GeoMarketing, Search Engine Marketing, & E Commerce Solutions

Transcription

1 GeoMarketing,SearchEngineMarketing,&E CommerceSolutions Website Design Local Search SEM& SEO Social Media Internet Retail Web Analytics WEBUILD,MARKET,ANDMAINTAINMOBILEFRIENDLY,KEYWORDOPTIMIZED, VISITOROPTIMIZED,CONTENTGENERATING,AUTHORITATIVE,CMS, E COMMERCEWEBSITES. ANDWEDOITWELL

2 We are a Results Oriented Internet Marketing Group providing clients with superior returns from Internet operations. We provide responsive websites, website support, website re design, and website upgrades optimized for search engine performance. We ensure that your website looks great and sells effectively. When it comes to website development, and Internet Marketing you need help from a company that is focused and experienced in providing the best in professional Web development and marketing solutions. With a team of experts under one roof, NeuroMama's goal is to provide you with all of the necessary design, development and marketing services you need to be successful selling your products and services on the Internet. We know that if you get the website design right, website visitors will stay and buy. Get it wrong through poor imagery, poor usability, poor navigation, poor evidence of trustworthiness, a slow site, or a design that fails to appeal, and your website visitors will leave without buying. We get that. We build great looking websites for top search engine placement, and we optimize websites for best conversion. We are an ecommerce shop installing and supporting X cart, Magento, WooCommerce, Ubercart, Virtuemart, and open source shopping carts in general. Our specialties include Our Services Include: mobile responsive web design local search optimization search engine marketing & SEO content development & distribution social media design & marketing powerful ecommerce solutions web analytics affiliate networks product data feeds NeuroMama, Ltd. offers a network of powerful web solutions for businesses of all size including our own local search directory local.neuromama.com and an ecommerce platform, the Neurozone.neuromama.com, and keyword advertising on the search engine NeuroMama.com.

3 MOBILE RESPONSIVE WEBSITE DEVELOPMENT Our professional website development solutions makes it easy to convert visitors into sales. We build search engine friendly and visitor optimized websites. We specialize in building websites for promoting professional services, local establishments, and retail businesses. We offer all inclusive packages as well as custom solutions. Website development Special: $ The custom website development special includes the following: Domain selection and registration Website development including a home page +5 custom pages. We recommend an about page, contact page, photo/video gallery, and 2 pages about your services/products 2 hours of training is included to show you how to manage your own website Hosting is an additional $10 a month or the website may be hosted on your own server.

4 Customized Facebook Timeline package: $99 A cover photo with a 180 X 180 profile image And one 111 X 74 app view image icon Business page setup and configuration Customized Facebook Timeline package: $150 A "810 pixel wide" Page App professionally customized with the look / feel of your brand and website with content and outgoing links. A cover photo with a 180 X 180 profile image And one 111 X 74 app view image icon Business page setup and configuration Customized Facebook Timeline package: $200 2 "810 pixel wide" Page App professionally customized with the look / feel of your brand and website with content and outgoing links. A cover photo with a 180 X 180 profile image And two 111 X 74 app view image icon Business page setup and configuration

5 Customized Facebook E Commerce package: $450 2 "810 pixel wide" Page App professionally customized with the look / feel of your brand and website with content and outgoing links. A cover photo with a 180 X 180 profile image And two 111 X 74 app view image icon A Complete Retail Store tab that will list your categories/products and will allow purchase right on your Facebook page. Accept all methods of payment and configure taxes and shipping. We ll show you how to configure your new store and add categories and products Your Facebook store will be completely mobile friendly allowing an easy purchase on a smartphone.

