BRINGING INNOVATION TO CUSTOMER LOYALTY. Rethink your customer loyalty program
|
|
- Geraldine Short
- 8 years ago
- Views:
Transcription
1 BRINGING INNOVATION TO CUSTOMER LOYALTY Rethink your customer loyalty program
2 Your key loyalty questions.. The key strategic ques0ons to ask about your customer loyalty or affinity program Is our loyalty/affinity program being commodi6sed? How can we create a program that breaks away from the compe66on and generates genuine loyalty? How can we create the kind of value that not only makes customers loyal; but turns them into advocates? How do we design a program that simultaneously increases customer value and decreases our opera6onal costs? How do we increase ROI and decrease CPA? How can we increase loyalty program acquisi6on and ac6va6on? What would a 2% or 5% or 10% increase in loyalty program engagement mean to our bokom line?
3 What is your customer value trajectory? How can you ensure program growth and engagement today and tomorrow? What is your customer loyalty or affinity program s poten6al for growth. Are you offering the same benefits as you have in the past? Are these benefits unique to your industry or are they me too offerings? Will these benefits be relevant and valued by customers tomorrow? Or have your customers changed? Do you need to create new value that will increase acquisi6on, reten6on and engagement? Instead of looking to your past performance, ask ques6ons about the future performance of your loyalty program and its benefits. It will help you maintain a valuable loyalty offering well into the future.
4 Your competitive landscape Finding the opportuni0es for differen0a0on and growth What are your industry s compe66ve factors? Are you trapped in a game of me too offerings? Are you offering anything unique to your customers? This diagram of two airline loyalty programs shows there s likle differen6a6on between compe66ve offers. Where is the compelling reason for loyalty? Is your program truly crea6ng loyal advocacy or just sewng an expecta6on? Disclaimer: this strategy canvas provides indica6ve analysis only. It demonstrates how loyalty programs have been commodi6sed. It does not proclaim to provide an accurate representa6on of industry.
5 Your competitive landscape Finding the opportuni0es for differen0a0on and growth This strategy canvas shows the state of the airline lounge industry. The convergent value curves of airline A and airline B, indicates a highly compe66ve, commodi6sed industry. This is most likely because airlines are looking to each other rather than customers when making strategic decisions. A broader understanding of your compe66ve landscape and deeper insights into customer experience and u6lity will expose the opportuni6es for the crea6on of unprecedented value. Value that delights customers and creates authen6c loyalty and advocacy. Value that generates revenue and increases ROI whilst making the compe66on irrelevant. Disclaimer: this strategy canvas provides indica6ve analysis only. It demonstrates how loyalty programs have been commodi6sed. It does not proclaim to provide an accurate representa6on of industry.
6 Your competitive landscape Casella Wines disrupted the global wine market by looking beyond exis6ng market boundaries. Finding the opportuni0es for differen0a0on and growth Instead of crea6ng a me to offer they created a unique strategy. Premium Wines They eliminated compe66ve factors like enological terms, ATL marke6ng and ageing quality. They created new factors such as marke6ng easy drinking, ease of selec6on and fun & adventure. Budget Wines This (once) small Australian winemaker is s6ll producing the world s highest selling wine brand. It started by taking a innova6ve look at their compe66ve landscape and iden6fying opportuni6es to restructure market boundaries.
7 Understanding customer utility Too ocen our knowledge of customers extends only to their touch points with our loyalty program or business. Customer focus groups and research rarely deliver true insights because customers are trapped within the same assump6ve thinking that we are. Looking holis6cally at your customers experience; observing and looking for pain points in customer u6lity can reveal the opportuni6es to create excep6onal customer value and loyalty. Buyer U6lity Finding the opportuni0es for excep0onal value Customer Produc6vity Simplicity Convenience Risk Fun & Image Environmental Friendliness The Buyer Experience Cycle
8 Understanding customer utility Finding the opportuni0es for excep0onal value Marketers have tradi6onally viewed customers in terms of demographics and psychographics. We affix product akributes to specific customer segments. This approach looks at the customer the wrong way and asks the wrong strategic ques6ons. As a result the loyalty program rarely creates true value. If instead you seek to understand the customer experience cycle and look holis6cally at customer u6lity, you start asking the right ques6ons. From here you can find the opportuni6es to create excep6onal value. You create a truly differen6ated offer. And you make the compe66on irrelevant in the process. Customer Produc6vity Simplicity Convenience Risk Fun & Image Environmental Friendliness Casella looked at customer u0lity and iden0fied pain points that prevented wine purchases. They not only captured much of the exis0ng wine drinking market; they also aeracted markets deemed non- wine drinkers (who had been ignored by the wine industry). By overcoming barriers to customer u0lity Casella Wines created unprecedented customer value. And they became the highest selling wine in the world
