Paul Eric Nelson. B.A., 1982, Macalester College, St. Paul, Minnesota Majors: Mathematics, Economics and Business

Transcription

1 Paul Eric Nelson William E. Simon Graduate School 93 Westland Avenue of Business Administration Rochester, New York University of Rochester (585) Rochester, New York (585) CURRENT POSITION EDUCATION Degrees Ph.D. Thesis Professorial Lecturer of Marketing Ph.D., 1988, William E. Simon Graduate School of Business Administration, University of Rochester Areas of Concentration: Marketing, Applied Economics M.S., Business, 1984, Graduate School of Management, University of Rochester Area of Concentration: Operations Research B.A., 1982, Macalester College, St. Paul, Minnesota Majors: Mathematics, Economics and Business New Product Pricing and Positioning in an Oligopolistic Market RESEARCH INTERESTS Multiattribute Models of Consumer Behavior Product Positioning and Pricing Internet Marketing Interface of Marketing and Information Systems Salesforce Management Productivity Measurement

2 TEACHING EXPERIENCE Professorial Lecturer of Marketing, William E. Simon Graduate School of Business Administration, University of Rochester, 2002 present Associate Professor of Marketing, William E. Simon Graduate School of Business Administration, University of Rochester, Assistant Professor of Marketing, William E. Simon Graduate School of Business Administration, University of Rochester, Assistant Professor, Krannert Graduate School of Management, Purdue University, Instructor, Krannert Graduate School of Management, Purdue University, Instructor, William E. Simon Graduate School of Business Administration, University of Rochester, Courses taught: Brand Strategy Workshop (Graduate Level) Brand Management Workshop (Graduate Level) Internet Marketing (Graduate Level) Marketing (Executive Program) Marketing Management (Graduate and Undergraduate Levels) Product Planning and Development (Graduate Level) Marketing Projects (Graduate Level) Marketing Research (Graduate Level) Pricing Policies (Graduate Level) Marketing Plans and Decision Making (Graduate Level) Product Management (Graduate Level) Introduction to Market Analysis (Undergraduate Level)

3 PUBLISHED PAPERS "Testing the Significance of Linear Programming Estimators", with Dan Horsky, Management Science (forthcoming). Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice, with Steve Posavac and Dan Horsky, Journal of Consumer Psychology, 14 (2004), "Impact of Search Engine Ownership on Underlying Market for Goods and Services," with Rajiv Dewan and Marshall Freimer, Proceedings of International Conference on System Sciences, January, Multiattribute Utility Models, Elgar Companion to Consumer Research and Economic Psychology, (1999), Positioning, Elgar Companion to Consumer Research and Economic Psychology, (1999), Software Acquisition: The Custom/Package and Insource/Outsource Dimensions, with Bill Richmond and Avi Seidmann, Advances in Computers, 47 (1998), Evaluation of Salesforce Size and Productivity Through Efficient Frontier Benchmarking, with Dan Horsky, Marketing Science, Vol. 15, No. 4 (1996), Belief Change as Change in Epistemic Entrenchment, with Abhaya Nayak and Hanan Polansky, Synthese, 109 (November 1996), Two Dimensions of Software Acquisition, with Bill Richmond and Avi Seidmann, Communications of the ACM, 39,7 (July 1996), New Brand Positioning and Pricing in an Oligopolistic Market, with Dan Horsky, Marketing Science, Vol. 11, No. 2 (Spring 1992), Winner of John D. C. Little Best Paper Award, 1992; Winner of the Frank M. Bass Dissertation Paper Award, A Comparison of Ranking, Rating and Reservation Price Measurement in Conjoint Analysis, with Shlomo Kalish, Marketing Letters, Vol. 2, No. 4 (1991),