6 E Commerce solutions Mobile responsive E Commerce websites to sell on all types of devices Custom design and appearance services that will make your Internet retail store look dynamite! Shopping Cart configuration payment options, shipping, taxes, memberships Training on administering your own store SEO friendly features right out of the box $ Custom Design to match your business Category & Navigation menu setup We ll add 100 products to get you started Advanced Shopping Cart configuration including shipping, payment methods, taxes, coupons, membership levels, and more. ssl certificate installation and PCI DSS compliance support shopping cart administration training 10 hours Shopping cart choice of X Cart or Magento or any other open source shopping cart $ Custom Theme installation Category & Navigation menu setup We ll add 25 products to get you started Shopping Cart configuration including shipping, payment methods, taxes, coupons, membership levels, and more. ssl certificate installation and PCI DSS compliance support shopping cart administration training 5 hours Shopping cart choice of X Cart or Magento or any other open source shopping cart $ Custom theme installation category & navigation setup basic shopping cart configuration training on adding products 4 hrs shopping cart choice of Woocommerce/Wordpress or Virtuemart/Joomla

7 Platinum E Commerce Program $10,000 $15,000 Custom mobile friendly design to match the look and feel of your business Initial store population of categories and up to 250 products Complete shopping cart configuration including shipping options and charges, taxes, payment methods, specials, membership levels, and more. E commerce Shopping Cart Development In depth training on shopping cart administration Addition of add on modules and extensions if applicable Product Data Feed Setup: We will identify the very best Comparative Search Engines and shopping channels for your Industry and build product data feeds that will automatically upload your products to multiple shopping channels across the Internet. We will make sure that your products are visible where your customers shop online. Once data feeds are initially built, there will be a monthly maintenance fee moving forward. Affiliate Marketing We will work with your business on identifying the very best affiliate networks to join and choosing the affiliates & products or services that match your Industry. You will be able to offer your own affiliate program promoting your products or services and/or your business can choose to affiliate with others whom you will send traffic to. Both sides of an affiliate program are designed to increase your bottom line! Social Network setup & maintenance: Initial Setup of 6 Social Network accounts. We will build you a fabulous Social Presence! Our team will set up great looking social network accounts ready for content distribution! Content Creation and Distribution for the 1st month is included All monthly SEM programs include monthly Analytic report. Neurozone shopping mall platform Neuromama.com offers a great opportunity to merchants who wish to sell online. The Neurozone.neuromama.com is an ecommerce platform providing businesses with the means of selling global to over 150 countries worldwide. merchants can choose from 3 programs designed to get every business type selling on the Internet instantly! List your products for customers to bid in an auction, flat rate price, or link products to your own website through the Neurozone affiliate network program. The Neurozone also offers a powerful data feed program that takes the products that merchants list on the Neurozone and distributes them across tons of Internet shopping channels and Internet marketplaces.

8 Mobile friendly keyword advertising on Neuromama.com Mobile friendly, Localized, keyword optimized web page Get listed on the #1 local search directory, local.neuromama.com PR Campaign that will generate a buzz on the Internet forever Sell on the Neurozone and become an ecommerce merchant! Enjoy ongoing maintenance and support Local Search Advertise on Neuromama.com with 3 to 6 keyword/phrases includes a banner ad that will appear on Neuromama.com search engine result pages when a query is done using one of your chosen keyword phrases. All advertisement will include a business listing on the world wide directory local.neuromama.com. This business listing will also serve as a landing page for visitors who have clicked on your banner advertisement on the Neuromama.com search engine result page. Start advertising for as little as $49 a month $99 Ad campaign setup $49 monthly ( 3 keywords ) $75 monthly ( 6 keywords ) Keyword changes made at no additional cost

