ares Advertising Network Presented by: Kevin Kearns, Director of Media & Product Development

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1 ares Advertising Network Presented by: Kevin Kearns, Director of Media & Product Development

2 AGENDA Industry Facts & Trends Our Mission & Goals Ad Network Par=cipa=on Levels: Become an Adver=ser Become a Publisher Ad Trafficking & Opera=on Services

3 Industry Facts & Trends What is an Ad Network? It s a network represen=ng many Websites in selling adver=sing, allowing adver=sing buyers to reach broad audiences rela=vely easily through run- of- category and run- of- network buys.

4 Online Adver=sing Facts & Trends Constantly changing and growing industry The Era of guess;ma;ng by marketers is over. As digital media will provide access to more reliable informa=on for focusing on targeted consumers. 45% of online adver;sers plan to spend at least one- quarter of their digital ad budgets on ad networks this year. And, roughly one- quarter plan to increase their budgets for the networks. Source: Value Click US Leisure travel online ad spending project to double in the next four years

5 Industry Facts & Trends Digital Ad Spending GRAPH INDICATES: US Leisure Travel online ad spending will grow from $2.56 to $5.58 billion over the next 4 years

6 Mission & Goals Win- Win- Win Affiliates: Implement new and innova=ve ways to improve conversion rate on our affiliate s websites. Increase booking conversion through marke=ng exclusive des=na=on deals to the consumers. Product Suppliers: Increase exposure in order to differen=ate their marke=ng message within the booking engine. Create a win- win- win customer sa0sfac0on scenario for the suppliers, affiliates, and most importantly the consumer.

7 Ad Network Par=cipa=on Levels New adver;sing channel - New revenue stream New outsource service 1) Adver=ser 2) Publisher 3) Ad Opera=ons

8 2010/11 Beta Tes=ng Purpose Beta Goals Provide a suppliers addi=onal opportuni=es for exposure Create a be_er user environment for the consumer Expose offers in a unique fashion in order to effect higher sales conversion Increase look to book ra=o Beta Test period 5/ /2011

9 2010/11 Beta Tes=ng Results Outcomes Suppliers increased year over year sales Heightened brand awareness and consumer visibility Above the industry average CTR s and consumer engagement with the product Addi=onal offline exposure to promote exclusive offers

10 Ad Network Coverage 2010/11 San Diego test market 2012 Primarily California with select Southwest regions 2013 All Southwest & Northwest 2014/15 Migrate to the East Coast

11 Advantages: Become an Adver=ser Access to extremely qualified visitor traffic Premium placement on pages within the ares booking engine Promote your company s marke=ng efforts on a Na=onal, Regional and/or by City scale Direct exposure to the travel consumer during the decision making and the post transac=on process One ad buy equals a mul=tude of travel website placements

12 Adver=sing Packages Include: Banners - Featured Booking Engine Placement Confirma;on Product Placement Consumer Newsle\er Inclusion Placement on arestravel.com Offline / Call Center Promo;ons Interac;ve Media Inters==als, Site Takeovers, etc Detailed Repor;ng The Travel Network Publisher s Homepage

13 Repor=ng & Consumer Data Campaign%Click%Through%Rates%(Clicks%/%Impressions)% Click Through Rate Ad%Network% 0.83%% Deals%&%Consumer% % 0.75%% GRAPH INDICATES: Above the industry click through rate average arestravel.com% ares%travel%booking%engine% Inters=tal% Confirma=on% % 0.85%% 0.27%% 0.40%% 1.63%% Industry%Avg% 0.30%% 0%% 1%% 2%% 3%% 4%% CTR%%

14 Sample Repor=ng & Consumer Data

15 Repor=ng & Consumer Data Transac;on Data GRAPHIC INDICATES: The rela=onship between booking engine visits versus consumer transac=ons Visitors" 2500" 2000" 1500" 1000" 500" Banner"Display"[Monthly"Visitors"vs." Transac0ons]" 14" 12" 10" 8" 6" 4" 2" Transac0ons" 0" 6/1/11" 8/1/11" 10/1/11" 12/1/11" 2/1/12" 4/1/12" 0" Visits" Transac0ons"

16 Become a Publisher ares Travel invites you to become a publisher in the ares Travel TM Adver;sing Network. Obtain & sign a publisher agreement No cost to join Start a your new revenue source today You re in control Publisher maintains complete control of adver=sers content and how it s displayed on the booking engine and their site.

17 The Bo_om Line Addi;onal Benefits: New affiliate revenue stream No set up work or ongoing maintenance on your end (Ads served internally through ares s 3rd party CheckM8 ad serving plajorm) Targeted ads placed in your integrated booking engine and main website, linked directly to products in your booking engine for consumers to purchase Addi=onal member (or non- member) exposure opportuni=es Ability to feature exclusive offers to convert more business

18 Homepage Main Website

19 Booking Engine Placement

20 Ad Network Revenue Share REVENUE SHARE Split: Net adver;sing revenue from adver;sing placed on the pages of the Publisher website shall be divided between Publisher and ares on the following basis: 1) Ficy percent (50%) of Net Adver;sing Revenue paid to Publisher 2) Ficy percent (50%) of Net Adver;sing Revenue paid to ares Net adver;sing revenue is defined as total gross adver=sing revenue, less 30% which is retained by ares to cover expenses related to Adver=ser acquisi=on. 50% 50% Split

21 Ad Trafficking & Opera=on Services Technology plaeorm CheckM8 Advantage, a technology- focused, independent ad serving solu=on provider for online adver=sing. A vital, innova=ve adver=sing infrastructure in the digital media landscape and is a leading IAB- compliant ad management plajorm.

22 Ad Trafficking & Opera=on Services Services Online ad trafficking Develop, implement, and test ad serving solu=ons Inser=on order design Crea=ve design & produc=on Campaign op=miza=on Placement and crea=ve modifica=ons

23 Ad Trafficking & Opera=on Services Campaign Management Inventory repor=ng and forecas=ng Custom report development Campaign performance analysis Comprehensive repor=ng for all campaigns and overall site ad traffic Ad Consul=ng on improving methods of ad serving and workflow process

24 Ad Trafficking & Opera=on Services Support Full Service Ad Serving Support 8 5 PST Monday through Friday Technical Support Troubleshoo=ng and technical assistance

25 Join our Adver=sing Network Contact Kevin Kearns Director of Media & Product Development Publisher Adver;ser Ad Opera;ons Services