9 Creating commercially viable innovation Reconstruc0ng market boundaries to innovate In order to create excep6onal value for both customers and profit you need to find ways to create innova6ve ideas and offers. The six paths of innova6on is a powerful tool that helps you to find innova6ve ideas by looking beyond the market boundaries of the loyalty industry that keep you stuck with a commodi6sed me too offering. The insights you find by looking across market boundaries, coupled with your insights from the buyer u6lity model will help you find the innova6ve ideas that will transform your loyalty program offer. Armed with knowledge of the industry s compe66ve landscape, deep insights into customers (and non- customers) and a process for unlocking ideas that break compe66ve boundaries you will be on the way to crea6ng excep6onal value that is truly unique and hard to replicate. Across Industries Strategic Groups Chain of Buyers Complementary Product/ Service Offering Functional-Emotional Orientation Time
10 Creating unprecedented value Once you understand your customers and have gathered the insights to create unparalleled customer u6lity you can start to restructure your offer to create a divergent value curve (ref: the strategy canvas p. 11). You do this using the four ac6ons framework; a process of elimina6ng and reducing compe66ve factors that either don t meet or over- serve customer needs (this reduces the cost structure of your loyalty program). You then look to raise factors where the industry has been underserving customers. Finally, you create new value based on your insights into customer u6lity. With a compelling new offering you create excep6onal value for customers, and a model for sustainable growth and profit for your customer loyalty or affinity program. Reconstruc0ng market boundaries to innovate Eliminate Enological terminology & dis6nc6ons Aging quality Above- the- line marke6ng Reduce Vineyard pres6ge Wine complexity Wine range Raise Retail store involvement Create Easy drinking Ease of selec6on Fun and adventure
11 Creating unprecedented value Casella s (yellowtail) divergent value curve Create Raise Reduce Eliminate
12 How we work. One process two approaches In- house innovator approach We assign a consultant as your in- house innovator to work with your team to formulate your loyalty program strategy. You benefit from our innova6on and loyalty program exper6se and ideas. Your Resource Commitment: Project commikee (6-12 pax) AKendance: 3 workshops, 3 project update mee6ngs Advantages: Faster delivery Less internal resources allocated (reduced overall cost) Less internal conflict Facilita6on approach We assign a facilitator to deliver a series of workshops and mentor you through the planning process. Your team takes full ownership for the development of ideas and formula6on of strategy. Your Resource Commitment: Project commikee (4-12 pax) Working Group (6-36 pax) AKendance: 6-12 workshops, 5-7 days fieldwork, 4-8 days calibra6on & refinement Prepara6on of strategy document Advantages: Builds internal competence Reten6on of internal IP & knowledge Creates ownership, buy- in and execu6on
13 For more information Berg Consul6ng Group helps businesses in financial services, retail and tourism find the strategies for business growth and customer loyalty. We train managers in innova6on strategy and idea crea6on. We help clients devise and implement innova6ve customer loyalty, marke6ng and business strategies. Berg Consul6ng Group clients include global financial services, avia6on services, tourism bodies, media and hotel groups. Founder and Director Robynne Berg MBus(Marke6ng) AFAMI CPM is business consultant with over twenty years industry experience. She is one of a select number of accredited Blue Ocean Strategy consultants working in Australia and is part of a global network of academics, consultants and government officers. Robynne previously held senior management roles in professional services, major projects and tourism. She directed Australia s most successful professional affinity program (CPA Solu6ons) developing partnership programs with corpora6ons including American Express, Aviva, AMP Bank and Fairfax Media. Contact us for more informa6on and to receive a complimentary diagnos6c of your exis6ng loyalty or affinity program. Robynne Berg Director Berg Consul6ng Group Pty Ltd Level 10, 50 Market Street Melbourne VIC robynne@bergconsul6ng.com.au Robynne holds a Master of Business (marke6ng) and is a sought acer execu6ve trainer and keynote speaker.
Blue Ocean Strategy. Kim & Mauborgne. Kim & Mauborgne
Blue Ocean Strategy Red Ocean vs Blue Ocean Strategy Red Ocean Strategy Compete in existing market space Beat the competition Exploit existing demand Make the value-cost trade-off Align the whole system
More informationProgram Model: Muskingum University offers a unique graduate program integra6ng BUSINESS and TECHNOLOGY to develop the 21 st century professional.
