Web Management and Maintenance Roles. Student Web Presence Guidelines

Transcription

1 Web Management and Maintenance Roles Student Web Presence Guidelines

2 Overview of Student Web Management Scott Castle Web Overview Advice and Consultancy /ssid Webiste Content Malcolm Roberts Site Owner Editor in Chief Web Liaison Staff Web Updaters CMS Users Matt Exton Digital Media Designer Video / Animation Georgie Beardmore Student News Social Media Mark Bothamley Web Developer Projects Team Leaders Content Reviewer Content Creators Laura Drew Graphic Design Assistant Dom Jackson Web Support Assistant HESK Job Request System

3 Web Updaters (CMS users) Nominated by the content owner, the web updater is member of staff who will work with the Student Communications Team to improve the overall quality of the site. Make minor updates to the web pages in accordance with established standards and guidelines: to improve the quality of the web pages with content provided by their team leaders to implement changes arising from any relevant Content Audit Reports Use the Web Request Procedure to request more significant changes to the web pages

4 Content Creators / Subject Matter Experts Team Leaders of stakeholders groups Team Leaders are usually responsible creating, reviewing and approving content. Prior to web publication: Write reusable content for multiple information products and audiences Develop all required content (text, video, images) to established standards and guidelines Review, improve, edit and reformat newly created web copy to conform to established standards and guidelines Work to improve, edit and reformat legacy web copy to conform to established standards and guidelines

5 Student News and Social Media Georgina Beardmore, Student Communications Adviser Write, edit and proofread site content in accordance with established standards and guidelines Assist in developing the voice for all aspects of the online presence Manage site promotions, newsletters and online campaigns Proactively source stories and news to communicate to the student body Participate in design and production of student communication campaigns; developing appropriate social media content Maintain and develop the social media presence Assists with developing a style guide and editorial process

6 Web Support Dom Jackson, Web Support Assistant Assist the Student Communications Assistant in processing of web-change requests using the Content Management System; adding web content (text, images and page layout); refer web enquiries to the relevant web updaters Web Support Assistant Job Description Assist with content inventory Usability testing Audience keyword identification Assist with the content audit Contact other department regarding dead links to current student information

7 Web Developer Mark Bothamley, Web Developer As roles have evolved, the clear distinction between web designer jobs and a web developer jobs has blurred. Technojobs Develop web based solutions to enhance the student experience User experience design Search engine optimization Content audit Google analytics App development

8 Digital Media Designer Matt Exton, Digital Media Designer Produce, edit and maintain digital and social media content for a variety of websites and platforms. Plan and create videos graphics, animation and interactive content for publication on a variety of students services websites and via social media sites Participate in design and production of student communication campaigns; developing appropriate digital content Commission and manage digital agencies and external services as required Visual and content design

9 Graphic Designer Laura Drew, Design and Digital Assistant Assist the Digital Media Officer in the creation of exciting and innovative visuals to be used in a host of University student communications including videos, web content, leaflets and more. Graphic Design Assistant Job Description Ability to follow a brief as expected and produce artwork in a particular style Good understanding and working knowledge of Adobe Illustrator, Photoshop and Indesign Good understanding of layout, colour theory, typography and creative design Logo design and branding Video (Motion Graphics / Animation) Create multiple concepts and ideas

10 Site Manager / Web Editor Malcolm Roberts, Student Communication Manager The web editor functions as a gatekeeper, and ensures new content is consistent with site strategy and relevant to users Halvorson and Rach p134 Student facing web project management Leads the development and tuning of content Establish guidelines for editorial tone, style and voice of content Establish and implements a style guide and editorial process Develops and oversees the web maintenance diary calendar Student communications consultancy (including the web) Leads the design and production of student communication campaigns

11 Student Services Web Overview Scott Castle The challenge will not be solved by focusing on the content itself, or on the technology that delivers the content, or the design that surrounds the content. There is such an explosion of content that unless we bring genuine management to bear, we will all be in trouble. McGovern (2010) p208 Provide web advice and consultancy to staff Promote central support of student facing web publication Web Governance (policy and procedures) Approves the Information Architecture changes (including new pages) Establish and communicate web standards and guidelines Educate and develop content creators, CMS users, etc. Report to senior management on progress and advising on strategic development of the web presence

12 References Halverson K and Rach M (2012) Content Strategy, New Riders, 2 nd edition McGovern, Gerry (2010) The Strangers Long Neck, AC Black publishers Ltd Morville P and Rosenfeld (2006) Information Architecture O Reilly 3 rd Edition Rockley A (2003) Managing Enterprise Content, New Riders What is an Online Content Manager? The role of a Web Designer The Case for a Web Editor-in-Chief