9 SmallBusinessSEMProgram $ KeywordAdvertisingonNeuromama.com: AdvertiseonNeuromama.comwith3to6keyword/phrasesincludesabanneradthatwill appearonneuromama.comsearchengineresultpageswhenaqueryisdoneusingoneof yourchosenkeywordphrases.alladvertisementwillincludeabusinesslistingontheworld widedirectorylocal.neuromama.com.thisbusinesslistingwillalsoserveasalanding pageforvisitorswhohaveclickedonyourbanneradvertisementontheneuromama.com searchengineresultpage. ProfessionalWebsite: Optimizedforsearchandconversion,mobileresponsivewebsiteupto5pages.LetourIT teambuildyourbusinessaprofessionalwebsitespecifictoyourindustryconsistingofup to5optimizedpages.(morepagescanbedevelopeduponrequest).ourteambuilds cuttingedgewebsitesdesignedtoconvertvisitorsintocustomers!eachwebpagewillbe optimizedforupto3keyword/phrases.yourwebsitewillbecompletelymobileresponsive andwillsupportamobileadvertisingcampaign! Directories: Local.neuromama.comoptimizedandmobileresponsivebusinesslisting SocialNetworkSetup: Includessetupof(1)socialNetworkaccount Analyticreportsareprovidedforallongoingmarketingprograms.

10 SEMProgram$ KeywordAdvertisingonNeuromama.com ProfessionalWebsite: Optimizedforsearchandconversion,mobileresponsivewebsite10 15pages.LetourIT teambuildyourbusinessaprofessionalwebsitespecifictoyourindustryconsistingofup to15optimizedpages.(morepagescanbedevelopeduponrequest).ourteambuilds cuttingedgewebsitesdesignedtoconvertvisitorsintocustomers!eachwebpagewillbe optimizedforupto3keyword/phrases.yourwebsitewillbecompletelymobileresponsive andwillsupportamobileadvertisingcampaign! Directories: Local.neurmama.comwebpage+10additionaldirectorysubmittals SocialNetworksetup&maintenance: (3)socialnetworkaccountsWewillbuildyouafabulousSocialnetworkpresence!Our teamwillsetupgreatlookingsocialnetworkaccountsreadyforcontentdistribution! ContentCreationandDistribution: Everymonthtogetherwewillplanouteffectivecontentthatwewilldevelopanddistribute acrosstheinternet.effectivecontentexamplesincludevideo,infographics,photos,news, Lists,Recipes,Howtoexamples,etc.Ourmethodsofdistributionarevastandinclude majorsocialnetworks,pressreleases,blogs,acollectionofphotoandvideosubmittal websitesandmore!initialmarketingprogramwillincludethecreationof1formofcontent andincludesonlinedistribution. AllSEMcampaignsincludemonthlyAnalyticreporting

11 UltimateSEMProgram $ KeywordAdvertisingonNeuromama.com: MaximumADexposureonentireNeuromamaInternetPlatformusingupto30+keywords. ProfessionalWebsite: Optimizedforsearchandconversion,mobileresponsivewebsite25pages.LetourIT teambuildyourbusinessaprofessionalwebsitespecifictoyourindustryconsistingofup to25+optimizedpages.(morepagescanbedevelopeduponrequest).ourteambuilds cuttingedgewebsitesdesignedtoconvertvisitorsintocustomers!eachwebpagewillbe optimizedforupto3keyword/phrases.yourwebsitewillbecompletelymobileresponsive andwillsupportamobileadvertisingcampaign! Directories: Local.neurmama.combusinesspage+15 20directoriesandinternetChannelsthatare presentincountryofadvertising. SocialNetworksetup&maintenance: InitialSetupof6SocialNetworkaccounts.WewillbuildyouafabulousSocialPresence! Ourteamwillsetupgreatlookingsocialnetworkaccountsreadyforcontentdistribution! ContentCreationandDistributionforthe1stmonthisincluded AllmonthlySEMprogramsincludemonthlyAnalyticreport

12 Content Development and Distribution Forms of content: Infographics $150 An infographic is the presentation of information or data in a visual way. Infographics get viewed, shared, and appreciated more then most of any other type of content. They are a great way of getting your information out there in a visual engaging way. Meme $75 Mem's are a great way to grab the attention of viewers and communicate content. Meme's should be funny, short, and to the point. Video $150 Videos are an extremely effective way of providing content that will engage the viewer. If done correctly, a video can be extremely persuasive at selling a product or service. Guides $150 A guide is a detailed and fairly long piece of content. It goes beyond the length of a normal blog post or article. Guides should also have visual components that will engage the viewer. Reviews on a subject $75 A review is a simple discussion of a subject and your take on it. You make recommendations and share the value or negative impact that something provides. Reviews are helpful when establising yourself as an authoritative leader in your industry.

