DESIGN SME. 7th International Conference Innovation and Creativity of Women BUSINESS OPPORTUNITY FOR & REGIONS. Warsaw, March 2014

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1 7th International Conference Innovation and Creativity of Women DESIGN BUSINESS OPPORTUNITY FOR SME & REGIONS Warsaw, March 2014 Conference organized by: Patent Office of the Republic of Poland Warsaw Stock Exchange World Intellectual Property Organization Office for Harmonization in the Internal Market Under Honorary Patronage of the Spouse of the President of the Republic of Poland Anna Komorowska

2 The President of the Patent Office of the Republic of Poland Dr Alicja Adamczak has the honour to invite you to

3 THURSDAY 20 MARCH Chairman of the Conference: Ralph Talmont, Communications and Creativity Colsuntant, Innovation Catalyst, Poland / Australia Registration Opening of the Conference: Alicja Adamczak, President, Patent Office of the Republic of Poland Adam Maciejewski, President, Warsaw Stock Exchange, Poland Wang Binying, Deputy Director General, World Intellectual Property Organization, Switzerland Jakub Pinkowski, Head of Designs Service, Operations Department, Office for Harmonization in the Internal Market, Spain Opening address of the Spouse of the President of the Republic of Poland Anna Komorowska Keynote speech: Janusz Piechociński, Deputy Prime Minister, Minister of Economy, Poland Design innovation and creative industries as a driver for growth in countries and regions Gerin Trautenberger, Designer, Member of the Design Innovation Leadership Board, President, Creative Industries Austria, Austrian Federal Economic Chamber, Austria Coffee break Design and innovations for building the brand Petteri Masalin, Vice President R&D, Garden EMEA, Fiskars, Finland APPLICATION OF DESIGN IN ENTERPRISES AND COSTS OF ITS IMPLEMENTATION Process of implementing the design projects in Polish Enterprises Experiences of companies investing in design perspectives and challenges Creating an effective cooperation platform between entrepreneurs and designers New programmes of the Institute of Industrial Design for cooperation with designers and entrepreneurs PANEL 1 Introduction to panel: Design, innovation and transformation Kathryn Best, Design Management Expert, Great Britain Marek Adamczewski, Academy of Fine Arts in Gdańsk; MARAD Design, Poland Bożena Gargas, President, Institute of Industrial Design, Poland Kathryn Best, Design Management Expert, Great Britain Dariusz Sobczak, Marketing Director, WB Electronics, Poland Andrzej Śmiałek, Project Manager, Ergo Design, Poland Dariusz Berus, Constructor, TERMA, Poland Lunch

4 SOURCES OF DESIGN FINANCING PANEL 2 Financing of innovative businesses in new EU financial perspective for Crowdfunding and other available sources of financing Design in company s strategy Introduction to panel: Iwona Wendel, Undersecretary of State, Ministry of Infrastructure and Development, Poland Małgorzata Starczewska-Krzysztoszek, Chief Economist, Lewiatan Confederation, Poland Izabela Banaś, Chief Specialist, Department of R&D Business Support, Polish Agency for Enterprise Development, Poland Marcin Łuszczyński, Head of Department of Coordination, National Centre for Research and Development, Poland Tomasz Kierzkowski, Director, Office of EU Funds and Public Programmes, Bank Pekao S.A., Poland Łukasz Karwala, Owner, Berber, Poland Karol Król, President, Crowdfunding.pl, Poland Karolina Bołądź, Product Manager, Zortrax, Poland Coffee break Individual speeches: Design as an engine for a company, a city and a region Kris Dekeyzer, Project Manager, Designregio Kortrijk, Belgium UNESCO Creative City Seoul Mi-Young Han, President, World Women Inventors and Entrepreneurs Association, Korea UNESCO Creative City Saint Etienne Nathalie Arnould, Design Manager for Saint Etienne public authorities, Cité du design, France DESIGN IN REGIONAL POLICY PANEL 3 Design and SMEs opportunity for regions Design centres support for regions and SMEs National and regional tradition in building success of enterprises Ewa Gołębiowska, Director, Castle in Cieszyn, Poland Ewa Janczukowicz-Cichosz, Manager of Gdynia Design Centre, Poland Michał Piernikowski, Director, Łódź Design Festival, Poland Paweł Kaźmierczyk, Public Relations Specialist, Creative Poland, Poland Bogna Polańska and Roma Skuza, Pracownia Bro.Kat, Poland Ewa Lewek, Vice President of the Board, Krakowski Kredens Tradycja Galicyjska S.A., Poland Igor Banaszewski, Designer, Poland Molecular Cuisine Show - Mateusz Trzeciak and Paweł Wątor, thefood.pl Cocktail (foyer of the Warsaw Stock Exchange)

