At a recent industry conference, global
|
|
- Avice Weaver
- 8 years ago
- Views:
Transcription
1 Harnessing Big Data to Improve Customer Service By Marty Tibbitts The goal is to apply analytics methods that move beyond customer satisfaction to nurturing customer loyalty by more deeply understanding the customer s total experience. At a recent industry conference, global payments processor Elavon demonstrated the power of Big Data in the contact center environment. Retaining highvalue customers has always been a top priority for Elavon, which serves more than 1 million merchants in the United States, Europe, Canada and Puerto Rico. When warning signs of potential customer defections appeared, the company was determined to take proactive steps to identify dissatisfied merchants and find ways to help them. Elavon s biggest challenge was figuring out a practical way to do this across its large customer base. Elavon found the answer at its Knoxville contact center where 300 agents handle approximately 10,000 calls a day, all of which are recorded and transcribed. The company used speech analytics software to automatically analyze content in the recorded chain of calls. The application helped Elavon s business review unit determine words and phrases in their call transcripts that hinted that a customer could be on the path to switching to a competitor. Of the 10,000 calls our Knoxville center receives each day, about 2,000 could be construed as being at risk in some way, explains Roman Trebon, Elavon s business review manager, speech analytics, who led a team of four analysts that reviewed the data. By immediately reaching out to those atrisk merchants, the company estimated it saved nearly 600 accounts worth $1.7 million, over a three-month period. The implementation of speech analytics in Elavon s Knoxville call center represents one of the best available cases for Big Data analysis the advanced process of examining large amounts of different data, or Big Data, in an effort to uncover hidden patterns. By harnessing Big Data into a more useful form, its contact center can become proactive rather than reactive in solving customer service problems and finding opportunities to encourage 4 Customer RELATIONSHIP MANAGEMENT SPRING 2013
2 customer loyalty. Recent customer relationship management trends indicate that over the next few years, more contact centers will begin looking at their business intelligence as a meaningful resource to help differentiate their brand in the marketplace. A new generation of tools and technology are now available to extract that meaningful information from Big Data to help retain clients, reduce costs and improve the customer experience. In 2013, spending on business-intelligence software is expected to reach $13.8 billion, up 7 percent from 2012, according to analyst firm Gartner, which projects spending will hit $17.1 billion by The challenge for contact center managers will be keeping their focus on organizational alignment so that team members are well versed on how to use Big Data to accomplish collective goals. Investment in data management tools, like Big Data systems, will enable center personnel to better understand how that information and technology will improve their customer service ef- SPRING 2013 Customer RELATIONSHIP MANAGEMENT 5
3 forts. As a result, the contact center will ensure actionable business intelligence gets to the right person or department at the right time in order to make it usable. Opportunities and Challenges Have you ever wanted to know exactly how customers were using your product and whether they were likely to stay customers? The more you know about your customers over time, the better your chances of keeping them from going to a competitor. Big Data analysis technology is a springboard to solutions that support real-time metrics and leverage predictive analytics to simulate and forecast consumer behavior. Predictive analysis is being used to generate vast amounts of data about customers buying habits, attitudes, preferences and pet peeves. In a practical way, figuring out how to make use of this data could mean all kinds of improvements to the customer support experience. Ultimately, the goal is to apply Big Data analytics methods that move beyond customer satisfaction to nurturing customer loyalty by more deeply understanding the customer s total experience. For example, through Big Data analysis, a company might discover that a certain demographic group of customers prefers shopping online instead of buying products at brick-and-mortar shops, and prefers text messages over s. As a result, a retailer might launch a text message marketing campaign to promote online products and e-commerce options to customers in that demographic group to increase sales. Additionally, knowledge derived from Big Data analytics technology has the potential to save costs, foster ideas for new and improved products, identify cross-sell/up-sell opportunities and determine the effectiveness of marketing campaigns. With more companies leveraging consumer intelligence to stay competitive in the market, there is the danger that they will External auditors and risk professionals should play a key role to address policies related to privacy, security, intellectual property and even liability. become mesmerized by Big Data, which could pose a potential risk. Any time an organization uses Big Data to amass customers private, sensitive information, there is the chance that it could be misused or used ineffectively. External auditors and risk professionals should play a key role in the Big Data process to address policies related to privacy, security, intellectual property and even liability. Making Sense of Big Data It s not just the quantity of data that can offer value, it s also the speed with which all this data is generated, as well as how it is used. When it comes to describing Big Data, much of the technology industry commonly uses the three Vs model volume, velocity and variety to characterize different aspects of the data. 1. Volume refers to the massive amount of data being collected. By some estimates we create 2.5 quintillion bytes of data every day (a quintillion is 1 followed by 18 zeros) so much that 90 percent of the data in the world today has been generated in the last two years. 