The new way to manage and optimise your and mobile marketing campaigns. Unlock your potential.

Transcription

1 & Mobile Edition The new way to manage and optimise your and mobile marketing campaigns. Unlock your potential.

2 Campaign Commander is the industry leading software as a service (SaaS) solution for and mobile marketing. Thousands of marketing professionals worldwide rely on Campaign Commander to execute successful campaigns and adopt best practices in relationship marketing. At every stage, Campaign Commander enables online marketing managers to automate more of their work so they can significantly increase the relevance and profitability of their campaigns. Campaign Commander from vision vision is the worldwide leader in on-demand and social marketing. The vision mission is to provide excellence in technology and services for online relationship marketing. The company is majority-owned by Francisco Partners of California, and is led by the same visionary leaders who founded vision in With offices in 18 countries, vision delivers 4 billion messages per month on behalf of more than 3,000 clients worldwide. The organisation provides a pioneering technology platform, industry-leading deliverability rates, in-depth relationships with more than 150 global ISPs, and best-in-class client services. vision s unprecedented quality of service is driven by 12 years of research and development and by the organisation s 400 passionate employees who are dedicated to helping customers harness the exceptional potential of and social marketing. Armed with 12 years experience and millions of successful campaigns worldwide, we are passionate about driving your and social marketing program to the next level. Nick Heys CEO of vision

3 03 Overview Overview Campaign Commander revolutionizes the way and mobile marketing campaigns are managed and delivered. Product interface in 16 languages, enterprise approval and workflow systems, integration of customer preference and behavioural data, multi-account management, and automated marketing that drives customers back to points of sale set Campaign Commander apart from all the rest. Campaign Commander for Enterprise Organisations and Mobile campaigns for Corporate Marketing Campaign Commander enables organisations to realise the benefits of and mobile marketing while also addressing the specific requirements of corporate marketing teams. Marketing teams can roll out highly relevant and fully translated campaigns to regions or business units; control their content and data with specific user rights, and automate the approval processes for critical steps in the campaign workflow. Key technology alliances and APIs provide seamless integration of campaign data with Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Sales Force Automation (SFA), web analytics, and other in-house data sources. Campaign Commander for Professional Online Marketers and Mobile campaigns with Advanced Tactics Campaign Commander powers revenue generating and mobile campaigns for Professional Online Marketers around the world. Daily campaign execution is fully automated giving online marketers the ability to focus their efforts on advanced programs, expansion into new markets, segmentation strategies, testing, re-marketing, and much more. When marketing is mission-critical and a significant part of the business, Campaign Commander is the trusted solution for today s Professional Online Marketer. Campaign Commander for Digital Marketing Agencies Dedicated platform for Digital Agency Partners Campaign Commander provides unique capabilities for Digital Marketing Agencies with multi-account management, role-based campaign management, and a co-branded product interface. Campaign Commander immediately delivers agencies with the ability to manage complex campaigns for end-clients, track costs and performance, and provide high value consultancy services around best practices.

4 04 SaaS Infrastructure and Deliverability SaaS Infrastructure, Global Deliverability, Support and Services The vision Infrastructure and Deliverability team provides best-in-class IT services, 99.9% uptime, and leading deliverability rates for our global client base. SaaS Infrastructure Over 3000 organisations put their trust in the availability and security of vision s SaaS infrastructure to send over 40 billion s annually. Working with key technology partners like Equinix, TelecityGroup, Akamai, AlertSite, ReturnPath, Oracle, and Cisco, vision embraces international security standards and runs a fully redundant infrastructure model on active standby at all times. IT and Deliverability professionals work 24/7 to guarantee that business critical campaigns go out on time, every time. Global Deliverability Our dedicated team of deliverability experts work with over 150 Global ISPs to maintain daily communications on current sending activities and evolving regulations that are specific to each region and each ISP. The vision deliverability team provides guidance and best practices to help our clients manage their data, and increase their deliverability rates with every campaign. Campaign Commander also provides built-in deliverability monitoring features that analyse deliverability rates before, during, and after the sending of campaigns in order to maximise campaign success....with Campaign Commander s intuitive and easyto-use interfaces, we manage all our marketing campaigns in-house. The vision Service team is always available to understand our problems and give us accurate solutions. Since we have been working with vision, our deliverability rate is excellent and our open and click-thru rates have increased by 20%. David Bastian CEO of VoyagePrive.com France

