Trends in , Mobile and Social Marketing
|
|
- Bryan Augustine Wood
- 8 years ago
- Views:
Transcription
1 TRENDS Trends in , Mobile and Social Marketing Page 1
2 Page 2 Trends
3 Contents TREND 1 4 Using Customer Intelligence to send the Right marketing to the Right customers TREND 6 9 Businesses are going global through online marketing TREND 2 5 The People on your list want to be treated like People TREND 7 10 More people are receiving their on smart phones and mobile devices TREND 3 6 Relevance and content will drive a company s Reputation, Relationships and Results TREND 8 11 ISP filters will impact your marketing TREND 4 7 The social media ecosystem will be intertwined with TREND 9 12 The growing importance of Cloud Services and APIs TREND 5 8 One plus one equals three with and Social marketing TREND will be the engine in the online marketing plan Page 3
4 TREND 1 Using Customer Intelligence to send the right marketing to the Right customers For its low cost and high return on investment, marketing continues to be an essential part of the online marketing plan. Marketers understand the importance of relevance in marketing, yet many campaigns are created with little or no segmentation simply because marketers lack the resources needed for proper data analysis. Customer intelligence technology is solving this long standing challenge by enabling online marketers to easily and rapidly cross reference large amounts of customer data based on purchase behavior, spend amount, product preference, recent purchases and digital engagement. With this information marketers are creating highly targeted segments so they can send the right messages with the right offers to the customers who are most likely to respond. The results are compelling. Marketers who use customer intelligence report upwards of 30% increases to their campaign open rates. Not only does this increase campaign success and profitability, but it also creates stronger customer relationships and brand loyalty. Leveraging customer intelligence technology is one of the most powerful ways for marketers to deliver truly relevant and successful marketing. Page 4 Trends
5 TREND 2 The People on your list want to be treated like People The internet and social media have ushered in an era of consumer empowerment. As sensitivity to marketing noise increases, a one-size-fits-all approach to online marketing is less and less effective. It is increasingly important for online marketers to recognize customers as individuals and build one-to-one relationships with them. Marketers need to leverage all of the available tools to ensure they are offering personalized, relevant content to the right segment of their customer base. Frequent s are not the main issue for customers; the main issue is s that provide low value. These messages cause fatigue, frustration and reflect negatively on a brand. The right segmentation strategies will enable online marketers to maintain their volume of communication and improve the value in each communication. Here are some examples of segmentation strategies that work: Who needs a Nudge? The best use of marketing spend is to focus on the customers with the highest potential value. It s inefficient to a base of consistent purchasers with significant discount offers. However, there are customers who made a single purchase and haven t bought again within the expected time frame. Identify this group and give them a nudge with a special discount offer. Who buys High and who buys Low? It s rare that an economy car owner would suddenly run out and buy a top-of-theline luxury sedan, and vice-versa. That general theme remains true throughout consumer behavior. Marketers should identify which of their customers make purchases at all points of the spectrum. To market a low-end product to a high-end buyer might actually encourage a lucrative customer to spend less. To market a highend item to a lower-end buyer might be alienate them all together. Identify your low and high buyers and deliver them offers that are just right. Who wants to read about bikinis when they re shopping for down parkas? 80% or more of all marketing s go unopened. Why? Most online marketers send the same offer to 100% of their customers. Marketers should customize their offer based on the previous click, open and purchase behavior of each individual. Identify the offer that customers will likely respond to and deliver a message that statistically has a better chance of success. This kind of segmentation enables clearer campaign subject lines that are much more appealing for the customer. The result will be higher open, clickthrough and purchase rates. Page 5
6 TREND 3 Relevance and content will drive a company s reputation, relationships and results In past years deliverability was primarily based on having quality customer data, relationships with the ISPs, good HTML coding, and the right service provider. Relevant engagement in marketing has always been important for campaign success, but relevant engagement is now essential for deliverability as well. ISPs will determine both the deliverability rates and reputation on the relevance of campaigns. The golden rules for building your reputation should be: Rule # 1 Targeted Opt-In Subscribers are receiving increasing levels of s so it has become a challenge for marketers to differentiate themselves. Gaining consent from a user is a starting point in building a solid relationship between you and the subscriber. Choose a strategy with a confirmed opt-in when you collect details for a new subscriber. Additionally, marketers need to deliver a very clear message on what they will send once someone is on your list. Many companies send a variety of messages that are not targeted to a user s interests. This can result in poor response rates to campaigns, potentially complaints of spam from the end user, and poor deliverability. The best practice is to provide multiple opt-in selections to the end user to ensure they are subscribing only to content that is of interest to them. Rule # 2 - Relevant Content It s important to look at marketing from the subscriber s point of view and not just from the marketer s point of view. Companies often send generic content to a wide array of users resulting in a lack of useful information for the subscriber. Segmentation strategies and customer intelligence can solve this challenge by providing consistently useful content. This strategy is of particular importance in B2B marketing where subscribers will quickly lose interest if they are receiving messages that are not relevant to their business area. Sending content that a subscriber views as low value is a very quick way of landing in the complaint box of ISPs so it s very important that s be consistently relevant in all campaigns. Page 6 Trends