13 Opinion Posts Rant $75 This is a strong and expressive opinion with a assertive tone. This is much different than a normal blog post. Product reviews $75 A product review can help establish yourself as being an authoritative figure and leader in your industry. All you need to do is share your experience with the product and provide a recommendation. How to content $75 The how to is one of the most popular types of content How to is one of the most popular forms of content and is very effective in niche industries. How to content is also likely to place well in the search engines for long tail keywords that relate to the subject being discussed. Lists $75 The statistics say that people are more likely to read content if its in a list. Also everyone likes to read a list provided on a particular subject of interest. eg. The Top Ten, 5 different ways, etc. Link pages $75 This is a page that provides links to great resources around the web relative to your industry. The benefit about link posts is that they help distribute link appreciation to other sites and provide your own site with authoritative SEO signals and help establish your thought leadership in your field. Ebook $250 An ebook is extended content packaged in a different format, usually as a PDF. Ebooks are often a downloadable product, available for free in exchange for joining a mailing list. Producing an ebook helps to strengthen your authority within an industry, and it's an effective and powerful method of sharing your knowledge with others. Case study $100 A case study explains what your product or service is and how your customers benefit. The case study includes, what the product or service is, how it works, and the results or benefits. Podcast $200 Podcasts are a great form of web 2.0 content. A lot of people listen to podcasts during their commute or when exercising. You have a chance to spread your message farther and better using this format than a lot of other types of content

14 Interview a leader or expert $150 Every industry has its leaders and experts. When you're able to interview a leader/expert in your field then you gain a lot of respect from others in the same field as well as a lot of website traffic. Interviews are a form of unique content that no one else has but you. Content distribution channels: Social Networks $30 Tumblr, Pinterest, Youtube, Facebook, LinkedIn, and Instagram to name a few Video distribution $30 With our video distribution service your video will be uploaded to over twenty of the most popular websites in four categories: Social Media, Video Sharing, Worldwide Video Sites and Social Bookmarking. All you need to do is provide us with the video or let us create a professional video for you. Share your latest videos with your friends on Facebook or Tweet about it. Don't just use YouTube; reach the exclusive crowd at Vimeo and the fun loving audience on Dailymotion. Let your video be seen all around the world with international video sites like Tudou in China, Rutube in Russia and Dalealplay in Spain. Or maybe you want to be part of an online social community, with Flickr, delicious and Metacafe. Blogs $25 Posts to your own blog Press Releases $150 Press releases include extended leverage Press releases include extended leverage We provide the ultimate service for creating buzz for your website or business. Our press releases reach millions of consumers and top media outlets worldwide. Thousands of popular news sites and blogs publish our press releases automatically. Our press releases provides huge Search Engine Optimization (SEO) benefits for your web site. We utilize a group of very unique features that others simply do not have. This SEO technology is built into every press release that we distribute. SEO friendly "back links": Hyperlinks are essential for bringing traffic to your site and improving search engine ranking. We provide up to 5 regular hyperlinks or text links in EACH PRESS RELEASE. RSS content syndication: We share your entire press release with other websites so it can be found all over the internet. This makes a huge difference with search engine optimization and it makes it easy to find your press release.

