The Next Generation of Social Media Marketing
|
|
- Hector Perkins
- 8 years ago
- Views:
Transcription
1
2
3 The Next Generation of Social Media Marketing Eric Dahan CEO and Co-founder InstaBrand Marianna Hewitt TV Host and Founder of Lifewithme.com Henry Hornecker Student University of Oregon Bill Karz VP, Digital Marketing Los Angeles Tourism Dennis Yu CTO BlitzMetrics
4 The Next Gen of Social Media Marketing
5 The Next Gen of Social Media Marketing
6 The Next Gen of Social Media Marketing
7 The Next Gen of Social Media Marketing Web and social ecosystems are the most valuable mediums in the decision making process. Travelers visit 30+ sites in the decision making process. Source: Google
8 The Next Gen of Social Media Marketing More than 80% of millennials expect brands to develop content for them. 50% OF ALL TRAVEL SPEND BY 2020 WILL BE DRIVEN BY MILLENNIALS 180B ESTIMATED 2014 TRAVEL REVENUE BY MILLENNIALS 6of10 MILLENNIALS SAY THEY WOULD RATHER SPEND ON EXPERIENCES Source: Edelman & Boston Consulting Group
9 The Next Gen of Social Media Marketing Moving away from driving traffic off platform Less opportunities for brands to drive consumers to their website. Brands are now required to create new custom and engaging content New channels like Snapchat and Periscope require even more content creation with zero opportunity for web visitation. Rather than being able to curate UGC, these new social platforms require brands to generate the content themselves.
10 The Next Gen of Social Media Marketing Instagram is the fastest growing social network among U.S. adults. 26% of the U.S. adult population is now on Instagram. More than half of young adults (18-29) are on Instagram. Data excludes U.S. teenagers and international users. It also excludes data on Snapchat.
11 The Next Gen of Social Media Marketing Snapchat has a young but engaged audience. 70% of Snapchat users are women. 400 million snaps are sent per day. 71% of users are under 25 years old. 18% of social media users are on Snapchat. 77% of college students use Snapchat daily.
12 How we young people are using social media Henry Hornecker University of Oregon
13 Who is this guy???
14 My social footprint 750 friends
15 How I use social media Daily use Use for 1 time / day Planning events and trips times / day Stay updated on sports & entertainment times / day See pictures and videos of friends 8 times / day Get a quick glance at what my friends did last night
16 Texting is social
17 How we use Twitter
18 How we use FB
19 How we use Instagram
20 How we use Instagram
21 How we use Instagram
22 How we use Snapchat
23 How we use Snapchat
24 How we interact with brands
25 Attractive vs. Non-Attractive posts Relevant Entertaining Just plain stupid
26 Thanks For Listening
27 The Rise of Influencer Marketing Faith in individuals is on the rise. Decision makers use a wide variety of influencers to inform judgment (just as they use 30+ websites to make a decision on travel). Influencers rise up and fall down in importance to decision-makers. A single influencer may play a number of roles throughout one decision process, or have a single impact. Influencers depend on being known by other influencers. Clusters enable a groundswell of opinion. Source: Influencer Marketing (Brown & Hayes)
28 The Rise of Influencer Marketing Types of Influencers: 1. Idea Planters thinkers in the industry who ask what if? 2. Predictors influencers that ask what next? 3. Trendsetters the early adopters [Social/Bloggers] 4. Proclaimers these people mandate what and how 5. Aggregators information gatherer/disseminator 6. Scopers those that tell us what now (mapping out the limitations) 7. Recommenders suggesting what you should do (passive and advisory) 8. Persuaders those that tell you what you must do (closers) [TripAdvisor] 9. Negotiators deciding how and how much [OTAs] 10.Validators useful to prove the decision already made was low risk Source: Influencer Marketing (Brown & Hayes)
29 The Next Gen of Social Media Marketing Write down 10 influencers Think of the people you would ask to promote your business if you only had 10 letterheads left Source: Influencer Marketing (Brown & Hayes)
30 The Next Gen of Social Media Marketing Marianna Hewitt 430,000 followers #travel_withme
31 The Next Gen of Social Media Marketing
32 The Next Gen of Social Media Marketing
33 The Next Gen of Social Media Marketing WHO S HOTTER? 700k Followers 3.7 Million Followers
34 The Next Gen of Social Media Marketing THE VALUE OF INFLUENCE
35 The Next Gen of Social Media Marketing 3,700,000 followers 1,000 or $5.44 $20, ,000 engagement x $.25 = $30,000
36 The Next Gen of Social Media Marketing
37 The Next Gen of Social Media Marketing
38 The Next Gen of Social Media Marketing
39 The Next Gen of Social Media Marketing
40 The Next Gen of Social Media Marketing
41 The Next Gen of Social Media Marketing
42
Conquering the Content King and Distribution Queen: Information Strategy and Management in Today s Digital World. #estokq
Conquering the Content King and Distribution Queen: Information Strategy and Management in Today s Digital World Paul Bencivengo Marketing and Communications Director Visit Bucks County Emily Forsha Content
More informationEngage Your Customers Online with the Right Social Media Management Package for Your Business!
