M.Sc. LIS School of Business, University of Connecticut Assistant Professor of Business Administration Fall 2013 Spring 2014
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1 EDUCATION Ph.D. Business/Information Systems Dissertation: Signaling Theory and Information Asymmetry in Online Commerce: Seller and Buyer Perspectives Adviser Dr. Raquel Benbunan Fich M.Sc. LIS Syracuse University ischool Syracuse, NY PROFESSIONAL EXPERIENCE Assistant Professor in Residence Fall 2014 present School of Business, Assistant Professor of Business Administration Fall 2013 Spring 2014 Blagoevgrad Bulgaria Adjunct Assistant Professor , Zicklin School of Business Visiting Professor Spring 2012, 2013 Fordham University, Gabelli School of Business and Graduate School of Business Administration Research Assistant TEACHING EXPERIENCE Predictive Modeling Spring 2016 Business Data Analytics II Spring 2015, 2016 Business Data Analytics I Fall 2014, 2015 Business Information Systems Fall 2014, Spring 2015 Social Media in Business Organizations, (MBA) Summer 2014 Social Media Technologies in Organizations Summer 2014, Fall 2012 Social Media Management Spring 2014 Blagoevgrad, Bulgaria Management Information Systems Fall 2013, Spring 2014 Blagoevgrad, Bulgaria Page 1
2 Management Information Systems (MBA) Spring 2013 Fordham University, Graduate School of Business Administration, USA Information Systems Spring 2012, 2013 Fordham University, Gabelli School of Business, USA Principles of New Media Spring 2013, USA Management Information Systems (MBA) Fall 2011 Fordham University, Graduate School of Business Administration, USA Introduction to Information Systems and Technologies , USA TEACHING INTERESTS Information Management Business Data Analytics RESEARCH INTERESTS Business Strategy Human Computer Interaction Social Media E Business Gamification Data Analytics JOURNAL PUBLICATIONS AND WORKING PAPERS Published Research: 1. Mavlanova, T., Benbunan Fich, R., Koufaris, M., Lang. G. (2015). The Effect of Positive and Negative Signals on Perceived Deceptiveness of Websites in Online Markets. Journal of Theoretical and Applied Electronic Commerce Research, 10, 1, pp Lang, G., Subramanian, R., Mavlanova, T. (2015). Perceptions and Use of Anonymous Communication across Cultures. Journal of International Technology Information Management, 24, Mavlanova, T., Benbunan Fich, R. and Koufaris, M. (2012). Signaling Theory and Information Asymmetry in E Commerce. Information & Management, 49, 5, pp Mavlanova, T. and Benbunan Fich, R. (2011). Counterfeit Products on the Internet: The Role of Seller Level and Product Level Information. International Journal of Electronic Commerce, 15, 2, pp Benbunan Fich, R., Adler, R. and Mavlanova, T. (2011). Measuring Multitasking Behavior with Activity Based Metrics. ACM Transactions on Human Computer Interactions, 18, 2, article 7. Working Papers: 1. Mavlanova, T., Benbunan Fich, R. and Lang, G. (2015). The Role of External and Internal Signals in E Commerce. 2. Mavlanova, T. and Gopal, R. (2015). Work and Play: An Experimental Evaluation of Gamification Strategies for Corporate Recruiting. Page 2
3 CONFERENCE PROCEEDINGS 1. Mavlanova, T. and Gopal, R. (2015). Work and Play: An Experimental Evaluation of Gamification Strategies for Corporate Recruiting. Proceedings of the Organizations and Society in Information Systems (OASIS) Pre ICIS Workshop, Fort Worth, TX. 2. Mavlanova, T. (2014). The Effect of Cultural Values on the Perceptions of Architectural Quality of Websites in E Commerce. Proceedings of the Thirteenth Annual Workshop on HCI Research in MIS, Auckland, New Zealand. 3. Lang, G., Subramanian, R., Mavlanova, T. (2014). Perceptions and Use of Anonymous Communication across Cultures. 25th Annual Conference for the International Information Management Association, October 13 15, Palm Springs, CA. 4. Mavlanova, T., Silver, M., Ward, S. (2013). How do You Choose What to Use: Technology Choice When You Have So Much. Proceedings of the Twelfth Annual Workshop on HCI Research in MIS, Milan, Italy 5. Mavlanova, T., Koufaris, M. and Benbunan Fich, R. (2011). Website Signal Perceptions and Seller Quality Identification. 