7 TREND 4 The social media ecosystem will be intertwined with Social media networks including Twitter, Facebook, LinkedIn, and Google+ have given online marketers greater opportunities to communicate with their customers and evaluators. Social media has emerged and vastly expanded online communities, but remains a critical component in the social media ecosystem. is being used to drive communication and engagement onto social media networks. Every social network is leveraging to promote offers and information that makes their network more compelling. As an administrative utility, provides the basic infrastructure for account creation and account management. At a strategic level, serves as the conduit that brings users back to preferred social media channels and sites. Examples include s with daily digests and alerts that notify users about recent network activities and quickly reconnects to them to the network. Social deal based websites also have at the heart of their business model. These two digital channels will remain intertwined with acting as the glue between the offer, the update and the social network. Page 7
8 TREND 5 One plus one equals three with and social marketing When marketers take the best elements from and social marketing, they have the opportunity to dramatically increase the effectiveness of both channels. Strategies that merge and social marketing seamlessly transition consumers across relevant campaigns, events and messages. Here are some best practices for combining these channels: Leverage marketing to build an engaged community on your social networks Launch a dedicated marketing campaign encouraging existing customers to join your Facebook page. Provide clear benefits and incentives that will be available to fans of your page. This type of campaign will produce an increased number of fans who see value in engaging with your brand and it will help you to start building social profiles of your customers. Adopt social sharing in your campaigns Social sharing enables recipients to share content on popular social networks and media sites. The move to make more shareable is part of an industry trend to incorporate more social media characteristics into all aspects of marketing communications. Build momentum on social networks for an campaign Provide teasers and reminders through your social network for a big event that is coming up by , and encourage fans to subscribe to the list to unlock more details. Plan the continuity of your messages and other user touch points like templates and web landing pages with a consistent approach, to keep building interest and momentum. Use Facebook Apps or Tabs to enable social fans to become subscribers You can learn essential information about social fans with a short opt-in process on Facebook pages. Listen to your customers and understand their preferences when connecting with your brand Collect customer feedback, measure multi-channel responses or employ other strategies to understand how your customers like to interact with your brand. Use this information to launch custom content that s based on the channel preferences of your customers. Page 8 Trends
9 TREND 6 Businesses are going global through online marketing As the worldwide rates of internet adoption rapidly increase, many businesses that were previously limited to one or two markets are rapidly expanding into international markets with their online store plus and social marketing. For online marketers with global plans, two aspects of globalization are particularly important; customization to local markets and global deliverability. Customisation to local markets Your and social marketing should adapt for the needs of local markets. Multi-lingual campaigns are essential, but you should also create and social marketing that reflects local preferences. The timing of your marketing is important as well because updates need to be posted when communities are most active and s should arrive at optimal times for each time zone. Schedule and refine the timing of your campaigns based on country-specific response rates from subscribers, followers and fans. Global deliverability When your online marketing expands into several regions, you need to be confident that your will reach subscriber inboxes in each of these markets. ISPs around the world have their own set of evolving rules that rely on regional regulations and end-user feedback. Ensuring successful delivery of requires relationships and experience with the dominant ISPs in each region. Work with your Service Provider (ESP) to establish positive relationships on your behalf with local ISPs. This is very important because the standards, rules and policies from each ISP often change. Page 9
10 TREND 7 More people are receiving their on smart phones and mobile devices It comes as no surprise that more people are receiving their s on smart phones and mobile devices, particularly for online marketing managers. The number of people viewing marketing on devices has been increasing for several years and for marketers this impacts everything from creative to deliverability testing. With all of the technical issues linked to successful mobile marketing, marketers frequently overlook one of the most important changes between s on desktops and s on devices. The biggest impact is the mindset of the subscriber. People who receive mobile marketing on the go have very different behavior from people sitting at a desktop. Their level of activity, level of attention and amount of time shortens considerably which should have a direct impact on mobile content. Marketers often see mobile content as something that has to look appealing on the device, but the bigger question is does it look appealing on the device while someone is running to catch the bus? More people receiving on mobile devices really means that more people are getting marketing while on the move. Their attention span is probably as small as the screen on their device. Marketers should plan to design content for mobile brains as well as mobile devices. Page 10 Trends
