JENZABAR RECRUITMENT. A CRM Tailored to Your Needs JENZABAR RECRUITMENT
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1 JENZABAR RECRUITMENT A CRM Tailored to Your Needs JENZABAR RECRUITMENT
2 JENZABAR RECRUITMENT Bring Your Recruitment Efforts to the Next Level Competition for the best students is tough, and prospective students are being hit hard by mail, , internet campaigns, and social media from your peer institutions. Jenzabar Recruitment is the industry s leading constituent relationship management (CRM) platform that helps you spend less time on administrative tasks and more time engaging with your prospective students and their families. Jenzabar Recruitment helps you personally connect with students, increases the efficiency of your staff, and ensures no prospective student falls through the cracks. What s more, it s accessible anytime, anywhere, including when you re on the road. Jenzabar Recruitment is the competitive advantage your school needs to thrive. Personally Connect With the Best-Fit Students Jenzabar Recruitment improves efficiencies and enhances communications through the entire recruitment process freeing you up to focus on finding and engaging the right students for your school. Featuring one of the most powerful communication tools in higher education, Jenzabar Recruitment allows you to create cascading tracks determined by your prospect s individual information and responses to earlier communications. To keep things flowing, the powerful events interface allows prospects, students, parents, and alumni to search and register for interviews, campus tours, open houses, and any other events you re hosting. You can even create tasks in Jenzabar Recruitment for each admissions counselor ensuring prospec tive students get the right attention at the right time. Students benefit from easy application submission with the customizable online application tool, which allows students to see a checklist of admissions requirements and track their progress at any time, right from their computer or mobile device. 2 jenzabar.com
3 Get More Done in Less Time Jenzabar Recruitment is the online CRM that gives you anytime, anywhere access to all the tools you need to optimize and streamline your recruitment campaigns. From managing lists to producing and sending personal communications to monitoring progress, capturing and updating information, and creating and managing events, Jenzabar Recruitment handles it all. Automated workflows, based on interactions with your prospective students, can assign and send out follow-up communications and tasks without manual work. The real-time funnel report helps drive your activities, so you can focus your efforts where they have the greatest impact. You can even create a custom scoring model to help rank your prospective students. Jenzabar Recruitment s report builder lets you create and customize reports based on virtually any field in the system in just minutes, giving you the intelligence to make your best decisions. This year we increased our applications and enrollments and exceeded our goals. A big part of the reason we were so successful was that Jenzabar Recruitment helped us develop relationships sooner and more effectively with students, guidance counselors, and other constituents. Sarah Gibbs Director of Admissions Grove City College jenzabar.com 3
4 Create an Outstanding Recruiting Program Managing your recruiting program has never been easier. Jenzabar Recruitment helps you realize enormous improvements in efficiency, not only in reduced staff time and resources required to run your program, but also from using a single, integrated tool for all your recruitment activities. + Monitor and report on your enrollment process in real time. + Create custom workflows, reports, dashboards, forms, and fields. + Develop and send personal communications automatically. + Track the impact of your marketing campaigns. + Create and manage events. + Access real-time reports and dashboards. + Make visiting your campus easier and track visit stats. + Increase efficiencies by avoiding data imports and exports, which can be done on a scheduled basis. + Access your system anytime, anywhere via computer, tablet, or smart phone. 4 jenzabar.com
5 Rely on the World s Leading CRM Jenzabar Recruitment is built on Salesforce.com, the world s leading CRM platform. That means you get a powerful system designed for higher education that is both flexible and expandable. Salesforce s multitenant architecture and unique AppExchange provides a thousand add-on applications you can install in minutes to enhance the capabilities of Jenzabar Recruitment everything from live videoconferencing to computer-telephony integration to tracking social media activity. By combining Salesforce s award-winning functionality, proven integration, point-and-click customization, and 97 percent customer satisfaction rating with Jenzabar s higher education software and services expertise, Jenzabar Recruitment puts everything you need to produce outstanding recruiting results right in your hands. Enjoy Seamless Integration Jenzabar Recruitment is flexible. You can use it as a standalone solution or completely integrated with your Jenzabar enterprise resource planning (ERP) solution, other ERPs, or any SIS system. From two-way exchange with your student information system to full integration with the relationshipbuilding tools, Jenzabar Recruitment s tight integration ensures your data moves seamlessly around your campus. In addition, the Conga Merge application allows you to easily merge information from your database into letters, labels, envelopes, and other communications. The Informatica option provides automated two-way data loads, which means you can easily import SAT/ACT/GRE, Common App, and more. jenzabar.com 5
