Michigan Grape & Wine Conference

Transcription

1 Michigan Grape & Wine Conference Honoring the Past, Preparing for the Future February 24 26, 2010 Amway Grand Plaza Grand Rapids, Michigan TTB and MLCC Appointments Jim Neely from TTB and a representative from MLCC will be taking individual appointments Thursday. A sign-up list will be available at the Registration Desk.

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3 Members of the Michigan Grape and Wine Industry Council Chair: Donald Koivisto, Director, Michigan Department of Agriculture David Anthony, Hannahville Indian Community Steven Arbaugh, Bayside Beverage Doug Buhler, Michigan State University Amanda Danielson, Trattoria Stella Charles Edson, Bel Lago Vineyard and Winery Robert Jacobson, Leelanau Wine Cellars Dan Matthies, Chateau Fontaine Heather Price, Sandhill Crane Vineyards Melinda Remer, Michigan Economic Development Corporation Julie Wendt, Michigan Liquor Control Commission Members of the Michigan Grape & Wine Conference Planning Committee Joe Herman, Karma Vista Vineyards Paul Jenkins, Michigan State University Brian Lillie, Chateau Chantal Dr. Paolo Sabbatini, Michigan State University Michigan Grape and Wine Industry Council staff: Linda Jones, Karel Bush, Sherri Goodreau

4 Wednesday, February 24 10:00 am noon CONCURRENT SESSIONS A. Direct Shipping Workshop Bill Nelson, President, WineAmerica, Washington DC... Governor s Room Bill will provide an update on the ever-changing Direct Shipping regulations around the country and provide a glimpse of future legislative actions that may affect the industry. A resource booklet will be provided to participants. B. New Grower and Winery Workshop Moderator: Linda Jones, MGWIC... Gerald R. Ford Ballroom For people new to the industry and those considering entry into the wine business in Michigan. Guest presenters will provide information to assist you in planning your business, including start-up resources, grants and other financial assistance programs, and promotional and educational opportunities. An orientation to the annual conference will be included. Lunch on your own Enjoy dining at one of these restaurants conveniently located within the Amway Grand Plaza facility: The 1913 Room Cygnus 27 The Grill at 1913 GP Sports Bar Bentham s Cornucopia Starbucks Visit for more information. SILVER SPONSORS Hastings Mutual Insurance Company, a carrier of choice and strong supporter of the wine industry.

5 Wednesday, February 24 (continued) 1:15 3:15 pm CONCURRENT SESSIONS A. Winemaking I... Governor s Room Moderator: Paul Jenkins, Michigan State University Gordon Specht, Lallemand Inc., California Alcohol Fermentation Management: Basics of alcohol fermentation management, including wine yeast selection, stages of alcohol fermentation, proper yeast rehydration and handling. Step-by-step through the alcohol fermentation process; how to avoid stuck fermentations and negative volatile sulfur compounds. Dr. Torey Arvik, Jackson Family Enterprises (Kendall Jackson), California Wine Spoilage Testing and Its Costs: General methods and options for detecting the presence of spoilage yeast and bacteria in wines, and basic economic arguments for doing so pro-actively. Overview of basic sensory, plating and chemical methods for detection of spoilage microbes using Brettanomyces as the model. General cellar hygiene, causes of cross contamination and strategies to remove bad microbes and preserve value. B. Wine Trail Roundtable... Gerald R. Ford Ballroom Facilitators: Heather Price, Southeast Michigan Pioneer Wine Trail; Kristy McClellan, Wineries of Old Mission Peninsula Agenda items include grants, culinary tourism, and Missouri wine trails 3:45 5:15 pm Winemakers Tasting Pinot Noir... Offsite at The B.O.B. Facilitators: Paul Jenkins, MSU; Lee Lutes, Black Star Farms (Only commercial wineries may attend contact Paul Jenkins at Directions to The B.O.B. in conference materials at the Registration Desk.) 5:30 6:30 pm Welcome Reception (ticket required)...senator Vandenberg Room Dinner on your own Enjoy an evening out on the town in Grand Rapids. Information on dining and entertainment options is available at SILVER SPONSOR Criveller Group

