What Can U-Vision Do For You?

Transcription

1 What Can U-Vision Do For You? Get to know your university s friendly & free multimedia communications platform Lillian Tam Assistant Manager (Multimedia) Communications and Public Affairs Office The University of Hong Kong

2 Agenda 3:00pm - 3:15pm Intro to U-Vision 3:15pm - 4:00pm Walkthrough on how to use U- Vision An overview of website & mobile app features Demo on how to upload to our channel 4:00pm - 4:30pm Q&A

3 What Can U-Vision Do For You?

4 U-Vision is your free visual communications channel We can help you broadcast video slideshows digital posters live events* Allowing you to reach HKU members efficiently through TVs on campus and online. *Involves only a small fee to cover for maintenance of our expensive live streaming equipment

5 Who Can Use U-Vision? All current members of HKU members can share material related to their office department, student association and/or to the university in general For example: Promotion for upcoming events Post-event highlights Information relevant to HKU members Stories on distinguished members

6 Who Can Use U-Vision? No need to register, just use your existing HKU Portal ID to login

7 Why use U-Vision? 1. It s low-cost, high return 2. Visual content is powerful 3. Reach local and global audiences 4. Potentially viral 5. It s friendly to use

8 Multiplatform & Interactive

9 Multiplatform & Interactive

10 Communicate With Your Audience The old communication model was a monologue The new communication model is a dialogue

11 Communicate With Your Audience Give them an experience to talk about Better yet show them what you re talking about (visual content is King)

12 and let them share it with the world.

13 Audience Feedback HKU Faculty of Engineering Video Dear Sirs, It has always been my dream to develop some appliance to help the others as well as to improve the environment quality. The video is interesting and enabling me to have a better understanding in the technology of the engineering world. Thank you for your sharing and looking forward to receive more news and information from your Faculty. Academic Year Make it a good one! In the last year of high school I'll try my best 4 HKU! China Education Association - HKUSU winter trip 2013 我 们 只 有 一 个 梦 想, 那 就 是 改 变 自 己! 相 信 自 己, 让 梦 一 起 飞!

14 Opportunity to Engage with your Audience

15 Opportunity to Engage with your Audience

16 Statistics on Engagement with Your Content

17 U-Vision is HKU s YouTube Except: No ads TV presence on campus

18 Why are we doing this? Our ultimate goal: Build team spirit & foster HKU image through sharing relevant information about our university to the public We start by helping you communicate effectively to the members within the university

19 Departments Who Already Use U-Vision 263 uploads 261 uploads 151 uploads *The cloud of U-Vision uploaders text size corresponds to # of uploads

20 What Works Well? Stats from views 6115view s 5531views 5119views 3725 views Slideshow: 16th Prize Presentation Ceremony Slideshow: The 5th UCAS Postgraduate Symposium in Taiwan Video: 2013 Endowed Professorship part 4 Video: MT Champion Video: HKU Faculty of Engineering - Educating Engineers for the Global Marketplace

21 What Works Well? Videos helps you to communicate your ideas/stories/messages more effectively

22 Video is everywhere & it sells Even Monks and Zen Masters at Plum Village, Bordeaux, France, uses video tools on a regular basis.

23 What Works Well? helps you to communicate your ideas/stories/messages more effectively

24 Video is not only for professionals anymore Once the domain of those with access to expensive production equipment and skills, but now thanks to the Internet and consumer technology YouTube, Vimeo, Facebook, smartphones, consumer cameras and inexpensive software, almost everyone has the tools to make and publish videos. Video production has become almost as common and essential as word processing it has become a 21 st century literacy Dr. Tim Kitchen Senior Education Advocate at Adobe VP of Digital Learning & Teaching Victoria Executive of Interfaith Dialogue Program at Melbourne Schools

25 What Also Works Well? Attractive visuals that communicate the main point instantly

26 What Works and What Doesn t VIEWS 62, LIKES 13 VIEWS 90, LIKES 11 VIEWS 39, LIKES 35

27 What Works and What Doesn t VIEWS 161, LIKES 2

28 What Works and What Doesn t

29 I have limited resources to produce attractive on-screen material

30 But I only have access to printed material to promote my cause and it looks like this:

31 That s fine, trim it and just display the most information on U-Vision, so that it ll be easy to catch and comprehend:

32 I have photos that I want to create into a slideshow I have old videos but I don t have those expensive video editing software to re-edit them for a new purpose Yes you do. Introducing U-Vision s Video Composer.

33 I have some textual info to share (maybe an image too), but I don t know what I can do with it. Yes you do. Introducing U-Vision s Video Composer s templates.

34 Template to share university news

35 Template to share what s happening with your department/association

36 Demo on using U-Vision Online