The importance of a modern website & how to avoid getting ripped off when upgrading. For More Information Visit

Transcription

1 Web Design Consumer Awareness Guide The importance of a modern website & how to avoid getting ripped off when upgrading For More Information Visit

2 What you ll learn in the next 10 minutes... Why having an old out-dated website can hurt your business The importance of good web design, what it means for your revenue Why NOT having a mobile optimized site can be bleeding your sales How to hire a good web designer without getting ripped off

3 Why an old outdated website can hurt your business It s more important than you think...

4 Quick Test: Which of These Companies Would You Rather Buy a New Truck From? or A B

5 If you selected B, here is why... First impressions are VERY important, and you have only 5 seconds or so to make a good impression online. People associate a strong appearance with better service Outdated, poor designed sites from first glance scream that you are out of business, un-professional, or uncommitted to their needs.

6 The Importance of Good Web Design What it means for your revenue

7 Good Design = Improved Conversion Rates Good web design can improve your conversion rates by as much as 45%! What does this mean for you? Lets take a look...

8 Real World Example Your product or service price is $100 You get 1000 visitors online If only 2% buy from you = $2,000 in total sales If 10% buy from = $10,000 in total sales Thats nearly $8,000 loss for having a poor website Nothing changed but the website to increase conversions and create more revenue for your business.

9 Good Web Design Includes: Quality design that best showcases your brand while considering your user s experience and conversions Cross Browser Compatibility - Works on Internet Explorer, Firefox, Google Chrome, Safari, and other browsers. Meets Web Standards - W3C Validated, SEO Semantic Coding Optimized for Search Engines like Google, Yahoo, and Bing Mobile optimized for smaller screens and faster loading times (more on that next)

10 The Importance of Mobile Optimization How you could be bleeding your sales

11 Mobile Friendly is Sales Friendly Mobile users now account for 1 in every 8 web visits According to Practical ecommerce, almost 70% of that traffic comes from smart phones. Smartphone traffic is going to continue to grow at a breakneck pace, tablet traffic is going to absolutely explode in 2013 and beyond.

12 Making your website faster According to a recent survey by StrangeLoop Networks, a web performance company for enterprise businesses, two out of three mobile shoppers expect sites to load in four seconds or less.

13 5 Steps for Hiring a Good Web Designer How to upgrade your website without getting ripped off by your designer

14 Don t become a web design horror story With so many options, sometimes it s hard to decide. Time and time again businesses come to us who have experienced heart wrenching web design horror stories... Hijacked domain names, fully paid yet un-delivered projects, disappearing web designers and more. This mostly happens when a business chooses bargain website designers, but even happens occasionally with large companies also.

15 1. Get Educated Learn the basics of what a web design project should have, this guide should provide a good start for you. You don t need to understand every detail of web design just enough to avoid getting ripped off. It s just like buying anything else. Do your research first.

16 2. Look at their Portfolio Look at their own website. Is it professional or out-dated? Do they have companies they have worked with before? Does their portfolio and design abilities reflect the style you need?

17 3. Do They Have Happy Customers? Check for reviews online Check for testimonials on their websites Don t be afraid to ask for references, especially on larger projects.

18 4. Are they Generic or Specialized? Most businesses over look this when hiring a web designer. we do it all vs. we specialize in could mean all the difference. If you needed brain surgery would you want a local doctor to do it or a highly specialized brain surgeon? Choose a web design agency or designer that specializes in what you need and if possible your industry also

19 5. Pay for Quality Most businesses don t pay for quality, they go with the cheapest. You get what you pay for is often true, hiring bargain web designers or companies will usually lead to a web design horror story. Very basic web designs with quality designers will cost on average $2500 -$8000, custom sites will run between $10000-$30,000 range, and highly specialized services such as programming and development will easily cost $50,000+ * These ranges are just estimated from what we have seen from our many years in the web design business, but are not price law. You could pay as much as $3500 for a single landing page as long as it increases your revenue and brings more customers to you.

20 Next Steps Getting started on your new website

21 Upgrading your website doesn t need to be difficult... Custom web design & development from the Formless Group means that it is no longer hard to get highly-converting, professional websites. We ve done the hard work to create an easy-to-work with experience that lets you have a new upgraded website without the common web design horrors experience. Don t believe us it can be this easy? View our testimonials and then request a quote yourself for free. It only takes a minute to request a quote, and you can be on your way to a new, highly optimized website in just a few days.