Online advertising has become the most valuable and popular way of marketing available. Social Media allows quick and promising results to build an audience for your business and drive traffic to your
More informationHow to reach your audience in 2015. 10 5 global magazine media trends. For more: www.fipp.com
How to reach your audience in 2015 10 5 global magazine media trends 1. Magazines not only print anymore 2. See the future; think millennial (and beyond) 3. Audiences dictate distribution 4. Content is
More informationBest Practices Next Practices Online Marketing. Bart Caylor, Caylor Solutions
+ Best Practices Next Practices Online Marketing Bart Caylor, Caylor Solutions +You Need More Than Just a Website Caylor-Solutions.com 317-985-7375 2 + 1994 Caylor-Solutions.com 317-985-7375 3 4 + Your
More informationBe Digital. Version 3, November 13 by Calum Shepherd
Be Digital Version 3, November 13 by Calum Shepherd Calum Shepherd Search & Social Media Manager @calumshepherd http://calumshep.com @VisitScotland http://www.visitscotland.com Where possible all images,
More informationUsing Google Analytics to Become a Better Marketer
Using Google Analytics to Become a Better Marketer Agenda The Five Stages of Travel (The Buying Process) Importance of Google Analytics Audience Reports Acquisition Reports Behavior Reports Analytics in
More informationBuilding Your Brand Through Social Media Kimi Davidson
Building Your Brand Through Social Media Kimi Davidson Objectives Be aware of the rules Who are you trying to reach? How are you trying to reach them? Why are you trying to reach them? When are you trying
More informationInternational Social Media: Best Practices
International Social Media: Best Practices Chris Adams Director of Research and Online Marketing Miles SOCIAL MEDIA & UGC BEST PRACTICES social 5 With you today Chris Adams Director of Research & Online
More informationUsing Social Media to Grow Your Brand. www.parkerwhite.com life@parkerwhite.com we give brands life
Using Social Media to Grow Your Brand www.parkerwhite.com life@parkerwhite.com we give brands life INTRODUCTION: Why Social Media? Social media is powerful because of its authenticity people take messages
More informationSocial Media Campaigns Successful Planning and Organization
Social Media Campaigns Successful Planning and Organization Marketing Day 2014 United Way of Greater Chattanooga 1. Define Your Goals Extend Reach Get impressions & increase awareness Increase conversions
More informationGet the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015
Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,
More informationKEN TOBIN SOCIAL MEDIA DONEGAL - JUNE 2015. Twitter: @real_ken_tobin Facebook: /weebizmedia
KEN TOBIN SOCIAL MEDIA DONEGAL - JUNE 2015 Twitter: @real_ken_tobin Facebook: /weebizmedia A BIT ABOUT ME Google Me Salem Church Minister Ken Tobin NYU Professor Ken Tobin Irish Radio DJ Ken Tobin Humanitarian
More informationSponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists
Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013 WHITE PAPER Presented by Partnership Group Sponsorship Specialists SPONSORSHIP AND SOCIAL / DIGITAL MEDIA HOW THESE NEW MEDIUMS CAN MAXIMIZE
More informationThe Story Set Network - Top Travel and Lifestyle Influencers Exposed
media kit About StorySet StorySet, founded by Caterina Fake, is a boutique marketing agency specializing in influencer marketing and brand promotion through storytelling. The StorySet Network includes
More informationWhat Social Media Platform is Right For You?