17th Americas Conference on Information Systems (AMCIS) Proceedings. Detroit, MI 6. Mavlanova, T. and Benbunan Fich, R. (2011). The Effect of Website Signal Perceptions on the Digital Natives Purchase Intentions: Empirical Investigation. IS One World 2011 Proceedings, Las Vegas, NV 7. Mavlanova, T. and Benbunan Fich, R. (2010). What Does Your Online Pharmacy Signal? A Comparative Analysis of Website Trust Features. Best paper in IT Adoption and Evaluation in Healthcare minitrack. 43 rd Hawaii International Conference on System Sciences (HICSS) Proceedings. Koloa, Kauai, HI 8. Benbunan Fich, R., Adler, R. and Mavlanova, T. (2009). Developing New Metrics for Computer Based Multitasking Behavior. 30 th International Conference on Information Systems (ICIS) Proceedings. Phoenix, AZ 9. Mavlanova, T. and Benbunan Fich, R. (2009). The Effect of Product Presentation and Website Trust Features on the Perception of Counterfeit Deception. 15th Americas Conference on Information Systems (AMCIS) Proceedings. San Francisco, CA 10. Benbunan Fich, R., Adler, R. and Mavlanova, T (2009). Patterns of Home Computer Usage among College Students: An Exploratory Study. 15th Americas Conference on Information Systems (AMCIS) Proceedings. San Francisco, CA 11. Mavlanova, T. (2009). The Economic Impact of Online Social Shopping Websites. IS One World 2009 Proceedings, Las Vegas, NV 12. Benbunan Fich, R., Adler, R. and Mavlanova, T. (2009). Towards New Metrics for Multitasking Behavior. CHI Extended Abstracts. Proceedings of the 27th International Conference on Human Factors in Computing Systems, Boston, MA 13. Mavlanova, T. Benbunan Fich, R. and Kumar, N. (2008). Deception Tactics and Counterfeit Deception in Online Environments. Research in progress. 29 th International Conference on Information Systems (ICIS) Proceedings. Paris, France 14. Mavlanova, T. (2008). Snob and Bandwagon Effects in Social Networking Websites. The 10th International Business Information Management Association (IBIMA) conference on Innovation and Knowledge Management in Business Globalization Kuala Lumpur, Malaysia. Page 3
4 SERVICE TO THE ACADEMIC COMMUNITY Program Committee Member The 11th International Business Information Management Association (IBIMA) conference on Innovation and Knowledge Management in Twin Track Economies, Cairo, Egypt, January 2009 Reviewer for Academic Journals European Journal of Information Systems (EJIS) International Journal of Electronic Commerce (IJEC) Information & Management (I&M) Journal of Electronic Commerce Research (JECR) Journal of Electronic Commerce Research and Applications (ECRA) The Asia Pacific Management Review (APMR) Electronic Markets (EM) Journal of Computer Mediated Communication (JCMC) Reviewer for Conferences International Conference on Information Systems (ICIS) Americas Conference on Information Systems (AMCIS) Hawaii International Conference on System Sciences (HICCS) MEMBERSHIP IN PROFESSIONAL ORGANIZATIONS Beta Gamma Sigma, Business Honor Society 2012 present The Academy of Management (AoM) Association for Information Systems (AIS) 2008 present Beta Phi Mu, Library and Information Studies Honor Society 2005 present GRANTS AND AWARDS ICIS Junior Faculty Consortium Fellow December 2015 Fort Worth, TX School of Business Research Grant May 2015 Connecticut Information Technology Institute Storrs, CT Social Media Analytics Course Development Grant May 2015 MSBAPM program, UConn Storrs, CT ICIS Junior Faculty Consortium Fellow December 2012 Orlando, FL OCIS Doctoral Consortium Fellow August 2011 Academy of Management San Antonio, TX AMCIS Doctoral Consortium Fellow August 2011 Detroit, MI ICIS Doctoral Consortium Fellow December 2010 St Louis, MO Writing Fellow Bernard L. Schwartz Communication Institute, Page 4
5 Doctoral Student Research Grant December 2010 Doctoral Student Presidential Research Grant November2010 Research Grant PSC CUNY July 2010 Research Foundation of the The Doctoral Student Research Grant December 2008 Conference Travel award 2008, 2009 Sue Rosenberg Zalk Student Travel and Research Fund Graduate Teaching Fellowship Graduate Center, Research grant PSC CUNY July 2008 Research Foundation of the Enhanced Chancellor s Fellowship Graduate Center, Chancellor s List May 2005 Syracuse University Syracuse, NY INVITED TALKS Signaling Theory and Information Asymmetry Online. May 2015 Fudan University Shanghai, China Page 5
Online Word of Mouth; Economics of Information Systems; Information Systems and Marketing; Pricing and Competitive Strategies
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