ENT 4113: Entrepreneurship - New Business Development. Summer A 2015: Online Sections RVAA (52965) RPCA (53188)

Transcription

1 ENT 4113: Entrepreneurship - New Business Development Summer A 2015: Online Sections RVAA (52965) RPCA (53188) GENERAL INFORMATION Instructor: Martin Luytjes Phone: (305) Office: N/A: Fully Online Class Fax: (305) Office Hours: Available Upon Request [email protected] **please use WebCT for class** COURSE DESCRIPTION & TEACHING METHODOLOGY Entrepreneurs and small businesses have been the catalyst of the American economy for some time, and that trend is expected to continue for the years to come. The entrepreneurial spirit behind start-up businesses has become a major area of research and study, and this will be a significant portion of the class curriculum. The design of the class incorporates text material with practical exercises. Text review and lecture will be linked to PowerPoint slides in the Course Content section of the class site, and there will also be audio-visual supplements and a comprehensive Feasibility Analysis as a group term project; the ultimate goal being to give the student practical tools and experiences that can be taken and utilized past FIU. COURSE OBJECTIVES Students will be able to: Identify and recognize value propositions which might lead to valid business opportunities. Evaluate business opportunities for feasibility and possible implementation. Identify the essential components of a Feasibility Analysis and Business Plan. Explain the decision making processes for both starting and managing a business via a critical thinking model.

2 Develop an approach to effective team building as well as delegation of managerial responsibilities. Develop an appreciation of management tools and the accessibility of these tools on an as needed basis. Develop an appreciation of what an entrepreneur is, and if entrepreneurship is for you. MAJOR & CURRICULUM OBJECTIVES TARGETED Development of planning and communication skills Expand Critical/Analytical skills through systematic development of Feasibility Analysis (FA) as well as using the FA to identify and analyze the many, interdisciplinary requirements in running a start-up/ small business. Develop an appreciation of resources available, whether research or writing a FA, through Information Technology in both the WWW and spreadsheet technologies. Develop an appreciation of both the domestic and global forces affecting even the smallest of businesses. Develop an appreciation of the ethical issues involved in starting and managing a startup business, from intellectual properties to legal matters to social responsibility. TEXTBOOK Book: Entrepreneurship: Theory, Process, Practice, Ninth Edition Donald F. Kuratko, South-Western Cengage Learning, ISBN# 10: Additional Readings: Wall Street Journal (Articles and Research) The purpose of including the WSJ into the class curriculum is to complement theory with real world examples of entrepreneurship and general business issues. As well, developing one s professional knowledge base (beyond the classroom) will be an important part of any businessperson s success, and reading the WSJ is one of the best methods of keeping abreast of the latest developments in the business world. Since some of the assigned articles date back 4 years, and since students will be expected to use the WSJ for industry research in the group project, we will be utilizing the WSJ archive and search systems to retrieve the relevant information. However, in order to access the archived articles, a student subscription to WSJ Online is required. The easiest way for students to subscribe is at The cost for this subscription is $15.00 for the semester (the least expensive option). Once registered, students can use the online version immediately (including two years of archives), and they will also receive the daily hardcopy shortly thereafter. Also, the WSJ has recently come out with a mobile version of the online service whereby readers can access it through Smart Phones, etc.

3 TEACHING METHODOLOGY Learning experiences will consist of a balance between: Theoretical development through lecture & discussion of text and personal business experiences of not only the Instructor, but also the class members. Experiential exercises aimed at developing both self awareness (whether small business/ entrepreneurship is for the student) and theoretical concepts. Experiential exercise of developing a comprehensive Feasibility Analysis that incorporates theory, research, critical thinking, and group/team interaction. COURSE PREREQUISITES This class builds on a number of concepts that students in the Bachelor s program will have already been exposed to such as the core classes taught in accounting, marketing, and management. MAN 3025 is the formal prerequisite. Students will be expected to apply this knowledge throughout the class, from theory to the practical exercise: the Feasibility Analysis. For more information about prerequisites, click here. COMMUNICATING WITH THE INSTRUCTOR Besides office hours, VIA THE CLASS WEBSITE will be the most efficient method of communication, as the Instructor monitors every day during the week. Phone messages can be left at the management department.