Program Model: Muskingum University offers a unique graduate program integra6ng BUSINESS and TECHNOLOGY to develop the 21 st century professional. 163 Stormont Street New Concord, OH 43762 614-286-7895
More informationGrowing Insurance Leads: The Future of Tracking, Measuring, and Analyzing Your Lead Spend
!! Wifi Access Code: leadspedia Follow Us: #leadscon!! TUESDAY, 2:00 2:40 PM!! Growing Insurance Leads: The Future of Tracking, Measuring, and Analyzing Your Lead Spend MODERATOR: Ian Smith, VP of Operations,
More informationChannel Bytes. Accelera'ng Managed Services
Channel Bytes Accelera'ng Managed Services Housekeeping Webinar is being recorded. Slides and recording link will be available tomorrow.? Contact informa8on is provided at the end of the webinar. #channelbytes
More informationConvergence: Telecom Moving into Mainstream IT Channel
Convergence: Telecom Moving into Mainstream IT Channel 20- Minute Channel Byte Housekeeping Webinar is being recorded. Slides and recording link will be available tomorrow.? Contact informa?on is provided
More information10 Rules for Building a Hybrid Inbound Agency
10 Rules for Building a Hybrid Inbound Agency Moderated by Peter Caputa (@pc4media) Presented by Paul Roetzer (@PaulRoetzer) BRIAN HALLIGAN @bhalligan HubSpot CEO & Co-Founder Ernst & Young Entrepreneur
More informationBuilding your cloud porbolio APS Connect
Building your cloud porbolio APS Connect 5 th November 2014 Duncan Robinson, Parallels Business Consul3ng Introduc/on to BCS Who are we? Created 3 years ago in response to partner demand Define the strategy
More informationCompass Offices Landlord Partnership. Create a des5na5on
Compass Offices Landlord Partnership Create a des5na5on Compass Offices Culture A7er years of being clients of other Serviced Office providers, we had grown 5red of hidden costs, rigid contact terms and
More informationBPO. Accerela*ng Revenue Enhancements Through Sales Support Services
BPO Accerela*ng Revenue Enhancements Through Sales Support Services What is BPO? Business Process Outsorcing (BPO) is the process of outsourcing specific business func6ons to a third- party service provider
More informationAn Econocom Group company. Your partner in the transi4on towards Mobile IT
An Econocom Group company Your partner in the transi4on towards Mobile IT A few key figures 40 000 mobile terminals integrated annually 200 M of telecom expenses managed 50 000 mobility support 4ckets
More informationPut the Magic in Your Email Marke4ng
Put the Magic in Your Email Marke4ng April 8, 2015 Michelle Novak mnovak@presslaff.com Your Inland Wizards Put the Magic in Your Email Marke4ng Stop blas9ng messages and start crea9ng compelling engaging
More informationLeading a New Genera,on in Global Merchant Banking. Investor Presenta,on. Copyright 2015 Emergis Global Holdings GP S.à.r.l. 1
Leading a New Genera,on in Global Merchant Banking Investor Presenta,on 1 DISCLAIMER The informa,on contained in this presenta,on is for informa,on only. It does not represent all informa,on related to
More informationTalent Development: Delivering Value through Organizational Identity
Talent Development: Delivering Value through Organizational Identity Research by McKinsey & Company Presented by Michael Burchell, Ed.D. May 19, 2015 What is organiza-onal health? How do we measure it?
More informationFixed Scope Offering (FSO) for Oracle SRM
Fixed Scope Offering (FSO) for Oracle SRM Agenda iapps Introduc.on Execu.ve Summary Business Objec.ves Solu.on Proposal Scope - Business Process Scope Applica.on Implementa.on Methodology Time Frames Team,
More informationTrade Management. ì Module 5 Sales Management Model. ì Learning Objec7ves: ì Sales Management ì Forecas7ng
ì Module 5 Sales Management Model ì Learning Objec7ves: ì Sales Management ì Forecas7ng Sales Management Model Structure Customer Contact Process Access (loca7ng qualified customers) Iden7fy (adver7sing,
More informationSelling Hosted MS Exchange 2010 & SharePoint
Selling Hosted MS Exchange 2010 & SharePoint Presenters: David Kidd, Senior Manager, Product Management Verio Tim Shields, President and Owner Shields Technologies Moderator: Janine Soika, Channel Market
More information3B Strategic Planning: Giving your Association or Charity Purpose plus Direction. 25 26 November 2014 1:30pm 3:00pm #FL14
3B Strategic Planning: Giving your Association or Charity Purpose plus Direction 25 26 November 2014 1:30pm 3:00pm #FL14 (Strategic) Planning for Associations & Charities John Peacock General Manager Associa/ons
More informationPowerful Change Management Communica4on A Benefits Case Study
Powerful Change Management Communica4on A Benefits Case Study Agenda The Story (Case Study) Change Management Communica7on Tools Benefits (Within the Case Study) Revisi7ng the Case Flex Plans Flex Plan
More informationares Advertising Network Presented by: Kevin Kearns, Director of Media & Product Development
ares Advertising Network Presented by: Kevin Kearns, Director of Media & Product Development AGENDA Industry Facts & Trends Our Mission & Goals Ad Network Par=cipa=on Levels: Become an Adver=ser Become
More informationGovernance as Leadership: Reframing the Work of Nonprofit Boards
Governance as Leadership: Reframing the Work of Nonprofit Boards Tradi
More informationCapitalize on your carbon management solu4on investment
Capitalize on your carbon management solu4on investment Best prac4ce guide for implemen4ng carbon management so9ware Carbon Disclosure Project +44 (0) 20 7970 5660 info@cdproject.net www.cdproject.net
More informationSmall Business Direct Mail Strategies Using Every Door Direct Mail
Small Business Direct Mail Strategies Using Every Door Direct Mail May 2015 Jim Fitzgerald CEO Wendy Urquhart VP, Business Development Taradel LLC Ed Newhook EDDM Program Manager Vicki Stephen Director,
More information- Welcome to AdvisorLoans
- Welcome to AdvisorLoans AdvsorLoans provides turnkey financing solu6ons in every facet of lending, including SBA. Our expert team is well versed in SBA programs and works in this specialty daily to insure
More informationBy S. Anthony Iannarino The Sales Blog HOW TO CRUSH IT, KILL IT AND MASTER COLD CALLING NOW!