6 Thursday, February 25 8:00 am Continental Breakfast (included with registration)... Sen. Vandenberg Room 8:30 11:30 am CONCURRENT SESSIONS A. Winemaking II (advanced topics)... Gerald R. Ford Ballroom 8:30 9:30 am Malolactic Fermentation Management Gordon Specht, Lallemand Inc., California In general, malolactic fermentation is much less understood by winemakers than alcohol fermentation. Gordon will discuss malolactic bacteria selection criteria, good malolactic fermentation practices including the conditions that influence malolactic fermentation, and the considerations for when to encourage the timing of malolactic fermentation. 9:30 10:30 am Advanced Microbial Spoilage Detection Dr. Torey Arvik, Jackson Family Enterprises (Kendall Jackson), California This talk will discuss the viable non-culturable (VNC) phenomena, advanced analytical methods such as molecular probes, PCR (Scorpions) and integrated interpretation of results. Torey will aim to put the use of advanced methods into a production perspective and discuss real world cases. 10:30 11:30 am Roundtable discussion with Gordon and Torey Moderator: Paul Jenkins, Michigan State University An additional opportunity for winemakers to interact with our guest speakers. B. 8:30 9:45 am Hot Topics for a Successful Tasting Room... Imperial Ballroom Moderator: Jill James, Gill s Pier Winery The tasting room is the front line for a successful winery. This round table session is designed to bring out new ideas, creative solutions and tasting room trends that will bring out your personal brand. All staff is invited to ask questions, share answers and learn from colleagues within the industry on day to day challenges facing the tasting room of A great opportunity to get motivated for a new season in the tasting room! C. 10:00 11: 30 am Sensory Evaluation of Wines... Governor s Room Moderator: Brian Lillie, Chateau Chantal Patty Held, Winery Consultant; Glassware donated by Arton A session designed to take attendees through a series of exercises to learn the basic aspects of sensory evaluation, expand their wine vocabulary, help fine tune their senses, how to identify various flavors in wine, and show how the glass makes the difference.

7 Thursday, February 25 (continued) Noon Lunch (ticket required)... Pantlind Ballroom Welcome by Don Koivisto, Director, Michigan Department of Agriculture Awards Presentations 1:00 3:15 pm General Session... Pantlind Ballroom Michigan Grape and Wine Industry Council Report Linda Jones, Executive Director, Michigan Grape and Wine Industry Council Reports from WineMichigan, Michigan Wine Foundation Michigan Grape and Wine Industry Council 25th Anniversary Commemoration History of the Michigan Wine Industry Presented by Lorri Hathaway and Sharon Kegerreis 3:15 3:30 pm Refreshment Break...Pantlind Ballroom Foyer 3:30 5:00 pm CONCURRENT SESSIONS A. WineMichigan Meeting... Gerald R. Ford Ballroom (members only contact Mike Beck, President, for more information at ) B. Principles of Layout and Design... Governor s Room LKF Marketing, Kalamazoo A session designed to assist winery representatives to create effective communication materials, and incorporate branding and consistency of message and design in all media, both print and electronic 5:15 6:00 pm GAAMPS for Farm Markets... Governor s Room Wayne Whitman, Michigan Department of Agriculture Also attending: Don Koivisto, MDA Director; Don Coe, Agriculture Commissioner The Michigan Agriculture Commission recently approved Generally Accepted Agricultural and Management Practices (GAAMPS) for Farm Markets, which includes winery tasting rooms, to provide guidance as to what constitutes on-farm market and farm activities. Wayne, Whitman, Right to Farm Manager, will explain how the recommended practices were compiled, outline the recommended practices and identify the limitations of the authority of Farm Market GAAMPS in guiding and regulating on-farm activities. 6:30 8:30 pm Grazing Dinner (ticket required)... Pantlind Ballroom