4 GRADING Grade Expectations Not all students can expect an A grade for this course! Being awarded an A indicates that the student has an excellent grasp of the various topics and has demonstrated an ability to apply them accurately, precisely, and with a clear understanding of their implications on the situation. Being awarded a B indicates proficiency in applying the topics, but not as clear an appreciation of the subtleties of the topics. Being awarded a C indicates that the student has a limited understanding of the topics, but has failed to apply them accurately or properly interpret their meaning. An F indicates that the student has not grasped the topics and has not demonstrated an ability to apply them to solving problems. Exams; There will be a three exams, each comprising 18% of the final grade. The content of the exams will include (1) the assigned text and any lecture or discussion for the period of the exam, and (2) Assigned WSJ readings. There will be no make-up exams without an excused absence (see FIU and CBA policies regarding excused vs. unexcused absences), and any make-up exams that are granted will be in an essay format at the offices of the Department of Management and International Business (RB310). Exam date windows (typically 3 days) are noted in the Course Schedule section of this syllabus. Interview: Each student will be required to conduct an interview with an entrepreneur if his/her choice. The entrepreneur cannot be a family member and must be located in the US. Students will be required to identify the person including his/her name and contact information (10% of interviewees will be contacted to ensure validity) and apply class theory in conducting the interview and subsequent analysis. An exact transcription of the interview is not appropriate; rather, a summary of the key points will determine the grade, once again emphasizing an application of class material, especially Chapter 2. The maximum length will be 4 pages (not including the cover sheet or bibliography). The Certification of Authorship Cover Page, as noted below, is required. This assignment will be due in the appropriate Assignment Drop Box by 6/17/15, but the Drop Box will be opened earlier for students who want to finish it earlier. Feasibility Analysis: The FA is a practical exercise which will encompass all areas of the class, and probably more. Students should choose an idea that they might really want to undertake some day, thus making the exercise useful past FIU. The FA will compromise 30% of the final grade. The FA project will begin in week 1 with students thinking about ideas (refer to Chapter 6), the random assignment of teams on 5/13/15 and culminate in a professional quality project (Due 6/17/15) that will hopefully, one day, turn an idea into a reality. The instructor will be available for support and direction throughout the semester. The Group Certification of Authorship Cover Page, as noted below, is required. Interim deliverables are noted on the Course Schedule section, and although they are not meant to be final work, they should convey that a significant amount of work has

5 been achieved. If students wish to have feedback on the deliverables, they need to request it from the instructor. Peer evaluations are confidential assessments of fellow team member s work. This is meant to create accountability between members, especially since it constitutes 5% of the final grade. The peer evaluation has purposely been made confidential (nobody but the instructor will see it) so that honest feedback can be obtained. The peer evaluations should be completed at the same time the final project has been completed and turned in to the Assignment Drop Box. All communications should be through the group discussion boards that will be established!!! The FA will be 30% of the final grade, with the breakdown as follows; Final Paper..20% (Group Academic Honesty Cover Page required) Interim Deliverables 5% (See Class Schedule for Due Dates) Confidential Peer Evaluation... 5% (See sample in Course Content) Personal Introduction/WSJ Posts To bridge the personal communication gap created by the online format of the class, students will be expected to complete a personal introduction and offer article reviews and/or comments to other students reviews. Please note that in order to get credit for replies/comments on the WSJ articles, there must be some kind of substance to the posting, i.e. I Agree will not earn credit. Final Grade: Exam % Exam % Exam % Feasibility Analysis... 30% Entrepreneur Interview % Personal Introduction/WSJ Posts.. 6% Total 100% Although the instructor may lower the scale at the end of the semester, students can expect to receive final grades based on the following rubric. Letter Letter Letter Range Range Grade Grade Grade Range A above 91 B D A C D B C D B C F < 60