15 SEO URL technology: Important key words are included in the link to your press release. This is very important for search engines and very few press release services offer this. This technology has been tested and shown to triple the amount of traffic that press releases receive. Press releases remain live for at least three years: All of this SEO technology is useless unless your press release stays online for a significant amount of time. Blasts $150 Our marketing solutions are designed to engage your audience, drive conversion. Among traditional marketing techniques, marketing is one of the best ways to develop leads and drive sales... and it s time your business took advantage of it. Our full service marketing includes: Acquisition We'll get you going with growing your mailing list. Template Designs The creation of the design and appearance Copy Creation Content development for your campaigns specific to that particular campaign goal. This includes creation of engaging, promotional campaigns as well as behaviorally triggered messages. Scheduling and Tracking The set up and scheduling of s, as well as data collection of each mailing including opens, click through rates, and bounces. As you ve seen from this list, there are plenty of options for content creation and distribution. The more types of content you use, the more powerful your content marketing effort becomes. Regardless of the type, content speaks to an audience. That audience then listens, shares, learns, and converts into website traffic and sales. Paid Advertising solutions Include: Paid distribution and advertising we charge 20% of cost LinkedIn sponsored updates $0.50 $0.55 Promoted tweets CPC: $0.50 $0.55 Facebook sponsored posts CPC: $0.50 $0.60 Outbrain CPC: $0.25 $0.35 Taboola CPC: $0.25 $0.35; $0.75 for its network of top 30 sites Nativo Rather than a CPC, Nativo charges a viewable CPM (vcpm): $10 $18 nrelate CPC: $0.25 $0.30 disqus CPC: $0.25 $0.30

16 WebAnalyticServices Analysis&ResearchofwebsiteSEOandInternetpresenceincludingcompetition. $ SetupofGoogleAnalytics $75 Thisincludesthesetup&configurationofyourwebanalyticaccountincludingtheaddition oftrackingparameterstowebsite.trainingisavailableuponrequest MonthlyAnalyticreport $75 MonthlywebanalyticreportsareincludedwithallSEMcampaignsandwillbeprovidedat theendofeachmonth.dependingonthetypeofsemprogramyouparticipatein,there maybeacompletereviewandanalysisincluded. WeuseAnalyticswithallSEMprogramsandweprovideourclients withamonthlyanalyticreportthatexplainswhatishappeningwithour clientswebsiteandinternetpresence.whenwebeginanewsem campaignanalyticsprovidesuswithacompleteunderstandingofthe statusofthecompaniesinternetpresence.wethencansetgoalsand objectivestoworktowardswithourclientandithelpssetaccurate expectations.

17 LearningMaterial Importanceofmobileresponsivewebdevelopment WhatisSearchEngineMarketing? WhereareweatinhistorywithE Commerce? Getthescooponproductdatafeeds LearnaboutAffiliateNetworks Learnaboutwebanalyticsandhowitishelpful

18 Makesureyourwebpresenceismobilefriendly Stayonthecuttingedgewithmobileresponsivewebdesign Pagesoptimizedforviewingacrossthousandsofdifferentmobiledevices Bytheendof2014,over60%ofyourcustomerswillbeviewingyourwebsiteona mobiledevice Don'tcreatefrictionforyourcustomersgivingthemareasontoleaveyourwebsite Makesureyourcustomerscaneasilyfindtheinformationthey relookingforonall device. Tapintoagrowingaudienceusingmobiledevices.Iftheexpertsare correct,by2015therewillbemorelocalsearchesdonefrom smartphonesthanfrompcs.withamobileresponsivewebpage,your businesswillbereadytocapitalizeonthisgrowingmarket! Don'tpenalizeyourmobilecustomers.Althoughmostsmartphones candisplayfullwebsitesforthemostpart,thenavigationandbrowsing experienceistypicallysubparformobileusers.ifyourwebsitecreates frictionforit'susersthenyourcustomersmayendupjumpingovertoa competitor'ssite. Displayinformationataglanceforyourcustomersonthego.Most usersonmobiledevicesarelookingforyourphonenumber,location, businesshours,andspecialdealssuchascouponsyoumaybeoffering.withamobile site,youcanquicklyandeasilyprovidethemwiththeinformationtheyneedtomakea decision.