By S. Anthony Iannarino The Sales Blog HOW TO CRUSH IT, KILL IT AND MASTER COLD CALLING NOW! Table of Contents Introduc9on The An9 Cold Calling Crowd Are Charlatans. Period. 3 4 The Truth About Why Salespeople
More informationEffec%ve use of Social Media. Reuben Trusler Crea%ve Director U%lity Crea%ve
Effec%ve use of Social Media Reuben Trusler Crea%ve Director U%lity Crea%ve Once upon a %me Come up with a plan, maintain a presence... and always listen. A bit about me Crea%ve Director at U%lity Crea%ve
More informationPhone Systems Buyer s Guide
Phone Systems Buyer s Guide Contents How Cri(cal is Communica(on to Your Business? 3 Fundamental Issues 4 Phone Systems Basic Features 6 Features for Users with Advanced Needs 10 Key Ques(ons for All Buyers
More informationThe and small of. Page 1
The and small of Page 1 CONTENTS Execu1ve Summary The good, the gaps and the barriers of Big Data Introduc1on What the Big and small of Big Data is all about The State of Play The perceived compe::ve playing
More informationMENTORS. Merger and Acquisitions Exit Planning Master Planning
Peter G. Christman, CEPA CEO and Founder of the CHRISTMAN Group Founder of the Master Planning Ins?tute Co- Founder of the Exit Planning Ins?tute Peter Christman is an experienced, sought aeer public speaker,
More informationFounda'onal IT Governance A Founda'onal Framework for Governing Enterprise IT Adapted from the ISACA COBIT 5 Framework
Founda'onal IT Governance A Founda'onal Framework for Governing Enterprise IT Adapted from the ISACA COBIT 5 Framework Steven Hunt Enterprise IT Governance Strategist NASA Ames Research Center Michael
More informationBML Munjal University School of Management. Doctor of Philosophy (Ph.D.) Program In Business AdministraBon
BML Munjal University School of Management Doctor of Philosophy (Ph.D.) Program In Business AdministraBon Inspire, Inquiry, Impact Content About School of Management: BML Munjal University Research Centres
More informationOnline Enrollment Op>ons - Sales Training. 2011. Benefi+ocus.com, Inc. All rights reserved. Confiden>al and Proprietary 1
Online Enrollment Op>ons - Sales Training 2011. Benefi+ocus.com, Inc. All rights reserved. Confiden>al and Proprietary 1 Agenda Understand Why This is Important Enrollment Op>ons Available EDI Blues Enroll
More informationCMG Consul*ng LLC Smarter Enterprise Solu0ons
CMG Consul*ng LLC Smarter Enterprise Solu0ons June 2015 2014 CMG Consul0ng LLC All Rights Reserved 1 Who is CMG? CMG is a strategy consul*ng and advisory company focus on enabling smarter Ci*es, Enterprises,
More informationThe Top 8 Ways to Increase Country Club Revenue and Customer Loyalty: Build a Superior Wine Program
The Top 8 Ways to Increase Country Club Revenue and Customer Loyalty: Build a Superior Wine Program Across the United States, the conversa2on in country club boardrooms is the same: How do we create a
More informationUsing Mobile to Capture In- the- Moment Insights
With the global leader in sampling and data services Using Mobile to Capture In- the- Moment Insights Saran Ganesh Director, Mobile product marke8ng 2015 Survey Sampling Interna6onal 1 During this webcast
More informationRethink. Recruitment. McFrank & Williams Adver3sing Agency
Rethink. Recruitment. McFrank & Williams Adver3sing Agency Introduction 1 Recruitment Solutions & Tools with our proprietary technologies Be#er results require different methods McFrank & Williams Advertising
More informationHow To Use Splunk For Android (Windows) With A Mobile App On A Microsoft Tablet (Windows 8) For Free (Windows 7) For A Limited Time (Windows 10) For $99.99) For Two Years (Windows 9
Copyright 2014 Splunk Inc. Splunk for Mobile Intelligence Bill Emme< Director, Solu?ons Marke?ng Panos Papadopoulos Director, Product Management Disclaimer During the course of this presenta?on, we may
More information2003-2015 Take 5 Solutions - All Rights Reserved.
