INDEX. 2
|
|
- Berenice Todd
- 8 years ago
- Views:
Transcription
1 CONTENT STYLE GUIDE
2 INDEX WHAT AUGURE IS? PROBLEMS THAT WE SOLVE FOR WHOM ARE WE WRITING FOR? OUR BLOG GUIDELINES USER EXPERIENCE THE CHALLENGE OF CONTENT WHY COULD YOU WRITE ON OUR BLOG? HOW TO PROCEED 2
3 WHAT AUGURE IS? PR & INFLUENCER ENGAGEMENT SOFTWARE IDENTIFY your key Influencers monitoring their publications in online media, blogs and social media ENGAGE with them through , content sharing, social networks... MEASURE the results of your actions and interactions with them 3
4 PROBLEMS WE SOLVE Online media, blogs & social monitoring Journalists database management Influencers identification through our search engine Journalists & Influencers engagement: s, press releases, social interactions Journalists & Influencers product loans management Automative reports of all your communication activity 4
5 FOR WHOM ARE WE WRITING FOR? DIRCOM Manage the whole communication of the company PR EXECUTIVE Responsible of the public relations activity PR & COMMUNICATION AGENCIES Working with brands and companies in boosting their PR & Communication MARCOM Manage from a global point of view the marketing & communication strategy of the company 5
6 WHY COULD YOU WRITE ON OUR BLOG? To share your knowledge about PR & Communication with other professionals. To become important in this field: Work your personal branding! To get followers on Twitter (Why not! ;P) To get visibility in other countries (your posts will be translated to english, spanish, french, italian ) 6
7 WHY COULD YOU WRITE ON OUR BLOG? More than 25K monthly visits to our blog More than 8K followers in social networks Activity and audience in France, Spain, Italy, Belgium, Switzerland, USA, Latam Jay Baer, Brian Solis, Joe Pulizzi or Jason Falls have already participated at our blog 7
8 OUR BLOG GUIDELINES 8
9 OUR BLOG GUIDELINES CATEGORIES WE HAVE: AGENCIES RESOURCES CONTENT MARKETING INFLUENCER MARKETING ONLINE AND SOCIAL MEDIA MONITORING PR AND INFLUENCER MARKETING REPORTING PR CAMPAIGNS AND CASE STUDIES PRESS RELEASES, EVENTS AND OTHER INTERACTIONS REPUTATION MANAGEMENT SOCIAL MEDIA AND DIGITAL COMMUNICATION 9
10 OUR BLOG GUIDELINES TYPE OF CONTENT WE PRODUCE [FORMATS]: BLOG POSTS/ARTICLES INTERVIEWS VIDEOS INFOGRAPHICS WHITEPAPERS WEBINARS REPORTS/STUDIES 10
11 OUR BLOG GUIDELINES WHAT KIND OF BLOG POST COULD YOU SUGGEST US? How to posts (Ex. How to use Twitter for doing Digital PR ) Top Lists (Ex. The 10 best influencer marketing blogs you should follow ) Debates over controversial topics (Ex. A great example of Online Crisis Management Buffer ) Pro/Con lists Ex. The 10 Do s and dont s of using Youtube for doing PR ) Special Data content (Ex. 10 communication campaigns about Movember, How to make your Influencers fall in love in Valentin s Day ) Interviews to communication practitioners (Ex. Jason Falls interview ) Market events coverage Communication campaigns analysis (Ex. 10 best communication campaigns of 2014 ) Your blog posts can integrate embeded external or internal videos, infographics, Storifies, Dipity timelines, Slideshare presentations, etc. But IMPORTANT!: they can not represent more than 50% of your post. 11
12 USER EXPERIENCE WHAT WE CONSIDER GOOD CONTENT? THE 5 COMMANDMENTS Consistent and logical organization Interesting, relevant, accurate, complete, concise Text that is easily skimmed: headline, language and style, form Impeccable spelling and grammar Appropiate and consistent text styles 12
13 USER EXPERIENCE CONTENT SHOULD PROVIDE A POSITIVE, VALUE-ADDING EXPERIENCE FOR OUR USERS ADVERTISING Not spam language and regerences integrated on the blog post content Content cannot contain link-backs to low quality content to boost your own SEO AUTHENTICITY Content cannot be copied from another different site Content should illustrate a clear understanding of the intended subject matter 13
14 BEFORE WRITING JUST FOCUS! Think about what you want to talk and the main keyword you re gonna boost [see more on the following slide] 1 3 If you are going to talk about online crisis, try to use this expression with some frequency 2 Develop a coherent structure: how are you going to structure your post? (5 rules?, 3 tips?, etc ) Start with the problematic + topic development + conclusion 4 Use bullet points, H2 and H3, short paragraphs, etc. to build a cleaner and more structured blog post 14