19 When most business owners view their site on a laptop or maybe even a desktop computer, they don't see a failing website. Unfortunately the reality can be very disturbing. The fact is that if a website does not respond to mobile devices then the website is failing to serve it's purpose. Below are some startling statistics relating to the most important retail tasks. Get directions or operating hours. This information needs to be visible at the top of your web page. Contact the store. Your customer should be able to click and dial with a smartphone. Get product information. The website menu needs to support navigation on mobile devices. Make a purchase or order a service. Make sure your customers can buy using a smartphone. What is Search Engine Marketing? Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages. When it comes to SEM we treat every one of our clients equal and provide the same quality and level of support Whether you're big or small. We make the best use of our clients marketing budget and we see to it that we provide the very best return on their investment, and yes I said return on Investment. We also know from experience that the needs of each business is unique and varies. That's why our team is made up of smart, intelligent, and experienced experts who think out of the box and brainstorm ideas that generate revenue. Our marketing effort includes two fundamental elements, Website traffic and website conversion.prior to beginning an Internet Marketing campaign for our clients, we first undergo an array of tasks and procedures in order for us to get an understanding the existing search engine placement of our clients website as well as their overall Internet presence including a competitive analysis.

20 If a business does not have an existing website or Internet presence then we recommend to start with one of our SEM programs. Our Internet Marketing campaigns begin with the research and analysis of our clients web presence including website SEO, keyword placement in the search engines, back link count, domain authority & page rank, the website traffic and conversion rate, and much more. This information provides us with the insight that is needed so we can Identify the proper starting point for a marketing campaign. This information is reviewed with the client and together we set realistic goals and objectives to work towards.the next step with a marketing campaign of any size is to setup and connect Analytics to the website of our client so we can track and report what's happening with the marketing effort starting with the first day. Once we have completed the initial review and analysis as well as attach Analytics to the website of our client, then we plan out an effective strategy of creating and distributing unique content relative to the business and industry. This includes identifying the very best types of content to create and Internet channels to target for content distribution. Monthly SEM programs include: Initial research and analysis of web presence and competition Web analytic setup, tracking Implementation of SEO and website conversion tactics Website keyword optimization Content creation and distribution Measure and modify campaign based on data collected through web analytics Challenges that Internet Retailers Face Back in 1991 E Commerce started began as a novelty with a few pioneers paving the path for millions to follow. By the end of the 90's and with the boom of the dot com's, Internet stores and online purchasing became mainstream. Before Google algorithms keyword placement on the first page of Google was a walk in the park, PCI DSS was non existent, & it was easy to hook customers shopping ebay and drag them onto your E Commerce website. The life of E Commerce was great! Well, times change. and so did Internet Retail. Search engines developed algorithms to prevent tricksters from easily gaining first page placement, Expectations of consumers online increased, Conversion became much more difficult & Price wars became profit margin killers. Credit card fraud became a hard learned reality for both online merchants and consumers. By the early 2000's the Internet environment for retailers was unrecognizable. Just as corporate America and the big box retailers took over main street,