2003 - Take 5 Solutions - All Rights Reserved. Overview Why Take 5 Solu/ons? Take 5's Unique Advantages Leadership Team Product Offerings Direct Mail List Rental Email List Rental and Retarge/ng Social
More informationThe New NACHA Rules & Regulatory Compliance. Marsha Jones, TPPPA Bonnie Finley, EFT Network Kirk Chewning, Strategic Link Consul@ng
The New NACHA Rules & Regulatory Compliance Marsha Jones, TPPPA Bonnie Finley, EFT Network Kirk Chewning, Strategic Link Consul@ng NACHA s Risk Management and Enforcement Rule was accepted by NACHA vo?ng
More informationThe Future of the Integrated Library System? Walter Nelson RAND Corpora1on walternelson.com
The Future of the Integrated Library System? Walter Nelson RAND Corpora1on walternelson.com Prognostication I don t know the future of the ILS but that won t stop me from making predic1ons I predict: If
More informationMAXIMIZING THE SUCCESS OF YOUR E-PROCUREMENT TECHNOLOGY INVESTMENT. How to Drive Adop.on, Efficiency, and ROI for the Long Term
MAXIMIZING THE SUCCESS OF YOUR E-PROCUREMENT TECHNOLOGY INVESTMENT How to Drive Adop.on, Efficiency, and ROI for the Long Term What We Will Cover Today Presenta(on Agenda! Who We Are! Our History! Par7al
More informationTrends in Supply Chain and Network Management - 2014 AlfaSec Advisors Pte Ltd
Trends in Supply Chain and Network Management - 2014 AlfaSec Advisors Pte Ltd SINGAPORE HONG KONG - TOKYO www.alfa- sec.com 1 Introduc;on Agent and Supply Chain Network Management is a growing focus by
More informationGe#ng Started with the Unidesk Solu5on Partner Program. Copyright Unidesk Corpora3on
Ge#ng Started with the Unidesk Solu5on Partner Program Copyright Unidesk Corpora3on The Unidesk Solu3on Partner (USP) program is designed to enable resellers, system integrators, distributors and service
More informationBring your own device (BYOD) Bring your own technology(byot. ..but move forward to Flipped Classrooms
Sharing experience and exper.se www.mirandanet.ac.uk A project about teachers as learners and their learning Bring your own device (BYOD) Bring your own technology(byot..but move forward to Flipped Classrooms
More informationWelcome! Accelera'ng Pa'ent- Centered Outcomes Research and Methodological Research. Andrea Heckert, PhD, MPH Program Officer, Science
Accelera'ng Pa'ent- Centered Outcomes Research and Methodological Research Emily Evans, PhD, MPH Program Officer, Science Andrea Heckert, PhD, MPH Program Officer, Science June 22, 2015 Welcome! Emily
More informationIntroducing the NVPI Nordic Venture Performance Index 2014. Nordic Venture Capital has created superior returns since 2000
Introducing the NVPI Nordic Venture Performance Index 2014 Nordic Venture Capital has created superior returns since 2000 Introducing the NVPI - Nordic Venture Performance Index 2014 The purpose: The NVPI
More informationLinking Customer Experience Metrics to ROI: Attainability and Actionability for Any Company
Linking Customer Experience Metrics to ROI: Attainability and Actionability for Any Company Successfully Driving Customer- Centric Culture and Ini8a8ves Through Real- World Insights and Analy8cs Your hosts
More informationSpecial Report. RESULTS BASED Onboarding Evalua/on Tools and Metrics. Sign up to get your free report today!
Special Report Sign up to get your free report today! RESULTS BASED Onboarding Evalua/on Tools and Metrics By Robert C. Bilotti, Managing Director Novita Training Need to get a bigger bang for your buck
More informationDTCC Data Quality Survey Industry Report
DTCC Data Quality Survey Industry Report November 2013 element 22 unlocking the power of your data Contents 1. Introduction 3 2. Approach and participants 4 3. Summary findings 5 4. Findings by topic 6
More informationSocial Media for Business - Primer. Becky Livingston President & CEO Penheel Marke:ng April 2014
Social Media for Business - Primer Becky Livingston President & CEO Penheel Marke:ng April 2014 Becky Livingston ü Speaker ü Author ü Educator ü Social Media & Digital Marke:ng Consultant ü 25 years marke:ng
More informationCalifornia Online Educa0on Ini0a0ve and Canvas: Streamlining the World's Largest Educa0on System
California Online Educa0on Ini0a0ve and Canvas: Streamlining the World's Largest Educa0on System The Online Educa0on Ini0a0ve (OEI) is a collabora0ve effort among California Community Colleges (CCCs).