2. Velocity refers to the frequency of data generation or frequency of data delivery that needs to be analyzed as it comes all in real time. 3. Variety refers to the different types of data such as structured and unstructured data (i.e., images, videos and text from contact center conversations). Before starting a Big Data initiative, contact centers must first determine exactly what they want to achieve by collecting and analyzing data: Are they looking to retain customers? Do they want to predict future trends regarding consumer purchasing patterns? Are they looking to drive maximum sales of products and services? Each objective will influence how data is collected, organized and used. Determining a strategy will help contact centers establish a clear 6 Customer RELATIONSHIP MANAGEMENT SPRING 2013
4 understanding of what data is actually valuable to them. Data quality management is something that s often overlooked when it comes to Big Data analysis. While accessing and analyzing large data sets may be important, it s even more critical that the information being evaluated is based on quality data. For example, it s likely that call agents could enter data in inappropriate fields in a CRM system. Data that is not high quality, or riddled with errors and inconsistencies, diminishes the analysis process, and the value of the contact center s mission, goals and objectives is jeopardized. When managed correctly, data quality minimizes risk. Big Data also requires big leadership. It takes high-level support and call center managers with deep analytical skills to make effective decisions. Contact centers need to employ the right people who know how to apply advanced analytical tools to generate predictive insights into customer activities as a direct result of the data. Five Ways Analytics Create Value Big Data provides an opportunity for business enterprises to find insight in new and emerging types of data that will make operations more responsive. Its usage opens up new avenues for productivity, growth and customer interaction. Here are five broad ways in which Big Data analytics can create value for a contact center: 1. Contact centers can unlock significant value from usable information to greatly improve their customer support value by using Big Data analytics tools. Companies with access to this level of intelligence obtain a greater understanding of customers through behavior and preference, which ultimately drives customer retention and brand loyalty. Determining a strategy will help contact centers establish a clear understanding of what data is actually valuable to them. 2. The valuable data that s mined from contact center logs is of particular interest to chief marketing officers. By leveraging the massive amounts of data extracted from recorded customer transactions, marketing departments can tailor specific marketing campaigns and product offerings to drive additional revenue. Big data analytics gives marketers the capacity to identify, measure and manage the factors that are positively impacting their brand. 3. Big Data analysis can help contact centers achieve costs savings, especially through first contact resolution (FCR). Research has shown that solving customers problems on the first call is linked to lower costs, higher customer satisfaction and other benefits. Big Data analytics enables contact centers to truly measure FCR patterns from all cross channels and data sources at any given moment. 4. Successful cross-selling and up-selling opportunities are available based on what customer intelligence you find through Big Data. The right data analysis technology can help a contact center minimize the level of resources required to identify new products or service upgrades that call agents can offer customers. You ll likely need to involve call agents in the analysis process, which requires providing them with considerably more insight about which specific products customers are most interested in. 5. Identifying why customers are leaving is just one type of data that needs to be analyzed and managed. Data analytics helps contact centers understand the metrics that are impacting customer satisfaction and loyalty, and gives them the opportunity to SPRING 2013 Customer RELATIONSHIP MANAGEMENT 7