11 TREND 8 ISP filters will impact your marketing Today all internet service providers (ISPs) are filtering s into more folders than simply the inbox and junk folder. Depending on the ISP, there may be up to six different folders for that actively separate person-to-person messages from mass mail. The ISPs consider mass mail, commonly known as graymail, to be anything from newsletters and offers to daily deals and social network updates. The challenge with this definition of mass mail is that an that might be spam to one person might be very important to another person. So what can marketers do to reduce the impact of ISP filters? Tip #1: Engagement User engagement becomes even more important for deliverability. If the appears to have higher value, it s more likely to reach the inbox. ISPs determine the value of an by the past engagement between the sender and the recipient. Consider providing more compelling reasons for your customer to click on your messages. For example, have the user click to read the full article contained in your newsletter. Another useful action is to get users to reply-to your . Of course you need to give them a reason to reply, and actively monitor your reply-to address, but many ISPs will automatically whitelist you for that user account once the subscriber replies to your message. It immediately helps your sender reputation and future s are more likely to reach the inbox as a person-to-person communication. Tip #2: Targeting and Segmentation Targeting and segmentation are also directly linked to inbox success rates. Create smaller targeted lists with more relevant content for each customer group. The smaller the list and the more engaging the content, the more your recipients will interact with your s - this has an immediate impact on your deliverability rates. One of the best segmentation methods is to create customer segments based on behavioral data. If you want to predict future behavior, try analyzing past behavior in the form of user interests, preferences and interactions. Page 11
12 TREND 9 The growing importance of Cloud Services and APIs Marketers have the ability today to create a completely seamless online experience for their customers. The main challenge is connecting the various pieces of technology that sit between the customer and their online experience with a brand. Cloud services and APIs enable marketers to connect digital touch points so they can quickly integrate marketing with key platforms and applications such as the CRM, CMS, web site, social channels, social apps and much more. This type of integration is now essential for any business that wants to execute a cohesive online marketing strategy. Here are some tips for maximizing the benefits of Cloud Services and APIs: Develop an API strategy The proliferation of mobile activity reinforces the importance of a well defined API strategy. Start by understanding where and how audiences engage with your brand online. Develop an online experience with integrated digital touch points that includes everything from the communication to the social site to the community coupon to the ecommerce application to the thank you for your order message. Choose partners carefully When choosing your technology partners, carefully review their credentials and capacity to support API developments and integrations. Select partners with well documented APIs that provide rapid integration capabilities with other technology platforms. The most important integrations, particularly in the fields of CRM and ecommerce, are often available out-of-the-box. The best APIs also serve as building blocks for more powerful marketing capabilities. Always consider the cloud While cloud has been a buzz word for several years, the business value of cloud services is extremely compelling for online marketers. Cloud services provide very efficient data synchronisation, campaign execution, lead tracking, and measurement of ROI for each online campaign. Of equal importance, the complexity of sending and deliverability is substantially reduced through cloud services. Page 12 Trends
13 TREND 10 will be the engine in the online marketing plan marketing is not an island and will continue to be part of an overall marketing mix that integrates with other channels, but marketing will be the engine in the online marketing plane as it powers internet marketing and provides the single highest return on investment. The US Direct Marketing Association forecasted that in 2012, every $1.00 invested in marketing will provide $39.40 in sales. In addition to the very high ROI, also offers a unique vehicle for marketers that no other channel provides. With just a little knowledge about client preferences, marketers can use marketing to link their brand to personalized offers. Your travel brand might be interesting, but your travel brand with offers to go from San Francisco to Paris for a segment of customers that travels from SFO to CDG at least 2 times per year becomes truly compelling. Your online shoe store might get some interest from potential buyers, but offers with sports shoes directed to athletes and designer shoes directed towards the fashion conscience creates real demand. This combination of personalization, brand and offer is a powerful revenue generator. The rapid time-to-market of campaigns also enables organizations to quickly reach the market with new products and services. Return on investment, personalized offers and rapid time to market are the top reasons why will continue to be the engine in the marketing plan. Page 13
14 SmartFocus is a leading provider of cloud marketing services. More than 3,000 companies around the world rely on SmartFocus to deliver personalized marketing and recommendations to their end-customers through , mobile, social and web channels. Each year SmartFocus s cloud platform runs more than 5 million marketing campaigns and delivers over 50 billion personalized marketing messages. SmartFocus has offices across Europe, Asia, and the Americas, and was recognized in 2012 by Inc. Magazine as one of the fastest growing privately-held software companies. For more information, visit Page 14 Trends
15 Page 15
16 AUSTRIA AUSTRALIA BELGIUM BRAZIL CHINA - BEIJING CHINA - SHANGHAI FRANCE GERMANY HONG KONG ISRAEL ITALY JAPAN MEXICO NETHERLANDS PORTUGAL RUSSIA SCANDINAVIA SPAIN SWITZERLAND UNITED KINGDOM USA - DENVER USA - NEW YORK CONTACT SmartFocus Lynton House 7-12 Tavistock Square London WC1H 9LT - United Kingdom Tel: +44 (0) Fax: +44 (0) Page 16 Trends
2012 Trends in Email Marketing
Information 2012 Trends in Email Marketing www.emailvision.co.uk Table of Contents Introduction... 3 Trend 1: Using Customer Intelligence to send the right marketing to the right customers... 3 Trend 2:
More informationThe new way to accelerate and scale your social media marketing. Unlock your potential.