More informationClothing and Shoe Retail: The Buying Preferences of In-Store vs. Online Consumers. September 2014 Insight Report
Clothing and Shoe Retail: The Buying Preferences of In-Store vs. Online Consumers September 2014 Insight Report About this Insight Report CivicScience developed this report using our InsightStore solution
More informationEverything You Need to Know about Cloud BI. Freek Kamst
Everything You Need to Know about Cloud BI Freek Kamst Business Analy2cs Insight, Bussum June 10th, 2014 What s it all about? Has anything changed in the world of BI? Is Cloud Compu2ng a Hype or here to
More informationENERGY EFFICIENCY THROUGH ENERGY DATA ANALYTICS BRIAN BOWEN MICHIGAN EO COLLABORATIVE SEPTEMBER 15, 2015
ENERGY EFFICIENCY THROUGH ENERGY DATA ANALYTICS BRIAN BOWEN MICHIGAN EO COLLABORATIVE SEPTEMBER 15, 2015 THE SIGNAL AND THE NOISE IBM es(mates that we are now genera(ng 2.5 quinallion bytes of data each
More informationSolu)on for Call Center
Secure Online Desktop & Gruppo Tecnocontrol present Powered by S.O.D. Solu)on for Call Center www.secure- od.com info@secure- od.com www.gruppotecnocontrol.com info@gruppotecnocontrol.com The content of
More information3.17.10. CEO SERIES: Get ahead of your competition by using social media
3.17.10 CEO SERIES: Get ahead of your competition by using social media ICIC CEO Series: Social Media March 17, 2010 Introduction Social Media how a communica8ons evolu8on became a revolu8on The evolu8on
More informationBig Data. The Big Picture. Our flexible and efficient Big Data solu9ons open the door to new opportuni9es and new business areas
Big Data The Big Picture Our flexible and efficient Big Data solu9ons open the door to new opportuni9es and new business areas What is Big Data? Big Data gets its name because that s what it is data that
More informationSOURCE, SELECT, MANAGE: THE CWM ATHLETE S TRIATHLON GUIDE SIG San Francisco Bay Symposium November 12, 2014. Matt Katz, VP Strategic Solutions
SOURCE, SELECT, MANAGE: THE CWM ATHLETE S TRIATHLON GUIDE SIG San Francisco Bay Symposium November 12, 2014 Matt Katz, VP Strategic Solutions WELCOME! It s another beaueful day in the Bay Area! 2 OPTIONAL:
More informationMichael Leander. markedu.pt / @markedu / @michaelleander
Tips to improve your reach and engagement using marketing automation and triggers Michael Leander markedu.pt / @markedu / @michaelleander The right message to the right person at the right /me in the right
More informationWebinar: Having the Best of Both World- Class Customer Experience and Comprehensive Iden=ty Security
Webinar: Having the Best of Both World- Class Customer Experience and Comprehensive Iden=ty Security With Iden>ty Expert and UnboundID Customer Bill Bonney Today s Speakers Bill Bonney Formerly Director,
More information1 Actuate Corpora-on 2013. Big Data Business Analy/cs
1 Big Data Business Analy/cs Introducing BIRT Analy3cs Provides analysts and business users with advanced visual data discovery and predictive analytics to make better, more timely decisions in the age
More informationCloud Infrastructure Services Survey: Key UK Takeaways. Survey conducted by
Cloud Infrastructure Services Survey: Key UK Takeaways Survey conducted by Despite Understanding the Benefits of Cloud Compu7ng, UK IT Teams are Taking a Staged Approach with Migra7on NaviSite Europe Limited,
More informationProtec'ng Informa'on Assets - Week 8 - Business Continuity and Disaster Recovery Planning. MIS 5206 Protec/ng Informa/on Assets Greg Senko
Protec'ng Informa'on Assets - Week 8 - Business Continuity and Disaster Recovery Planning MIS5206 Week 8 In the News Readings In Class Case Study BCP/DRP Test Taking Tip Quiz In the News Discuss items
More information21st - 23rd October 2015 Millennium Gloucester Hotel London Kensington
21st - 23rd October 2015 Millennium Gloucester Hotel London Kensington Monetising Media 2015 Agenda Thursday 22nd October Mobile Strategy 9.00 9.10 Welcome and Introduc:on from Chair Jason Seiken, Digital
More informationStrategies for Managing Fleet Safety and Efficiency! Summary Results!June 2014!
Strategies for Managing Fleet Safety and Efficiency! Program Overview! Ø In early 2014, Gatepoint Research invited selected execu;ves to par;cipate in a survey themed Strategies for Managing Fleet Safety
More informationCustomer Experience and Customer Loyalty (CLIX) The retail banks response
Customer Experience and Customer Loyalty (CLIX) The retail banks response CLIX Performance: Positive Over the past two years Grant Thornton s Insight and Peer Analysis practice, in collaboration with InsightNow,
More informationSan Jacinto College Banner & Enterprise Applica5on Review Task Force Report. November 01, 2011 FINAL
San Jacinto College Banner & Enterprise Applica5on Review Task Force Report November 01, 2011 FINAL 1 Content Review goal and approach 3 Barriers to effec5ve use of Banner: Consultant observa5ons 10 Consultant
More informationUNIFIED, END- TO- END EDISCOVERY
ac.onable informa.on governance Partners Providing Excellence in: UNIFIED, END- TO- END EDISCOVERY 2011 IBM Corpora.on Meet the Presenters Amir Jaibaji Vice President, Product Management StoredIQ Kevin
More informationWhat does it mean to be a leader in healthcare?
