thevaluespace Marketing I Sales I Customer Experience global learning, development & business services thevaluespace.com
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1 Marketing I Sales I Customer Experience global learning, development & business services thevaluespace.com Contact: Dr Gopal Kutwaroo BScEcon(Hons) MScEcon Ph.D MCIM DMI +44 (0) [email protected]
2 Sales I Marketing I Customer Experience Registered in England & Wales, UK Company Registration No UK VAT Registration No Mill Street London SE1 2BE United Kingdom +44 (0) [email protected] thevaluespace.com
3 Sales, Marke-ng, Customer Experience Learning/Advisory/Consul-ng Consumer Marke-ng & Strategy Compelling Channel Management Developing Compelling Value Proposi-ons Managing Effec-ve Alliances & Partnerships Business to Business Marke-ng & Strategy (SME- Global) Team: Research associates Programme administrators elearning specialists Consultants & University teaching faculty Sales & marke-ng agencies thevaluespace.com +44 (0) /+44 (0)
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5 Sales I Marketing I Customer Experience 43 Sales, Marketing, Customer Experience Programmes Programmes Academies Tailored In- Company, Graduate, Public- Professional Academies
6 43+Programmes
7 Programme Pricing 1 Day Programme Option 350 per delegate (min 6 delegates) 2 Day Programme Option 500 per delegate (min 6 delegates) *all pricing will need to add appropriate travel expenses
8 Choose from 25 Sales & Marketing Programmes 1 or 2 Day Options Introduction to Effective Marketing Developing Compelling Value Propositions Introduction to Sales & New Business Development Compelling Retention Management Compelling Engagement & Loyalty Marketing Effective Marketing Planning & Research Building Effective Brands & Market Positioning Effective Public Relations (PR) Marketing Managing your Advertising Building Effective Marketing Campaigns Building your Marketing Strategy Selling & Marketing Solutions Effective Product/ Service Category Management Compelling Channel Management & Marketing Compelling Alliances & Partnerships Management & Marketing Effective Business-to- Business (B2B) Marketing Building Successful Exhibition & Events Successful Selling Techniques Powerful Telemarketing & Telesales Techniques Introduction to Effective Marketing Project Management Compelling Digital Marketing Compelling Mobile Marketing Advanced Social Media Marketing Principles of Social Media Marketing Global Expansion International Marketing
9 Choose from 18 Customer Experience Programmes 1 or 2 Day Options First encounters with customers. Customer care & telephone skills. Compelling customer engagement & loyalty marketing. Compelling service management. Customer complaints & resolution handling. Customer Service Driving upsell & crosssell Opportunities. Principles of customer service excellence. Customer Experience Journey Mapping Defining the desired customer experience. Customer psychology How do customers think? Interpretation of customer expectations, delivery into business value improvement. Customer research/ needs analysis diagnosis models to provide superior experience. Defining & designing a winning customer culture. Customer experience marketing methods. Driving ROI through the customer experience Qualitative & Quantitative KPIs. Exceeding customer expectations principles & techniques. Positive customer mental attitude & motivating employees. Exemplary leading customer service/ experience models.
10 3x Academy Formats
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14 INCO Academies
15 Design your very own in-company sales, marketing & customer experience academy? thevaluespace in-company academies are powerful & exciting experiences which provide the very latest sales, marketing & customer experience knowledge & insight. Choose from 1 or 2 day options for over 25 sales & marketing modules & 18 customer experience modules. Delivery can be anywhere globally and can be through a mixture of formats including face to face workshops, webinars & e-learning.
16 Choose any of the 43 programmes as in-company academy modules Introduc+on to Effec+ve Marke+ng Developing Compelling Value Proposi+ons Introduc+on to Sales & New Business Development Compelling Reten+on Management Compelling Engagement & Loyalty Marke+ng Effec+ve Marke+ng Planning & Research Building Effec+ve Brands & Market Posi+oning Effec+ve Public Rela+ons (PR) Marke+ng Managing your Adver+sing Building Effec+ve Marke+ng Campaigns Building your Marke+ng Strategy Selling & Marke+ng Solu+ons Effec+ve Product/ Service Category Management Compelling Channel Management & Marke+ng Compelling Alliances & Partnerships Management & Marke+ng Effec+ve Business- to- Business (B2B) Marke+ng Building Successful Exhibi+on & Events Successful Selling Techniques Powerful Telemarke+ng & Telesales Techniques Introduc+on to Effec+ve Marke+ng Project Management Compelling Digital Marke+ng Compelling Mobile Marke+ng Advanced Social Media Marke+ng Principles of Social Media Marke+ng Global Expansion Interna+onal Marke+ng First encounters with customers. Customer care & telephone skills. Compelling customer engagement & loyalty marke+ng. Compelling service management. Customer complaints & resolu+on handling. Customer Service Driving upsell & cross- sell Opportuni+es. Principles of customer service excellence. Customer Experience Journey Mapping Defining the desired customer experience. Customer psychology How do customers think? Interpreta+on of customer expecta+ons, delivery into business value improvement. Customer research/ needs analysis diagnosis models to provide superior experience. Defining & designing a winning customer culture. Customer experience marke+ng methods. Driving ROI through the customer experience Qualita+ve & Quan+ta+ve KPIs. Exceeding customer expecta+ons principles & techniques. Posi+ve customer mental a`tude & mo+va+ng employees. Exemplary leading customer service/ experience models.