The new way to accelerate and scale your social media marketing. Unlock your potential. Campaign Commander Social Edition is one of the most pioneering SaaS solutions for social media marketing. A new
More informationLeaving Money On The Table
10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the
More informationThe new way to manage and optimise your email and mobile marketing campaigns. Unlock your potential.
Email & Mobile Edition The new way to manage and optimise your email and mobile marketing campaigns. Unlock your potential. Campaign Commander is the industry leading software as a service (SaaS) solution
More informationReturn Path Email Intelligence Report Q3 2012
Return Path Email Intelligence Report Q3 2012 HELO and Welcome Welcome to the first edition of the Return Path Email Intelligence Report. Our goal is to provide a quarterly look at email trends and performance
More information30-Day Starter Guide to Email Marketing
{ 30-Day Starter Guide to Email Marketing { Introduction If you are new to email marketing or to using an email marketing service, we created this 30-day starter guide with you in mind. This guide will
More informationemarketing Suite We make complex marketing simple
emarketing Suite We make complex marketing simple About emarsys emarsys is one of the leading providers of email, social and mobile marketing automation solutions in the world sending over 50 billion emails
More information50 WAYS. to grow your email list. 50 Ways to Grow Your Email List. Share it!
50 WAYS to grow your email list page: 1 50 Ways to Grow Your Email List Written By Casey Swanton Casey is currently a Response Consultant for Professional Services at Return Path. Casey s agency experience
More informationCLARINS China commerce site adds to brand s momentum in China
An RIS News Case Study CLARINS China commerce site adds to brand s momentum in China Business Best known for luxury skin care products, CLARINS sells cosmetics in every country around the world through
More informationGet to the Inbox Ten Top Tips to Maximize Your Email Deliverability
Get to the Inbox Ten Top Tips to Maximize Your Email Deliverability Introduction It s estimated that 70%* of all email is spam - not just unwelcome promotional messages, but phishing scams, hoaxes and
More informationMeltwater Buzz Social Suite. Anna Pieh-Jankowska
Meltwater Buzz Social Suite Anna Pieh-Jankowska June 2012 Meltwater Buzz Social Suite Turning Conversations into Customers 1 Listen +Engage Connect Meltwater Buzz Social Suite A powerful suite of tools
More informationMULTICHANNEL MARKETING
REPORT Report Multichannel Marketing MULTICHANNEL MARKETING A Study Highlighting Current Approaches and Investment, Opportunities and Key Challenges 1 2 Introduction 4 Key findings 6 Conclusion 19 3 INTRODUCTION
More informationSoftware Solutions Digital Marketing Business Services. Email Marketing. What you need to know
Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....
More informationGfK 2016 Tech Trends 2016
1 Contents 1 2 3 Evolving behavior today s connected consumers Driving you forward 10 tech trends for 2016 Growth from knowledge turning research into smart business decisions 2 Evolving behavior today
More informationA quick guide to... Getting Started
A quick guide to... Getting Started In this guide... Learn how to build your list, create engaging email messages, and convert contacts into customers, using industry-leading GetResponse features. Table
More informationEmail Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement
Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement
More informationAdvanced Segmentation Strategies. Kristin Esteghlalian
Advanced Segmentation Strategies Kristin Esteghlalian Relevance is the marketing Holy Grail The primary goal when creating a targeted, relevant marketing campaign should be to: Consolidate customer data
More informationB2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com
6 STEPS TO B2B EMAIL MARKETING SUCCESS 6 STEPS TO BETTER 1 B2B EMAIL MARKETING Mailigen Email Marketing Solutions Phone: (+1) 718 303 1864 www.mailigen.com 2 60% of marketers believe email marketing produces
More informationTable of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved
Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness
More informationSageCRM. The Benefits of Email Marketing as a Cost Effective Marketing Tool
SageCRM The Benefits of Email Marketing as a Cost Effective Marketing Tool If email was a country, its 1.4 billion users would make it the largest in the world. Bigger than China, bigger than the populations
More informationEmail Deliverability:
Email Deliverability: A guide to reaching your audience Email deliverability is a key factor in email campaign performance. Understanding how email deliverability is calculated and how it affects your
More informationThe Trends and Roadblocks in Retail e-commerce: A Recap of the 2012 etail West Conference by Mogreet
The Trends and Roadblocks in Retail e-commerce: A Recap of the 2012 etail West Conference by Mogreet Each year, as technology and consumer adoption continues to evolve, retailer e- commerce teams are facing
More informationMarketing... are you up to speed?