What does it mean to be a leader in healthcare? Lead and inspire others Make a meaningful and significant impact in the industry Create new business opportuni+es Manage effec+vely and efficiently Learn, engage
More informationthevaluespace Marketing I Sales I Customer Experience global learning, development & business services thevaluespace.com
Marketing I Sales I Customer Experience global learning, development & business services thevaluespace.com Contact: Dr Gopal Kutwaroo BScEcon(Hons) MScEcon Ph.D MCIM DMI +44 (0)7825 829323 gk@thevaluespace.co.uk
More informationChallenges of PM in Albania and a New. Professional Perspec8ve. Prepared by: Dritan Mezini, MBA, MPM B.S. CS
Challenges of PM in Albania and a New Professional Perspec8ve Prepared by: Dritan Mezini, MBA, MPM B.S. CS Table of contents Presenter s brief introduc8on General Concepts What is a project? What is Project
More informationTIM158 Business Informa3on Strategy
TIM158 Business Informa3on Strategy Instructor: Safwan Shah Spring 2014 Lecture 3 Teaching Assistant: Jing Du To maintain consistency. Lectures throughout TIM158 adapted or borrowed from Kevin Ross. Addi3onal
More informationBuilding the EDM Roadmap An Innovation Platform for New Product Development & Regulatory Compliance. Mark Cowan mark@cowaninc.
Building the EDM Roadmap An Innovation Platform for New Product Development & Regulatory Compliance Mark Cowan mark@cowaninc.com 416 917 7531 January 16, 2008 Outline 1. Mark Cowan Quick Backgrounder 2.
More informationBIG DATA AND INVESTIGATIVE ANALYTICS
The New Fron+er BIG DATA AND INVESTIGATIVE ANALYTICS A Publication of Infobright Table of Contents Introduc+on 3 Chapter 1: What Is Inves+ga+ve Analy+cs?. 4 Chapter 2: Top Five Requirements for Inves+ga+ve
More informationBetter Transnational Access and Data Sharing to Solve Common Questions
Better Transnational Access and Data Sharing to Solve Common Questions Julia Lane American Ins0tutes for Research University of Strasbourg University of Melbourne Overview Common Ques0ons New kinds of
More informationECEC 22013. Accelera@ng Europe s Cloud Future. Chambre du Commerce September. October. 14. Mai 2013, Konzerthaus. 1st 2014
ECEC 22013 014 ECDC Partnerschaft in in der der Cloud Cloud Partnerschaft Accelera@ng Europe s Cloud Future Europe Congress & A ward Ceremony 14. Mai 2013, Konzerthaus Chambre du Commerce 14. Mai 2013,
More informationDeveloping a Full- Spectrum Security Training Program
Developing a Full- Spectrum Security Training Program Wayne State University Compu3ng & Informa3on Kevin Hayes, CISSP, CISM Informa)on Security Officer Geoff Nathan Faculty Liason Agenda Background Our
More informationFUNNELBRAIN ONLINE MARKETING GET EDUCATED ON THE SITE THE DELIVERS QUALIFIED STUDENTS TO YOUR SCHOOL. FunnelBrain
FUNNELBRAIN ONLINE MARKETING GET EDUCATED ON THE SITE THE DELIVERS QUALIFIED STUDENTS TO YOUR SCHOOL FunnelBrain ABOUT FUNNELBRAIN Founded in 2008, by Internet execu4ves from REALTOR.com, WebMD and educa4onal
More informationTRANSLATING TECHNOLOGY INTO BUSINESS. Let s make money from Big Data!
TRANSLATING TECHNOLOGY INTO BUSINESS Let s make money from Big Data! JUNE, 2014 About Transla.ng Technology into Business B Spot helps clients transform technology ideas into business concepts. As part
More informationOracle Cloud Strategy
Oracle Cloud Strategy Mark Hurd June 25, 2014 Copyright 2014 Oracle and/or its affiliates. All rights reserved. Oracle Confiden?al Internal/Restricted/Highly Restricted 6 Safe Harbor Statement "Safe Harbor"
More information'Autobedrijf? Nee hoor, je hebt een internetbedrijf'
'Autobedrijf? Nee hoor, je hebt een internetbedrijf' Selling Cars In The Digital Age Custom Presenta-on by: Brian Pasch, PCG Consul-ng Holland #remarke-ngevent Let s Connect Online Facebook: haps://www.facebook.com/brianpasch
More informationBoost Your Direct Marketing Success with Prepaid Incentive Cards
Boost Your Direct Marketing Success with Prepaid Incentive Cards By: Jeannie Stinnett Director, Sales Solutions Consultant First Data 2013 First Data Corporation. All trademarks, service marks and trade
More informationWarby Parker: A vision for the future WILFRID LAURIER UNIVERSITY ANALYST TEAM JOANNE DROULLIARD MATT JONES ANDREW PIEON CARRI RODGERS ROWLEY
Warby Parker: A vision for the future WILFRID LAURIER UNIVERSITY ANALYST TEAM JOANNE DROULLIARD MATT JONES ANDREW PIEON CARRI RODGERS ROWLEY Challenge You asked us: How do we retain our growth and momentum
More informationHOW TO CREATE APPS FOR TRAINING. A step- by- step guide to crea2ng a great training app for your company
HOW TO CREATE APPS FOR TRAINING A step- by- step guide to crea2ng a great training app for your company From compliance and health & safety to employee induction and self-assessment, there are endless
More informationThe Pros and Cons of Organiza2on
