New Mexico State University Marketing Regions and Reviews

Transcription

1 CURRICULUM VITAE Dr. Kenneth Michael Henrie 215 N Loop 1604 E, Apt San Antonio, TX khenrie@alumni.nmsu.edu Skype id: ken.henrie EDUCATION Doctor of Business Administration 2007 Argosy University, Twin Cities, Major: Marketing Dissertation: Consumers' use of Persuasion Knowledge to Evaluate the Persuasion Tactics of Salespeople: The Role of Psychological Mediators Dissertation Defended: February 8, 2007 Note: This was a traditional in-residence program, not an online program. Master of Business Administration 2002 New Mexico State University Bachelor of Business Administration 2000 New Mexico State University, Major: Marketing Associate of Pre-Business 1999 New Mexico State University ACADEMIC EMPLOYMENT Texas A&M University-San Antonio, San Antonio, TX Assistant Professor of Marketing, Summer 2010-Present Eastern New Mexico University, Portales, NM Assistant Professor of Marketing, Fall Summer 2010 University of Saint Francis, Fort Wayne, IN Assistant Professor of Marketing, Fall 2007-Spring 2008 University of Wisconsin-Stout, Menomonie, WI Assistant Professor of Marketing, Fall 2006-Spring 2007 Argosy University/Twin Cities, Eagan, MN Adjunct Marketing Faculty, Metropolitan State University, Minneapolis, MN Adjunct Marketing Faculty,

2 New Mexico State University, Las Cruces, NM Marketing Instructor/Graduate Assistant, RESEARCH Refereed Publications Gilde, Christian, & Henrie, Kenneth, (2011), Skype: The Virtual Eduscape, Southwest Learning & Teaching Journal 1(1). Henrie, Kenneth M., & Miller Darryl W., (2011), An Examination of Mediation: Insights into the Role of Psychological Mediators in the use of Persuasion Knowledge, International Journal of Consumer Relationship Marketing & Management, 2(2). Henrie, Kenneth M., & Taylor, D. Christopher, (2009), Use of Persuasion Knowledge by the Millennial Generation. Young Consumers, 10(1). Conference Presentations Henrie, Kenneth, & Gilde, Christian, (2012), In Your Face: Facebook as a Learning and Social Networking Platform, Southwest Teaching & Learning Conference, Texas A&M University-San Antonio, March Research fund award winning proposal Henrie, Kenneth M., Gilde, Christian, & Sal Veas, Digital Literacy: The Next Generation of Consuming Books, Technology Knowledge and Society Conference, UCLA, January Henrie, Kenneth, & Gilde, Christian, (2011), Skype: The Virtual Eduscape, Southwest Teaching & Learning Conference, Texas A&M University-San Antonio, April Henrie, Kenneth M, (2010), Why They Watch: A Consumer Typology of American Tailgaters, North American Society of Sociology of Sport-Annual Conference, November 2010, San Diego, CA Taylor, D.C., Barber, N., & Henrie, K. (2009) Measuring the Influence of Persuasion Marketing on Young Wine Consumers. International Council on Hotel, Restaurant & Institutional Education- Annual Conference. San Francisco, CA, August (Poster) Working Papers: Henrie, Kenneth M., Gilde, Christian, & Darryl W. Miller (2013), Confidence in shopping online vs. traditional brick and mortar venues: An application of marketplace metacognition among millennial consumers. Target Journal: Young Consumers. Status: Final Data Collection. Henrie, Kenneth M. (2013), Distinct in Purpose: A Consumer-Based Typology of Tailgaters, Book Chapter in Sociological Segmentation of Tailgating, Kendall & Hunt. Status: Final submission to publisher December, 2012.

3 Henrie, Kenneth M. (2013), All Revved Up: The NASCAR Tailgating Experience, Book Chapter in Sociological Segmentation of Tailgating, Kendall & Hunt. Status: Final submission to publisher December, Henrie, Kenneth M., & Gilde, Christian, (2013), Consumer Perceptions of the Persuasive Impact of Social Media. Submitted to the Academy of International Business, Southwest Chapter Annual Conference, March 2013, Albuquerque, NM. Gilde, Christian, (2013), "Simulate to Participate: The Use of Simulation in the Classroom. Submitted the Southwest Teaching & Learning Conference, March 2013, San Antonio, TX. COURSES TAUGHT Undergraduate (* Online) Personal Selling * International Marketing * Sports Marketing *,@ Marketing Research *,@ Principles of Marketing *,@ Principles of Advertising * Brand Management* Introduction to Business * Personal Finance * Business Research * Consumer Behavior * Marketing Management * Sales Global Business* Graduate Marketing Strategy * Marketing Seminar * Promotions Management * Directed Independent Study in Marketing * Small Business Management & Entrepreneurship * Business Law * Mergers and Acquisitions * Integrated Marketing Communications* Course Development (Fall 2012): Developed Sales Management as an elective course (Spring 2012): Developed 3 MBA elective courses, IMC, Branding, and Strategy. (Spring 2012) Developed Sports Marketing, a special topics elective course (Fall 2009)-Developed Brand Management as a special topics course within undergraduate marketing program.