5 make the changes necessary to keep customers coming back. A Slow, Steady Shift The move to embrace Big Data solutions won t happen overnight for many contact centers. For years, customer care organizations have struggled to recognize the benefits of transforming the structured and unstructured data they collected from billions of customer interactions each year. Despite their long history of collecting raw consumer data, contact centers are making slow but steady progress toward moving beyond traditional key performance indicator measurements such as average talk time and average speed of answers and implementing Big Data analytics to meet their customer service objectives. The abundance of information gathered from recording calls between agents and customers makes it the most valuable collection of custom intelligence. And yet, call recordings are a prime example of data sources that are often underexploited for business purposes. Although hundreds of millions of calls are recorded in contact centers throughout the year, some experts agree that a small percentage of these recordings are ever played back and listened to by managers. However, over the last year or so, a growing number of customer care executives are having a greater appreciation for how Big Data is being used to revolutionize the way contact centers process information. As a result, the spectrum of analytics tools that vendors are making available to contact centers has grown exponentially. Currently, speech analytics software and technology from companies such as Avaya, CallMiner, Nexidia, NICE Systems, Utopy and Verint Systems offer contact centers a variety of ways to automate the mining of customer transaction information from call recordings and transcripts and turn that content into usable business information. Rather than just periodically listening to a call recording to make sure agents are sticking to the script, The right technology can help minimize the level of resources required to identify new products or service upgrades that agents can offer customers. contact center supervisors can take further steps to leverage that unstructured data. Big Data analysis enables managers to identify conversations where the customer says, never again, or doesn t work or any such keywords that signal their dissatisfaction. Strategic analysis of Big Data extracted from recordings will go far in improving customer retention policies. Telephone call recordings are not the only valuable data source. Customer interactions can take place over a multiple of different channels, including , instant messaging, computer screen recordings and Web forms. The good news is that today there are huge growth opportunities in Big Data analysis, and it is proving to have a very attractive return on investment for contact centers investing in the process. One thing that is certain in this new phenomenon of data-driven technology: It is pushing the bounds of systems used to judge customer sentiments and behaviors. Data analytics is doing a remarkable job of linking disparate data silos to patterns of customer behavior and trends that are predictive. Big Data is motivating leading contact centers to move away from pure cost reduction strategies and invest in analytic tools that effectively improve customer satisfaction and loyalty and provide real-time results. CRM Marty Tibbitts is founder and CEO of CITADEL, a customer-focused contact center that is transforming the way industries outsource their business services. As an accomplished entrepreneur, Tibbitts has more than 20 years of experience managing high-tech businesses. His keen sense of direction has helped establish a number of companies that offer mobile and wireless computing, internet and database/software development, telecommunications and threat-detection services. 8 Customer RELATIONSHIP MANAGEMENT SPRING 2013
NICE MULTI-CHANNEL INTERACTION ANALYTICS
NICE MULTI-CHANNEL INTERACTION ANALYTICS Revealing Customer Intent in Contact Center Communications CUSTOMER INTERACTIONS: The LIVE Voice of the Customer Every day, customer service departments handle
More informationTaking A Proactive Approach To Loyalty & Retention
THE STATE OF Customer Analytics Taking A Proactive Approach To Loyalty & Retention By Kerry Doyle An Exclusive Research Report UBM TechWeb research conducted an online study of 339 marketing professionals
More informationAchieving customer loyalty with customer analytics
IBM Software Business Analytics Customer Analytics Achieving customer loyalty with customer analytics 2 Achieving customer loyalty with customer analytics Contents 2 Overview 3 Using satisfaction to drive
More informationMaintaining a Competitive Edge with Interaction Analysis
Explore Maintaining a Competitive Edge with Interaction Analysis Winner of the Frost & Sullivan 2007 Product Innovation Award Autonomy etalk White Paper Maintaining a Competitive Edge with Interaction
More informationHow To Transform Customer Service With Business Analytics
IBM Software Business Analytics Customer Service Transforming customer service with business analytics 2 Transforming customer service with business analytics Contents 2 Overview 2 Customer service is
More informationData Quality in Retail
SURVEY RESULTS Data Quality in Retail How Data Quality Issues Impact Business Processes and Decisions Across Retail Organizations TRILLIUM SOFTWARE Introduction As consumers share data across multiple
More informationHow To Use Social Media To Improve Your Business
IBM Software Business Analytics Social Analytics Social Business Analytics Gaining business value from social media 2 Social Business Analytics Contents 2 Overview 3 Analytics as a competitive advantage
More informationIncreasing Marketing ROI with Customer Analytics. 2013 IBM Corporation
Increasing Marketing ROI with Customer Analytics 1 The agenda The Marketer s Evolving Role Data/Analytics Based Decisions Customer Analytics to Increase ROI ROI in Action 2 The Marketer s Evolving Role:
More informationDEVELOP INSIGHT DRIVEN CUSTOMER EXPERIENCES USING BIG DATA AND ADAVANCED ANALYTICS
DEVELOP INSIGHT DRIVEN CUSTOMER EXPERIENCES USING BIG DATA AND ADAVANCED ANALYTICS by Dave Nash and Mazen Ghalayini; Contributions by Valentin Grasparil This whitepaper is the second in a 3-part series
More information4How Marketing Leaders Can Take Control of Data for Better
Steps to Achieve Better Marketing Results 4How Marketing Leaders Can Take Control of Data for Better Marketing Performance and Customer Interactions As a marketing leader, you rely heavily on data to inform