17 Tailored Academies Examples
18 LEARN BUILD COMMUNICATE Day 1 Day 2 Day 3 Day 4 Day 5 09:00-10:00 Welcome and introductions Academy objectives and structure. 10:00-11:45 Applying classical marketing techniques & customer psychology to value proposition creation :15 Analyzing and understanding the marketing environment to position value proposition development. 12:15-13:00 Product v Services marketing :00 Introduction to the value propositions framework & definitions. 09:00-10:00 Seesaw Value Propositions tool. 10:00-12:00 6 Step Value Propositions tool. 12:00-13:15 Linear Value Propositions tool. 14:15-14:45 Building performance KPIs for compelling customer propositions. 14:45-15:45 Activity Building a compelling customer proposition 15:45-17:00 Individual presentations & feedback. Value Proposition Academy (5 days) 09:00-11: Company market & portfolio appraisal. Company vision & economics (Revenues by Category). Key challenges for your company & segment. Market, competitive intelligence & analyst overview including strategic implications/ insights. Existing & new customer feedback by category (based on wins in 2014/15). 11:00-17:00 Company value propositions build-out (Part 1). Full CVP Build Tool Facilitated workshop. 09:00-13:00 Company value propositions build-out (Part 2). Full CVP Build Tool Facilitated workshop. 14:00-16:00 Company Shortened CVP build method. Value proposition stress testing. 16:00-17:00 Next steps & action owners. 09:00-10:00 Value proposition integrated marketing communications (IMC) objectives. 10:00-13:00 Full 10-point IMC Mix (physical & digital content treatments across; Broadcast A-T-L mix Customer B-T-L mix Digital T-T-L mix 14:00-15:00 Full marketing measurement scorecard development across IMC mix. 15:00-16:30 Value proposition campaign development scenarios. 16:30-17:00 Summary & close. 15:15-17:00 4 Value Propositions Tool. 17:00-17:30 Summary and close.
19 Consumer Needs & Wants Academy (5 Days) Day pm Customer Marketing Essentials 2-5pm Marketing Strategy & Planning Frameworks Part 1 Consumer Marketing Essentials Day pm Competitive Strategy Frameworks Part 7 Effective Leadership Development Part 2 Marketing Strategy & Planning Frameworks Day pm Digital Marketing & Social Media Evolution Day pm Developing Compelling Value Propositions 2-5pm Power of Alliances & Partnerships Part 6 Power of Alliances & Partnerships Part 3 Competitive Strategy Frameworks Day pm Effective Leadership Development 2-5pm Academy Assessment Paper Part 5 Developing Compelling Value Propositions Part 4 Digital Marketing Evolution
20 Day pm Defining your business desired customer experience 1-3pm Customer psychology How do customers think? 3-5pm Interpretation of customer expectations, delivery into business value improvement Day pm Customer research/needs analysis diagnosis models to provide superior experience 2-5pm Defining & designing a winning customer culture The Customer Experience Academy (5 Days) Part 9 Posi+ve customer mental a`tude & mo+va+ng Employees Part 10 Examples of leading customer service/experience models in telecoms, media, technology industries Part 1 Defining the desired business customer experience Part 2 Customer psychology How do customers think? Part 3 Interpreta+on of customer expecta+ons, delivery into business value improvement Day pm Customer experience Innovation & creative models 2-5pm Driving ROI through the customer experience Qualitative & Quantitative KPIs Part 8 Exceeding customer expecta+ons principles & techniques Part 7 Driving ROI through the customer experience Qualita+ve & Quan+ta+ve KPIs Part 5 Defining & designing a winning customer culture Part 4 Customer research/needs analysis diagnosis models to provide superior experience Day pm Exceeding customer expectations principles & techniques 2-5pm Positive customer mental attitude & motivating Employees Part 6 Customer experience Innova+on & crea+ve models Day Examples of leading customer service/experience models in relevant industries 2-5pm Academy Assessment Paper
21 Clients
22 CLAVERHAM
23 Sales I Marketing I Customer Experience Registered in England & Wales, UK Company Registration No UK VAT Registration No Mill Street London SE1 2BE United Kingdom +44 (0) [email protected] Dr Gopal Kutwaroo BScEcon(Hons) MScEcon Ph.D MCIM DMI thevaluespace.com
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