8 Friday, February 26 8:00 am Continental Breakfast (included with registration)... Sen. Vandenberg Room 8:30 11:15 am CONCURRENT SESSIONS A. Viticulture... Gerald R. Ford Ballroom Red Wine Varieties in Cool Climate Regions Moderators: Joe Herman, Karma Vista Vineyards; and Dr. Paolo Sabbatini, Michigan State University Wine Grape Varieties for Cold Climate Regions Tom Zabadal New Variety Trials Dr. Paolo Sabbatini Vicky Scharlau Washington Wine Grape Growers Association Trent Preszler Bedell Cellars, Long Island Michigan Grower Panel B. Promotion and Marketing... Governor s Room 8:30 9:45 am Social Media Maureen Michaels, Oneupweb, Traverse City You re using social media, but are you taking full advantage of the marketing opportunities it presents? Join Oneupweb s Maureen Michaels as she discusses the keys to taking your efforts to the next level. Learn how a clearly defined strategy will not only produce results, but provide valuable insight into your customers and your brand. You ll leave with fresh, creative marketing ideas and some tips on tools that can help you along the way. Maureen s presentation will be followed by a panel discussion. 10:00 11:00 am Getting the Most out of Personal Selling at Trade Shows Jamie Zmitko-Somers, MDA International Marketing Program; Rick Lopus, Great Lakes Wine & Spirits Panelists from the food and beverage industries will share their experiences and tips for successful trade show participation Noon 2:00 pm Michigan Wine Foundation Board Meeting... Gerald R. Ford Ballroom Open to anyone interested in learning about this new statewide organization. The Board will conduct its Annual Meeting. Vicky Scharlau from the Washington Wine Industry Foundation will share her experiences with a similar organization. Contact Liz Berger at Chateau Chantal ( ) for more information. SILVER SPONSOR

9 Conference Program At A Glance WEDNESDAY 10:00 am noon Direct Shipping Workshop New Grower and Winery Workshop Noon 1:15 pm Lunch (on your own) 1:15 3:15 pm Winemaking I Wine Trail Roundtable 3:30 5:00 pm Winemakers Tasting (at The B.O.B.) 5:30 6:30 pm Welcome Reception (ticket required) 6:30 pm Dinner (on your own) THURSDAY 8:00 am Continental Breakfast (included with registration) 8:30 11:30 am Winemaking II Hot Topics for Tasting Room Sensory Evaluation Noon 1:00 pm Lunch (ticket required) 1:00 3:15 pm General Session and History Presentation 3:15 3:30 Refreshment Break 3:30 5:00 pm WineMichigan Meeting Principles of Layout & Design 5:15 6:00 pm GAAMPS for Farm Markets 6:30 8:30 pm Grazing Dinner (ticket required) FRIDAY 8:00 am Continental Breakfast (included with registration) 8:30 11:15 am Viticulture Social Media Trade Shows Noon 2:00 pm Michigan Wine Foundation Board Meeting Refer to complete program for rooms and descriptions. SILVER SPONSOR