What Social Media Platform is Right For You? Social Media Overview March 25, 2015 Michele Walfred walfred@udel.edu @mwalfred (Twitter) Review Your objectives Why Social Matters Review the major social
More information6 Tips for Reaching Boomers & Seniors with Digital Marketing
6 Tips for Reaching Boomers & Seniors with Digital Marketing Table of Contents 1 Reaching Boomers and Seniors with Digital Marketing 2 The Growing Boomer and Senior Demographic 3 Boomers and Seniors Are
More informationADAPTING ONLINE. Internet Consulting and Website Design
ADAPTING ONLINE Internet Consulting and Website Design INTERNET MARKETING WEBSITE DESIGN, CONTENT SEO, PAID ADVERTISING, SOCIAL MEDIA, DIRECTORIES, REVIEW SITES & HOW TO MAKE IT ALL WORK FOR YOU Connect
More information8 Steps To Effective Social Content Michael Brenner SAP Vice President - Marketing & Content Strategy @BrennerMichael
8 Steps To Effective Social Content Michael Brenner SAP Vice President - Marketing & Content Strategy @BrennerMichael Our Speakers Shafqat Islam is the Co-Founder and Chief Executive Officer of NewsCred,
More informationSocial Media 101. The Basics of Social Media
Social Media 101 The Basics of Social Media Constant Contact 2014 Constant Contact 2014 2 Why are we here today? Constant Contact 2014 3 You are not alone 54% 57% of small businesses of nonprofits need
More informationTRENDS FROM #SMWNYC & WHY THEY MATTER TO YOU
SOCIAL MEDIA WEEK, THE WORLDWIDE CONFERENCE NOW IT IS 7 TH YEAR, ROCKED THE GLOBE, WITH MORE THAN 1,000 EVENTS IN SEVEN CITIES AND MORE THAN 25,000 PEOPLE IN ATTENDANCE. NEW YORK CITY S 2015 SOCIAL MEDIA
More informationCat Country 98.7 / NewsRadio1620 WYCT FM / WNRP AM ADX Communications 7251 Plantation Road Pensacola, Florida 32504 850.262.6000
Cat Country 98.7 / NewsRadio1620 WYCT FM / WNRP AM ADX Communications 7251 Plantation Road Pensacola, Florida 32504 850.262.6000 Radio is thriving because it connects with listeners in ways no other medium
More informationTop 4 Ways Social Media is Helping to Reshape Marketing
Top 4 Ways Social Media is Helping to Reshape Marketing How implementing social media into your business strategy can position your brand for the better Inside, you ll find information on: The ever-changing
More informationTHE IMPORTANCE OF CONTENT MARKETING IN SOCIAL MEDIA. July 2013
THE IMPORTANCE OF CONTENT MARKETING IN SOCIAL MEDIA July 2013 +MEET OUR TEAM Tansley Stearns @tansleys Patrick Rooney @patrick1rooney FILENE S APPROACH THINK. DO. CHANGE. TODAY S AGENDA +1 +2 +3 +4 +5
More information8 TIPS FOR MAKING THE MOST OF GOOGLE ANALYTICS. Brought to you by Geary LSF and Orbital Informatics
8 TIPS FOR MAKING THE MOST OF GOOGLE ANALYTICS Brought to you by Geary LSF and Orbital Informatics TABLE OF CONTENTS 3 5 7 8 9 10 11 12 13 14 15 Introduction 8 Tips for Google Analytics Don t let Google
More informationTHE IMPORTANCE OF REAL-TIME MARKETING. 8 Experts Share Their Insights
THE IMPORTANCE OF REAL-TIME MARKETING 8 Experts Share Their Insights WHAT IS REAL-TIME MARKETING? The definition of real-time marketing has changed over the years, as brands experiment with new methods
More informationInfluencer Marketing: Introduction & Market Landscape
Influencer Marketing: Introduction & Market Landscape Influencer Marketing Overview This presentation provides an overview on the rise and increasing relevance of social influencers, and how they are impacting
More informationHow To Lure In and Keep Leads
How To Lure In and Keep Leads Thank you for joining us! Princess Cornelio Marketing Educator Unbounce @daprincesita Join the discussion! community.unbounce.com How to Get in Touch Join the discussion!