4 (Spring 2008)-Developed Sales Management for inclusion within the MBA marketing concentration AWARDS MEMBERSHIPS AND HONORS (2012) SWTL Conference Research Proposal Award Winner ( ) Texas A&M Faculty Teaching Excellence Award (awarded for excellence in teaching, nominated by administration) (Fall 2010) Texas A&M Chancellor s Award for Teaching Excellence (awarded to top 25% of faculty, nominated by students) (2009) Kappa Sigma Professor of the Year (2001) Gamma Beta Phi Honor Society (2001) The National Scholars Honor Society (2000) Academy of Marketing Science (1999) Golden Key National Honor Society (1993) Eagle Scout, Boy Scouts of America ACADEMIC SERVICE Texas A&M University-San Antonio ( ) Service to the AACSB Committee ( ) Service to the School of Business Assessment Committee ( ) Service to the School of Business Online MBA Committee. (developed a student project to collect qualitative and quantitative data used to develop a competitive online MBA program) (Spring 2012) Nominated to the ad-hoc University Marketing Committee ( ) Editor and co-founder, Southwest Teaching & Learning Journal ( ) Service to the University Southwest Learning & Teaching Conference Committee ( ) Reviewer, Marketing & Management Journal ( ) Service to the Department of Business PR and Publication Committee ( ) Service to the Department of Business Curriculum Committee Eastern New Mexico University ( ) Service on the University General Education Committee (Spring 2009) Service as judge for 2009 Student Research Conference ( ) Service on the VPAA s University-wide Distance Education Task-force- Programs and Marketing Committee ( ) Service on the College of Business Assessment Committee ( ) Service on the College of Business Scholarship Committee (Spring 2009) Co-advisor for Delta Mu Delta Honor Society (Fall 2008) Reviewer, 2009 Midwest Business Administration Association, Business, Society & Government Consortium (Fall 2008) Service on the College of Business Ad-Hoc Selection Committee (Fall 2008) College of Business Presenter for Green & Silver Days, an on campus recruitment event

5 University of Saint Francis ( ) Service on the COASSA (University Assessment) Committee. (Spring 2008) Worldwide Seminarian Support: Managed a group of students in developing a strategic marketing plan for this not-for-profit Catholic charity. Argosy University (Spring 2008)-Reviewer for Doctoral comprehensive exams in marketing-argosy University/Twin Cities (Spring 2005) Served as consultant and course reviewer for BUS 365-Marketing, Sales and Channel Management, a national undergraduate marketing course for Argosy University. New Mexico State University (2002) Ad-hoc reviewer for the Consumer Behavior track of the 2002 AMA Summer Educators Conference (2002)-Member of Editorial Staff for Journal of Business and Entrepreneurship October, 2002 issue (2001) Received Competitive Research Grant ($750) for Forecasting Methods and Accuracy of the Fortune 1000 Companies. INDUSTRY EXPERIENCE Assurant Health, Plymouth, MN Direct Sales Agent, Assurant Health is one of the largest individual medical insurers in the United States. Assurant was at the forefront of the recent creation of the Health Savings Account by Congress in As a Direct Sales Agent, I was responsible for the sale of a variety of individual health, disability and life insurance products to our numerous targeted segments. During my tenure at Assurant, I had led my sales team in applications during several occasions. Country Insurance and Financial Services, Edina, MN Insurance Agent, Country Insurance is a Fortune 1000 firm that provides a myriad of financial products: investments, annuities, life, income and asset protection. Countryʼs financial strength is rated highly by independent organizations such as AM Best and Weiss. As an agent, I was charged in developing new business throughout the Twin Cities area. Farmers Insurance Group, Las Cruces, NM Telemarketer/Supervisor, Farmers Insurance Group is one of the largest insurance firms in the United States. They provide a variety of high quality insurance products to millions of clients. In this position, I worked within the Las Cruces, NM district generating leads for the agents. I generated these leads by developing scripts, training new telemarketers and cold calling throughout the targeted area. The leads were ultimately qualified and an attempt was made to provide a sales opportunity for the corresponding agent.

6 INTERNSHIPS Yellow book, Rockville Centre, NY Account Executive, Summer 1996 Yellow Book is one of the largest distributors of community phone directories. As an Account Executive, I was responsible for the sales and service of accounts in several territories in the New York City Metropolitan area. In this position, I was also responsible for coordinating the creative objectives for each client including direction of art design and the writing of ad copy. Kenneth Henrie, Attorney at Law, Seaford, NY Process Server, As a process server at my fatherʼs law firm, my primary responsibility was to serve legal documents (e.g. subpoenas, notice of petitions, complaints, etc.) in accordance with local and federal statutes. At times I was also required to conduct research to find individuals to facilitate legal service of documents. Electrolux, Inc, Farmingdale, NY Sales Representative, Summer 1993 As a sales representative, my job was to canvas local neighborhoods in an effort to develop and maintain a referral based sales funnel. Although the primary objective was to sell consumer durable products, other forms of revenue generation resulted from the service of machines and the sales of ancillary supplies (e.g. vacuum bags). REFERENCES Dr. Christian Gilde Assistant Professor of Marketing University of Montana-Western 710 S. Atlantic St. Dillion, MT c_gilde@hotdawg.umwestern.edu Christian is a colleague with whom I ve collaborated with on several works and can speak to my research potential, and my ability to present at conferences. In addition, he has observed several of my classes, and can provide insight into my teaching ability, as well as my collegiality. Dr. Darryl Miller Department Chair, Management & Marketing University of Wisconsin-River Falls 212A South Hall 410 S Third Street River Falls, WI darryl.w.miller@uwrf.edu Darryl was my dissertation chair. He can attest to my potential as a scholar, presentation ability, and general knowledge of marketing.

7 Dr. James Padilla, JD Associate Professor of Business Law & Sports Management Tiffin University School of Business 155 Miami St Tiffin, OH James is a former colleague who can attest to my teaching ability, service to the university, and collegiality.