10 Guest Speakers for the 2010 Michigan Grape & Wine Conference Dr. Torey Arvik Dr. Torey Arvik is the Technical Director for Jackson Family Wines, based in Santa Rosa, California. He is responsible for evaluation of emerging wine related technologies. He is a developer of rapid genetic tests for wine spoilage and is a strong advocate for the advancement of wine microbiology methods and expanding knowledge about wine ecology. Torey is a self-proclaimed ambassador of wine who practices often with his friends and neighbors. Patty Held Patty Held of Hermann, Missouri, graduated from the California State University at Fresno with a bachelor of science degree in Enology in She was winemaker at Taylor Wine Company in New York from 1982 to 1988 before returning to her familyowned winery, Stone Hill Winery, in Hermann, Missouri, where she was director of public relations and special events from 1988 until July Currently, Patty has her own winery consulting business, Patty Held Winery Consulting. She also is sales manager for winery sales for Arton Etching and Imprinting. Patty has judged at prestigious wine competitions in California, New York and Indiana. She is currently on the Marketing committee for the Missouri Wine and Grape Board. In 2004, Patty was instrumental in forming the Hermann Wine Trail, a collaboration among six local wineries for the purpose of promoting and advertising the Hermann area wine country. She currently serves as president of that organization. Sharon Kegerreis and Lorri Hathaway Writers Sharon Kegerreis and Lorri Hathaway are passionate for Michigan wines, agriculture and destinations. In 2009, they delved into the history of Michigan s wine industry and discovered that Michigan winemakers of the 1800s share the same drive and spirit as winemakers today. Authors of the 2008 Michigan Notable Book, From the Vine: Exploring Michigan Wineries and of Sharon and Lorri are looking forward to publishing more articles and books that promote our maritime Great Lakes state. Maureen Michaels Media Planner and Public Relations Manager, Oneupweb With extensive experience in advertising, marketing and media relations, Maureen plays a key role in Oneupweb s overall communications and strategic growth. Drawing on her experience as a professional journalist and former copywriter for a leading advertising agency, she is instrumental in helping to develop both Oneupweb and client display advertising campaigns. Maureen also leads Oneupweb s social media and public relations efforts and counsels Oneupweb s clients on viral marketing. Maureen holds an MA in Creative Writing from Kingston University and a BA in Journalism from Grand Valley State University.

11 Bill Nelson President, WineAmerica After a decade of service as Vice-President of WineAmerica, the National Association of American Wineries, Bill Nelson was appointed President of WineAmerica, in September Prior to joining WineAmerica in 1994, he served as a lobbyist for the wine industry, Executive-Director of the Oregon Winegrowers Association and as a winemaking consultant for Oregon wineries for almost 20 years. Since the 1980s, Bill has been very active in the battle to provide direct shipping rights for American wineries, first working on the concept of reciprocal shipping laws during his days as lobbyist for the Oregon Winegrowers Association, and most recently in coordinating and drafting the national winery brief for the successful Supreme Court challenge. Bill has also devoted much of his career to building the research capabilities of the American wine and grape industry and serves on the board of the National Grape and Wine Initiative. Bill holds a Ph.D. in Biophysics from the University of Pennsylvania. Trent Preszler Trent Preszler is Chief Operating Officer at Bedell Cellars on Long Island and he currently serves on the Board of Directors of the New York Wine & Grape Foundation and WineAmerica. During the Clinton Administration, Trent was an intern at The White House Office of Science & Technology Policy and a research associate at the National Institutes of Health. He holds a B.S. from Iowa State University, a M.Dipl. in botany from The University of Edinburgh and Royal Botanic Gardens (U.K.), and an M.S. in agricultural economics from Cornell University. He is also a full-time Ph.D. student and instructor in the Viticulture program at Cornell University, where he teaches a course called Wine Culture and his research is related to the effects of grapevine cropload on wine flavor chemistry and economic sustainability. Vicky Scharlau Executive Director, Washington Association of Wine Grape Growers Vicky Scharlau has nearly 30 years of agricultural organization management experience and has developed a reputation as a strategist, manager and communications expert at a national level. Her skills include strategic planning, project management, meeting and process facilitation, project budgeting, marketing, and crisis communications. She has received numerous national communications awards and was instrumental in developing an international strategy for Washington s apple industry during the Alar crisis. Scharlau has held the position of Executive Director of the Washington Association of Wine Grape Growers since 1999 and holds the same position with the Washington Wine Industry Foundation. The Association advocates for the business interests of Washington wine growers. Gordon Specht Gordon Specht joined Lallemand in 1995 as the North American Area Manager for the Fermented Beverage Division. Before coming on board at Lallemand, Gordon worked in the wine industry for 11 years at Scott Laboratories doing everything from lab analysis, product research and development, quality control, cork plant manager and technical products management. Gordon obtained a B.S. in Food Science from the Pennsylvania State University with an independent study of malo-lactic bacteria under Professor Robert Beelman.

12 P.O. Box Lansing, MI