Partnering with EducationUSA to Reach International Students.
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1 Partnering with EducationUSA to Reach International Students
2 Where do we work? Universities/ Libraries 28% U.S. Embassies/ Consulates 16% Non- Governmental Organizations 29% Binational Centers 13% Fulbright Commissions 10% Other 4% EducationUSA.state.gov
3 EducationUSA Advising Centers Assist students throughout Your 5 Steps to U.S. Study Research Your Options Complete Your Application Finance Your Studies Apply for Your Student Visa Prepare for Your Departure EducationUSA.state.gov
4 Your 5 Steps to U.S. Study Why? Need to simplify how we talk about U.S. higher ed Make the process manageable 5 steps What? Website Standalone product Facebook app EdUSA Connects webinars EducationUSA.state.gov
5 Goals of EducationUSA 1. Promote U.S. higher education to international students 2. Provide comprehensive, impartial information to help students find a school that is a good fit 3. Assist U.S. higher education community with recruitment and retention plans EducationUSA.state.gov
6 Our Priorities for U.S. Higher Ed
7 EducationUSA.state.gov
8 EducationUSA.state.gov
9 Expertise Globally to Get You Started 13 Regional Directors International education professionals who want to connect with you Best place to start work in a new region Advice on successful recruitment strategies Help you connect with individual centers EducationUSA.state.gov
10 EducationUSA Global Guide First publication for US higher education Global summary of services Regional breakdown of center activities & reach Tips & trends in recruitment EducationUSA.state.gov
11 Research to Help You U.S. Higher Education Resources o Retrieve presentations, conference registration materials, and other resources. Center and Country Fact Sheets o Center web pages offer information about the center services and detailed information about educational systems for that country EducationUSA.state.gov
12 Request our logo Raise Your Profile o Get a hyperlinked version of our logo for your international admissions website to direct prospective students to our centers EducationUSA.state.gov
13 Hundreds of centers in 170 Countries Newsletters Websites Social Media Groups Advising Sessions Radio/TV/Print New: Financial Aid Search Engine RSS Feeds! Submit to Weekly Update EducationUSA.state.gov
14 Contact EducationUSA Centers Plan your international travel in cooperation with EducationUSA advisers. Contact the EducationUSA center in advance to arrange meetings, participate in a group advising session, or attend a college fair. Send information to local alumni who can represent your college or university at special events. EducationUSA.state.gov
15 EducationUSA.state.gov EdUSA Connects
16
17 Opportunities for Hosting EducationUSA Advisers EducationUSA Training Institute o Design and deliver training sessions topics include admissions, financial aid, student services o Manage all logistics o Collaborative process with EducationUSA Before and After Conferences o 1 or 2 days o within 2 hours by bus or train from conference city o Additional locations allowed if travel funds provided by institutions EducationUSA.state.gov
18 Upcoming Events
19 EducationUSA Social Media EducationUSA.state.gov
20 Over 50,000 fans/likes Events Weekly Update posts Photos/Videos Links to 150+ center Facebook profiles, groups, & pages Facebook Page EducationUSA.state.gov
21 YouTube Channel 140+ college & university videos profiled 13 playlists of our network s content 160,000+ uploaded views (as of Oct 2012) 100+ uploaded videos EducationUSA.state.gov
22 Twitter feeds For US institutions For students EducationUSA.state.gov
23 UNT Partners With EducationUSA to Reach International Students
24 EdUSA Connects UNT International Recruitment presentations at EdUSA Connects
25 Pre NAFSA Study Texas EducationUSA Advisor North Texas Tour.... Schools: Tarleton State University Texas Wesleyan University Texas Christian University University of North Texas Advisors from: China Ecuador Lesotho Mexico
26 Education USA Fairs.... South America EducationUSA Fair 2011 & 2012 USIEF-IIE US University India Fair Fall 2011 IIE Southeast Asia Fair Fall 2012
27 Weekly Update UNT Fast Track to graduate studies in business - Pre-MBA/MS Program, Scholarship Opportunities & more Presentations at EducationUSA offices in Bangalore, Hyderabad, Quito, Bogotá, Taipei THINGS WE HAVE DONE Reconnect Plus Delegation Ecuador and Peru EducationUSA Pre-departure orientation in Bangalore Resources for US Institutions, in-country information EducationUSA Forum 2010 & 2012
28 Mississippi State University Land Grant Institution: Est Location: Starkville, MS Enrollment: 20, international students from 75 countries Carnegie Ranking - Very High Research Institute 2012 BCS standings: #12
29 StudyMississippi 17 institutions, Est Goals: Recruit Int l Students Promote Study Abroad Pool resources to market MS Higher Ed Branding & Extensive Web-presence Build & Promote Strategic Partnerships
30 EducationUSA - a key strategic partner Recruiting Identifying Partners Marketing & Outreach Services
31 Recruiting & Program Development Recruiting Undergraduate and Graduate Programs ESL Students Identifying Partners Strategic University Partners Study Abroad Programs Overseas Internships TESOL Programs, Int Business, Foreign Language
32 Marketing & Outreach Marketing & Outreach Periodically replenish promotional materials Translation Services & Overseas Printing EducationUSA Fairs Visit to EducationUSA centers during overseas travel Overseas In-home Reception promotion: Engage MSU Students & Alumni Pre-departure orientations
33 Engage EducationUSA Advisors Host EducationUSA Advisors On-campus visits first hand experience of student life Learn about institutional personnel & resources Maximize reach during their visit - StudyMississippi Institutions Pre-NAFSA Conferences EducationUSA Training Institutes StudyMississippi turned in 6 proposals - Never Give-up Attitude Top 3 in three occasions
34 EducationUSA Peru Visit to MSU
35 Next Steps Log in to o Sign-up to request a login; receive HEI News; send information to Weekly Update; & use resources on website Attend EducationUSA events: EducationUSA Fairs, Regional Conferences and Webinars Next regional workshop South & Central Asia, Colombo, Sri Lanka, January 28-31, 2013 EducationUSA Forum, Washington DC, June 26-28, 2013 EducationUSA.state.gov
36 Questions Discussions Thanks! Jarred A. Butto Program Officer, EducationUSA U.S. Department of State Marty Bennett EducationUSA Outreach Coordinator Institute of International Education Dr. Lokesh Shivakumaraiah Manager of International Programs Mississippi State University Dickie Hargrave Assistant Director of International Recruitment University of North Texas
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