Marketing... are you up to speed? why market my business at all? Marketing lies at the heart of your business success - it connects you with the people who have a need for what you offer and provides a
More informationMULTI-CHANNEL MARKETING SOLUTIONS. Case Studies from Event Marketing Machine & Partners
MULTI-CHANNEL MARKETING SOLUTIONS Case Studies from Event Marketing Machine & Partners METHODOLOGY We believe for communication to be effective, ideas must work in harmony with your prospect and customer
More information6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY
6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why
More information50 WAYS. to grow your email list. page: 1. 50 Ways to Grow Your Email List. Share it!
50 WAYS to grow your email list page: 1 50 Ways to Grow Your Email List Written By Casey Swanton Casey is currently a Response Consultant for Professional Services at Return Path. Casey s agency experience
More informationEmail Marketing in the 21 st Century THE MID ATLANTIC CHESAPEAKE CONFERENCE
Email Marketing in the 21 st Century THE MID ATLANTIC CHESAPEAKE CONFERENCE Thursday, November 3, 2011 Who is WhatCounts? 2 1 3 Company Snapshot Our Vision Recognized for our flexible technology and solutions
More informationTHE BLUEPRINT FOR MARKETING AUTOMATION
THE BLUEPRINT FOR MARKETING AUTOMATION Marketing automation adoption will grow by approximately 50% by 2015. -Sirius Decisions, How Marketing Automation Has Evolved in the Last 12 Months, 2012 Way More
More informationMulti-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1
Multi-Channel Benchmarking Guide H2, 2012 March 2013 Version 1.1 Contents Introduction... 4 Key Trends... 5 Key Trend Details... 5 Overview... 9 Deliverability... 9 Analysis... 10 Hard Bounce Rate... 10
More informationEmail + Social = Success
How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have
More informationLeveraging Email to Develop a Power Brand: Building a Stronger Database and Increasing Customer Lifetime Value
Leveraging Email to Develop a Power Brand: Building a Stronger Database and Increasing Customer Lifetime Value An ewaydirect White Paper Executive Summary Studies are showing that email marketing remains
More informationEm@il Marketing integration and automation tactics that lift conversions and boost ROI.
Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.
More informationdatatrac Want to maximize your online ROI? ABOUT datatrac you ve come to the right place.
ABOUT datatrac Datatrac is a leading ASP of hosted e-mail marketing software that allows permission-based marketers to manage, send, track, and grow their e-mail campaigns. Leading marketers have incorporated
More informationEMAIL MARKETING REFRESHES
WHITE PAPER 7 EMAIL MARKETING REFRESHES 7 EMAIL MARKETING REFRESHES The success of an email campaign can be determined by a variety of key performance indicators (KPIs): open ratio, click through ratio,
More information6 Steps to creating a Cross Channel Communications Roadmap
6 Steps to creating a Cross Channel Communications Roadmap Identifying the Road Ahead to Cross Channel Marketing Success Darcy Bevelacqua Darcy@Succcess-works.com 917 520-061 6 Steps to Creating a Successful
More informationMDR s Email Marketing Best Practices for Education Marketers
MDR s Email Marketing Best Practices for Education Marketers by Christopher Ziemnicki, E-Marketing Solutions Leader, MDR OVERVIEW Education marketers have been dramatically shifting more and more of their
More informationGet your businesses going in the right direction with a targeted list of permission based emails. Don t get into spam. Get into their hearts.
EMAIL MARKETING Get your businesses going in the right direction with a targeted list of permission based emails. Don t get into spam. Get into their hearts. PERMISSION SEGMENTATION SUCCESS We all are
More informationWHAT IS EMAIL MARKETING
Intelligent VC provide industry leading email marketing solutions, including an easy to use in-house platform as well as a host of managed solutions and services. Create and send visually engaging HTML
More informationDefine, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance
WHITE PAPER Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance As marketers, we wear many
More informationEmail Win-Back Programs: Everyone Recommends Them, But Do They Work?