4 WORKING PAPERS Observed and Unobserved Preference Heterogenetiy in Brand Choice Models, with Sanjog Misra and Dan Horsky, under second review at Marketing Science. Improving Product Placement Decisions through Category Management, with Debbie Desrochers, under review at Journal of Retailing. An Empirical Analysis of Software Life Spans to Determine the Planning Horizon for New Software, with Sanjog Misra and Bill Richmond. Under second review at Information Technology and Management. Internet Banking: Gold Mine Money Pit? with Bill Richmond.. Properties of Linear Programming Estimators of Attribute Weights, with Dan Horsky. Product Line Considerations in New Product Development, with Dan Horsky. Competitive Multiattribute Demand, Cost and Repositioning, with Jeongwen Chiang and Dan Horsky. PRESENTATIONS Competitive Product Line Influences on Demand, Cost, and Firm Behaviors, with Dan Horsky and Sanjog Misra, INFORMS Marketing Science Conference in Rottredam, June Integrating Multi-Attribute Utility in Scanner Based Choice Models, with Dan Horsky and Sanjog Misra, INFORMS Conference in Istanbul, July Competitive Product Line Influences on Demand, Cost, and Firm Behaviors, with Dan Horsky and Sanjog Misra, INFORMS Marketing Science Conference in Baltimore, June "The Integration of Multi-Attribute Utility into Dynamic Brand Choice Models", with Dan Horsky and Sanjog Misra, INFORMS Marketing Science Conference in Edmonton, June "The Integration of Multi-Attribute Utility into Dynamic Brand Choice Models", with Dan Horsky and Sanjog Misra, BCRST Conference in Buffalo, May Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice, with Steve Posavac and Dan Horsky, INFORMS Marketing Science Conference in Wiesbaden, June 2001

5 PRESENTATIONS continued Impact of Search Engine Ownership on Underlying Market for Goods and Services, with Rajiv Dewan and Marshall Freimer, Hawaii International Conference on System Sciences in Maui, January, Product Line Considerations in New Product Development, with Dan Horsky, INFORMS Marketing Science Conference in Los Angeles, June Bot Commerce: Implications of Markets Utilizing Search Engines, with Rajiv Dewan, Pennsylvania State University, April Creating a Brand to Fit Your Niche, The Association for Women in Communications Professional Development Conference, Rochester, May, Market Implications of Electronic Shopping, with Rajiv Dewan, University of California - Irvine, October Product Line Positioning and Pricing under Competition, with Dan Horsky, BCRST Conference in Syracuse, March Product Line Positioning and Pricing under Competition, with Dan Horsky, INFORMS Marketing Science Conference in San Francisco, March Determinants of Software System Replacement, with Bill Richmond, Conference on Advanced Information Technologies, Syracuse, New York, October Price and the Multiattribute Model, with Dan Horsky, INFORMS Marketing Science Conference in Gainesville, March Evaluation of Salesforce Size and Productivity Through Efficient Frontier Benchmarking, with Dan Horsky, INFORMS Marketing Science Conference in Gainesville, March Product Line Positioning and Pricing under Competition, with Dan Horsky, ORSA/TIMS Marketing Science Conference in Sydney, July Information Technology and Outsourcing - Some Empirical Results on the Changing Boundary of the Firm, with Bill Richmond and Avi Seidmann, Conference on Information Technology and the Changing Boundaries of the Firm, Philadelphia, January Outsourcing Software Development Projects: Does Practice Follow Theory, with Bill Richmond and Avi Seidmann, WISE '94, Vancouver, December 1994.