More informationIFF SOCIAL MEDIA GUIDE
IFF SOCIAL MEDIA GUIDE 2014 INTERNATIONAL Table of content Social Media in short:...2 Basic Social Media Guidelines...2 Social Media Use Policy in short...3 The Golden Rules of Social Marketing (Marketo)...4
More informationSix Marketing Trends to Watch in 2015. In conversation with agency marketers
Six Marketing Trends to Watch in 2015 In conversation with agency marketers Introduction At Percolate, we have an opportunity to work with some of the brightest advertising, public relations, and marketing
More informationEasy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com
Field Guide to the Social Email (R )Evolution Easy Strategies for using Content (Ctrl) in your Email ing Today www.contentctrl.com Welcome To The Party You ve added a social sharing button to your email
More informationWeb & Graphic design for actors, artists and creative types
INKADINKADESIGN Web & Graphic design for actors, artists and creative types Break free from cookie cutter templates! Let's work together to surprise and engage your audience. Inkadinka Design specializes
More informationTop Vine Stars and their interactions on Twitter. Do it for the
Top Vine Stars and their interactions on Twitter Do it for the A Social Insights Report from: In collaboration with: A Six-Second Revolution. Vine was introduced in June 2012 as a new way to tell video
More informationBecoming A Networked Nonprofit Digital Strategy from the Inside Out Beth Kanter, Master Trainer, Author, and Speaker May, 2015
Becoming A Networked Nonprofit Digital Strategy from the Inside Out Beth Kanter, Master Trainer, Author, and Speaker May, 2015 Workshop Agenda Agenda Assessing Your Social Media Maturity of Practice Strategy:
More informationSocial Intelligence Report Adobe Digital Index Q2 2015
Social Intelligence Report Adobe Digital Index Q2 2015 Key Insights Paid Social Cost per click (CPC) rates for Facebook are flat YoY while impressions fell by half and click through rates doubled 51% of
More informationTHE CURRENT STATE OF MOBILE MARKETING. Five Concepts to Consider for Optimized Results
THE CURRENT STATE OF MOBILE MARKETING Five Concepts to Consider for Optimized Results THIRD TO SECOND TO FIRST SCREEN: THE EVOLUTION OF MOBILE MARKETING Once described as the third screen, today Mobile
More informationDEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
More informationSocial Media Marketing in 2016
Social Media Marketing in 2016 Planning Campaigns That Incorporate Real-Time Moments Planning Guide Real-Time Moments Matter A look at how social media is powering impactful brand marketing strategies
More informationAt The Speed Of Life. Fortune 500 CMOs Share Their Priorities and Challenges For 2014. New study in partnership with The CMO Club
At The Speed Of Life Fortune 500 CMOs Share Their Priorities and Challenges For 2014 New study in partnership with The CMO Club The times, they are a changin. Every day, consumers share millions of pieces
More informationThe Best and Most Innovative Ways to Onboard Students Using Social Media. Holly Rich Higher Education Client Partner @ Net Natives
The Best and Most Innovative Ways to Onboard Students Using Social Media Holly Rich Higher Education Client Partner @ Net Natives Contents Why is it important? The Loyalty Loop Content Types Social Media
More informationUsing Social Media to Connect With Consumers. TX Wine & Grape Growers Association Annual Conference February 19, 2015
Using Social Media to Connect With Consumers TX Wine & Grape Growers Association Annual Conference February 19, 2015 The Big Picture Trends New Demographics of the Wine Industry Types of Inbound Marketing
More informationHow to Create a Content Strategy to Drive Each Stage of the Sales Funnel
How to Create a Content Strategy to Drive Each Stage of the Sales Funnel 1 How to Create a Content Strategy to Drive Each Stage of the Sales Funnel Copyright 2014 Mooloop Ltd All Rights Reserved You re
More informationUnderstanding the Role of Social Media in Business. Corie Martin WKU Public Affairs @coriemartin
Understanding the Role of Social Media in Business Corie Martin WKU Public Affairs @coriemartin Agenda Overview of Social Media in Business Resource Issues Impact Importance Activities Questions History
More informationBANK INFLUENCERS 2015 SOCIAL MEDIA GOALS
BANK INFLUENCERS 2015 SOCIAL MEDIA GOALS As 2015 begins, it is important to reflect on the time that has passed, to see how the marketing landscape has changed. In order to be relevant to consumers lives,
More informationDefining Social Media. 7 Golden Rules to Successful Social Media in Business
Defining Social Media Social media isn t just a handful of social networks, it s anywhere on the web where you can interact and share your thoughts with others, ie most of the internet. It s also not stand
More informationGenerations GWI AUDIENCE REPORT SUMMARY Q2 2014
Generations GWI AUDIENCE REPORT SUMMARY Q2 2014 Understanding the digital behaviors and attitudes of the Millennial, Gen X and Baby Boomer Generations 1 INTRODUCTION GWI Audience reports are designed to
More informationHow to Use Social Media Analytics
Echo & Co. Lecture Series How to Use Social Media Analytics Juan Gonzalez Partner & Managing Director Echo & Co. October 27, 2015 Review: Digital Behavior The Digital Action Funnel Content is Multi-Channel
More informationGUIDE Social Media Strategy Guide. How to build your strategy from start to finish
GUIDE Social Media Strategy Guide How to build your strategy from start to finish Social Media Strategy Guide How to build your strategy from start to finish Whether you re a social media coordinator for
More informationIntegrating Traditional, Digital, and Social Media Marketing into Your Business. @LisaLFlowers #KentEconSummit2015 #NetDE
Integrating Traditional, Digital, and Social Media Marketing into Your Business Say EVERYONE Social Media! EVERYONE The Internet has turned what used to be a controlled
More informationThe Evolution of Social Media Marketing: 9 trends to know now.
