Why British & Irish Racing?

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2 Who are we? GBI Racing launched as a joint venture company between Racing UK and At The Races on March 1, We are a best-of-breed TV broadcast and media service delivering high-quality, live thoroughbred racing content, data, information and promotions around the world. GBI Racing is the sole rights holder for the distribution of British & Irish racing to overseas retail betting outlets and online operators. Our mission therefore is to protect and maximise the value of UK and Irish horseracing media rights in the international betting market. We aim to provide wagering customers with the world s favourite horseracing service by delivering live, multi-camera coverage of nearly 12,000 races a year from all 59 British and 26 Irish racecourses. Our modern service provides everything today s betting customers need, including exclusive previews and tips, runners and riders info, non-runners, live local odds, in-running numbers, distance to go and full results. GBI Racing is broadcast in more than 40 territories. 03

3 Why British & Irish Racing? British and Irish horseracing is regarded as being of the highest quality, most renowned and respected thoroughbred racing content in the world. The unique history, traditions, levels of integrity and range of product make British and Irish racing a compelling offering for the wagering audience. Offering an all-year round product, Flat racing runs on the Turf from March to November in the UK and Ireland and continues throughout the winter with The All-Weather Championships. Jumps racing also helps fill the winter months, with the season proper running from October to April and offering the best Jumps action from anywhere in the world. In both forms of the sport, British and Irish racing offers customers the chance to regularly view the world s best jockeys, best trainers, best racecourses and, most importantly, the best horses. With a multitude of big-field handicaps and world-class Group & Graded races over Flat & Jumps, Turf and All-Weather, British & Irish racing undoubtedly provides the ultimate product for punters around the world. 05

4 Summer Flat Racing (May November) Winter Jump Racing (November April) All Weather Racing (all year round) Summer Evening Racing (April August) live BROADCAST schedule 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm NEWMARKET GUINEAS The curtain raising Classics of the Flat season, the QIPCO 2000 & 1000 Guineas are run on the Rowley Mile at Newmarket over 1600m, in late April or early May. EPSOM DERBY & OAKS The Derby is the richest, most prestigious Classic of the British Flat season, and arguably the world, and is often referred to as the Blue Riband of the turf. The Investec Derby is run at Epsom Downs, over 2400m on the first Saturday in June. First run in 1780, the Derby remains the ultimate race that all racehorse owners want to win. The fillies version, The Oaks, headlines the first day of the meeting. ROYAL ASCOT Royal Ascot is one of the world s most famous race meetings, bringing together the very best of racing and fashion. Over five spectacular days in June, the very best horses, jockeys and trainers from around the world gather to compete at Britain s truly international meeting. With eighteen group races on offer over 5 days, there is no meeting like it anywhere else. IRISH DERBY & OAKS The Dubai Duty Free Irish Derby is run at The Curragh, the home of Irish Flat racing, over the same trip as its Epsom equivalent and is generally run 3 weeks later. Sixteen horses have completed a famous English-Irish Derby double, the most Feature flat meetings 07 recent being Camelot in The Darley Oaks is run a couple of weeks later. NEWMARKET JULY MEETING Racing at Newmarket switches to the July course, where runners from around the globe compete for glory in some of the summer s top races, including The Darley July Cup, Europe s premier sprint race. GLORIOUS GOODWOOD The Qatar Glorious Festival is staged at one of the most picturesque racecourses in the world, this summer highlight takes place on the rolling hills of the South Downs. The beautiful setting provides the backdrop for the world s top horses and jockeys to do battle at this iconic Festival. DONCASTER ST LEGER The final Classic of the British Flat season, the St Leger is both the longest in distance and the oldest (first run in 1776). Staged in September at Doncaster over 2900m, the race is the final leg of the historic English Triple Crown (the other legs being the 2000 Guineas and the Derby). BRITISH CHAMPIONS DAY QIPCO British Champions Day is Britain s richest raceday and is headlined by the Champion Stakes. It represents a fantastic opportunity for the stars of the Flat racing season to compete on one of the world s greatest stages on one momentous day and is the culmination of the British Champion Series.

5 QIPCO British Champions Series The QIPCO British Champions Series incorporates the 35 top Flat races in the British horseracing calendar, showcasing the best Flat racing on the planet. The Series comprises five championship categories; Sprint, Mile, Middle Distance, Long Distance and Fillies & Mares. Each features the seven highest-rated races in that category, including no less than 12 of the world s top 20 races, and brings together the finest horses, jockeys and trainers to compete for the sport s most prestigious prizes. The Series is staged at the country s leading racecourses - Ascot, Doncaster, Epsom Downs, Goodwood, Haydock Park, Newbury, Newmarket s July Course, Newmarket s Rowley Mile, Sandown Park and York. It encompasses all British Flat racing s key festivals, including the QIPCO Guineas Festival, the Investec Derby Festival, Royal Ascot, the Moët & Chandon July Festival, King George Weekend, Qatar Glorious Festival, the Welcome to Yorkshire Ebor Festival and the Ladbrokes St Leger Meeting. QIPCO British Champions Day, the climax to the Series, is Britain s richest raceday with more than 4 million in prize money Royal Ascot is Britain s most valuable race meeting, attracting many of the world s finest racehorses to compete for more than 5.5milllion in prize money. Five days of world class action, running from Tuesday to Saturday, Royal Ascot includes eighteen Group races, eight of them being Group Ones The St. James s Palace Stakes, Prince of Wales s Stakes and Ascot Gold Cup just to name a few. Black Caviar, Frankel and Yeats are some of the impressive past winners to become household names at the track. Her Majesty the Queen has attended every Royal Ascot meeting during her reign. The Royal Procession is always an iconic moment to start every race day at Royal Ascot. The meeting also forms a central part of the British social scene with style and fashion being at the forefront of proceedings. Every race is shown live on GBI Racing with coverage including Timeform Tips and expert voiceover analysis. ROyal ascot 09

6 IRISH CHAMPIONS WEEKEND The Longines Irish Champions Weekend is a new highlight of the Flat racing season, not just within Ireland but also globally, given the quality of races that are staged and the provision of top-class opportunities over the full spectrum of ages and distances. The weekend in September welcomes the world s leading horses, owners, trainers and jockeys to what is two magnificent days of sporting competition. The QIPCO Irish Champion Stakes at Leopardstown on the Saturday and the Palmerstown House Estate Irish St Leger at the Curragh on the Sunday are the feature races in a combined programme which represents the greatest concentration of quality Flat racing ever staged in Ireland. The race programme includes five Group 1 races, two Group 2 races, three Group 3 races and four premier handicaps. The two-day meeting is a showcase for Flat racing in Ireland, creating a high profile event attracting the best horses in the world and ensuring that Ireland has a meeting which can bear comparison with all other major international meetings. It is sure to quickly establish itself as a major racing attraction at home and become an important part of the calendar for international Flat racing fans. The All-Weather Championships The All-Weather Championships offers the very best of British All-Weather racing and consists of over 208 fixtures incorporating 1500 flat races at Kempton Park, Lingfield Park, Southwell and Wolverhampton racecourses. The Championships run throughout the winter before concluding on Good Friday. The Championships celebrates its own stars by staging the All-Weather Championships Finals Day at Lingfield Park; the culmination of a great season of All-Weather racing, with a total prize fund on offer of 1million, the richest day of All-Weather racing in Europe. The Championships improves the quality and reputation of All-Weather racing and encourages Owners and Trainers to keep their horses in training during the winter months to compete in one of the 6 categories, designed to test every horse, jockey and trainer in the UK. The categories are 3-Y-O; Sprint; Mile; Marathon; Fillies & Mares; and Middle Distance. All-Weather racing covers about a fifth of the British fixture list and top trainers, leading owners and the best jockeys have supported All-Weather racing since its inception over two decades ago

7 CALENDAR HIGHLIGHTS January Cheltenham Festival Trials Day Ascot Ascot Chase February Newbury February Meeting Kempton Kempton Park Chase Lingfield Winter Derby March Cheltenham Cheltenham Festival Doncaster Lincoln Meeting Lingfield AW Championships Final April Aintree Grand National Meeting Fairyhouse Irish Grand National Meeting Ayr Scottish Grand National meeting Punchestown Punchestown Festival Sandown Jumps Finale May York Dante meeting Newmarket Guineas Festival Chester May Festival Curragh Irish Guineas June Epsom The Derby Meeting Ascot Royal Ascot Curragh Irish Derby Newcastle Northumberland Plate July Sandown Park Eclipse Meeting Newmarket July Festival Curragh Irish Oaks Ascot King George VI & Queen Elizabeth Meeting Goodwood Glorious Goodwood Galway Galway Festival August York Ebor Festival Ascot Shergar Cup Goodwood Celebration Mile September Leopardstown & Curragh Irish Champions Weekend Doncaster St Leger Festival Haydock - Sprint Cup Ayr Gold Cup Festival Newmarket Cambridgeshire meeting Oct0ber Ascot British Champions Day Newmarket Future Champions Day Doncaster 2-Y-O Trophy November Cheltenham Open Meeting Haydock Lancashire Chase Newbury Winter Festival Newcastle Fighting Fifth December Sandown Tingle Creek Meeting Cheltenham International Meeting Kempton Park Winter Festival Leopardstown Christmas Festival Chepstow Welsh National 12 13