6 Meet Your Enrollment Goals Automate all aspects of your recruitment process with Jenzabar Recruitment, and empower your admissions counselors to spend their time recruiting students rather than managing data. + Get to know your prospects. Access each student s information on one page, including communication exchanges, family relationships, test scores, activities, essays, enrollment history, and financial aid information. + Keep school relationships strong. Create records and reports on school staff, school visits, student contacts, and NCES demographics. + Create effective marketing campaigns. Use the Campaign Wizard to create and schedule automated campaigns. Collect and analyze broadcast statistics. Choose from professional templates or create your own, including uploaded images and letterhead designs. Merge any custom or standard database field right into your s. + Make online applications easy. Provide customized online applications. Students can create and maintain a profile, view their progress throughout the application process, and submit their application with the click of a button. + Host successful events. Allow prospective students to customize their campus visit online, schedule interviews and tours, and sign up for open houses and receptions. + Optimize your program efforts. Use any of the 150 included reports or create your own. Synchronize team calendars. Create user tasks triggered by customized workflows. 6 jenzabar.com
7 Maximize Results With the Right Tools Jenzabar Recruitment gives you everything you need to craft and manage effective communications with your constituents. + Social media tracking. Track posts with student information from social sites like Twitter, Facebook, LinkedIn, and YouTube. + Unlimited broadcasts. Send effective communications with tools designed by the team that invented recruiting. + Event management. Manage and track invitations, registrations, and student schedules. + Online chat hosting. Connect online in real time. + Document generation and reporting. Create letters, invitations, postcards, announcements, and more. Leverage the Cloud Since Jenzabar Recruitment is a cloud-based system, you get all the mobility that your users have come to expect in today s fast-moving world. You and your staff can access information and perform tasks anytime, anywhere via any computer, laptop, mobile device, or tablet. Access a student s application from the road and tell her how much you liked her essay. Update a prospect s profile on your cellphone while chatting with him at a college fair. It s all possible with Jenzabar Recruitment. + Integrated online forms. Use online forms that feed right into Jenzabar Recruitment no more manual entry. + Real-time reporting and dashboards. Get the data you need to make informed decisions with DIY records. + Mobile access. Get your data anywhere you are (and on the device you choose). + Integrated online application. Flow student application data right into your system. + Preconfigured data imports. Import data easily from SAT, ACT, GRE, Common App, etc. + Training and support. Take advantage of ongoing support and training opportunities so you can build and enhance your CRM skill set. + Travel management. Track and manage travel schedules and activities. + Chatter. Keep your team connected with a built-in, internal social network. + Telemarketing. Automatically assign phone calls and store notes in the student record. + Live chat agent. Give students and parents the power to request a chat with your staff on-demand right from your website. jenzabar.com 7
8 ABOUT JENZABAR Jenzabar is a leading provider of enterprise software, strategies, and services developed exclusively for higher education. Our integrated, innovative solutions advance the goals of academic and administrative offices across the campus and throughout the student lifecycle. Jenzabar's mission is to maximize our clients' success. Our award-winning software and experienced professionals provide our clients the tools and resources they need to thrive. As a trusted partner on more than 1,000 campuses worldwide, Jenzabar has over four decades of experience supporting the higher education community. We just completed our first recruitment cycle with Jenzabar Recruitment. We had one of our best years ever and far surpassed our goal. Eric Groves Director of Undergraduate Admissions Point Loma Nazarene University 101 Huntington Avenue, Suite 2200 Boston, MA jenzabar.com 2013 Jenzabar, Inc. All rights reserved. Jenzabar is a registered trademark of Jenzabar, Inc. The Jenzabar logo is a trademark of Jenzabar, Inc
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