Table of Contents. About De Alba Bakery. About Ana De Alba De Alba Team Members. De Alba Fact Sheet.. Contact Us..

Transcription

1 DE ALBA BAKERY MEDIA KIT 2014 De Alba Bakeries, LLC 1

2 Table of Contents About De Alba Bakery. About Ana De Alba De Alba Team Members. De Alba Fact Sheet.. Contact Us DE ALBA BAKERY MEDIA KIT 2014 De Alba Bakeries, LLC 2

3 About De Alba Bakery Our Heirloom Hispanic Family Business At De Alba Bakery, we believe that the only way to create a better future is to honor the past. For us, this means preparing traditional breads, cakes, tortillas and tamales enriched by our vibrant Mexican heritage. In all that we do, we remember de la familia foods prepared for you using the same love and care with which we feed our own. Each De Alba product is baked with time-consuming methods, uncompromising standards and traditional techniques that are not taught in any culinary school. We are committed to preparing every dish you order using fresh, organic ingredients and a tangible touch of soul. These are recipes handed down from our grandmother and her modest Mexican kitchen recipes we now serve at our four Texas locations, each one bursting with unconditional love. DE ALBA BAKERY MEDIA KIT 2014 De Alba Bakeries, LLC 3

4 About Ana De Alba Granddaughter, Daughter and CFO Trays of pan dulce and other Mexican baked goods cool on metal racks, flour-dusted Mexican chefs craft traditional cakes, tamales sit on the counter waiting to be steamed as the sun is just starting to rise. Overseeing it all is Ana De Alba. Heading up the team of Mexican chefs who run De Alba Bakery is a family tradition one passed down from mother to daughter to granddaughter. Today, Ana manages the de la familia business, just as her mother did before her, and her grandmother before that; ensuring that De Alba Bakery remains connected to the members of Texas Rio Grande Valley community. She has been CFO of the De Alba Bakery since 2006 when she took over leadership of her parents heirloom family bakery; and while today Ana has visions of a nationwide business, her ambitions started years ago when she was working as a cashier. There were years and multiple jobs between her first taste of working for family at De Alba Bakery and 2006 when Ana took up her current position as CFO; but she took her mother s de la familia philosophy everywhere she went. For Ana, this meant treating each customer and co-worker as family and working as hard as if she were working for her parents. Tradition, Rising. Having graduated from The University of Texas at San Antonio in 1999 with a degree in finance, Ana now pursues her true passion preserving artisanal traditions in the De Alba Bakery kitchens. She s not only the CFO, but the head Mexican chef safeguarding years of Hispanic culinary traditions. For Ana, the heirloom baking secrets, humility and a for family philosophy that have always been an integral part of the business Today, Ana has taken these skills her exacting standards for organization and communication paired with her drive and her passion for efficiency and is revolutionizing her family business and its team of artisanal Mexican chefs. Ana envisions an operation that allows her to share love through baked goods with the entire country, on a national level a once distant dream that is quickly becoming a reality. For Ana, the heirloom baking secrets, humility and a for family philosophy that have always been an integral part of the business remain the most important elements of De Alba Bakery. She and her family believe good foods and traditions should be shared; and they are doing just that with every meal De Alba Bakery prepares. DE ALBA BAKERY MEDIA KIT 2014 De Alba Bakeries, LLC 4

5 Arturo De La Cruz General Manager Arturo is a University of Texas student specializing in accounting. His first job in 2006 was with De Alba Bakery, and he took the opportunity seriously and eagerly began learning the ropes. Arturo began as a cashier and has flourished throughout the years through hard work and a willingness to learn. Today, he is now General Manager of De Alba Bakery, as well as the store manager for the Mission location. When asked why he has stayed working with De Alba Bakery for so many years, Arturo states, I ve been given a rare opportunity which has afforded me knowledge and provided me with confidence in my innate abilities. The rewards are immeasurable and I am deeply grateful for the chance to work with such great people. Monica Moreno McAllen Store Manager Monica has received a Bachelor s degree in social work, with interest in a second degree in business and finance. Monica has been working with De Alba Bakery from August of 2006 to the present, where she now manages the flagship McAllen location. When asked why she has remained working at the bakery after graduating from college, Monica states, I enjoy coming to work every day and providing our customers with the most delicious Hispanic cakes and pastries that are prepared with love in a family tradition [ ] I can t see myself leaving. Tanya De Alba Edinburg Store Manager Tanya began working at De Alba Bakery at the young age of 13, helping her mom with odd jobs and learning the family business. She ventured out and got a job at a local Game Stop working as a cashier and customer service agent. This job, however, lasted only two weeks; and she quickly discovered that her loyalties lay in the family business and went back to working with her mom. Tanya went from doing odd jobs within the bakery to working as a cashier. She found this position invigorating, continuing to invest in her commitment to the family business until she became the Edinburg store manager a position she still holds today. When asked why she remains so committed to the family business, Tanya stated, I loved seeing customers smile and walk away with our delicious, hand-made pastries and cakes [ ] It gives me such an enormous sense of pride knowing that our loyal customers are the reason we exist. DE ALBA BAKERY MEDIA KIT 2014 De Alba Bakeries, LLC 5

6 De Alba Bakery Fact Sheet Fun Facts About De Alba Bakery Founded: First Tortilla Served: About Us: First Store: Website: Leadership: , by Ana s grandmother. De Alba Bakery is a family owned and operated Mexican bakery that uses traditional techniques passed down through three generations of the De Alba family, baking "de la familia," for family, with love that can be tasted in each bread, tamale, tortilla and pastry. McAllen, Texas, opened Ana De Alba CEO / Pharr Manager Arturo De Alba General Manager / McAllen Manager Monica Moreno Mission Manager Tanya De Alba Edinburg Manager Leo Lara Diaz Tamales Department Head Luz Delgado Kitchen Department Head A few fun facts: In 2014, De Alba was voted No. 1, earning the titles of best bakery, best cakes and best tamales in The Monitor s Readers Choice Awards. In 2013, De Alba was voted as serving the best tamales at the McAllen Tamale Fest. De Alba Bakery fulfills a traditional role in Mexican communities where baking skills are scarce, preparing artisanal pan dulce, or Mexican sweet bread a cultural staple. A traditionally trained master baker is found in each De Alba location. Every De Alba product uses natural ingredients (organic, non-gmo and pesticide free) whenever available, just like grandma did when she made the first tamale in her kitchen in Committed to the betterment of its community, De Alba is well-known in the McAllen area for its charitable efforts, particularly the team s hands-on participation in pet-related charities, working with the Mission, Texas area s first no-kill animal shelter. DE ALBA BAKERY MEDIA KIT 2014 De Alba Bakeries, LLC 6

7 Contact De Alba Bakery A third-generation heirloom Hispanic business, the entire team at De Alba Bakery and our CFO, Ana De Alba, are proud of our unparalleled expertise. With years of knowledge perfecting traditional Mexican culinary techniques, our team is honored by the recognition we have already received and eager to help share our experience in artisanal breads, pastries, cakes, tamales, tortillas and other forms of Mexican cooking. Want to learn more about De Alba Bakery? Contact our press team to schedule an interview. Kristin Wollett +1 (407) kt@aaronallen.com DE ALBA BAKERY MEDIA KIT 2014 De Alba Bakeries, LLC 7