MIND INITIATIVES LTD. MAY 21st 2015 INTERCONTINENTAL MAURITIUS RESORT BALACLAVA FORT

Transcription

1 MIND INITIATIVES LTD MAY 21st 2015 INTERCONTINENTAL MAURITIUS RESORT BALACLAVA FORT

2 MEET THE WORLD S TOP BRAND BUILDERS People love engaging brands which will deliver a proposition that will resonate with their needs. It is from there that the entire business benefits from happy consumers comes loyalty, and after, commercial returns. WHO SHOULD ATTEND? CEOs, Managing Directors, General Managers, Chief Marketing Officers, Marketing Managers, Entrepreneurs, Brand Managers & Consultants, Sales Managers, Advertising Professionals, Marketing & Branding Academics The success of any business depends very much upon how well its brand portfolio is crafted and articulated. Brands must gain cut-through, differentiate themselves from the competition, embed themselves in the hearts of consumers to succeed and endure as well. This is precisely the aim of the Brand Magic Summit we d like you to hear about the innards of brand building from the world s top brand builders. Come and be a part of the biggest Brand event of 2015 at the first edition of the Brand Magic Summit. Learn insiders tips from a panel of 6 top professionals from world-class companies such as Univbrands, Luxury Branding, Google and Naga DBB. During this day-long summit, witness live examples and applications of branding and feel privileged to interact with our international experts on Branding. TOPICS Google Trends for Marketers Branding Strategy Made Tangible Doodles and User Delight The Consumer as the Medium If Your Brand Ceases to Exist, Would Anyone Care? Where the Magic Happens: Brands, Emotional Intelligence and the Empathy with the Consumer

3 BRAND BUILDERS FROM WORLD-CLASS COMPANIES UNDER ONE ROOF ANANTICA JIJA SINGH Head of Product Management Core Google UI & Google Trends USA Anantica Jija Singh leads product management for Google s Core Search User Interface and Google Trends. She leads a team of Product Managers and has overseen some of the largest Search UI launches across various platforms and devices. With a Masters from the London School of Economics in International Political Economy specialising in Technology and several years of Google Search Marketing experience in addition to Product Management on Search, she s an expert on Search consumer behavior and insights. PIERS SCHMIDT Luxury Branding UK Piers Schmidt is a respected writer and speaker on brand and marketing issues. He makes frequent appearances in print and broadcast media and has appeared on many conference platforms in Europe, the US, India, China and Africa. In 2011, Piers led the reconceptualisation and rebranding of Naiade Resorts as LUX* Resorts and Hotels and the warmly-received rebranding of Harel Frères one of the most venerable sugar-producing companies in Mauritius as Terra. RYAN GERMICK Head, Google Doodle Team Google USA Head of the Doodle Team Ryan Germick manages the artists behind Google s ever-changing homepage logos and user delight initiatives. Since joining Google in 2006, he has directed, illustrated, animated and collaborated on hundreds of doodles, including those celebrating Pac-Man, Les Paul, Star Trek, Charlie Chaplin, Dr. Seuss and Sesame Street, as well as co-designing Gmail's original emoticons, the Street View Pegman, and contributing to countless other creative projects.

4 BRAND BUILDERS FROM WORLD-CLASS COMPANIES UNDER ONE ROOF Univbrands Growing people who grow brands SUMIT ROY Founder and Director Univbrands Ltd India Sumit Roy is one of India s few professional coaches of integrated brand-building communication. He has been growing people who grow brands since He has created and implemented customised coaching programmes for a wide variety of clients in India. Sumit has worked in India with brands like BBC World, Castrol, Citibank, Coca-Cola, Eveready, Hindustan Lever, HSBC, Intel, Kellogg s, Mahindra & Mahindra, Marico, Microsoft, McKinsey & Co., MTV, Pepsico, Pfizer, Philips, Samsonite, UTV just to mention a few. ALVIN TEOH Executive Creative Director, Naga DDB Alvin Teoh has been in the ad industry for 21 years. Starting out as a Junior Art Director at Naga DDB, he somehow survived bad briefs and cold pizzas and became the Executive Creative Director. After having worked in a huge variety of Brands, from tourism to automobiles, from paint to telcos, he has come to believe in the human approach to Brand building and that Brands have a role to play in society because what they do should matter to people. After all, doing good is good for business. TEODORA MIGDALOVICI Cannes Lions Ambassador, Romania As Cannes Lions Ambassador in Romania, Teo Migdalovici has been, in the last decade, one of the most dedicated supporters of the Eastern European creativity, motivating, training and reshaping the industry. In recognition for her contribution, she was awarded the 2nd place for the Most Passionate Cannes Ambassador by the festival s organisers in 2013 and the Media Award for People and Ideas that Change Romania for the Better by Foreign Policy in 2015.

5 OUR OFFICIAL PARTNERS & SPONSORS: THE NEWS LEADER AN EVENT ORGANISED BY MIND INITIATIVES MIND INITIATIVES LTD 4th Floor Ebène Heights, 34, Cybercity, Ebène, Mauritius T: (230) (230) (230) F: (230) Website: