Contents. 1. Introduction Research Objectives Structure of the Work 4 2. Theoretical Framework 7

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1 Contents 1. Introduction Research Objectives Structure of the Work 4 2. Theoretical Framework Wholesale Trade Definition and Classification of Wholesale Trade Wholesale Trade-a Theoretical Foundation The Baligh/Richartz-Effect The Wholesale Theorem ofgümbel The Game Theory Approach of Griebel Electronic Business Definition of Electronic Business Participants and Interaction Patterns ofelectronic Business Activities of Electronic Business Applications of Electronic Business Electronic Procurement Electronic Distribution Technological Foundations of Electronic Business Intra-organizational Electronic Business Inter-organizational Electronic Business Impact of E-Business on Traditional Wholesale Trade E-Business Impact on the Industry Structure The Impact ofe-business on the Value Chain Assortment Selection Collection, Evaluation and Distribution of Information Physical Distribution Financial Transactions Compound Services Competitive Advantage Definition of Competitive Advantage Sources of Competitive Advantage 77 VII Bibliografische Informationen digitalisiert durch

2 3. Gaining and Sustining Competitive Advantage: An Analytical Model Dynamic Resource-Based View A Typology of Resources Attributes of Resources Ex Ante Limits to Competition Ex Post Limits to Competition Generation of Sustained Competitive Advantage in the E-Business Environment - An Analytical Model Operational Effectiveness in the E-Business Environment E-business: A Reference Model for Wholesale Establishments Procurement Purchasing Supplier Management Article Management Conditions Management Contract Management Disposition Limit Calculation Demand Calculation Order Quantity Calculation Delivery Quantity Calculation Allocation of the Ordered Goods Purchase Order Transmitting Purchase Order Supervision Receiving Planning of Receiving Receipt and Inspection of Goods Returns Transfer of Goods to the Warehouse Entry of Received Goods Delivery Note Valuation Invoice Checking Invoice Entry Invoice Control Invoice Release Invoice Post-Processing 123 VIII

3 4. A.' IS Refund Processing Accounts Payable Creditor Master Data Management Posting Operation Settlement Request for Payment Interest Rate Distribution I. Marketing I 2 1 Customer Master Data Management I 2 9 Assortment Policy I 2 3 Conditions Policy Advertising Online Traffic Steering I 2 4^ Online Advertising Means Online Advertising Performance Measurement Sales Request for Quotation Processing Customer Offer Processing Order Set Generation Order Processing Processing of Customer Reclamations Field Sales Force Support Goods Issue Shipping Route Planning Picking Planning Picking Goods Issue Posting L Stock Entry L 236 Customer Returns Processing Invoicing Customer Delivery Note Valuation Customer Invoicing and Bill Presentation Credit/Debit Note Processing Subsequent Reimbursement Processing Accounts Receivable Accounts Receivable Master Data Management Posting Operation Payment Warehouse Warehouse Master Data Management Stock Transfer andreposting Stocktaking Warehouse management 162 IX

4 4.2. Operational Effectiveness: Merchandise Management System as a Source of Sustained Competitive Advantage The Analysis of Merchandise Management System as a Source of Sustained Competitive Advanatage E-Business-based Operational Effectiveness: The Summarized Results of the Analysis Strategic Positioning in the E-Business Environment A Strategic Perspective of E-Business and Its Evolving Role in Wholesale Establishments Early Information Systems: The Transition from Data Processing to Information Systems Management The Era of Strategic Information Systems Strategic Information Systems - the Planning Implications for Wholesale Establishments The Position of the E-Business Strategy in the Wholesale Establishment Strategy E-Business Strategic Planning - Tools for Wholesale Establishments Strategic Opportunities for Wholesale Establishments - The Impact ofe-business Portfolio Techniques for Strategic Planning Industry Life Cycle The Boston Consulting Group Business Matrix Analysis of Strategic Importance of Information Technology and Information Systems Benefit Level Matrix Wholesale Trade and Electronic Business - Competitive Strategy Analysis Threat ofentry Rivalry among Existing Competitors Substitutes Bargaining Power ofbuyers Bargaining Power of Suppliers Strategy Concepts Overall Cost Leadership Differentiation Strategy Focus Strategy Risks Connected With the Generic Strategies 217

5 5.3. Analysis of the Sources of Sustained Competitive Advantage for Wholesale Establishments in the Dynamic Environment of E-Business Strategic Positioning: Sources of Sustained Competitive Advantage External Relationship Management as a Source of Sustained Competitive Advantage Customer Relationship Management as a Source of Sustained Competitive Advantage E-Business Planning and Change Management as a Source of Sustained Competitive Advantage Managerial E-Business Skills as a Source of Sustained Competitive Advantage E-Business-based Strategic Positioning: The Summarized Results of the Analysis Conclusions and Implications for Further Research Appendix Appendix Appendix References 255 XI

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