More information5 Big Data Use Cases to Understand Your Customer Journey CUSTOMER ANALYTICS EBOOK
5 Big Data Use Cases to Understand Your Customer Journey CUSTOMER ANALYTICS EBOOK CUSTOMER JOURNEY Technology is radically transforming the customer journey. Today s customers are more empowered and connected
More information4 Ways Retailers Can Beat the Competition. (With Data They Already Have)
4 Ways Retailers Can Beat the Competition (With Data They Already Have) On the surface, the retail data playing field looks fairly level. From big-box retailers like Walmart to small, independent boutiques,
More informationPredicting & Preventing Banking Customer Churn by Unlocking Big Data
Predicting & Preventing Banking Customer Churn by Unlocking Big Data Making Sense of Big Data http://www.ngdata.com Predicting & Preventing Banking Customer Churn by Unlocking Big Data 1 Predicting & Preventing
More information> Cognizant Analytics for Banking & Financial Services Firms
> Cognizant for Banking & Financial Services Firms Actionable insights help banks and financial services firms in digital transformation Challenges facing the industry Economic turmoil, demanding customers,
More informationCONTACT CENTER 09: Five Steps to a Lean, Customer-Centric Service Organization
CONTACT CENTER 09: Five Steps to a Lean, Customer-Centric Service Organization 2009 RightNow Technologies. All rights reserved. RightNow and RightNow logo are trademarks of RightNow Technologies Inc. All
More informationFive steps to improving the customer service experience
Five steps to improving the customer service experience Metrics, tips, and tools for utilizing customer feedback An Ovum White Paper Sponsored by Publication Date: January 2012 INTRODUCTION As the use
More informationDISCOVER MERCHANT PREDICTOR MODEL
DISCOVER MERCHANT PREDICTOR MODEL A Proactive Approach to Merchant Retention Welcome to Different. A High-Level View of Merchant Attrition It s a well-known axiom of business that it costs a lot more to
More informationTable of Contents. Executive Summary... 3 The Power of Information... 3. How Contact Analytics Works... 4
Table of Contents Executive Summary... 3 The Power of Information... 3 How Contact Analytics Works... 4 Case Study Using Speech Analytics to Predict Churn... 6 Improving Customer Satisfaction... 10 Optimizing
More informationPredicting & Preventing Banking Customer Churn by Unlocking Big Data
Predicting & Preventing Banking Customer Churn by Unlocking Big Data Customer Churn: A Key Performance Indicator for Banks In 2012, 50% of customers, globally, either changed their banks or were planning
More information5 tips to engage your customers with event-based marketing
IBM Software Thought Leadership White Paper IBM ExperienceOne 5 tips to engage your customers with event-based marketing Take advantage of moments that matter with in-depth insight into customer behavior
More informationBUY BIG DATA IN RETAIL
BUY BIG DATA IN RETAIL Table of contents What is Big Data?... How Data Science creates value in Retail... Best practices for Retail. Case studies... 3 7 11 1. Social listening... 2. Cross-selling... 3.
More informationEngage your customers
Business white paper Engage your customers HP Autonomy s Customer Experience Management market offering Table of contents 3 Introduction 3 The customer experience includes every interaction 3 Leveraging
More information6/10/2015. Chapter Nine Overview. Learning Outcomes. Opening Case: Twitter: A Social CRM Tool
Opening Case: Twitter: A Social CRM Tool McGraw-Hill-Ryerson 2015 The McGraw-Hill Companies, All Rights Reserved Chapter Nine Overview SECTION 9.1 CRM FUNDAMENTALS Introduction Using Information to Drive
More informationTable of Contents. Introduction... 3 Post-Call Analytics vs. Real-Time Monitoring... 3. How Real-Time Monitoring Works... 4
Table of Contents Introduction... 3 Post-Call Analytics vs. Real-Time Monitoring... 3 How Real-Time Monitoring Works... 4 Putting Real-Time Monitoring Into Action... 5 The Impact of Real-Time Monitoring...
More informationRetail / E-commerce. Turning Big Data (and Little) Into Actionable Intelligence and Customer Profitability. Case Study ebook. Unlocking Profitability.
shop shop shop shop Retail / E-commerce Turning Big Data (and Little) Into Actionable Intelligence and Customer Profitability Part 3 in a series of 5 ebooks on intelligent customer engagement Case Study
More informationPredictive Analytics for Donor Management
IBM Software Business Analytics IBM SPSS Predictive Analytics Predictive Analytics for Donor Management Predictive Analytics for Donor Management Contents 2 Overview 3 The challenges of donor management
More informationThe big data revolution
The big data revolution Expert report in partnership with Big data, big challenges Big data is changing the world a hundred terabytes at a time. It allows marketers to make highly informed and effective
More informationFOSTERING CUSTOMER RETENTION CALLS FOR A FULL 360-DEGREE PERSPECTIVE
FOSTERING CUSTOMER RETENTION CALLS FOR A FULL 360-DEGREE PERSPECTIVE Satisfying and retaining current customers is three to 10 times cheaper than acquiring new customers, and 65 percent of a typical company
More informationELAVON EXPERIENCES WITH THE ORACLE SALES CLOUD
RESEARCH NOTE May 2014 ELAVON EXPERIENCES WITH THE ORACLE SALES CLOUD THE BOTTOM LINE The shift in computing towards the cloud and away from being within the four walls of an organization creates an opportunity
More informationMultichannel Customer Care
Multichannel Customer Care The changing landscape in customer communication provides a unique opportunity to combine the assets of our outsource services division (call center and network) with our social