The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies
More informationThe Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate
SOCIAL MEDIA AND COMMUNICATION MANAGER Hours: Negotiable after interview Pay: Negotiable after interview The Social Media and Communication Manager will implement the Company s Social Media Strategy, develop
More informationDigital Marketing in Travel: 2016 TREND REPORT
20 16 Digital Marketing in Travel: 2016 TREND REPORT WHAT S INSIDE The trends you should be watching in 2016 Welcome to our annual digital marketing trends report. We ve analysed and distilled a multitude
More informationHow to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com
USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the
More information5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS
5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS PRESENTED BY Satisfying the consumer s need for useful content requires an authentic, organic, and dedicated voice that leverages the reputations
More informationDistribution and. Marketing Solutions. for the Digital Age
Distribution and Marketing Solutions for the Digital Age ONErpm delivers scalable distribution and marketing solutions to help creators succeed in the digital age. As consumption shifts away from units
More informationSocial Media for Automotive Dealers. A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers.
Social Media for Automotive Dealers A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers. This whitepaper offers a closer look at how social media gives
More informationSocial Media Marketing for Small Business Success
The Basics of Social Media Social Media Marketing for Small Business Success Social Media Revolution Constant Contact 2014 #ctctsocial @constantcontact http://youtu.be/0euel3n7fds 2 YOUR PHOTO HERE Catrine
More informationCurrent Seminars. Updated 8/13/14. 110 East Grand River Howell, MI 48843 Phone: 517.294.8149 candy@webworldadvantage.com www.webworldadvantage.
110 East Grand River Howell, MI 48843 Phone: 517.294.8149 candy@webworldadvantage.com www.webworldadvantage.com Current Seminars Updated 8/13/14 Social Media Marketing Email Marketing Marketing Consulting
More informationSocial Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL. Visit www.simplymeasured.com or call 855-530-6040
Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL Visit or call 855-530-6040 Measure all your social media channels in one place Analyze the performance of your social profiles with
More informationYou are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers. CoreyQuinn.com 2
You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers CoreyQuinn.com 2 In This Guide, You ll Learn: ü What An Influencer Is ü What Influencer Marketing
More information6Overview. This is the sixth annual AASHTO survey of states social media usage and implementation. State DOT Social Media Survey.
Sixth Annual State DOT Social Media Survey September 2015 About the Survey This is the sixth annual AASHTO survey of states social media usage and implementation. Each June, state department of transportation
More informationSocial Media Influencer Survey 2014
Social Media Influencer Survey 2014 25% of all the time we spend online in Australia and New Zealand, we spend on social media. That s 15 in every 60 minutes As individuals, we are using social media more
More informationGrow Your Business With Digital Marketing
Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist
More informationMaking the Internet Business-Ready
Making the Internet Business-Ready If you ve ever shopped online, downloaded music, watched a web video or connected to work remotely, you ve probably used Akamai. Our solutions help to deliver the best
More informationNITB Social & Digital Marketing. Crom Estate by Finn Beales Instagram Blogger
NITB Social & Digital Marketing Crom Estate by Finn Beales Instagram Blogger Digital marketing is at the centre of NITB s strategy to promote Northern Ireland as a tourist destination. NITB Marketing Strategy
More informationSocial Media and Content Marketing.
Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?
More informationMillennial Teens: Non-Conformist Trendsetters
Millennial Teens: Non-Conformist Trendsetters Millennial teens (ages 16-19) are the first generation to have no memory of life before the Internet and cell phones. Technology use defines this age group,
More informationHow Can You Use Social Media to Promote Next Gen Events?
How Can You Use Social Media to Promote Next Gen Events? Agenda How ICSC uses Social Media Digital Marketing Plans for Events How You Can Use Social Media for Next Gen Events Best Practices For Using Social
More information2016 Benchmarks, Budgets, and Trends North America SPONSORED BY
2016 Benchmarks, Budgets, and Trends North America TABLE OF CONTENTS Welcome...3 Key Takeaways...4 Section 1: Usage & Effectiveness...6 Section 2: Strategy & Organization... 10 Section 3: Content Creation
More informationThe Must Dos of Your Digital Strategy
Welcome The Must Dos of Your Digital Strategy Antonie Geerts Managing Director, Seditio Digital Consultancy @AntonieGeerts 2 About Seditio Putting our Clients first Digital Consultancy & Training We want
More informationThe 6 Step Customer Advocate Marketing Handbook
The 6 Step Customer Advocate Marketing Handbook How to Motivate and Scale Advocates to Grow Your Business I THIS BRAND How to Motivate and Scale Advocates to Grow Your Business Intro: Part 1: Why Powering
More informationPinterest has to be one of my favourite Social Media platforms and I m not alone!
Pinterest has to be one of my favourite Social Media platforms and I m not alone! With 79.3 million users, 50 billion pins and 1 billion boards it is host to an enormous amount of content. But many of
More information4/1/13. How to Generate Leads Through Your Website and Facebook. What You Will Learn Today. Great Perspective On Fitness Business
What You Will Learn Today How to Generate Leads Through Your Website and Facebook. How often and what you need to post on Facebook. How to convert your likes into leads. How to get more 'likes' without
More informationFOR MORE INFORMATION, CONTACT ANDREW IANNI, EVENT CHAIRMAN DREW@APPNATIONCONFERENCE.COM
The APPNATION stage has been home to some of the world's leading app visionaries and emerging players who are defining the business of apps in today's rapidly growing market. The APPNATION NYC + TV 3.0
More informationTHE DIGITAL DIRECTION: HOTEL MARKETING BUDGETS AND A DIGITAL 101 FOR HOTELS PART I OF A TWO- PART SERIES
273 Walt Whitman Road #321, Huntington Station, NY 11746 tel: 516.680.8529 Leora@LHLcommunications.com LHLcommunications.com FEBRUARY 2014 THE DIGITAL DIRECTION: HOTEL MARKETING BUDGETS AND A DIGITAL 101
More informationMeasuring Social Media s Relationship with Local Television Ratings
Smith Geiger LLC 31365 Oak Crest Drive, Suite 150 Westlake Village, CA 91361 Phone 818-874-2000 Measuring Social Media s Relationship with Local Television Ratings May 2015 1 Abstract This paper discusses
More informationTelling the NESDIS Story Through Social Media
Telling the NESDIS Story Through Social Media Leesha Saunders Communications Specialist NOAA Satellite and Information Service NOAA Central Library Brown Bag Seminar (Leesha.Saunders@noaa.gov) October
More informationSOCIAL MEDIA: Make it part of the plan. Marcus Betschel
SOCIAL MEDIA: Make it part of the plan Marcus Betschel Today Why social media is important How you can use social media How you can measure social media What about content? The traditional advertising-led
More informationThe 75 Essential Content Marketing Stats You Need To Know
The 75 Essential Content Marketing Stats You Need To Know Everything from budgets to metrics to effectiveness. Here s what s happening with content marketing right now. What is Content Marketing? Content
More informationTHE ICDD & SOCIAL MEDIA. By Betsy Potter, Director of Operations
THE ICDD & SOCIAL MEDIA By Betsy Potter, Director of Operations BENEFITS n Relationships n Branding n Learning HOW SHOULD SOCIAL MEDIA BE USED n Integrate n Amplify n Repurpose n Build community n Learn
More informationOvercoming Three Points of Friction in the Traveler Journey
White Paper Overcoming Three Points of Friction in the Traveler Journey In just ten short years, the travel landscape has evolved beyond recognition and today s travelers have a world of choice at their
More informationHow To Market A Hotel With Big Data
Big Data Marketing like the OTA s Dr. Michael Toedt CEO, TS&C GmbH dailypoint.com #dailypoint 1 Company Profile: TS&C Founded in 2005 in Munich Partner of leading hotel societies 30 employees 800 hotel
