Win your customers with cost effective mobile campaign derived by big data analytics

Transcription

1 Win your customers with cost effective mobile campaign derived by big data analytics Fingereach is the brand owned and operated by Lively Impact Technology Limited. Fingereach Media Kit 2015 All Rights Reserved. 1

2 Lively Impact and Fingereach About the Company Lively Impact A technology company based in Hong Kong. An incubatee in the Hong Kong Science Park. A software company focuses on advertising technology by using Big Data technologies. About the Platform - Fingereach Fingereach is the mobile advertising platform debuted in Fingereach is a project supported by SERAP funding. 2

3 Award-winning The platform has won different industrial awards and support The platform is funded by ICT SERAP funding of the Hong Kong government. The platform has entered as the finalist in the global competition, Cloudera Data Impact Award, in 2013, amid AMD and Mastercard. The platform has received the ICT Award (Silver) in Big Data stream in

4 MOBILE = EVERYWHERE 4

5 MOBILE AD = REACH CUSTOMERS Sample Mobile Ad in Action 5

6 Mobile usage is growing strong (as % of Web Usage) It is worthwhile and obvious to consider shifting marketing budget to mobile 6

7 Projection of global ad spending It is estimated that mobile ad spending will grow by 2x, whereasnearly all others will slim down 7

8 MOBILE AD = BUILD AWARENESS A study has been made to research the path to purchase and display ad acts as a key ingredient in building up awareness in initial phase. Source: 8

9 What is the traditional way in buying mobile ad? 9

10 MOBILE AD = MANY PROBLEMS?! Traditional mode = Media Buying Problems No guaranteed impressions Wastage on irrelevant users CPM is high (you also pay for app reputation) Example of Media Buying 10

11 MOBILE AD = MANY PROBLEMS?! Campaign Optimization is manual and guesswork Problems Subscribe to a certain media, launch the campaign, see the result and readjust the plan. Take time to respond and lead to optimization. Staying here now 11

12 MOBILE AD = MANY PROBLEMS?! Campaign Setup is very technical Problems Many standards / Evolving devices / screen sizes Uncertain about best-performing time slots, best-performing categories 12

13 A platform for advertisers to buy mobile ad smart and easy! 13

14 What is Fingereach? A platform different from traditional media buying. Use Real-Time-Bidding (RTB)technology to buy impression one-by-one using computer programs responding at high-frequency. 14

15 What is Fingereach? Media buying asks you to commit for a time-window on one local channel (e.g. web/app). Fingereach is Audience Buying it buys across multiple channels (e.g. web/app), not only local channels but also international channels, and optimizes what works more. VS Traditional Media Buying Buy the ad spaces in one local channel. Fingereach Audience Buying Buy ad spaces across different apps, local traffic (not only local channels but also international channels) 15

16 What is Fingereach? We use predictive analyticsto evaluate the best price point for each impression and the best channel for maximized results (e.g. maximized impression or conversion). Traditional is here Fingereach is here 16

17 Key Benefit #1 = Accurate Audience Buying (1) We filter the impressions you want. (2) We remove the wastage (e.g. irrelevant traffic coming from overseas) that exists in media buying and hence a lower CPM (around 30-50% of the CPM in media buying). (3) We guarantee impression number you want. This is not achievable in media buying. 17

18 Key Benefit #1 = Accurate Audience Buying (1) We evaluate 3+ billion data pointseach month to detect different audience segment. Premium User Detection Detect mobile users who exhibit premium user characteristics (e.g. visit high quality media regularly, travel frequently, spend in new device model). Interest Detection Detect mobile users who show interests on certain topics (e.g. Business, News, Shopping) by looking at its recency and frequency of visits to certain sites and apps. CRM Customer Detection Detect mobile users that are already the CRM customers and are under different lifecycle stages (growing, churned) by integrating with the CRM data of the advertiser. (2) The data points record the user (non-pii) who is accessing certain content (web/app). (3) We have a variety of audience detection strategies, the audience detected can be used as the targets in mobile advertising campaigns. 18

19 Key Benefit #2 = Smart Channel Optimization (1) We optimize to buy more on the type of audience that works more (e.g. with higher conversion) by using predictive analytics. 19

20 Key Benefit #2 = Smart Channel Optimization (1) We optimize to use the best possible price point (with higher winning probability) to buy the audience (with higher conversion) by using predictive analytics. (2) We evaluate bid requests per second to examine if the requests are relevant to the campaigns. 20

21 Key Benefit #3 = Easy Setup avoid technicalities (1) Quick Start modefor first-time users. The user is guided to create a mobile advertising campaign quick and easy by using ad templates. (2) Advancedmodefor sophisticated users. The user can adjust some fine settings related to the mobile advertising campaign. 21

22 Key Benefit #3 = Easy Setup avoid technicalities (1) User is guided through a 3-step wizard in creating a mobile advertising campaign. 22

23 Thank you! Please contact us for any enquiries. Tel: (852) Fax: (852) Website: Address: Unit 115, IC Development Centre, Hong Kong Science Park, Shatin, Hong Kong Fingereach on Youtube! 23

24 Appendix 1 Sites Highlight 24

25 Last updated: Nov 2014 Remarks: Fingereach will buy ad slots coming from hundreds of mobile sites. The above list only shows a subset of mobile sites, but not all,that we are buying from.this list also changes from time to time. 25

26 Appendix 2 Apps Highlight 26

27 Last updated: Nov 2014 AAStocks 胖豬跑步 香港六合彩 台灣收音機 Dictionary.com 英漢字典 輕讀全本 蘋果動新聞 Mivo.tv WhatsCap 英漢字典 KPOP韓星網 香港電台 9GAG MeetMe Jewels Star 應用鎖 老黃曆 香港高登 養豬場 Bubble World Jewels Star 3 Brain Wars 香港討論區 Video Tube Tagged UWants討論區 相片組合 PicsArt 千尋影視 Gems Journey My Talking Tom 小說王 免費線上小說 閱讀器 Candies Legend 香港格價網 Remarks: Fingereach will buy ad slots coming from hundreds of mobile apps. The above list only shows a subset of mobile apps, but not all, that we are buying from. This list also changes from time to time. 27