More informationBest Practices for Relationship Marketing
WebTrends 851 SW 6th Ave., Suite 600 Portland, OR 97204 1.503.294.7025 1.503.294.7130 fax US Toll Free 1-877-WebTrends (1-877-932-8736) WebTrends Sales 1.888.932.8736 sales@webtrends.com Europe, Middle
More informationCRM and KM integration: its time has come
WHITE PAPER CRM and KM integration: its time has come An integrated look at the functions of CRM and Knowledge Management today s business environment INTRODUCTION Until very recently, customer relationship
More informationBanking On A Customer-Centric Approach To Data
Banking On A Customer-Centric Approach To Data Putting Content into Context to Enhance Customer Lifetime Value No matter which company they interact with, consumers today have far greater expectations
More informationTHE STATE OF Social Media Analytics. How Leading Marketers Are Using Social Media Analytics
THE STATE OF Social Media Analytics May 2016 Getting to Know You: How Leading Marketers Are Using Social Media Analytics» Marketers are expanding their use of advanced social media analytics and combining
More informationBoost Profits with Better Marketing Analytics
Boost Profits with Better Marketing Analytics Marketing Solutions for the Utilities Industry Publication Date: July, 2014 www.datamentors.com info@datamentors.com 01. Boost Profits with Better Marketing
More informationOverview, Goals, & Introductions
Improving the Retail Experience with Predictive Analytics www.spss.com/perspectives Overview, Goals, & Introductions Goal: To present the Retail Business Maturity Model Equip you with a plan of attack
More informationVoice. listen, understand and respond. enherent. wish, choice, or opinion. openly or formally expressed. May 2010. - Merriam Webster. www.enherent.
Voice wish, choice, or opinion openly or formally expressed - Merriam Webster listen, understand and respond May 2010 2010 Corp. All rights reserved. www..com Overwhelming Dialog Consumers are leading
More informationLEAD NURTURING STRATEGY WHITE PAPER. November 2013
LEAD NURTURING STRATEGY WHITE PAPER November 2013 TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. INTRODUCTION 3. WHAT IS LEAD NURTURING? 4. OUTLINING AN EFFICIENT LEAD NURTURING STRATEGY 4.1. BUYER PERSONA
More informationDeriving Call Data Record Insights through Self Service BI Reporting
Deriving Call Data Record Insights through Self Service BI Reporting The Need for Business Intelligence BI assists corporate managers and decision makers to make relevant, accurate, timely and smart decision
More informationSponsored by. Contact Center Analytics Empower Enterprises
Sponsored by Contact Center Analytics Empower Enterprises Table of Contents Executive Summary... 1 The Changing Mission of Contact Centers... 1 Contact Center Goals... 1 Contact Center Analytics... 2 What
More informationTHE 10 Ways that Digital Marketing + Big Data =
1 Ways that Digital Marketing + Big Data = Sales Productivity The best global companies are transforming the way they market and sell. Here s how! Evolves into Digital TOP 10 about us MarketBridge is a
More informationMaximizing Customer Retention: A Blueprint for Successful Contact Centers
Maximizing Customer Retention: A Blueprint for Successful Contact Centers Sponsored by Table of Contents Executive Summary...1 Creating Loyal Customers: A Critical Company Goal...1 Causes of Customer Attrition...2
More informationInformation-Driven Transformation in Retail with the Enterprise Data Hub Accelerator
Introduction Enterprise Data Hub Accelerator Retail Sector Use Cases Capabilities Information-Driven Transformation in Retail with the Enterprise Data Hub Accelerator Introduction Enterprise Data Hub Accelerator
More informationBeyond listening Driving better decisions with business intelligence from social sources
Beyond listening Driving better decisions with business intelligence from social sources From insight to action with IBM Social Media Analytics State of the Union Opinions prevail on the Internet Social
More informationConnecting the Dots on the Omnichannel Customer Journey
A new e-book from TeleTech for sales, marketing, and customer care leaders. Connecting the Dots on the Omnichannel Customer Journey Everybody s talking about omnichannel these days. But what is omnichannel
More informationFIS Active Analytics Suite. Delivering Segmentation-driven Digital Marketing, Merchant Offers
FIS Active Analytics Suite Delivering Segmentation-driven Digital Marketing, Merchant Offers Price Optimization and Risk Management Performance Analysis The FIS Active Analytics Suite helps financial institutions
More informationWHITEPAPER. Analytics in CRM. Insights to Action
WHITEPAPER Analytics in CRM Insights to Action CONTENT 1. INTRODUCTION 1.1 Abstract 1.2 Purpose 1.4 Methodology 2. EXPECTATIONS AND CHALLENGES 2.1 Customer expectations 2.2 Customer Insights 2.3 Opportunities
More informationHow To Create A Social Media Management System
Best Practices Brochure Best Practices for Optimizing Social CRM Maximizing the Value of Customer Relationships Social CRM Companies must do more than participate in today s social environment. They must
More informationTEXT ANALYTICS INTEGRATION
TEXT ANALYTICS INTEGRATION A TELECOMMUNICATIONS BEST PRACTICES CASE STUDY VISION COMMON ANALYTICAL ENVIRONMENT Structured Unstructured Analytical Mining Text Discovery Text Categorization Text Sentiment
More informationUniphore Software Systems Contact: info@uniphore.com Website: www.uniphore.com 1
Uniphore Software Systems Contact: info@uniphore.com Website: www.uniphore.com 1 Table of Contents Introduction... 3 Problem... 3 Solution... 5 Speech Analytics... 5 Effectiveness of speech analytics...
