Website Report May 2006

Transcription

1 Website Report May 2006 Traffic We had our highest traffic month ever, with 36,561 visitors and 81,408 pageviews. May saw the highest average visitors per day ever with an average of 1,179 visitors per day. Monthly Visitor Comparison by Year Monthly Visitors January February March April May June July August September October November December Google and Yahoo Adword Campaign Effects The Google and Yahoo adwords campaigns increased our total visitors in May by 3,256, April by 4,523 and March by 3,242. The depth and Length of Visit length of the 8000 visits has also 7000 increased. The number of 1 + min 6000 visitors who visited the 5000 website for 4000 more than 1 minute, 3000 increased from a high of visitors for March 2005 to 1000 almost 7000 in 0 May Number of Visitors Jan-01 Jul-01 Jan-02 Jul-02 Jan-03 Jul-03 Jan-04 Jul-04 Jan-05 Jul-05 Jan-06

2 Referrals We had 101 referrals from GetActive, 35 referrals from Global Giving, and 25 referrals from Ethos, and 20 referrals from Water Advocates. Interesting referral of the month My Space (2,300 referrals): Not sure where these referrals are from. Most are from just the general pages. They are a partner for some of the adword referrals as well. A few people have our logo on their main page under Interests with a link to water.org. See: or I believe My Space must have us listed as a choice for Interests. May Top Keywords Searched (Visitors and Average pages viewed per visitor) 1. water crisis facts about water water facts water water partners international water projects water crisis in india global water crisis water related diseases facts on water water in india world water day india water water shortage water partners water.org waterpartners waterpartners international agora foundation world water crisis May Top Pages (Pageviews) 1. /index.html 10, /crisis/index.html /crisis/waterfacts.htm /programs/ethiopia/index.html /programs/index.html /photos/index.html /solution/index.html /photos/bangladesh.htm /crisis/disease.htm /crisis/headlines.htm /news/index.html /involved/index.html /programs/india/index.html /programs/india/crisis.htm /watercredit/index.html /photos/honduras.htm /programs/project_updates.htm /assets/pdf/2004_annual.pdf /programs/kenya/index.html /about/job_openings.htm 645

3 May Top Entrances (Pageviews) 1. /index.html 6, /crisis/waterfacts.htm /crisis/index.html /programs/ethiopia/index.html /photos/bangladesh.htm /crisis/headlines.htm /crisis/disease.htm /programs/india/crisis.htm /programs/index.html /programs/india/index.html /photos/honduras.htm /photos/index.html /programs/kenya/index.html /programs/bangladesh/index.html 232

4 GetActive Report May 2006 GetActive Membership We had 148 new members sign up this month and we are up to a total membership of 2,538. In May, 13 people sent 49 Tell a Friend messages and 2 people were recruited Total Members of ecommunity March-05 April-05 May-05 June-05 July-05 August-05 September-05 October-05 November-05 December-05 January-06 February-06 March-06 April-06 May-06 Donations Donations this month totaled $3,343 with 18 online donations this month for $3,003 and 12 offline donations for $340. Donations broken out by campaign: Total Number Average Donate Online $2, $ Sustaining Donations $130 2 $65.00 Gift of Water $285 4 $71.25 Offline - End of Year $45 2 $22.50 Offline - Sustaining Donors $185 8 $23.13 Offline - Tri WFL $100 1 $ Offline - From the Field $10 1 $10.00

5 Google and Yahoo Report May 2006 Keyword Search and Content Match Results for May The Google and Yahoo adwords campaigns increased our total visitors in May by 3,256 visitors. We had 645,851impressions and 16 conversions. Search Engine Google Yahoo Impressions 611,983 33,868 Clicks 2, Average Cost per Click $0.26 $0.16 Total Cost $ $72.18 Conversions 2 14 Cost per Conversion $ $5.16 Conversions are counted when the person who clicked visits one of our donation confirmation pages, the join confirmation page, or a tell a friend confirmation page Google Top Performing Keyword by Clicks (TCM Total Content Match Google will have your ad come up on pages which match based on the total content of our different campaigns) Keyword impressions clicks Conversions 1. water projects water crisis TCM - Safe Drinking Water Africa water drinking water safe water TCM - Ethiopia clean water World Water Day TCM - Bangladesh water related disease TCM - International aid TCM - Water Crisis world water crisis Ethiopia water safe drinking water TCM - Africa TCM - Kenya global water crisis Kenya water Yahoo Top Performing Keywords by Click Keyword impressions clicks conversions 1. africa poverty 1, africa water africa drought water crisis 1, water science for schools kid for water 6, kid water project

6 8. africa aid international aid 2, water fact for kid water activity for kid india water 2, ethiopia water africa relief safe water 3, kenya water world water day water science for kid kid lesson plan water international relief 1, Yahoo Top Performing Keywords by Conversions Keyword Conversions 1. bangladesh relief 6 2. international aid 3 3. international relief 2 4. africa water 1 5. world water day 1 6. world water crisis 1 Total 14

7 Google Cost Experiment for May 2006 From May 1 thru May 8 the higher cost per click limits were used for Google. These are the limits that allow all of our keywords to be searched. (Google sets a mimimum cost per click cost for more general keywords). On May 9, the cost per click limits were set to $0.25, some of our more general keywords went inactive (See list at bottom of page). This resulted in an average cost per click of $0.13 and an average cost per day of $8.24. Even though the general keywords are inactive, they are still used for matching with Total Content Match. This is a service google provides which looks at all of the keywords in each campaign to match searches or article matches. Here is a comparison of the results with the High limits and the $0.25 limit. Yahoo is also shown for comparison: High limits 0.25 limit Yahoo Average Cost Per Click $0.42 $0.13 $0.16 Average Cost Per day $68.99 $8.24 $2.28 Average Impressions per day 43,983 11,310 1,093 Average Clicks per day Total Conversions Google May costs from May 1 thru May 8: $ Google May costs from May 9 thru May 31: $ Yahoo May costs for May: $70.77 Inactive Google Keywords: Ethiopia kid drinking water One day for water Bangladesh Bangladesh aid Bangladesh poverty India India aid India drinking water India poverty India relief Ethiopia aid Ethiopia drought Ethiopia poverty Ethiopia relief Kenya Kenya aid Kenya drinking water Kenya poverty Kenya relief Honduras Honduras aid Honduras poverty Honduras relief Africa drinking water Africa drought Africa poverty

8 Active Google Keywords water projects water crisis Africa water drinking water safe water clean water World Water Day water related disease world water crisis Ethiopia water safe drinking water global water crisis Kenya water Honduras water clean drinking water international water projects India water Africa relief Africa water crisis water crisis in Africa international relief World Water Day 2006 Bangladesh water crisis India water crisis Kenya drought Bangladesh safe water Bangladesh water India water projects water crisis in India Ethiopia water crisis Ethiopia water projects water crisis in Ethiopia Kenya safe water Kenya water crisis water crisis in Kenya Honduras water crisis access to safe water International aid sustainable water projects water activity for kid