21 their presence was beginning to be felt on the Internet too. National brands were dominated by Internet retailers with deep pockets & the little guys were forced to search trade shows high and low for the absolute niches. SEO using long tail keywords for niche items seem to work well but Then came the great recession. By 2008 with the presence of the great recession was lingering over E Commerce, many online retailers closed shop and took down their sites. Domain collectors who had been sitting on vast lists of domains began selling cheap. National brands cut costs and decided to sell direct to their online customers. Internet retailers built on niches were lucky to sell items even taking 20% off and offering free shipping and returns were greater then ever. By the time the great recession had passed the majority of Internet retailers accepted the low level of sales as the new means. Just as times changed with the online environment, the technology that the consumers are using to surf the web has changed too. As desktop computers become obsolete, Smartphones and tablets are used by the majority of people surfing the web. It's no longer possible to just setup shop and start accepting payments over your website either. All Internet retailers must abide by PCI DSS compliance and as a consequence Internet retailing has become a much more complex task. As challenging as E Commerce may have become, it's also has become a necessity to most retail establishments. Not having an Internet presence is now compared to not being listed in the Yellow Pages 15 years ago. If local businesses do not have a website then they will not be able to keep up with the changing times. The need for ecommerce specialists has never been more evident. E Commerce Product Data Feeds In today's aggressive online retail environment, marketing your products on comparison shopping engines (CSEs) like Google Shopping, Shopzilla and Nextag is a must. For many merchants comparative search engines can generate as much as 20% of online traffic and influence over 50% on online shopping decisions. We will handle the process of setting up your feed campaigns on multiple CSEs so you can easily take control of your data and manage a continual process of optimizing listings and measuring performance. We will make sure your products are in front of your customers where they shop. We create a single point of integration to import your product catalog and automate daily feed submissions to more than 100 shopping engines. We'll ensure your product listings are always up to date and in sync with your shopping cart platform putting an end to manual data submissions or inconsistent, poorly optimized data feeds across the web.

22 Keep your product data current on all shopping destinations Apply automated business rules Map products to each channel's taxonomy with built in template. Apply filters for any criteria to adapt your product selection Schedule product updates and feed submissions Know when there are errors or issues with your feed immediately Data quality directly impacts how often your products are found and each Comparative search engine defines this differently, and we knows this well. Our specialist will help you make the most of your product data, increasing your store s relevance and exposure on each channel. Easily populate your products attributes, merchandise your catalog in the right categories, and modify titles and descriptions. Feed Validation reports Modify any attribute Optimize titles and descriptions Add data from other sources Add third party tracking parameters Manually suppress products

23 Affiliate Networking ESTABLISHING SOLID BONDS between merchants & affiliates. leave it to our team of experts to help you when getting started with affiliate marketing. The process of choosing an affiliate network to join and finding the right program can be very time consuming and challenging. Our professionals will guide your business through this process. An advertiser can be a company selling a product like electronics, airline tickets, clothing or car parts, or an advertiser could also be an insurance company selling policies. The most important thing to remember is that you are an advertiser if you are ready to pay other people to help you sell and promote your business. A publisher is an individual or company that promotes an advertiser s product or service in exchange for earning a commission. Advertisers contractually agree to work with a publisher, then provide the publisher with creative in the form of links, banner or text ads or even unique phone numbers that the publisher incorporates into their website. The final component that completes the affiliate relationship triangle is the consumer. The consumer is the one who actually sees the ad and then makes an action (either by clicking a link or by submitting their information via a form) that takes them from the publisher s website to the advertiser s to complete the action, which we call a conversion.

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25 WHATISWEBANALYTICS? Webanalyticsisnotjustatoolformeasuringwebtrafficbutcanbeusedasatoolfor businessandmarketresearch,andtoassessandimprovetheeffectivenessofawebsite. Webanalyticsapplicationscanalsohelpcompaniesmeasuretheresultsoftraditionalprint orbroadcastadvertisingcampaigns.ithelpsonetoestimatehowtraffictoawebsite changesafterthelaunchofanewadvertisingcampaign.webanalyticsprovides informationaboutthenumberofvisitorstoawebsiteandthenumberofpageview.ithelps gaugetrafficandpopularitytrendswhichisusefulformarketresearch. Therearetwocategoriesofwebanalytics off siteandon sitewebanalytics. Off sitewebanalyticsreferstowebmeasurementandanalysisregardlessofwhetheryou ownormaintainawebsite.itincludesthemeasurementofawebsite'spotentialaudience (opportunity),shareofvoice(visibility),andbuzz(comments)thatishappeningonthe Internetasawhole. On sitewebanalyticsmeasureavisitor'sbehavioronceonyourwebsite.thisincludesits driversandconversions forexample,thedegreetowhichdifferentlandingpagesare associatedwithonlinepurchases.on sitewebanalyticsmeasurestheperformanceofyour websiteinacommercialcontext.