ARE ENTREPRENEURS BORN OR MADE? AMWAY GLOBAL ENTREPRENEURSHIP REPORT ITALY AND UNITED STATES IN COMPARISON

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1 ARE ENTREPRENEURS BORN OR MADE? AMWAY GLOBAL ENTREPRENEURSHIP REPORT AND UNITED STATES IN COMPARISON

2 INTRO AND OBJECTIVES SURVEY DESIGN Fieldwork: April July 2014 Sample: men and women aged (representative target groups of the countries populations) Countries: 38 countries (Australia, Austria, Belgium, Brazil, Canada, China, Colombia, Croatia, Czech Republic, Denmark, Finland, France, Germany, Great Britain, Greece, Hungary, India, Ireland, Italy, Japan, Korea, Lithuania, Mexico, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Turkey, Ukraine, ) Method: Face-to-face/telephone interviews Institute: Gfk Nuremberg, Germany 2

3 INTRO AND OBJECTIVES V V V V The Amway Global Entrepreneurship Report examines how topics such as self-employment, entrepreneurial spirit and professional freedom are perceived in the current economic and labor scenario. The project, commissioned by Amway to Gfk Nuremberg, in cooperation with the Technical University of Munich, has come to its fifth edition and, since 2013, became a global scale initiative. For the 2014 edition of the report, the investigated sample has been extended from 24 to 38 countries worldwide. This document focuses in particular in comparing data from Italy and the United States of America. Each edition of the Amway report examined in depth a specific subject matter. The central theme of 2014 is the importance of entrepreneurial education. 3

4 ATTITUDE TOWARDS ENTREPRENEURSHIP HOW DO PEOPLE SEE SELF-EMPLOYMENT Each and every edition of the Amway report opens with two major data: respondents attitude towards entrepreneurship and their subsequent «entrepreneurial potential», meaning their ability to imagine themselves as self-employed. Positive attitude: Both in Italy and the United States the attitude towards this topic remains positive and, in both cases, increasing of +6% if compared with the data measured in the previous edition of the report. It is worth mentioning though, that the average is considerably lower than both global (75%) and European (73%) figures. Entrepreneurial potential: The entrepreneurship potential is referring to those who, independently from their opinion on self-employment, can actually imagine themselves taking the risk and being able to start a business on their own. In this case, data are essentially aligned with both global (42%) and European (38%) average. 4

5 ATTITUDE TOWARDS ENTREPRENEURSHIP HOW DO PEOPLE SEE SELF-EMPLOYMENT Paesi AGER % Positive attitude % Entrepreneurial potential % + 2%

6 WHAT ABOUT THE YOUNG? POSITIVE ATTITUDE AMONG under 35 Under 35: In all categories examined by the survey young respondents always record answers more positive than the respective national average. YOUNG ENTREPRENEURS POTENTIAL Italians under 35 years old, in particular, seem much more keen on selfemployment if compared with their American peers. It is worth to pay attention to the percentage gap of entrepreneurial potential in Italy among young people as well: +16% if compared with the national average (while it is only +1% in the ). 6

7 WHAT ABOUT WOMEN? Women 72% 62% 36% 41% Men 77% 63% 51% 47% attitude potential 7

8 WHY ITALIANS WOULD START A BUSINESS ON THEIR OWN? 43% Independence from an employer 39% Self-fulfillment 21% Better work/family time compatibility 21% Second income prospects 18% Return to job market 8

9 WHY AMERICANS WOULD START A BUSINESS ON THEIR OWN? 60% Self-fulfillment 59% Independence from an employer 53% Better work/family time compatibility 49% Second income prospects 41% Return to job market 9

10 FEAR OF FAILURE: AN OBSTACLE TO STARTING A BUSINESS?* Paesi AGER 2014 Yes Paesi AGER 2014 No *Data from 2013 edition 10

11 CAN ENTREPRENEURSHIP BE TAUGHT? YES 64% OF italians YES 68% Of americans Under 35: Also in this case, people under 35 years old top results considerably higher than the respective national average. Indeed, 70% of young italians and 73% of young americans think entrepreneurs are made rather than born. 11

12 ENTREPRENEURIAL EDUCATION: WHERE? Chambers of Commerce, non-profit organizations 33% 26% Start-up programs provided by companies 27% 17% Schools, secondary education 38% 46% Universities, higher education 29% 48% Self-made 23% 26% 12

13 ENTREPRENEURIAL EDUCATION: HOW? 33% Simulations and entrepreneurship in practice 32% Business skills and basic financial/marketing knowledge 31% Entrepreneurial role models and mentoring programs 27% Analyzing successful case histories 26% Teaching problem solving, innovation, creativity 13

14 ENTREPRENEURIAL EDUCATION: HOW? 48% Leadership and management skills 39% Business skills and basic financial/marketing knowledge 32% Teaching problem solving, innovation, creativity 31% Entrepreneurial role models and mentoring programs 27% Simulations and entrepreneurship in practice 14

15 ENTREPRENEURIAL EDUCATION: HOW? What entrepreneurship education should focus on? Opinions in Italy and the United States deeply diverge when it comes to what should be the most important aspect upon which establish a successful entrepreneurship educational path. Italians believe that practical experience is the key factor to learn how to run a business, including business plan exercise and mini-company or marketing simulations. On the other hand, Americans think that learning how to lead, through management skills, rhetorical abilities, decision making and motivating employees, is the most crucial aspect. Practice Leadership Business skills Business skills Mentoring Problem solving 15

16 IS EDUCATION OFFER IN MY COUNTRY SUFFICIENT? Paesi AGER 2014 Sufficient Paesi AGER 2014 Insufficient

17 IS EDUCATION OFFER IN MY COUNTRY SUFFICIENT? UNDER 35 Paesi AGER 2014 Sufficient Paesi AGER 2014 Insufficient ITALIY

18 IS MY COUNTRY ENTREPRENEURSHIP-FRIENDLY? Paesi AGER 2014 Friendly % - 13% Unfavorable

19 ...RECAP V V V V V Despite the economic crisis the attitude towards entrepreneurship grows positive in both Italy and. Young people are the more positive towards this topic and, in particular, it is among the under 35 age group that a stronger entrepreneurial potential can be recorded. In both Italy and the United States, in line with the other examined countries, people think that entrepreneurship can be taught through a specific training and education. For Italians, an entrepreneurship educational path takes mainly place thanks to Chambers of Commerce, and start-up programs promoted by non-profit organizations. On the other hand, in the the entrepreneurial skills should be mainly taught in schools and universities. In Italy the key learning aspects for a successful start-up are the basic business skills and, most important, the entrepreneurship in practice. On the other hand, in the United States a true entrepreneur must have leadership and management skills above all. 19

20 ENTREPRENEURS ARE MADE AMWAY GLOBAL ENTREPRENEURSHIP REPORT 2014