OMNI-CHANNEL RETAILING. A Way to Connect Online

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Eleanore Robinson
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1 OMNI-CHANNEL RETAILING A Way to Connect Online

2 Introduction to Omni-Channel Retailing Agenda of the day

3 Omni-Channel Retailing implies seamless access to information about the brand and it s products across all brand channels and on all the customer s devices irrespective of time or location. Single channel Multi-channel Omni-channel

4 The Need for Omni-Channel Marketing Brands need to be able to provide the customer a seamless experience at any possible point of contact. This can only be done by blending web technologies within the physical world CONSUMER loyalty

5 Customer s Journey through an Omni-Channel Retailing Agenda of the day

6 Let s go shopping! Introducing to you, Sara, a modern day shopper We will accompany her on a shopping trip and see what the brands out there are doing to provide their customers with the best Omni- Channel experience.

7 Maybe we can happening at the

8 Social Media Icons on the Store Window Store Window QR codes that lead to Social Media page of the brand

9 Store Window Integration of Social Media campaign on the store window

10 Store Window 3D visualisation of products using augmented reality apps

11 Store Window Interactive shoppable window to select and purchase products

12 Store Window QR code leads to the Inapt placement of the QR code leads to unexisting page QR code non-responsive website Sign up now for exclusive news on

13 Now let s check out

14 In-Store Digital social media campaign merged with the physical store Lets customer share their experiences directly from the store

15 In-Store Assists product selection and mails preferences to the customer for future use

16 In-Store To educate and guide customers through new campaigns and make them follow the brand eventually

17 In-Store Brand s Social Media page feed displayed on screens in the store

18 In-Store integrated into store from which looks can be shared of social media for others opinions

19 In-Store Integration of E-commerce into the physical store with a Virtual Rail

21 Fitting Room

22 Fitting Room Millimetre wave technology that helps

23 Fitting Room & Billing Payments can be made at standalone counters to avoid queues

25 Trends and Opportunities of Omni-Channel Retailing Agenda of the day

26 Trends and Opportunities Location Based App With these Apps, a virtual perimeter is created around the store. people who enter the area with the help of Geo-Fencing Technology. to the brands they love as text messages are only sent to those who opt for it.

27 Trends and Opportunities Beacon Technology A small bluetooth device that provides endless possibilities for the retailer. It can send messages through radio waves to anyone in a 70m radius like welcome messages to a customer near the store window when the customer is near a store etc.

28 Trends and Opportunities Adaptive Store Front personal data and preferences of the passerby through his mobile phone and adapts itself for the passerby Customers can access all content about the products as in a physical store and place orders as well

29 Trends and Opportunities Augmented Reality Stores Virtual stores can be created in period of time. Customers can view these pop-up stores by pointing their phone in the direction.

30 Trends and Opportunities 100% Digitised Store One copy of every single style to help customers know the look and feel of the product. Everything else is digitised: 1. Omni Cart 2. Try-On Multiplayer 3. Whoosh Fitting Room 4. In Store Micro- Helps learn the story Helps picking up Items clicked by the Warehouse behind a product products based on customer arrives in Connects the online and previous preferences and popular products seconds tracks of stocks etc.

31 Tips to Implement Omni-Channel Retailing Agenda of the day

32 Mobile responsive version of brand s website Direct management of the Price and Merchandise and the physical store Integration of brand s app with physical shopping experience physical store with technology & information about products & services Geo marketing campaigns

33 We hope it was useful for you! Thank you!

34 Fashionbi Credits & Terms of Use Disclaimer

35 We empower professionals to make smart decisions in the fashion and luxury industry Headquarters Europe - Via Morimondo 26, Milan, Italy Asia - Jing an Kerry Center, Tower Yan an Middle Road, Shanghai Contact info@fashionbi.com Website: Telephone: Fashionbi - All rights Reserved

HOW THEY ARE SHOPPING NOW

HOW THEY ARE SHOPPING NOW Current trends and challenges in digital retailing An NCR white paper Are you ready for today s retailing? It s not just about what consumers want to buy. It s about how they