15 BEFORE WRITING JUST FOCUS! 7 TIPS TO OPTIMIZE YOUR BLOG POST Concentrate in 1 or 2 keywords as too much Write articles of at least 300 words Try to include the main keyword on: the title, the first sentence of the first paragraph, at least one heading within the content It s not necessary to use exactly the same keywords all the time: look for synonyms Include quality outbound links Use concise sentences when writing: easy to read Highlight with bold text the most important phrases or that include the main keywords 15
16 CHALLENGE OF CONTENT WOULD YOU BE ABLE TO GET A POST WITH ALL THESE ELEMENTS? THE CONTENT CHECKLIST Data and/or examples supporting your arguments (studies, brands cases, etc.) Internal links (to related posts in our blog) External and quality links (to some other resources: blogs, websites, online media...) Mentions to Influential people on the Internet (tweeters, bloggers or Influencers who talked about this topic, or that are related with it) Embeded elements (tweets, Facebook or Google + posts, storifies, videos, etc.) 16
17 HOW TO PROCEED ARE YOU CONVINCED? HOW TO PROCEED: Keep in contact with our Content Manager by at sending her: The link to your social profiles, website or blog A little bio (2-3 lines) Your Gravatar profile (we would need you create one in case you don t have it) Send us your blog posts proposals!: 3 4 topics and/or articles you would like to write on our blog and how will you structure them -5 tips, 3 steps, etc-, resources you ll use ASAP WE LL LET YOU KNOW WHAT S THE BEST PROPOSAL TO START! ;) 17
18 HOW TO PROCEED EDITION & DIFFUSION Send us your blog post in Word format, including the links and bold sentences you would like to highlight inside the text The essence of your article will not be modified in any way, although they may be edited to improve the quality of text or structure 18
19 COPYRIGHT You will always sign your posts at the beginning of the content, like you see above: 19
20 IMAGES LINK Flat design vector illustration concept for online services. Concepts for web banners and printed materials. Vector abstract background. Gray lines Flat design concepts for business and finance. Concepts for finance, taxes, bookkeeping, accounting, stock market news, strategy and planning, marketing, e-commerce, market research, business. Set of flat design illustration concepts for video and digital marketing. Concepts for web banner and promotional material. Flat design concepts for online education,online training courses, staff training, retraining, specialization, university, tutorials. Concepts for web banners and promotional materials. flat design vector illustration concept of ecology 20
21 DO YOU JOIN OUR CONTENT EXPERIENCE? Write to:
22 AUGURE SPAIN C/ Orense Madrid-
HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine
HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content
More informationHow to Drive Maximum Returns on Content Marketing with Effective Distribution
How to Drive Maximum Returns on Content Marketing with Effective Distribution With the rapid uptake of content marketing, more and more marketers across industries are crafting content strategies, building
More informationLevel 3 Diploma in Social Media for Business - 7513
Objectives By the end of this - City and Guilds flagship professional social media qualification - you will have a professional level, practical and theoretical knowledge of the use of social media for
More informationBUSINESS INTERNSHIP PLACEMENTS IN BARCELONA
Area: Entrepreneurship & Business development An entrepreneurial, internationally focused, professional start-up creating mobile applications that help users to meet people and have virtual conversations
More informationYour Social Media Starter Kit For Content Marketing
Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost
More informationWhat You Need to Know Before Distributing Your Infographic
What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific
More informationTools to Use. Press Release. 2014 International CES Exhibitor PR KIT
Tools to Use Press Release 2014 International CES Exhibitor PR KIT Headline should be informative and grab the reader s attention. The dateline should include date and location (Las Vegas, if being released
More information**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
More informationMarketing Guide for Authors
Marketing Guide for Authors About Marketing at Wolters Kluwer Wolters Kluwer has a reputation for delivering authoritative content that delivers vital insights and guidance from subject matter experts.