6 ASSURANCE OF LEARNING As a college, we care about the quality of the business education we are providing you. More on the College s commitment to Assurance of Learning can be found at the following link: DISABILITY NOTICE If you have a disability and need assistance, please contact the Disability Resource Center (University Park: GC190; ) (North Campus: WUC139, ). Upon contact, the Disability Resource Center will review your request and contact your professors or other personnel to make arrangements for appropriate modification and/or assistance. RELIGIOUS HOLIDAYS The University's policy on religious holy days as stated in the University Catalog and Student Handbook will be followed in this class. Any student may request to be excused from class to observe a religious holy day of his or her faith. RULES, POLICIES, and ACADEMIC MISCONDUCT Assignments from the text and other resources are listed below for each class session. Students are expected to be pace their learning according to the posted course assignments. It is expected that interactive learning and teaching will enrich the learning experience of all students, and that each student will work in partnership with the professor to create a positive learning experience for all. Student engagement is a necessary condition for an effective learning experience, and includes contributions to debate and discussion (if any), positive interactive learning with others, and an enthusiastic attitude towards inquiry. Everyone is expected to be a positive contributor to the class learning community, and students are expected to share the responsibility of teaching each other. Statement of Understanding between Professor and Student Every student must respect the right of all to have an equitable opportunity to learn and honestly demonstrate the quality of their learning. Therefore, all students must adhere to a standard of academic conduct, demonstrating respect for themselves, their fellow students, and the educational mission of the University. As a student in the College of Business taking this class: I will not represent someone else s work as my own

7 1. I will not cheat, nor will I aid in another s cheating 2. I will be honest in my academic endeavors 3. I understand that if I am found responsible for academic misconduct, I will be subject to the academic misconduct procedures and sanctions as outlined in the Student Handbook Plagiarism: The United States Naval Academy s statement on academic plagiarism (USNA, 2004) provides the following guidelines that we will implement verbatim for this class. 1. Give credit where credit is due. Inevitably, you will use other people s discoveries and concepts. Building on them creatively. But do not compromise your honor by failing to acknowledge clearly where your work ends and that of someone else begins. (USNA, 2004). 2. Provide proper citation for everything taken from others. Such material includes interpretations, ideas, wording, insights, factual discoveries, charts, tables, and appendices that are not your own. Citations must guide the reader clearly and explicitly to the sources used, whether published, unpublished, or electronic. Cite a source each time you borrow from it. A single citation, concluding or followed by extended borrowing, is inadequate and misleading. Indicate all use of another s words, even if they constitute only part of a sentence, with quotation marks and specific citation. Citations may be footnotes, endnotes, or parenthetical references. (USNA, 2004). 3. Recognize the work of others even if you are not borrowing their words. Theories, interpretations, assessments, and judgments are all intellectual contributions made by others and must be attributed to them. (USNA, 2004). 4. Paraphrase properly. Paraphrasing is a vehicle for conveying or explaining a source s ideas and requires a citation to the original source. A paraphrase captures the source s meaning and tone in your own words and sentence structure. In a paraphrase, the words are yours, but the ideas are not. It should not be used to create the impression of originality. (USNA, 2004). 5. Cite sources in all work submitted for credit. Your instructor may also require you to identify the contributions of others in drafts you submit only for review. Ask your instructor for his or her citation requirements and any discipline-specific attribution practices. (USNA, 2004). 6. Be cautious when using web-based sources, including Internet sites and electronic journals. There is a common misperception that information found on the Internet does not need to be cited. Web-based information, even if anonymous, must be appropriately cited. Do not cut and paste or otherwise take material from websites without proper citation. (USNA, 2004). 7. Provide a citation when in doubt. Always err on the side of caution. (USNA, 2004). 8. Papers will be routinely submitted to for review. Failure to adhere to the guidelines stated above may result in one of the following: Expulsion: Permanent separation of the student from the University, preventing readmission to the institution. This sanction shall be recorded on the student's transcript. Suspension: Temporary separation of the student from the University for a specific period of time.