Email Win-Back Programs: 1 Everyone Recommends Them, But Do They Work? Email Win-Back Programs: Everyone Recommends Them, But Do They Work? We ve missed you! Yes, But Not the Way You Think Talk to a permission-based
More information10 Steps To Getting Started With. Marketing Automation
So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.
More informationHow an Innovative Email Marketing Strategy Can Pave the Way to New Customers
How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing
More informationMobile Marketing Best Practices
Mobile Marketing Best Practices TABLE OF CONTENTS Why Mobile Marketing...1 Creating a Solid Foundation...2 Executing Effectively...3 Tackling Advanced Tactics...4 Next Steps...5 About Genesys...5 Why Mobile
More informationHow to Increase Your Email Marketing Recovery Rate
Email Marketing Ambition Digital Carly Rodgers Open Rates The number of email opens divided by the total number of emails sent Open Rates Q. 1 What open rates do you experience? Click Through Rates The
More informationCOMMUNICATING B2B SERIES. Bb 2 I N S I G H T ISSUE 3. What are the best lead generation techniques? www.kompass.co.uk
Bb 2 ISSUE 3 What are the best lead generation techniques? The number of lead generation techniques available in the B2B marketers toolbox is continually increasing, but which methods are still generating
More informationEmail Best Practices A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER
Email Best Practices A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER 2 Introduction Discussions of best practices for email marketing can be a confusing array of one- size- fits- all suggestions
More informationLeveraging Big Social Data
Leveraging Big Social Data Leveraging Big Social Data New ways of processing and analyzing Big Data have led to innovations across many industries from software that can diagnose Parkinson s to earthquake
More informationPlatform Overview WWW.GETRESPONSE.COM
Platform Overview WWW.GETRESPONSE.COM Enterprise Solutions Quick Facts 300+ staff Offices in Warsaw, Gdansk, Moscow, Halifax and Wilmington GetResponse is an Email Marketing and Online Campaign Management
More informationTurbocharge Your Email Marketing Through Better Transactional Messages
Turbocharge Your Email Marketing Through Better Turbocharge Your Email Marketing Through Better How to Use Everyday Transactional Emails for Greater Customer Experiences and More Revenue $ option #3 option
More informationDigital Marketing Center
Digital Marketing Center One Product, Many Ways to Engage with Your Customers Solution Insight 01.15 DIGITAL MARKETING Automate complex omni-channel digital marketing campaigns Plan, design and send campaigns
More informationGet on the Fast Track with RSS-Driven Automation.
Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately
More informationEffective Email Marketing For Artists and Other Creatives
COMPELLING BRAND IDENTITIES IN PRINT & WEB IDENTITY PRINT PUBLISHING Effective Email Marketing For Artists and Other Creatives WEB Visible Logic, Inc. 142 High Street Suite 615 Portland, ME 04101 207.761.4230
More informationWhy Antispam is not enough anymore?
www.vade-retro.comwhite PAPER Why Antispam is not enough anymore? 1 Introduction... 3 2 Classification of graymail... 4 Description... 4 Findings: Email flow - General study... 5 Corporate market... 5
More informationConfirmed Opt-In Guide
Confirmed Opt-In Guide 1601 Trapelo Road Suite 329 Waltham, MA 02451 www.constantcontact.com Constant Contact, Inc. reserves the right to make any changes to the information contained in this publication
More informationThe 90 second expert guide to better online marketing
1 / 13 The 90 second expert guide to better online marketing In conjunction with Introduction 2 / 13 Your new super-dooper website is finally live. Now you need an online marketing strategy to spread the
More informationEMAIL MARKETING NURTURING THROUGH GREAT LIFECYCLE EMAILS
EMAIL MARKETING NURTURING THROUGH GREAT LIFECYCLE www.adi.do LET S DO DIGITAL 2015 INTRODUCTION INTRODUCTION Steve Brown Digital Account Manager Ross Coombes Co-Founder & Director EMAIL MARKETING ALIVE
More informationThe Proactive Marketer. Ensuring the safe arrival and optimum placement of emails
The Proactive Marketer Ensuring the safe arrival and optimum placement of emails Contents Introduction 4 Data integrity 5 Relevance 6 Reputation 8 Building a firm foundation 10 In summary 11 About the
More informationYour guide to email marketing
Your guide to email marketing Precept 2016 Entering the world of email marketing can seem pretty daunting. Especially if your business has never done email marketing. But emails are actually a great way
More informationEngaging Financial Customers via Email
Engaging Financial Customers via Email 2015 Financial Institution Email Metrics Report Is your email program engaging customers to stay in touch with you? How do you measure email engagement and leverage
More informationProperly targeting and managing your customer list. Creating and sending content that is relevant and interesting
Are you aware that on average, consumers receive 416 commercial emails per month? a Your customers want to be treated uniquely and feel that they have an established relationship with you. The days of
More informationEmail Marketing for Hoteliers: A Step-by-Step Guide
Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3
More informationSocial Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers
Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them