More informationNext Best Action Using SAS
WHITE PAPER Next Best Action Using SAS Customer Intelligence Clear the Clutter to Offer the Right Action at the Right Time Table of Contents Executive Summary...1 Why Traditional Direct Marketing Is Not
More informationLEVERAGING DATA ANALYTICS TO ACQUIRE AND RETAIN LIFE INSURANCE CUSTOMERS
Tactful Management Research Journal ISSN: 2319-7943 Impact Factor : 2.1632(UIF) LEVERAGING DATA ANALYTICS TO ACQUIRE AND RETAIN LIFE INSURANCE CUSTOMERS Ms. Archana V. Rao Assistant Professor, Model College
More informationHow To Create A Social Media Program
ENGAGING CUSTOMERS WITH SOCIAL MEDIA A CLARABRIDGE WHITE PAPER EXECUTIVE SUMMARY For a growing number of consumers, social media is the preferred means of gathering product information and interacting
More informationVoice of the Customer: How to Move Beyond Listening to Action Merging Text Analytics with Data Mining and Predictive Analytics
WHITEPAPER Voice of the Customer: How to Move Beyond Listening to Action Merging Text Analytics with Data Mining and Predictive Analytics Successful companies today both listen and understand what customers
More informationCustomer effectiveness
www.pwc.com/sap Customer effectiveness PwC SAP Consulting Services Advance your ability to win, keep and deepen relationships with your customers. Are your customers satisfied? How do you know? Five leading
More informationMarketing Solutions Built with People in Mind
Marketing Solutions Built with People in Mind Tailored emails, web recommendations and data-driven digital advertising designed to engage new prospects and excite customers. MAGNETIC MISSION To understand
More informationData-Driven Decisions: Role of Operations Research in Business Analytics
Data-Driven Decisions: Role of Operations Research in Business Analytics Dr. Radhika Kulkarni Vice President, Advanced Analytics R&D SAS Institute April 11, 2011 Welcome to the World of Analytics! Lessons
More informationThe Evolution of Enterprise Social Intelligence
The Evolution of Enterprise Social Intelligence Why organizations must move beyond today s social media monitoring and social analytics to Social Intelligence- where social media data becomes actionable
More informationReaping the Rewards of Big Data
Reaping the Rewards of Big Data TABLE OF CONTENTS INTRODUCTION: 2 TABLE OF CONTENTS FINDING #1: BIG DATA PLATFORMS ARE ESSENTIAL FOR A MAJORITY OF ORGANIZATIONS TO MANAGE FUTURE BIG DATA CHALLENGES. 4
More informationWhat s Trending in Analytics for the Consumer Packaged Goods Industry?