5 05 Client Support/Client Services Client Support Client focus is one of our core values at vision. Support is not just a box to check. It s having product experts available for our clients 24/7, in local languages, in local time zones. Client Support representatives are available to address everything from the smallest questions about product features to the largest questions about campaign strategy. Thousands of clients around the world rely on vision s Client Support team to deliver highly responsive and dependable customer service that helps them to achieve their marketing goals. Client Services vision s Client Services team is dedicated to providing timely and targeted professional services that rapidly deliver value to our clients. Members of the Client Services team have significant online marketing expertise and can provide a range of services from Training to Creative Services to Managed Services, and much more. With an average engagement of 1-2 days, vision s consultants can provide the right advice at the right time for marketing projects of all sizes. vision set-up, monitoring, data management and broadcast services are high performance. Our switch from a basic newsletter tool to Campaign Commander has driven a revenue gain for our brands online. The added value of vision is not only defined by its Campaign Commander software. The expertise of the support team, high value services on a partnership basis together with advanced technical consulting skills and best practices is a great relief to us. It enables us to focus more on the coordination of our Brand-Online-Activities. Well done! Jens Geisler IT Partner Manager at Unilever Germany

6 06 Best in Class and Mobile Marketing Why choose Campaign Commander Today s online marketer requires easy-to-use and mobile marketing solutions that automate daily campaign activities and power advanced tactics that lead to greater revenue opportunity. Campaign Commander s intuitive features step users through the basics of marketing with planning, testing, deliverability monitoring, list management, and reporting tools. Users of Campaign Commander rapidly move on to more advanced campaign execution involving segmentation strategies, triggered marketing, integrated & social campaigns, and more. Best in Class and Mobile Marketing As the worldwide rates of internet adoption rapidly increase, companies with global strategies for their online marketing will clearly experience competitive advantages. Campaign Commander fully supports the management and execution of marketing campaigns in 16 different languages including: US English, UK English, French, German, Dutch, Spanish, Russian, Swedish, Italian, Chinese simplified and traditional, Portuguese, Brazilian Portuguese, Danish, Japanese, and Korean. Messages can be personalised based on country location. Time zone options provide invaluable help for scheduling campaigns at optimal times and dates for each location. Deliverability experts at vision have relationships with over 150 global ISPs to ensure maximum deliverability rates in all regions. Comprehensive product features, complete internationalisation capabilities, and client support and services teams who guarantee customer success; make Campaign Commander the leading choice for today s online marketer and the leading technology in relationship marketing. True global deliverability matched with local support, a comprehensive set of features, and easy to use interface appealed to us. Since launching our newsletter, promotions and informational s on vision Campaign Commander we have seen improved results. The guidance we get from the vision team on best practice is extremely valuable in improving campaign effectiveness. Laura Santos Director E-Commerce Operation at Danskin USA

7 07 Main Features Main Features The main features of Campaign Commander automate daily execution of and mobile campaigns and increase success rates through advanced capabilities. Reports & Analytics Campaign Planner Portfolio Manager & User Rights List Management & Segmentation Integrations & APIs Split Testing , Social & Mobile Deliverability Monitoring Triggered Marketing Transactional Marketing

