THE STATE OF THE EUROPEAN HOSTING MARKET
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1 THE STATE OF THE EUROPEAN HOSTING MARKET The European hosting industry rises to the cloud challenge as vendors and partners transform service offerings. The European hosting market is increasingly diverse and multi-layered both in terms of regional players and product offerings. From Web and infrastructure hosting through managed hosting and cloud services, Europe offers a plethora of service types and providers, but faces disruption from legislation and the pace of public cloud adoption. KEY FINDINGS The hosting market in Europe risks stagnation as demand shifts to the consumption of apps, layers of managed services and menus of cloud offerings. There is a geographic divide across Europe, whereby more complex services are sold by pan-european providers in the North, while regional suppliers in southern Europe address domestic markets. Strong demand still exists for basic Web hosting services in the European SMB and lowend mid-market: large numbers of companies still lack capabilities beyond managing a basic Web presence. Those hosting providers at a more sophisticated level of partnering with other vendors can provide added value more quickly to a wider range of geographic areas, especially in the mid-market. Five key disruptive factors will either enhance or stunt the growth of the industry: the rate of public cloud adoption, the emergence of mid-market managed service offerings, the prospect of formalized EU legislation, the growth of Eastern European/non-EU markets for Western European companies, and the increased use of licensed SaaS provided by hosters to their customers to provide additional premium features. AUGUST 2013
2 REPORT SNAPSHOT TITLE The State of the European Hosting Market ANALYST RELEASE DATE August 2013 LENGTH Rory Duncan, Senior Analyst, Internet Infrastructure Services 48 pages ABOUT THIS REPORT The European hosting market is increasingly diverse and multi-layered both in terms of regional players and product offerings. From Web and infrastructure hosting through managed hosting and cloud services, Europe offers a plethora of service types and providers, but faces disruption from legislation and the pace of public cloud adoption.
3 COMPANIES INCLUDED IN THIS REPORT 101 Domains 1Deluxe 34SP.com 7Host acens Adapt Advania Alfahosting AlpineDC Alps Host AltusHost alwaysdata Amen ANEXIA Arsys Internet Artera Artmotion Aruba Group AT&T Atspace Attenda AttractSoft = CurHost, Pro Hosting, Terabyet (and others) AURELIUS AZAMedia Basefarm BeHostings Belgacom Binero Blacknight Solutions British Telecom (BT Group) BT Global Services Cable&Wireless Worldwide (Vodafone Global Enterprise) Centron CenturyLink/Savvis Claranet (Star Technology Services) Cliche Hosting CloudBeast Cloudcom Colt Technology Services Group Combell Contabo ControlCircle Core-Backbone Cyberspazio cyon Cyso Dada Group/Dada SpA Desital.pt Deutsche Telekom Deutschehost Digicube Digital Pie Dinahosting Diogenius domaindiscount24 Easehosting EasyDataHost Easynet Global Services EasySpeedy Ecritel ECS-Webhosting efeito.net e-know.net ELB.it emerion WebHosting Evalice Internet EX2 Hosting Fasthosts Internet FastNom Ferca Network FlameNetworks FlexServers FlokiNET Gandi Ganesh Hosting Getronics Greatnet.de Hetzner Online Host Europe GmbH Host Europe Group Host1.no Host1Plus Hostalia Hosteur Hosting Virtuale Hosting.co Hosting3000 Hostingservice.fi Hostpoint Hoststar I3D IbericaHost IceBlueHost Iceware Ikoula IlTuoHosting Incloudibly Infomaniak intergenia Intermax INTERNET AG iomart Group (Easyspace) IP Partner THE STATE OF THE EUROPEAN HOSTING MARKET
