Advance Diploma in Pharma Brand Management (ADPBM) TM

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1 Division of Waksman Healthcare & Innoceutical, Mumbai, INDIA

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3 PROSPECTUS: Advance Diploma in Pharma Brand Management is an exclusive training program completely on the practical aspects of Pharma Brand Management. Advance Diploma in Pharma Brand Management is specially designed for the aspiring individuals and newly recruited Product Managers. Medical Representatives, Field Managers and Students who desire to pursue their career as Brand Managers will certainly benefit from this industryoriented training. Advance Diploma in Pharma Brand Management training is provided by one of the most successful professionals in Pharma Marketing who had worked in the likes of Lupin Ltd.,, Ajanta Pharma Ltd., etc., in Marketing and moved up the ladder in rapid pace. Presently, he is an Inventor and has nearly 100 product patents (in various stages of Grant) to his credit. Advance Diploma in Pharma Brand Management not only provides intricate aspects of Pharma Brand Management but also helps in improving your overall Personality. Content of the program: ADPBM has been conceived and being delivered in 3 distinct modules Sakti The Power of Knowledge, Yukti The Skill of Strategic Thinking and lastly, Niyati The benefit of Orderliness. Full program details provided herein as follows.

4 9. Drug Licensing Procedures and the role of Brand Manager 1. Introduction to Brand Management 2. How different is Pharma Brand Management? 3. The process of Ideation in Pharma Industry 4. Ideation to Market The various steps 5. Importance of Drug Discovery & Technology in New Product Development (NPD) 10. Practical Knowledge of Drug Regulations and Registrations in India and in the International Markets 11. Scientific and Technical Knowledge of a successful Brand Manager 12. Practical Guide to researching scientific and technical information 6. Role of the Brand Manager in NPD 7. Broad overview of Intellectual Property, Trade Marks and Copyrights in the Pharma Industry 8. Technical and Practical Guide to managing Intellectual Property, Trade Marks and Copyrights 1. Role, Responsibilities and Key Result Areas of a Brand Manager 2. Various Skills needed to succeed as a Brand Manager

5 3. Are you a Specialist or Generalist? Various Functions of the Brand Manager 4. Important Techniques in Market Research 5. How important is Field/Market work? 6. How to prepare a Marketing Plan? 7. How to prepare the Brand Plan? 8. How to validate the plans? 9. How to set the Marketing and Brand Objectives? 10. Practical Guide to Sophisticated Forecasting Techniques 11. Complete Check-list for New Product Launch 12. Importance of Business Communication 13. Basics of Cost and Financial Management. Understanding Balance Sheet & P/L. 1. Personality Traits of a Successful Brand Manager 2. Professional etiquettes and Work Discipline 3. Good Brand Manager from the Field Force perspective 4. Importance of Inter-personal relations and coordination 5. How to be more demanding and be in demand? 6. How to create prime slot for your brand(s) among various brands of the company? 7. Practical Guide to Career Planning

6 Advance Diploma in Pharma Brand Management is provided for around 150 hours and is an online program. Completion of the program within the stipulated time will be prime responsibility of the Trainee. Program fees Rs (Up to 75% Merit Scholarship*). Fees can be made in 3 convenient instalments. Course Fees will not be refunded once the Admission has been taken by the Trainee. Program Fees are subject to change. NO Job Guarantee given. We do not make false promises. However, Placement Assistance will be provided for all deserving Trainees. Advance Diploma in Pharma Brand Management is an industry specific fast-track MBA. Indeed, conventional MBA has its own merits, if it is done full-time and from a reputed institute. However whether it s full-time or part-time, there is not a single institute that provides industry-specific and practical course on Pharma Brand Management. This is the first ever fast-track training on Advance Diploma in Pharma Brand Management to help the working individuals and aspiring professionals through a rigorous and intensive program for just 150 hours. Mode of evaluation: ADPBM is inspired by the Harvard Business School s pattern of curriculum and tough evaluation of demonstrable and consistent progress in each and every topic in the sense, Trainee must gain mastery in every topic and not just on overall performance. The most critical evaluation will however be on 3 important areas a) Primary Market Research and Customer Behaviour Analysis, which includes Practical b) Preparing Brand/Marketing Plan (which includes New Product Launch Strategy); and c) Communication Strategy, including Medical Communications. Trainee will be awarded Merit Certificate if the performance is Excellent. For others Participation Certificate will be awarded.