More informationThe Guide to: Email Marketing Analytics"
The Guide to: Email Marketing Analytics" This guide has been lovingly created by Sign-Up.to we provide email marketing, mobile marketing and social media tools and services to organisations of all shapes
More informationState of Mobile Commerce
State of Mobile Commerce Leading mobile retailers dominate and the gap is growing Netherlands - Q4 2015 State of Mobile Commerce Q4 Highlights Criteo s analysis of shopping data from Q4 2015 demonstrates
More informationSocial Email Marketing
emarsys Whitepaper Contents Introduction Results Summary of Results Top 5 Social Email Marketing Tips About emarsys Introduction Facebook, Twitter, YouTube, LinkedIn...Social networks have grown from a
More informationGUIDE TO EMAIL MARKETING
GUIDE TO EMAIL MARKETING Using e-mail marketing to communicate with your customers and promote your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video
More informationErkan Eker Ander Gutiérrez
DATABASE PROMOTION: EMAIL MARKETING Selected Issues in Marketing, By Clark Banach HWR BERLIN WS13/14 Erkan Eker Ander Gutiérrez TABLE OF CONTENT DATABASE MARKETING EMAIL MARKETING TYPES OF EMAILS PROS
More informationTHE BIG EASY GUIDEBOOK TO MARKETING AUTOMATION
THE BIG EASY GUIDEBOOK TO MARKETING AUTOMATION The essential guide to EASILY creating sophisticated, automated marketing programs that drive revenue 2009 Marketo, Inc. All rights reserved Forget the Hard
More informationProfessional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher
Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher David Maher Product & ecommerce Manager with Scope Ophthalmics 10+ Years experience in Digital Marketing
More informationWHAT YOU D KNOW IF WE COULD TALK TO YOU
PRESENTS DATA DRIVEN BRAND MARKETING PART TWO YOUR DEFINITIVE GUIDE TO FINDING THE CHANNELS THAT DRIVE THE BEST RESPONSE WHAT YOU D KNOW IF WE COULD TALK TO YOU 1. Building Value on Existing Segmentations
More information5 Keys to Exceptional Email Marketing. Delivra 2012
5 Keys to Exceptional Email Marketing Delivra 2012 2 Email marketing continues to be one of the most powerful and measurable marketing tools at your disposal. With the right tools and approach, your organization
More information1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...
1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...4 2.4. Bounces....4 2.5. Email unsubscribe requests....5
More informationTHE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS. How To Grow Your Email List, Increase Engagement & Ensure Deliverability
THE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS How To Grow Your Email List, Increase Engagement & Ensure Deliverability Table of Contents HOW TO GROW YOUR EMAIL LIST HOW TO INTEGRATE
More informationSage E-marketing White Paper
Sage E-marketing White Paper Your Guide to Email Marketing A Cost-Effective Way to Reach Your Customers and Prospects Executive Summary............................. 3 Part One:....................................
More information50 Simple Ways to Grow Your Email List
50 Simple Ways to Grow Your Email List 50 SIMPLE WAYS TO GROW YOUR EMAIL LIST EMAIL WORKS Often abused and overused, email has gotten a bad reputation. But if done well, email can still deliver extraordinary
More information2014 CONSUMER VIEWS OF EMAIL MARKETING
BLUEHORNET REPORT 2014 CONSUMER VIEWS OF EMAIL MARKETING Executive Summary For the third consecutive year, BlueHornet surveyed over 1,000 consumers across the United States to better understand their behavior
More informationHow To Use Email Marketing To Retain Loyal Customers
Brick N Mortar Success Series How To Use Email Marketing To Retain Loyal Customers Powered By Belly 1 WHY EMAIL MARKETING? Let s say Bethany visits your restaurant and loves her meal and the service. She
More informationEmail testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN
Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is
More information10 tips for running successful competitions on facebook
White paper 10 tips for running successful competitions on facebook 07/ 2014 www.kontestapp.com Introduction Facebook has undoubtedly become the largest social network in the world. With over 1.23 billion
More informationHow to select the right Marketing Cloud Edition
How to select the right Marketing Cloud Edition Email, Mobile & Web Studios ith Salesforce Marketing Cloud, marketers have one platform to manage 1-to-1 customer journeys through the entire customer lifecycle
More informationEmail Marketing that Works. Anthony Lindsay
Email Marketing that Works Anthony Lindsay Email Marketing: Why Bother? Your Audience is Online 3,042,600 Irish people online Your Audience is Online Time spent online: European average: 12.1 hours a week
More informationSalesforce Advertising Index
Salesforce Advertising Index Annual Report 2015 Table of Contents Introduction Executive Summary Facebook Trends Instagram Trends Twitter Trends LinkedIn Trends Credits & Appendix 1 2 3 10 11 12 13 Introduction
More informationAmdocs Multichannel Selling Solution
Amdocs Multichannel Selling Solution Are Your Sales Channels Geared to Maximize Your Revenue? Most consumers use multiple sales channels when buying a new phone, device or package. While more and more
More information10 Step Campaign Planner
connect inform engage Email Marketing 10 Step Campaign Planner what is in this guide The Basics & Benefits 10 Step Campaign Planner 10 Step Summary Trends & Statistics About Heart New Media THE BASICS
More informationIs All Data Created Equal?