8 v Promotional & Marketing Support Extensive marketing and PR support is available to assist our partner operators with both launch and ongoing promotion, including daily tips, weekly and monthly highlights/calendars, weekly jockey columns, point of sale material, images and posters. Content can be delivered for use online, in TV broadcast, in press and in-store. TV Promotional videos, features, previews, bet prompts, daily programming Press Weekly releases, monthly newsletter and highlights Online Content syndication, tipping services, local language GBI Racing website versions In-store Poster creative for key events and monthly fixture lists WATCH AND BET ON EVERY BRITISH AND IRISH RACE TODAY S TOP TIPS RACECOURSE: LIVE HERE 1 Simulcasts GBI Racing s daily coverage, including full graphics and audio presentation, is available for distribution into retail outlets and online operators via satellite broadcast or IPTV in tote and fixed odds betting territories around the world. We have satellite coverage throughout the Americas, Europe and Asia and can also distribute to online operators via IP through GBI Racing s streaming partners. Within the broadcast signal we supply relevant race data including a list of runners. Additional data (pre-race data, cards, results, scratchings and going) can be supplied via an XML feed through GBI Racing s data partners: Press Association, Equibase and In Compass. We can produce bespoke, translated output for customers and operate an enhanced data service via arrangements with the Press Association. 2 3 OFFICIAL LICENSED TOTE VENUE Our presenters are all experienced and popular racing broadcasters, providing expert analysis and tipping for GBI customers. 15

9 GBI Racing also has an agreement in place with SIS to deliver a service to fixed odds markets. This service is charged at an annual fixed price for each shop and provides the following: Horseracing Greyhound Racing Numbers Betting Virtual PARI-MUTUEL BETTING GBI Racing has established agreements with UK Tote and Tote Ireland to enable international operators to access host pools in UK/Ireland. For commingling solutions, GBI Racing has arrangements in place with various hub providers to enable bets to be transmitted. Integration is quick and easy. Bet types include race-by-race bets such as Win, Place, Exacta and Trifecta on every race plus more complex multi-leg bets such as Jackpot and Scoop6 where customers can win large sums with a small stake. SIS/GBI Fixed Odds Service TIMEFORM Viewers around the world are now able to tap into the expertise and knowledge of Timeform to help them back more winners on GBI Racing. Integrated with the GBI service, our Flags and Ratings give customers even more information about every runner in every race. Each horse is allocated a Timeform Rating that is converted into a simple to understand scale. The top-rated horse in every race is allocated the Gold Star Flag. The Horses For Courses Flag, highlights a horse who is likely to enjoy the course configuration, based on their previous record at similar style tracks. The Jockey Uplift Flag identifies when the engaged rider has a notably higher Timeform Jockey Ranking than those who ve ridden the horse on its most recent starts. Finally the Trainer Form Flag pinpoints those trainers who are in hot form, based upon the Timeform ratings related measurements look at the recent performance of their runners. Our flags are displayed pre-race and are designed in such a way to make them easy for viewers to follow. We believe that they improve viewers knowledge and help them find more winners, thereby growing betting turnover

10 Racing 362 days a year 12,000 races broadcast from 1,800 fixtures 33 British & 12 Irish Flat GROUP 1 RACES 59 UK & 26 Irish Racecourses We have been successfully working with GBI Racing for some years, they provide us with outstanding Racing and betting services Ali İnanc İnal, Betting Manager, Jockey Club of Turkey The GBI Team helped Woodbine Entertainment Group by providing the very best in horse racing product. The result has been increased revenue and a satisfied customer. We appreciate their attention to detail and willingness to assist with all aspects of our business, from account wagering to dealing with tote and signal distribution. I would recommend GBI Racing to those looking for World Class Horse Racing and a true partner in the industry. Klaus Ebner, Woodbine Entertainment Group

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