6 PRESENTATIONS continued Evaluation of Salesforce Size and Productivity Through Efficient Frontier Benchmarking, with Dan Horsky, ORSA/TIMS Marketing Science Conference, Tucson, March Belief Change as Change in Epistemic Entrenchment, with Abhaya Nayak and Hanan Polansky, AI'93 Conference: Belief Revision: Bridging the Gap Between Theory and Practice in Melbourne, November Evaluation of Salesforce Size and Productivity Through Efficient Frontier Benchmarking, with Dan Horsky, ORSA/TIMS Joint National Meeting, Phoenix, November Cross-Substitution Effects and Product Cannibalization, with Jeongwen Chiang, TIMS Special Interest Conference: New Directions and Current Issues in the Analysis and Use of Scanner Data in Toronto, September Cross-Substitution Effects and Product Cannibalization, with Jeongwen Chiang, ORSA/TIMS Conference in San Francisco, October Product Line Positioning and Pricing under Competition, with David Braden and Dan Horsky, ORSA/TIMS Marketing Science Conference in London, July An Empirical Investigation of District Potential and Salesforce Effectiveness, with Dan Horsky, ORSA/TIMS Marketing Science Conference in Wilmington, March The Effect of Product Line Considerations and Consumer Dynamics on Optimal Brand Positioning and Pricing, ORSA/TIMS Marketing Science Conference in Urbana, March The Updating of Attribute Weights as Preferences Turn into Choice, with Dan Horsky, National ORSA/TIMS Meeting in New York, October 1989 New Brand Positioning and Pricing in an Oligopolistic Market, with Dan Horsky, ORSA/TIMS Marketing Science Conference in Durham, March 1989 The Impact of Imperfect Data on the Performance of MDS Models: A Comprehensive Monte Carlo Study, with Peter Crosbie and Patrick Duparcq, ORSA/TIMS Marketing Science Conference in Durham, March 1989 Testing the Significance of Attribute Weights Estimated from Ordinal Preference Data, with Dan Horsky, National ORSA/TIMS Meeting in Denver, October 1988 New Brand Positioning in an Oligopolistic Market, with Dan Horsky, ORSA/TIMS Marketing Science Conference in Seattle, March 1988

7 PRESENTATIONS continued An Empirical Evaluation of Multiattribute Utility and Reservation Price Measurement, with Shlomo Kalish, ORSA/TIMS Marketing Science Conference in Seattle, March 1988 Estimation of Multiattribute Utility and Cost Functions, with Dan Horsky, National ORSA/TIMS Meeting in St. Louis, October 1987 PROFESSIONAL ACTIVITIES Referee for Marketing Science, Management Science, Journal of Marketing Research, Journal of Consumer Research, European Journal of Operational Research, Journal of Operations Management, Journal of Business and Psychology and Communications of the ACM Session chair at various Marketing Science INFORMS Conferences Member of INFORMS, INFORMS College on Marketing and American Marketing Association DOCTORAL DISSERTATION COMMITTEES Chair, Debra Desrochers, Product Evaluations and Retail Placement, 1999 Member, Debabrata Talukdar, A Theoretical and Empirical Investigation into Consumers Brand Choice Process Under Information Uncertainty, 1995 Member, Chi Kin (Bennett) Yim, Price Expectations and Optimal Sales Promotion Policies, 1989 ADMINISTRATIVE AND SERVICE ACTIVITIES Member, Committee on Teaching Excellence, William E. Simon Graduate School of Business Administration, University of Rochester, , 2003 present Member, Administrative Committee, William E. Simon Graduate School of Business Administration, University of Rochester, Member, Ph.D. Program Review Committee, William E. Simon Graduate School of Business Administration, University of Rochester, Member, Deans Advisory Committee, William E. Simon Graduate School of Business Administration, University of Rochester,

8 Member, Committee on MBA Programs, William E. Simon Graduate School of Business Administration, University of Rochester, Member, Computing Committee, William E. Simon Graduate School of Business Administration, University of Rochester, Member, Ph.D. Committee, William E. Simon Graduate School of Business Administration, University of Rochester, Member, Quality Management Committee, William E. Simon Graduate School of Business Administration, University of Rochester, Member, Administrative Committee, William E. Simon Graduate School of Business Administration, University of Rochester, Member, Ph.D. Program Admissions Committee, Krannert Graduate School of Management, Purdue University, Member, Masters Program Admissions Committee, Krannert Graduate School of Management, Purdue University, SELECTED AWARDS AND HONORS Teaching Honor Roll 2001, 2003, 2004 John D. C. Little Best Paper Award, 1992 Frank M. Bass Dissertation Paper Award, 1992 Beta Gamma Sigma (Business Honor Society), 1989 American Marketing Association Doctoral Consortium Fellow, 1985 Phi Beta Kappa, 1981 Omicron Delta Epsilon (Economics Honor Society), 1981 Pi Mu Epsilon (Mathematics Honor Society), 1981 National Merit Scholar, 1978