Is All Data Created Equal? A Comparison of First and Third-Party Data in Campaign Performance Is All Data Created Equal? Much of the data that digital marketers rely on to target their ideal prospects
More informationNext generation marketing
Next generation marketing If your marketing isn t real-time, it s out of date Real-Time Interaction Management (RTIM) Contents: What is RTIM? Why is it important? What are the benefits? Who s a strong
More informationHOW TO PROMOTE YOUR SMALL BUSINESS ONLINE
Table of Contents 1. Introduction 2. Your communication channels 3. Email 4. Social media 5. Mobile 6. How econnect can help 7. Setting up your own email campaigns 8. Incorporating social media HOW TO
More informationHow to Improve Your Email Conversion Rate by Increasing Windows XP Sales
5 Facets of Superior Email Conversion @ $ 1 How do you attain a conversion rate that is 9X the industry average? Here s some insight: 9x 9x industry average: That s what your return could be with true
More informationOnline Advertising Agency. www.m-m-g.com
Online Advertising Agency MOBILE ADVERTISING EMAIL MARKETING IN-GAME ADVERTISING VIDEO MARKETING SOCIAL ADVERTISING AFFILIATE MARKETING DISPLAY & BRANDING ABOUT US Mars Media Group was founded in 2003
More informationCommuniGator. Email List Building
CommuniGator Email List Building Building and growing your email list You could have the best creative, a compelling subject line and the most irresistible call to action, but if you haven t thought about
More informationLEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs
LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs Two weeks ago we looked at creating Tribes for a range of purposes, including the purpose of growing your
More informationEmail reactivation. Best practices guide
Email reactivation Best practices guide Win your customers back! According to a recent Marketing Sherpa report, up to 75 percent of email subscribers are inactive, with retail brands attaining the highest
More informationCopyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015
State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail
More informationDEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
More informationEmail Marketing Packages 888-872-3734
Email Marketing Packages 888-872-3734 Contents Initial Set Up 3 One Time Design Packages 5 Informative 5 Advertising 6 Monthly Design Packages 8 Monthly Informative 8 Monthly Advertising 9 Special Packages
More informationSmart shopping with your bank Card Linked Offers and Merchant Funded Rewards The Next Generation Loyalty Program
Smart shopping with your bank Card Linked Offers and Merchant Funded Rewards The Next Generation Loyalty Program Business ValueBusiness Value The Four Strategic Technology Areas The Must Haves for Competitive
More informationA TechTarget Research Brief The Digital Convergence of Content, Communities and Social Media
ad A TechTarget Research Brief The Digital Convergence of Content, Communities and Media ad The Digital Convergence of Content, Communities and Media The socialization of the How and where does the IT
More informationMarketing Automation User; 2010 marketing review notes and 2011 plans
Marketing Automation User; 2010 marketing review notes and 2011 plans Each December we ask our marketing customers if they would like to participate in a short, informal yearend review. The scope of the
More informationOnline Marketing Institute London, Feb 2012 Mike Shaw Director, Marketing Solutions
The State of Social Media Online Marketing Institute London, Feb 2012 Mike Shaw Director, Marketing Solutions comscore s Innovative Approach Revolutionizes Measurement 2 Million Person Panel 360 View of
More informationEmail Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now?
Email Marketing Strategy Guide NewZapp.co.uk - 2007 Introduction In recent years Email Marketing has seen huge growth in the UK and worldwide. In this document we ll look at the key areas of an Email Marketing
More information