Spark Digital Strategy. Spark REPORT PREPARED FOR: Our Client. Phone: (248) sparkdigitalstrategy.

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1 Spark REPORT PREPARED FOR: Our Client Phone: (248) sparkdigitalstrategy.com

2 EXECUTIVE SUMMARY ABOUT SPARK Spark definition: The exact moment of life; visible aspect of a chemical change; sudden realization; romantic connection, There were sparks! ; ignites a combustible process to bring forth energy. Spark is based on the delicate balance of elements and events brought together that provoke the creation of disruptive change. In the ecosystem of markets, business models, demographics, social networks, online channels, offline channels, cross-device promotion, the Spark, is the conversion to a predetermined goal. A marketing message, user experience and targeted audience come together to provoke action; the sale, a lead, donation, account signup, phone call, , gain of mindshare, retweet and use of a dedicated hashtag, is a Spark. These moments can occur accidently and live haphazardly, when marketing departments, business owners, and C-Suites are doing to do, and not realizing the full spectrum of the event. Digital strategy and the marketing technology of today changes that. The foundation of our business, mission and value proposition lies at the intersection of where message and audience meet. Reaching the intersection requires market research, experience, and industry best practice; leveraging both art and science, creative user-experience combined with the psychiatry of persuasion and the lull of solid branding. The result, the Spark, how big it is, how bright and what color are recorded for analysis so the next meeting is consistently impactful.

3 GOOD GUY, DIGITAL STRATEGY HOW TO USE THIS REPORT 1. To gain insight of the importance of digital strategy its benefits and opportunities 2. To become familiar with industry digital strategy ecosystem 3. T0 understand your current digital strategy as compared to your competitors and industry best standards. 4. To outline your organization digital strategy roadmap, timeline and benchmarks 5. As reference to digital strategy best practice and trends of 2014 COMPANY INTRODUCTION COMPANY OVERVIEW About The Story Products

4 INDUSTRY BUSINESS MODEL OBJECTIVE CHALLENGES BRAND SPECIFICATIONS MARETING INSIGHTS TARGET AUDIENCE MARKET RESEARCH PRODUCT RESEARCH UNDERSTANDING COMPETITION

5 Example CHANNEL PARTNERS

6 DIGITAL STRATEGY ECOSYSTEM PIPELINE OPTIMIZATION ANALYTICS, TRACKING AND MEASURE

7 KEYWORD REARCH TRAFFIC SOURCES PAID MEDIA EARNED MEDIA Examle

8 SWOT ANALYSIS example

9 AUDIT & ANALYSIS DIGITAL ASSET AUDIT WEBSITE

10 APP SOCIAL PLATFORMS SEARCH ENGINE OPTIMIZATION SERACH ENGINE MARKETING CAMPAIGN AUDIT Example

11 Example Spark Digital Strategy

12 DIGITAL STRATEGY ROADMAP DIGITAL STRATEGY PLAN KPIs, MEAUREMENT AND REPORTING TIMELINE

13 Example: Spark Digital Strategy

14 REFERENCES APPENDIX Appendix 1 Full Research Reports Appendix 2 Supporting Materials

15 Dave Clark COO, Kata Enterprises / Managing Director, Kata Global Partners Amber and her team have deep expertise in marketing strategy as well as the ability to apply that expertise to make their clients' marketing efforts more effective. Most impressive, though, is Amber's ability to transfer her knowledge to the client. I feel like I received a master's degree's worth of knowledge from working with Amber on our strategy! Luis Garza Sada CEO, Kinedu We re very happy about our spark report. Before starting our work with Spark Digital, we didn t have any clarity on what we needed to do in digital media. Our Spark Report works for us in several ways clarify the landscape and allow us to understand different channels, mediums, and avenues for promoting our product; providing clear and actionable objectives, including metrics to monitor and improve; and finally an adequate strategic plan according to our starting point. I believe the Spark report consolidates the best information out there and provides a clear path towards sustainable and accelerated growth for Kinedu Brad Kopek Owner, Avatar Design House As a serial entrepreneur and business owner, working across multiple platforms with diverse clients, it was immediately apparent that Spark Digital Strategy and its founder, Amber Coffman, grasped the dynamic nature of Avatar's goals and operations. Transitioning from word of mouth to an on-line generated lead system was one of the main focuses for Avatar, and through consultation Spark was able to boil down the byzantine nature of SEO into usable and digestible chunks so that my company knows what to focus on next and how to understand the results. I've worked with enough technology to realize the value of this seemingly simple statement. Businesses that work through a system of generating leads will at once see the value of any interaction with Spark Digital Strategy, from consultation to system wide applications. Able to parse a set of criteria down to the essentials, supplemented by wide ranging conversations

16 from brand identity to specific ultra geek-worthy white paper topics, Spark recommended immediate and discernible steps to start down the right actionable path. Besides the value of specific SEO, branding and lead generation information gained it is really the actual interaction with Spark that holds the truest value... The energy, the momentum and the Spark! Elaina Farnsworth CEO, Mobile Comply Spark is a life saver! They created a lead funnel where no lead funnel existed which turned into our first set of sales. The Spark team was patient, flexible and innovative during our startup phase, something a new business venture needs. They always come to the table with ideas and solutions and willing to tailor their approach to fit our changing needs. Juan Carlos Managing Partner, C&S Executive Transportation Spark improved our organic rankings virtually overnight due to an improvement in our websites source code. Moreover, Spark worked with us until we found a campaign that was sending high quality quote and reservation submissions, which is an important part of a transportation service business. We ve had to turn away business at times due to being fully booked. I trust Spark like they are a part of my internal team. Communication and quality of work is spot on. Christine Rosender Owner, Level Multisport Amber created our website and web marketing strategy and we have been very pleased with her services provided. She has great followthrough with projects as promised and stays focused on our goals which allows us to focus on our business. I would highly recommend Amber and Spark for your business if you are looking for digital strategy services.

17 Learn How a Spark Report will Focus your Marketing Efforts Contact Spark at [email protected]

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