sund, and vide can be dynamically scheduled and custmized at each Player lcatin. Screen: Enjy feature-rich affrdability with the 32" NEC E321, a value-driven, large-screen LCD display that delivers prfessinal screen perfrmance. Basting an impressive 1366 x 768 HD reslutin, built-in analg/digital tuner and a brad range f inputs and display cntrls, this display delivers stunning visual impact fr envirnments such as ffice lbbies, waiting rms and bardrms. (Dimensins: W 31 H 20 D 4 )

6 Scala Digital Signage The features and benefits f the Digital Signage slutin presented by CDS Office Technlgies include: Feature & Benefit

7 STATEMENT OF WORK Custmer Name: Custmer Name Prject/Wrk Order N: TBD Upn acceptance by bth parties as listed herein, this Statement f Wrk (SOW) shall becme part f the binding agreement between CDS Office Technlgies and Custmer Name. 1. Scpe f Wrk: CDS will perfrm the fllwing tasks: Deliverables: Hardware t be installed cnsists f: Qty 1 Player Qty 1 HDMI Cable (Estimate X-X hurs against the Blck f Time cntract fr installatin) Qty 1 32" NEC E321 LCD Display (T be installed by a Certified Installer and cst estimates t be determined) (As nted, sme installatin tasks will be perfrmed by certified installers r third party subcntractrs.) Sftware t be installed cnsists f: Qty 1 Designer Sftware Qty 1 Cntent Manager Qty 1 Player License (Des nt require annual license fees r maintenance) Service t be prvided cnsists f: Digital Signage System Install Bundle includes: Qty 1 Train ne staff member f Custmer Name n the peratin f the Scala sftware (Estimate X t XX hurs against the Blck f Time cntract) Qty XX hurs -Blck f Time fr installatin and training Implementatin Services: Custmer will detail t CDS the installatin schedule nce the hardware has been received and custmer has scheduled training. CDS will be prvided access fr system cnfiguratin and testing.

8 CDS field engineers will install the abve listed equipment and prvide nging supprt fr the Scala sftware and hardware envirnment with remaining hurs n the 14 Hur Blck f Time. Scpe Limitatins: CDS is nt respnsible fr cnflicts with existing sftware r netwrk permissins cnflicts, as cnfigured by custmer netwrk and active directry. Custmer Respnsibilities: Custmer cmmits t prvide all resurces necessary t successfully cmplete the engagement in a timely manner. CDS requests emplyees f Custmer Name assciated with the prject becme invlved in the management f the described system and available during the time f the installatin and training. Prject delays caused as a result f custmer availability are nt the respnsibility f CDS and may cause additinal csts t be incurred. Custmer will prvide administrative access t nsite engineers t all servers and wrkstatins as required by the implementatin tasks. Cmmunicatins Plan: Bth parties will designate primary pints f cntact t ensure that cmmunicatins between CDS and the custmer are timely and effective. The primary Pint f Cntact at CDS fr cmmunicatins regarding prject status is Fred Bascm, Ext CDS Field Engineer is Sctt Brwn, Ext CDS Scala Trainer is Michelle Hastings, Ext Prject Assumptins/Timeline: Prject Assumptins include: Hardware delivery and installatin in a timely manner. Field Engineer and Scala Trainer availability as requested. 2. Lcatin f Wrk: All wrk will be perfrmed at the Custmer Name lcatin in City, IL. 3. Perid f Perfrmance: All wrk will be cmpleted during regular business hurs, Mnday thrugh Friday, 8:00 am t 5:00 pm lcal central time, excluding CDS bserved hlidays r during ff hurs that are mutually agreeable t bth the custmer and CDS. Tasks nt specifically identified in the SOW r subsequent addendums incrprated herein and nt signed by bth parties will be excluded frm this SOW. 4. Deliverables Schedule: Estimated Hardware Delivery [t be determined] Estimated Prject Cmpletin and Acceptance [t be determined]

9 5. Acceptance Criteria: Prject shall be deemed cmplete when vide player and TV screen are installed and all requested persnnel are trained n the prper use f the system. Frm the date the deliverable is cmpleted by CDS, the custmer shall five (5) business days t accept r reject the deliverable in writing. Any deliverable fr which CDS des nt receive written ntice f either acceptance r rejectin within the applicable timeframe shall be deemed accepted. 6. Fees: CDS will prvide the gds/services described in the Scpe f Wrk fr the amunt f $0, Deliverable Payment Schedule: Phase I Delivery f hardware/sftware Fee Due 50% Amunt: $0,000 Payment Due upn receipt f invice fr hardware delivery Phase II G-Live/activatin f system Fee Due 50% Amunt: $0,000 Final Balance Due upn receipt f invice at Prject Cmpletin 7. Expense Reimbursement: All travel expenses have been included in the fees specified abve. 8. Changes t Scpe f Wrk: Changes t the Scpe f Wrk defined herein will be cnsidered change requests and will nt be incrprated int this SOW until signed by bth parties and may result in mdificatins t the schedule and/r assciated csts/fees. 9. Acceptance and Authrizatin: This Statement f Wrk (SOW) is entered int by and between CDS Office Technlgies and Custmer Name and is subject t acceptance between bth parties. IN WITNESS WHEREOF, the parties heret each acting with prper authrity have executed this Statement f Wrk, n the dates set frth belw. Custmer Name (Name) (Title) (Signature) (Date) CDS Office Technlgies (Name) Crprate Officer (Title) (Signature) (Date)

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