4 COMPANIES INCLUDED IN THIS REPORT IRYSIUS Itec Hosting Jimdo Junga Kiel Hosting Kolst KPN Lazymedia LeaseWeb LetsHost Loopia Louhi M247 Maehdros Mailclub Mainlab Maple-Hosting MaxterHost Memset MIVITEC M-net Netcetera Netcore/VaiSulWeb NetHosted Netissime NetNames Group (fka: Group NBT) Netshield NFrance Nine Internet Solutions NOVATREND Services NTT Europe O2Switch Ocea One.com One2Host One2Net Online.net/Dedibox Orange Business Services OrangeWebsite OVH Paragon Internet Group Paragon Internet Group PEER 1 Hosting Penta Phoenix IT Group PMSI Pryanet Pulsant Rackfish Rackspace REDCOMTEC Networks Register.it Register365 Rockford IT SadeceHosting Seeweb Seonyx Servage Serverplan ServerSpace ServerWeb.net SioHosting Six Degrees Group SolidHost SpaceNet Strato SwedeHost Networks SwissHosters TelecityGroup Telecom Italia Telefónica Telekom Austria/A1 Telenet/Hostbasket TeliaSonera Thya TransIP Turkcell Typhon (Claranet) UK2 Group UKHosting United Internet (1&1 Internet) UnitedHosting UnitSpeed Host UniWeb velia.net Veltigroup/exoscale Verizon/Terremark VHosting Solution Virtual Internet Web Hosting Hotel Web2CIO WebFusion WebHostingBuzz Webhuset Webvisio WeservIT Wistee World4You Internet Services XsOnline YASPE
5 TABLE OF CONTENTS SECTION 1: INTRODUCTION OVERVIEW METHODOLOGY SECTION 2: THE EUROPEAN MARKET OVERVIEW Figure 1: Aggregate View of Hosting Services Provided Figure 2: Hosting Sectors Included in this Report Figure 3: Global Hosting Revenue ($M) Figure 4: Hosting Revenue by Major Geographic Region ($M) Figure 5: EMEA Revenue Splits ($M) Figure 6: $20m + European Hosting Vendors Figure 7: $20m + European Hosting Vendors by Revenue Tier Figure 8: Other Notable European Vendors KEY HIGHLIGHTS OF THE LAST 12 MONTHS NORTHERN EUROPE The UK & Ireland Benelux Germany The Nordics and Iceland THE EUROPEAN EQUATOR France Austria Switzerland SOUTHERN EUROPE Iberia Spain & Portugal Italy Greece & Turkey PAN-EUROPEAN PROVIDERS Web and Application Infrastructure Managed Hosting Providers INTERNATIONAL VENDORS THE STATE OF THE EUROPEAN HOSTING MARKET
6 SECTION 3: DISRUPTIVE TRENDS SERVICE PROVIDERS AND CLOUD ADOPTION OPPORTUNITIES IN THE MID-MARKET DATA REGULATION AND EU LEGISLATION EASTERN EUROPEAN PROVIDERS TARGETING THE WEST SAAS BRINGS PREMIUM SERVICES AND INNOVATION SECTION 4: IMPLICATIONS AND OUTLOOK IMPLICATIONS Established Hosting Providers New Entrants Technology Vendors OUTLOOK Short Term Three-Year View SECTION 5: TAXONOMY 47
7 ABOUT 451 RESEARCH 451 Research is a leading global analyst and data company focused on the business of enterprise IT innovation. Clients of the company at end-user, service-provider, vendor and investor organizations rely on 451 Research s insight through a range of syndicated research and advisory services to support both strategic and tactical decision-making Research, LLC and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication, in whole or in part, in any form without prior written permission is forbidden. The terms of use regarding distribution, both internally and externally, shall be governed by the terms laid out in your Service Agreement with 451 Research and/or its Affiliates. The information contained herein has been obtained from sources believed to be reliable. 451 Research disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although 451 Research may discuss legal issues related to the information technology business, 451 Research does not provide legal advice or services and their research should not be construed or used as such. 451 Research shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The reader assumes sole responsibility for the selection of these materials to achieve its intended results. The opinions expressed herein are subject to change without notice. THE STATE OF THE EUROPEAN HOSTING MARKET
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