FUNNELBRAIN ONLINE MARKETING GET EDUCATED ON THE SITE THE DELIVERS QUALIFIED STUDENTS TO YOUR SCHOOL. FunnelBrain

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1 FUNNELBRAIN ONLINE MARKETING GET EDUCATED ON THE SITE THE DELIVERS QUALIFIED STUDENTS TO YOUR SCHOOL FunnelBrain

2 ABOUT FUNNELBRAIN Founded in 2008, by Internet execu4ves from REALTOR.com, WebMD and educa4onal experts, FunnelBrain has been crea4ng collabora4ve online educa4onal products for students of all ages Today, FunnelBrain has more than 1,000,000 quizzes, flashcards and study teams across 1,000s of subject areas. Each month, high school, college and adult learners visit FunnelBrain to find and create study materials, work in groups and research colleges. FunnelBrain s leading learning plarorm and search experience provides students with access to great review materials and search op4ons to explore online and campus college op4ons.

3 FUNNELBRAIN AND EDUCATION MARKETING The FunnelBrain Network is a full service online marke4ng solu4on comprised of effec4ve college research solu4ons, websites and publishers. We leverage proprietary search and quiz technology, partnerships, knowledge, and experience to provide the highest quality in educa4onal marke4ng and service. We provide online and offline educa4on companies with the targeted volume needed to generate mo4vated prospec4ve students, resul4ng in posi4ve ROI. At this site, visitors can select the program that they are most interested in and complete their request by submivng their informa4on to a school that matches their selected program

4 HOW IS FUNNELBRAIN DIFFERENT? A School s Focus: Compliance Regula4on Quality Enrollment Gradua4on Rate (Net tui4on revenue or LTV) FunnelBrain s Focus Student Experience Study Readiness Compliance and Quality Net Tui4on Revenue per Student Enrollment A TradiDonal Lead Company Focus Cost Per Enrollment Quan4ty Revenue Alloca4on

5 HOW IT WORKS Through a variety of online marke4ng strategies, the FunnelBrain Network adver4ses banner, and search engine ads. Respondents to the ads are then directed to FunnelBrain s educa4onal search site. At this site, visitors can select the program that they are most interested in and complete their request by submivng their informa4on to a school that matches their selected program. They can also research and take quizzes about various degree programs in order to be_er inform their decision and qualify for your programs.

6 DRIVING TRAFFIC Targeted and Social Marke4ng to Opt- in Audiences who have self- selected educa4on as their category of interest. Key Word Search Engine/Contextual Online Adver4sing targe4ng specific business/franchise categories. Organic and SEO traffic from proprietary op4miza4on technology and content.

7 Qualifying Quizzes College Search ONLINE MARKETING SOLUTIONS

8 HOW DO YOU CONTROL FOR QUALITY? Compliance Officers and Teams? CuPng back your affiliate programs? Taking away host post opdons? Engaging with students on a meaningful basis? Adding disclaimers? RestricDng FA info? RestricDng certain key words?

9 PROSPECTIVE STUDENT QUIZZES Do Your Leads Have The Core Knowledge to be Successful at the Next Level? Do Your Affiliates Send You High Quality Targeted Leads? Engage - > Qualify - > Convert: Engage The Student in a 10 Ques4on Quiz about any Degree Area or General Educa4on Knowledge Qualify Students Beyond Demographic Informa4on Set Scoring Threshold s For Leads and Not Just Valid Phone Numbers Ensure Quality From Your Affiliates Produce a Higher Value Lead

10 COLLEGE SEARCH AND INFORMED CHOICES Looking For More Tradi4onal Online College Marke4ng? FunnelBrain College Search is a complete marke4ng solu4on for your school including directory lis4ngs, featured placements and integrated lead forms. An educa4on marking campaign is only as good as the schools it represents and the marke4ng that drives quality traffic to its pages. Only credible and established schools are invited to par4cipate on The FunnelBrain Network. We provide complete integra4on to each adver4ser s site, so that your quality content becomes the focus of the The FunnelBrain Network.

11 A CPL MODEL THAT WORKS FOR YOUR SCHOOL ONLY PAY FOR THE QUALIFIED LEADS DELIVERED DIRECTLY TO YOU Thank You