What s Trending in Analytics for the Consumer Packaged Goods Industry? The 2014 Accenture CPG Analytics European Survey Shows How Executives Are Using Analytics, and Where They Expect to Get the Most Value
More informationBig Data Management and Predictive Analytics as-a-service for the Retail Industry
Big Data Management and Predictive Analytics as-a-service for the Retail Industry Serendio Predictive Analytics for the Retail Industry 2 Executive Summary The biggest and most successful retailers today,
More informationChapter 5: Customer Relationship Management. Introduction
Chapter 5: Customer Relationship Management Introduction Customer Relationship Management involves managing all aspects of a customer s relationship with an organization to increase customer loyalty and
More informationVlassis Papapanagis Operations Director PREDICTA Group. Using Analytics to predict Customer s Behavior
Vlassis Papapanagis Operations Director PREDICTA Group Using Analytics to predict Customer s Behavior Today s organizations are facing many DISRUPTIVE FORCES fueling the need for analytics The emergence
More informationThe Power of Personalizing the Customer Experience
The Power of Personalizing the Customer Experience Creating a Relevant Customer Experience from Real-Time, Cross-Channel Interaction WHITE PAPER SAS White Paper Table of Contents The Marketplace Today....1
More informationA Quick Guide to Social Customer Service: Measure, Refine & Scale
A Quick Guide to Social Customer Service: Measure, Refine & Scale Measuring how well your Social Customer Service program is working for both your customers and your business is not easy. For the last
More informationIBM Global Business Services Microsoft Dynamics CRM solutions from IBM
IBM Global Business Services Microsoft Dynamics CRM solutions from IBM Power your productivity 2 Microsoft Dynamics CRM solutions from IBM Highlights Win more deals by spending more time on selling and
More informationANALYTICS: SHAPING THE RIGHT CUSTOMER EXPERIENCE
EMV Technology: Deploying Soon in the U.S. ANALYTICS: SHAPING THE RIGHT CUSTOMER EXPERIENCE 2010 Mercator Advisory Group, Inc. Clock Tower Place, Suite 420 Maynard, MA 01754 phone: 1(781) 419-1700 e-mail:
More informationCRM. Best Practice Webinar. Next generation CRM for enhanced customer journeys: from leads to loyalty
CRM Best Practice Webinar Next generation CRM for enhanced customer journeys: from leads to loyalty Featured guest speaker Leslie Ament SVP Research and Principal Analyst at Hypatia Research Group and
More informationBackground and Company Performance... 2. Industry Challenges... 2. Quality of Customer Service and Customer Impact... 3. Conclusion...
Contents Background and Company Performance... 2 Industry Challenges... 2 Quality of Customer Service and Customer Impact... 3 Conclusion... 5 Significance of Customer Service Leadership... 6 Understanding
More informationBIG DATA I N B A N K I N G
$ BIG DATA IN BANKING Table of contents What is Big Data?... How data science creates value in Banking... Best practices for Banking. Case studies... 3 7 10 1. Fraud detection... 2. Contact center efficiency
More informationA Strategic Approach to Customer Engagement Optimization. A Verint Systems White Paper
A Strategic Approach to Customer Engagement Optimization A Verint Systems White Paper Table of Contents Introduction... 1 What is customer engagement?... 2 Why is customer engagement critical for business
More informationBetter Data. Smarter Decisions. Learn to Maximize Growth with Marketing Data. Greater Revenue.
Better Data. Smarter Decisions. Learn to Maximize Growth with Marketing Data Greater Revenue. DataMentors, LLC March 2014 1 Better Data. Smarter Decisions. Greater Revenue. Better Data. Smarter Decisions.
More informationDelivering a Smarter Shopping Experience with Predictive Analytics:
IBM Software Business Analytics Retail Delivering a Smarter Shopping Experience with Predictive Analytics: Innovative Retail Strategies Delivering a Smarter Shopping Experience with Predictive Analytics:
More informationCustomer Engagement. The Rules Are Changing, But Customers Are Still In Charge
Customer Engagement The Rules Are Changing, But Customers Are Still In Charge WHITE PAPER Marketing Alternatives, Inc. 2550 Northwest Parkway Elgin, IL 60124 www.mktalt.com INTRODUCTION Goodbye customer
More information!!!!! BIG DATA IN A DAY!
BIG DATA IN A DAY December 2, 2013 Underwritten by Copyright 2013 The Big Data Group, LLC. All Rights Reserved. All trademarks and registered trademarks are the property of their respective holders. EXECUTIVE
More informationIntegrated Social and Enterprise Data = Enhanced Analytics
ORACLE WHITE PAPER, DECEMBER 2013 THE VALUE OF SOCIAL DATA Integrated Social and Enterprise Data = Enhanced Analytics #SocData CONTENTS Executive Summary 3 The Value of Enterprise-Specific Social Data
More informationMinimize customer churn with analytics
IBM Software Business Analytics Telecommunications Minimize customer churn with analytics Understand who s likely to churn and take action with IBM software 2 Minimize customer churn with analytics Contents
More informationAccenture Business Intelligence for Fashion and Luxury. Creating a Differentiated Customer Experience for Long-term Brand Loyalty
Accenture Business Intelligence for Fashion and Luxury Creating a Differentiated Customer Experience for Long-term Brand Loyalty Fashion is inherently an ever-changing industry. Customer preferences fluctuate