8 08 Campaign Planner Campaign Planner Campaign Planner provides marketers with a calendar view of their campaigns and enables them to automate campaign planning and execution directly from a single view. Campaign results can be seen through visuals in the calendar. Sophisticated time zone options assist with scheduling multiple campaigns to execute at optimal times in different times zones. The whole process from start to set-up took around 3 weeks. After completing the advanced training, I was up and running, building campaigns that made a huge difference to the marketing function. Jill Quick Marketing Manager at Victory Services Club United Kingdom Campaign Planner Calendar view

9 09 List Management and Segmentation List Management and Segmentation With fully integrated and user-friendly tools for list management and segmentation, Campaign Commander makes it easy to manage subscriber lists, query large amounts of data, and generate the right audience for each new campaign. Marketers can gain insight into customer profiles directly from reports, target customers by their unique behaviour, and adapt programs for well-defined audiences. The end-result; marketing campaigns that are more relevant, more personalised, and provide higher return on investment. Key features: Quick segments: Automates segmentation with customer behavioural information. Up-sell, cross-sell, and promote offers to customers who recently clicked links or opened messages Social segments: Identifies brand ambassadors by analysing customer behaviour and engagement across 16 global social networks Flexible segment builder: Enables marketers to define their own segments with fully customisable segmentation options Data mart: Brings marketing programs to the next level by targeting combinations of demographic, behavioural, purchase history, preferences, and other data available in the CRM or ERP applications List management: Provides import and export options for member data, manages member quarantines, and monitors overall list growth for active/ inactive members List hygiene: Keeps subscriber lists up-to-date with comprehensive list synchronisation Segmentation Social segment view

10 10 Testing and Monitoring for Success Testing and Monitoring for Success Using Campaign Commander, online marketers increase their success with every campaign. Key features enable testing before campaign execution and deliverability monitoring during the live campaign. The end result is more successful campaigns, higher response rates, and improved return on investment. The A/B split testing feature in Campaign Commander takes the guesswork and risk out of marketing and provides an empirical method for boosting campaign response rates and profitability. Online marketers can analyse how subscribers react to each offer, adjust content and offers in real-time, and continuously improve campaign performance. The deliverability monitoring feature in Campaign Commander enables marketers to monitor reputation, proactively identify content issues that could affect reputation, and get actionable advice to fix deliverability issues prior to campaign launch. Marketers can see if campaigns are being blocked or filtered by the major ISPs. They can also see any campaigns that are causing complaints, or other potential issues affecting delivery to the inbox. Testing Deliverability inbox preview

11 11 Triggered and Transactional Marketing/Portfolio Manager and User Rights Triggered and Transactional Marketing Campaign Commander s Triggered marketing tools enable automatic marketing that targets customers at every stage of the customer lifecycle including welcome, loyalty, and reactivation programs. Multi-channel, rule-based campaigns are triggered by key business objectives such as: Starting an effective engagement: Welcome programs Maintaining engaged customers: Loyalty programs, behavioural targeting, up-sell and cross-sell Reactivating dormant customers: Restarting inactive buyers, openers and clickers Addressing shopping cart abandonments: Retargeting customers who leave purchases Campaign Commander s transactional marketing platform provides real-time, guaranteed delivery for customer service s. Online marketers can also use this feature to combine customer service s with added branding and promotional offers. Key capabilities include: Branded order confirmations with up-sell and cross-sell promotions Delivery alerts and confirmations New subscriber welcome messages Portfolio Manager and User Rights Campaign Commander s Portfolio Manager and User-Rights enables marketing organisations and agencies to expand their service offerings to regions, business units, brands, or end-clients. Multi-account management provides the ability to centralise and manage and mobile campaigns on behalf of end-clients. User-rights provides marketing teams with the ability to assign specific levels of access control, securely roll out campaigns, and empower end-users to manage local campaign execution. Key features: Supports campaign execution for a portfolio of end-customers Organises key marketing people into defined groups and roles Automates approval processes for critical steps in campaign workflow Controls content and data