More informationBrand Journalism, Making your Mark
Brand Journalism, Making your Mark Constance Aguilar @ConnieAguilar Connie Anderson @ConnieaPR What is Brand Journalism? Brand Journalism is a way to record what happens or has happened to a brand and
More informationUtilizing Social Media Effectively. Basic Techniques to Promote Your Business Online
Utilizing Social Media Effectively Basic Techniques to Promote Your Business Online The Importance of having an Online Presence Technological advances have changed the way people communicate. Businesses
More informationSPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like
SPECIAL REPORT How Businesses Are Leveraging New Internet Marketing Platforms Like VIDEO, SOCIAL MEDIA, and MOBILE to Acquire New Customers and Dominate Their Markets Introduction Businesses of all types
More informationSocial media 101. Fuse Social Media Content Development Brand Experience
Social media 101 Fuse Social Media Content Development Brand Experience OMD Building, 33 College Hill, Auckland 1011, New Zealand E: genevieve.lyttle@fuseint.com P: +64 9 352 3019 W: www.nz.fuseint.com
More informationSocial Media Technology Thought Leader Interview Series
Social Media Technology Thought Leader Interview Series Ivan Fernandes, MediaCom Global Director, Social Media Technology, interviews Michael Lazerow, CEO of Buddy Media Welcome to the first Social Media
More informationThe key to knowing the best price is to fully understand consumer behavior.
A price optimization tool designed for small to mid-size companies to optimize infrastructure and determine the perfect price point per item in any given week DEBORAH WEINSWIG Executive Director- Head,
More informationOnline Marketing & Social Media for Best of British Parks
Online Marketing & Social Media for Best of British Parks David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars We would like to encourage our 51 members to get involved, or more involved
More informationThe Key to Success. Phil Nottingham Distilled SEO Consultant. London 18 21 February
The Key to Success with B2B Video Phil Nottingham Distilled SEO Consultant London 18 21 February B2B? B2CC (business to commercial consumer) The key to success? Implementing a goal driven strategy. Common
More informationTop 5. Digital Marketing Services for Local Businesses
Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How
More informationSocial Media. College of Architecture, Planning & Landscape Architecture
Social Media College of Architecture, Planning & Landscape Architecture Why Measure our Social Media Platforms? By maintaining a record of interaction on our Facebook and Twitter accounts, we can observe
More informationOvercoming Your Content Challenges
Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with
More information8. Online Surveys that Work to Grow Your Business... 9 9. Events and Registration... 10
2015 Seminar Catalog Contents 1. Build Your Marketing Toolkit... 2 2. Campaigns That Drives Action: Newsletters and Announcements... 3 3. Getting Started with Constant Contact Email Marketing... 4 4. Social
More informationwith Dana Teague, Vice President Informa, Global Exhibitions
with Dana Teague, Vice President Informa, Global Exhibitions People think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than
More informationElements of a Successful Marketing Plan Part 1. Inbound Marketing Strategies
Elements of a Successful Marketing Plan Part 1 Inbound Marketing Strategies What is Inbound Marketing? Inbound marketing is when a patient finds your office on their own (through search, social media,
More informationMobile Marketing: Key Trends
The Mobile Media Authority The Mobile Market Authority Mobile Marketing: Key Trends The Mobile Media Authority Trusted intelligence for a mobile world Evan Neufeld VP + Sr. Analyst M:Metrics, Inc 2007
More informationChecklist to strengthen Direct Distribution September 2015
1. Build up knowledge and know how 1.1 You know how many bookings and what turnover you generate through which online booking portal and especially via your own website? 1.2 You can identify where the
More informationSTATE OF THE INDUSTRY VISUAL MARKETING: SCALE TO WIN
STATE OF THE INDUSTRY VISUAL MARKETING: SCALE TO WIN TABLE OF CONTENTS 3 Introduction 9 It s not all copy and paste 4 Budgets tell the story: Visual marketing triumphs 12 How much is visual labor really
More informationOVERVIEW OF INTERNET MARKETING
OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What
More information