More informationRetail Analytics: Game Changer for Customer Loyalty
Cognizant 20-20 Insights Retail Analytics: Game Changer for Customer Loyalty By leveraging analytics tools and models, retailers can boost customer loyalty by creating a personalized shopping experience
More informationCRM as a Service. For Customers in the Cloud
CRM as a Service For Customers in the Cloud Customer Relationship Management Our mission: to help our customer identify, define, design and deliver the best CRM strategy, in terms of For our Customer with
More informationSUSTAINING COMPETITIVE DIFFERENTIATION
SUSTAINING COMPETITIVE DIFFERENTIATION Maintaining a competitive edge in customer experience requires proactive vigilance and the ability to take quick, effective, and unified action E M C P e r s pec
More informationCustomer Engagement Platform. Engage your audience in cross-channel conversations
Customer Engagement Platform Engage your audience in cross-channel conversations Customer Engagement Platform Engage Audiences Across Web, Email, Mobile and Social Today audiences are crossing digital
More information2013 Frost & Sullivan Japan Market Leadership Award Workforce Management Market
2013 Frost & Sullivan Japan Market Leadership Award Workforce Management Market 2013 Frost & Sullivan Japan Market Share Leadership Award in the Workforce Management Market Overview of Asia Pacific Contact
More informationWhy Modern B2B Marketers Need Predictive Marketing
Why Modern B2B Marketers Need Predictive Marketing Sponsored by www.raabassociatesinc.com info@raabassociatesinc.com www.mintigo.com info@mintigo.com Introduction Marketers have used predictive modeling
More informationThe Customer Experience:
The Customer Experience: The Holy Grail of Competitive Advantage. 1 A great customer experience has emerged as the holy grail of competitive advantage. Providing a great customer experience has emerged
More informationThe new driving force of data-driven marketing
Oracle Data Cloud @OracleDataCloud The new driving force of data-driven marketing Oracle Data Cloud delivers the richest understanding of consumers across both digital and traditional channels based on
More informationCustomer Analytics: A Powerful Source of Competitive Advantage for Midsize Organizations
Issue 2 Customer Analytics: A Powerful Source of Competitive Advantage for Midsize Organizations 1 Introduction 2 Finding the Value in Customer Data 4 From the Gartner Files: A Customer Service Analytics
More informationWHITE PAPER. SPEECH ANALYTICS for Predicting Customer Churn. Uniphore Software Systems Contact: info@uniphore.com Website: www.uniphore.
WHITE PAPER SPEECH ANALYTICS for Predicting Customer Churn Uniphore Software Systems Contact: info@uniphore.com Website: www.uniphore.com 1 Table of Contents Introduction... 3 Problems... 3 Solution...
More informationContact Center Performance Management Software
Markets, W. Close Research Note 7 March 2003 Contact Center Performance Software Enterprises face critical challenges in contact center management. Capitalizing on people, performance and analytics will
More informationTHE CONTACT CENTER S CONTRIBUTION TO CEM LEVERAGE DATA TO BREAK DOWN THE BARRIERS TO CUSTOMER-CENTRIC CHANGE.
feature / june 2014 THE CONTACT CENTER S CONTRIBUTION TO CEM LEVERAGE DATA TO BREAK DOWN THE BARRIERS TO CUSTOMER-CENTRIC CHANGE. By Susan Hash, Contact Center Pipeline Pipeline Articles www.contactcenterpipeline.com
More informationUnderstanding the Real Impact of Social Media Monitoring on the Value Chain
March 2013 Understanding the Real Impact of Social Media Monitoring on the Value Chain More and more companies have turned to social media monitoring or social listening tools to find the critical insights
More informationConquering Big Data Challenges Big Data is Here for Financial Services
Conquering Big Data Challenges Big Data is Here for Financial Services An Experian Perspective Don t Get Left in a Cloud of Dust Financial institutions have invested in Big Data for many years. Regulatory
More informationUS ONSHORING OFFERS SUPERIOR EFFECTIVENESS OVER OFFSHORE FOR CRM IMPLEMENTATIONS
US ONSHORING OFFERS SUPERIOR EFFECTIVENESS OVER OFFSHORE FOR CRM IMPLEMENTATIONS Whitepaper Eagle Creek Software Services March 2015 Introduction CRM services are shifting from a focus on point solution
More informationThe heart of your business*
Advisory services Technology The heart of your business* Advance your ability to win, keep and deepen relationships with your customers Customer Effectiveness *connectedthinking Are your customers satisfied?
More informationNavigating the big data challenge
Navigating the big data challenge Do you have lots of data but few insights? By Rasmus Wegener and Velu Sinha Rasmus Wegener is a partner with Bain & Company in Atlanta. Velu Sinha is a partner in Bain
More informationTABLE OF CONTENTS. Introduction: 3. Finding #1: Organizations are currently using a wide variety of contact channels to interact with customers 5
TABLE OF CONTENTS Introduction: 3 Finding #1: Organizations are currently using a wide variety of contact channels to interact with customers 5 Finding #2: Most organizations do not believe their current
More informationWhite Paper. Real-time Customer Engagement and Big Data are Changing Marketing
Real-time Customer Engagement and Big Data are Changing Marketing Real-time Customer Engagement and Big Data are Changing Marketing Marketing is rapidly approaching to what marketers have often dreamed
More information