12 12 Mobile Marketing Mobile Marketing Campaign Commander enables online marketers to execute integrated or stand-alone mobile campaigns, create a seamless mobile experience for their customers, and automate the sending of SMS campaigns. Key features: Mobile Marketing: Provides previews on campaign content for multiple mobile devices to ensure a positive customer experience when viewing messages on mobile Mobile SMS Marketing: Supports both stand-alone SMS campaigns, and fully integrated marketing channels that automatically send SMS campaigns based on triggered responses to campaigns iphone App: Enables campaign monitoring and mangement from any location Campaign Commander is easy to use and gives you great advanced features. Tim Sidebotham Digital Marketing Executive at Littlewoods Clearance United Kingdom Mobile Marketing Triggered & SMS campaign

13 13 Integration and APIs / & Social Marketing Integrations and APIs Campaign Commander provides secure, open, and powerful APIs that enable a number of out-of-the-box integrations with data from CRM, ERP, SFA, web analytics, or other in-house applications. Campaign Commander can act as a key data source for these applications with metrics on subscribers and campaign performance. This 360 approach allows every marketing campaign to be fully analysed, integrated, and optimised for maximum return on investment. Campaign Commander APIs can also be leveraged to create a customised marketing solution for in-house campaign management. Key features: Campaign Management API: Uses existing publishing applications to directly update message content into Campaign Commander. Every aspect of the campaign production process can be driven through the campaign management APIs Notification Messaging API: Adapts corporate templates to include marketing offers. Campaign Commander s state of the art Notification Messaging Platform (NMP) transforms standard order confirmations, e-tickets, and billing & payment notifications into a profitable new sales channel SDK: Provides all of the resources developers need to integrate with Campaign Commander APIs including documentation, a developer portal, community sharing, and dedicated support & Social Marketing Campaign Commander enables online marketers to integrate & Social marketing campaigns, boosting the effectiveness of both channels. Campaign Commander incorporates social community members to provide full campaign integration with subscribers, followers and fans. Key product features, like social segmentation and reporting, enable seamless campaign execution across both channels. Key features: Share with My Social Networks: Provides easy-to-install links that can be fully customised to connect campaigns with over 16 global social networks Social Forms: Provides a custom Facebook application designed specifically for vision customers. Marketers can create customised forms for Facebook pages, collect social data, and automatically integrate this information into Campaign Commander Social Segments & Reports: Enables marketers to discover the top social networks used by their members and identify key brand influencers in these communities

14 14 Reports and Analytics Reports and Analytics One of the top priorities for online marketers is to have up-to-the-minute and detailed reports on campaign performance and customer behaviour. Campaign Commander s reports and analytics provide essential information on open rates, click-thrus, purchases, shares on social networks, and much more. Campaign Commander allows marketers to evaluate their campaign performance from multiple types of reports. Key features: Measuring the behaviour of different target groups as soon as they receive campaigns Receiving daily updates on all campaign KPIs Analysing detailed reports on each offer in a campaign Comparing campaigns to identify the high performers Monitoring deliverability rates to ensure that s are reaching subscribers Viewing response trends Measuring campaign profit contribution Reports Campaign snapshot report

15 15 Strategic Alliances Strategic Alliances vision is partnering with a growing list of Strategic Alliances to provide our clients with out-of-the-box technology integrations that increase the visibility and success of their marketing. The interoperability of marketing with key business applications enables organisations to connect highly relevant customer data and continuously increase the effectiveness of their online marketing. campaign performance that s linked to web analytics produces key data on the revenue impact of specific offers. subscriber information that s linked to the CRM produces a bi-directional data flow of important customer metrics that helps marketers improve subscriber segmentation and helps sales teams to drive greater lead generation. campaigns that are linked to e-commerce applications can provide actionable data on shopping cart abandonments, re-marketing opportunities, conversions for repetitive purchases, and much more. These partnerships bring our clients integrated views of their customer data, tighter processes between complimentary technologies, and improved relevance in their marketing campaigns. Just a few of vision s Technology Partners

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