Remain Independent or Align? A Guide To Manage Through This Cri2cal Decision Sponsored By: TRG Healthcare October 12, 2010 1 Welcome Remain Independent or Align? A Guide To Manage Through This Cri=cal
More informationBrunet Pharmacies. On the cu0ng edge of health
Brunet Pharmacies On the cu0ng edge of health Presenta(on to the Board by Nanyang Consul(ng By Aswathi Suresh, Cory Reid, Jonah Wong, Sunitha Vijiyasingam 1 Agenda 1. Problem Statement 2. Analysis of Challenges
More informationMobile Payments World. Consul4ng Overview 2013
Mobile Payments World Consul4ng Overview 2013 About Us Payments Cards and Mobile Consul4ng occupies a niche posi4on in the market. We have been in business for more than 17 years and through our Publica4ons
More informationB2B Offerings. Helping businesses op2mize. Infolob s amazing b2b offerings helps your company achieve maximum produc2vity
B2B Offerings Helping businesses op2mize Infolob s amazing b2b offerings helps your company achieve maximum produc2vity What is B2B? B2B is shorthand for the sales prac4ce called business- to- business
More informationTop Practices in Health IT Compliance. Data Breach & Leading Program Prac3ces
Top Practices in Health IT Compliance Data Breach & Leading Program Prac3ces Overview Introduc3on to ID Experts & Secure Digital Solu3ons Healthcare Data Breach Trends & Drivers Data Incident Management
More informationBusiness Analysis Center of Excellence The Cornerstone of Business Transformation
February 20, 2013 Business Analysis Center of Excellence The Cornerstone of Business Transformation John E. Parker, CEO Enfocus Solutions Inc. www.enfocussolutions.com 0 John E. Parker (Introduc3on) President
More informationInspiring Advisers. Lifestyle Financial Planning. Online Coaching Programme. Summary of Course Content
Inspiring Advisers Lifestyle Financial Planning Online Coaching Programme Summary of Course Content Course Contents - Videos Introduc6on Page Numbers 6 Module 1: Ge=ng the Right Mindset 7 1.0 Introduc>on
More informationUser Experience - Heat Mapping
Personalizing the Customer Experience Through Digital Variable Print Technologies Joe Holleman Precision Dialogue Manager of Marke9ng Strategy Robert Ellis U.S. Postal Service Business Alliances May 17,
More informationContent Marketing Demystified. Understanding the Value for your Business Presented by Marie Wiese Innova:on Factory - February 23, 2016
Content Marketing Demystified Understanding the Value for your Business Presented by Marie Wiese Innova:on Factory - February 23, 2016 Your buyer s behavior has changed How do you start your sales dialogue
More informationConsumer Products 2010: Insights for the Future in Asia
Consumer Products 2010: Insights for the Future in Asia Patrick Medley, Distribution Sector Leader, Asia Pacific IBM Business Consulting Services 2005 IBM Corporation Agenda for today s discussion 2010
More informationData Functionality in Marketing
Data Functionality in Marketing By German Sacristan, X1 Head of Marketing and Customer Experience, UK and author of The Digital & Direct Marketing Goose Data is not a new thing. Successful businesses have
More informationSmall Business Program. Why a Small Business Program? Collabora2ng to Help Small Business Save Energy and Money.
Small Business Program Collabora2ng to Help Small Business Save Energy and Money. Presenters: Cory Waters, Associate Director, Energy Efficiency Programs, BC MEMNG Allisha Luther, Project Manager, GreenStep
More informationJM Consul*ng Presen*ng to Warby Parker Management TYLOR HUIZINGA
Brock University Goodman School of Business JM Consul*ng Presen*ng to Warby Parker Management TYLOR HUIZINGA VICTOR STRANGES NAGEENA NAIMI HUZAIFA FAIZAN Execu*ve Summary Problem: How to sustain growth
More informationLiving LOHAS Lifestyles of Health and Sustainability in Australia
Living LOHAS Lifestyles of Health and Sustainability in Australia OVERVIEW Consumer Trends Report Published: August 2007 In this Report is Thorough background on LOHAS from both a consumer and organisational
More informationPu#ng together a bioinforma1cs team: 2014 compared with 1997
Pu#ng together a bioinforma1cs team: 2014 compared with 1997 BIG DATA and Healthcare Analy3cs Melbourne, Thursday 3 rd April 2014 Terry Speed, Walter & Eliza Hall Ins3tute of Medical Research 1 Overview
More informationHow To Know The Roi Of Customer Experience
What If Customer Experience Has No ROI? By Bruce Temkin Customer Experience Transformist & Managing Partner Temkin Group www.temkingroup.com I m often asked the question: What s the ROI of customer experience?
More informationBusiness model innova.on in an emerging ecosystem: Electric vehicle diffusion
Business model innova.on in an emerging ecosystem: Electric vehicle diffusion A summary of cases and findings from interna.onal experience Dr. Claire Weiller Cambridge Service Alliance presenta.on Monday
More information