5 FRIDAY 21 MARCH Registration Individual speeches: Technology of tomorrow Daniel Skutela, CTO, Leia Display System, Poland Women, WIPO and the UN Kaori Saito, Gender and Diversity Specialist, Human Resources Management Department, World Intellectual Property Organization, Switzerland DESIGN PROTECTION STRATEGIES PANEL 4 Legal protection of industrial design in business activities on domestic and international markets Infringement and enforcement of rights to industrial designs Copyright and industrial property rights in effective protection of design Introduction to panel: Integrating intellectual property into innovation policy Biserka Strel, Head of Central European, Mediterranean and Baltic States Section, Department for Transition and Developed Countries, World Intellectual Property Organization, Switzerland The system of design protection in China and Chinese design policy Zhang Yueping, Division Director, Industrial Design Examination Department, State Intellectual Property Office of the People s Republic of China Alicja Adamczak, President, Patent Office of the Republic of Poland Piotr Pogorzelski, Vice Director, Customs Policy Department, Ministry of Finance, Poland Jakub Pinkowski, Head of Designs Service, Operations Department, Office for Harmonization in the Internal Market, Spain Anna Tischner, Faculty of Intellectual Property, Jagiellonian University, Poland New life of old designs Jakub Sobiepanek, Founder of the Vzór brand, President of the Board, Vzór Sp. z o.o., Poland Michał Woch, Managing Director of the Vzór brand, Vice President of the Board, Vzór Sp. z o.o., Poland Michał Koziołek, CEO & Founder, New Warsaw Wratislavia, Poland Coffee break Individual speeches: Design innovations and design policies for competitiveness Paolo Landoni, Department of Management, Economics and Industrial Engineering, Politecnico di Milano, Italy Cross disciplinary education. Building bridges between academia and industry, between the faculties of art, technology and management Kalevi Ekman, Professor, Aalto University, Finland

6 PANEL FROM EDUCATION TO MARKET SEARCHING FOR EFFICIENT METHODS OF IMPLEMENTATION Cooperation of design faculties with industry. Intern programs Design as inter university faculty? Changes in curriculum and in educational system Wiktor Jędrzejec, Director, Department of Art and Culture Education, Ministry of Culture and National Heritage, Poland Jolanta Rudzka-Habisiak, Rector, Academy of Fine Arts in Łódź, Poland Marek Liskiewicz, New Product Development Studio, Academy of Fine Arts in Kraków; Triada Design, Poland Özlem Er, Industrial Product Design, Istambul Technical University, Turkey Agnieszka Fujak, Chief Designer, WISS, Poland Michał Romaniszyn, Trade Director, WISS, Poland Wojciech Karcz, Design Team, Warsaw University of Technology, Poland Lunch The role of design in public sector innovation Danish experiences on how to create better service experiences for citizens and businesses Jakob Schjørring, Chief Special Adviser, MindLab, Denmark DESIGN AND ATTRACTIVENESS OF POLISH ECONOMY ON FOREIGN MARKETS PANEL 6 State institutions supporting Polish entrepreneurs on international markets Promotion of Polish economy on prospective markets Special sectoral programmes concerning share of design in international trade Piotr Chęciński, Journalist, TVP INFO, Telewizja Polska S.A., Poland Marek Korowajczyk, Deputy Director, Promotion and Bilateral Cooperation Department, Ministry of Economy, Poland Wojciech Piwowarski, Senior Specialist, Center for Economic Cooperation Poland China, Economic Promotion Department, Polish Information and Foreign Investment Agency, Poland Barbara Krzeska, Polish Design Year & Statutory Project Manager, Adam Mickiewicz Institute, Poland Leszek Romanowski, Project Manager, Nowy Styl Group, Poland Dariusz Budny, Vice President Sales and Marketing Director, KROSS S.A., Poland Patryk Strzelewicz, Member of the Supervisory Board Game Technologies, Owner of Q-workshop, Poland Michał Bonikowski, Designer, Owner of Midsailors Design Studio, Poland Closing of the Conference: Alicja Adamczak, President, Patent Office of the Republic of Poland Adam Maciejewski, President, Warsaw Stock Exchange, Poland

7 ORGANIZERS ORGANIZATIONAL PARTNERS CONTENTS PARTNERS MEDIA PATRONS The Conference is co-financed by the European Union from the European Regional Development Fund under the Operational Program Innovative Economy , within the framework of a project Supporting the effective use of industrial property in innovative economy no. POIG /10.