8 Additionally the following two documents should be used by every student in business classes that require individual or group written assignments: 1. Certification of Authorship Assignment Cover Page (Individual) 2. Certification of Authorship Assignment Cover Page (Groups) For details on the policy and procedure go to ACADEMIC MISCONDUCT. (Section 2.44) NOTE: Auditing of the online exams will be conducted to prevent academic misconduct. COURSE CALENDAR Schedule The following schedule, although set, may be subject to change in the event of opportunities or external events that preclude the material for a particular class. Exam dates are the least likely to be changed. ** Text material should be read prior to listening to the audio PPT lectures in order to enhance the learning process; the responsibility is the student's. ** Please note the interim assignments for the term project (Business Plan) below typed in blue. Failure to turn these assignments in by the assigned dates will result in the reduction of the interim deliverables grade for the project. Week Of Topic Assignment for NEXT Week -Class Introduction 5/10/15 -Ch. 1: Entrepreneurship: Evolutionary Development Revolutionary Impact -Ch. 2: The Entrepreneurial Mind-Set In Individuals: Cognition and Ethics -Ch. 5: Innovation: The Creative Pursuit of Ideas -WSJ Article Discussion and Review (Via WSJ Discussion Board, segment #1) 5/13/15: Groups will be randomly selected and assigned private discussion forum -Chapters 6,7 -WSJ Readings (See Course Content) -FA Concept/Differentiation, Team Organization Chart (due

9 5/17/15 -Ch. 6: Assessment of Entrepreneurial Opportunities -Ch. 7: Pathways to Entrepreneurial Ventures -WSJ Article Discussion and Review (Via WSJ Discussion Board, segment #1) -Chapters 8,11,12 -WSJ Readings -FA Concept/Differentiation, Organization Chart: Due in Assignment Drop Box 5/26/15 5/24/15 Exam 1 via Blackboard: Window of 12:00 a.m. to 11:59 p.m. (Chapters 1,2,5,6,7 and Assigned WSJ Readings) -Ch. 12: Developing An Effective Business Plan -Ch. 8: Sources of Capital for Entrepreneurial Ventures -Ch. 11: Financial Preparation for Entrepreneurial Venture -WSJ Article Discussion and review (Via WSJ Discussion Board, segment #2) Chapters 9,10 -WSJ Readings -Outlines for every FA section due 6/1/15(see book Ch. 12, pg. 382) -Ch. 9: Legal Challenges for Entrepreneurial Ventures 5/31/15 Ch. 10: Marketing Challenges for Entrepreneurial Ventures -WSJ Article Discussion and Review (Via WSJ Discussion Board, segment #2) -Outlines for every FA section due 6/1/15(see book Ch. 12, pg. 382) -Chapters 3,4,13 -Assigned Readings -Entrepreneur Interview Due by 6/10/15!!!!!

10 6/5/15-6/7/15 6/7/15 Exam 2 via Blackboard: 12:00 a.m. to 11:59 p.m. (Chapters 8,9,10,11,12 and Assigned WSJ Readings) -Chapter 3: The Entrepreneurial Mind-Set in Organizations Corporate Entrepreneurship -Chapter 4: Social Entrepreneurship and the Global Environment of Entrepreneurship -Chapter 13: Strategic Entrepreneurial Growth -WSJ Article Discussion and Review (Via WSJ Discussion Board, segment #3) -Entrepreneur Interview Due by 6/10/15!!!!! -Chapter 14: Valuation of Entrepreneurial Ventures - WSJ Readings -Chapters 14, 15 - WSJ Readings - WSJ Readings 6/14/15 -Chapter 15: Harvesting the Entrepreneurial Venture -WSJ Article Discussion and Review (Via WSJ Discussion Board, segment #3) -Final FA Due by 6/17/15 -Peer Evaluations Due 6/19/15 6/18/15-6/20/15 Exam 3 via Blackboard: 12:00 a.m. to 11:59 p.m. (Chapters 3,4,13,14,15 and Assigned WSJ Readings) 6/21/15 *Grades Available for Students 9:00 a.m. College of Business Administration - Enterprise Technology Center (RB 107) Tel: (305) Fax: (305) [email protected] Copyright 2013 FIU College of Business