More informationBest Practices Next Practices Online Marketing. Bart Caylor, Caylor Solutions
+ Best Practices Next Practices Online Marketing Bart Caylor, Caylor Solutions +You Need More Than Just a Website Caylor-Solutions.com 317-985-7375 2 + 1994 Caylor-Solutions.com 317-985-7375 3 4 + Your
More informationVideo Marketing. in Home Improvement HOW TO ESTABLISH TRUST & AUTHORITY WITH ONLINE VIDEO. www.businesscreatorplus.com. Toll-Free: 855-943-8736
HOW TO ESTABLISH TRUST & AUTHORITY WITH ONLINE VIDEO Toll-Free: 855-943-8736 www.businesscreatorplus.com As more and more users are going online to find information about local businesses, there is a huge
More information16 Public Relations Pitfalls
16 Public Relations Pitfalls Table of Contents Introduction... 3 Section 1: Social Media Pitfalls... 4 Stay Silent... 5 Assail Followers With Promotions... 5 Lose Control Of Your Social Media... 5 Refuse
More informationSocial Media Marketing and Managing Proposal
Social Media Marketing and Managing Proposal There are three types of services I provide; 1. Creation of a Social Media Marketing Plan, including coaching The marketing plan will give you a detailed, step-by-step
More informationFACEBOOK FOR NONPROFITS
SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them
More informationAdvertising Opportunities State of Digital
Advertising Opportunities State of Digital Do you, like many others, find it hard to get to your exact target audience? They are everywhere! Are you looking for that new sign up for your workshop, your
More informationThought Leadership and Social Media in the Workplace
Thought Leadership and Social Media in the Workplace Joy Davis, CSI, CCPR Communications & Web Community Sr. Manager 800-689-2900 ext. 4795 jdavis@csinet.org www.twitter.com/csiconstruction www.linkedin.com/in/joysdavis
More information12 Proven Ways to Market Your Local Business Online
12 Proven Ways to Market Your Local Business Online As a local business owner or marketer, you know that increasing your online presence is crucial in today's digital market. However, generating brand
More informationLink Building and Practical PR Essentials
Link Building and Practical PR Essentials John Maher Director of Interactive Marketing McDougall Interactive Why Are Links Important? Links boost search engine rankings They are a sign of quality People
More informationWhy Digital Marketing?
Why Digital Marketing? Why Digital Marketing is Important? One of the biggest advantages of having a digital presence is the ease of access you offer consumers. Websites can work wonders for businesses
More informationVideo Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation
How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important
More informationget started with Content Marketing contrastcreative
get started with Content Marketing contrastcreative Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined
More informationBrand Journalism, Making your Mark
Brand Journalism, Making your Mark Constance Aguilar @ConnieAguilar Connie Anderson @ConnieaPR What is Brand Journalism? Brand Journalism is a way to record what happens or has happened to a brand and
More informationSEO, Search Engine and Online Reputation Management
SEO, Search Engine and Online Reputation Management Presented By: Kathleen Dorsey, Founder & CEO, Global Results & Inner Circle Member 1-800-408-0093 x 210 kdorsey@globalseoresults.com Today s Topics Overview
More informationHow to Be Smarter Than Your PR Agency: New Research on News Release Best Practices
How to Be Smarter Than Your PR Agency: New Research on News Release Best Practices Mike Volpe VP Inbound Marketing HubSpot Twitter: @mvolpe Rebecca Corliss Inbound Marketing & PR Specialist HubSpot Twitter:
More informationOn-Page SEO (changes to the subject website and its pages) and; Off-Page SEO (getting links from external websites).
CUSTOMER-CENTRIC SEO Search Laboratory is hugely successful in helping businesses move up the natural search engine results pages using ethical, customer-centric techniques that produce sustainable results.
More informationSocial Mediansics - A Practical Science
Discover. Design. Develop. Deploy. Deliver. Has your company blogged, tweeted, faced the tube and linked-in yet? Is your company value-driven and results oriented? Have you fully integrated your Internet
More informationINTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE
AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct
More informationMetatags, Keywords, Links
Metatags, Keywords, Links The purpose of Digital Marketing is to get people online to visit your website, be impressed by what they see and hopefully become a client/customer There is no point in having
More informationMaking the most of your website
Making the most of your website Tips to ensure that your website adds value to your business Prepared for the University of Oxford Begbroke Transfer Wednesday, 2 November 2011 Planning a successful website
More informationOverview. Here to serve, Cedarville University Marketing Department Tyler 212 Suite cedarville.edu/marketing
Social Media Policy Overview... 2 Using Social Media on Behalf of Cedarville University... 3 Content Management... 4 Best Practices... 4 Facebook... 5 Twitter... 5 Blogs... 6 Photos... 6 Video... 6 Comments
More informationWriting the Headline. How to be found AND be interesting
Writing the Headline How to be found AND be interesting Title Google News indexes 65 characters, including spaces. Yahoo! News indexes 120 characters Keep it short and to the point = 7 or 8 words Be interesting
More informationBigfork Present: Planning for Relevant Traffic
Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to
More informationInbound Marketing Driving Results
Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......
More informationThe London Film School (LFS)
Advert Looking for a creative and fearless thinker. We are searching for a determined public relations professional to play an integral role in public relations, corporate communications and content creation.
More informationPUBLIC RELATIONS GUIDE
PUBLIC RELATIONS GUIDE GlobalShop is the largest annual store design and at- retail marketing show in the world, bringing together retailers, brand marketers and industry suppliers each year since 1993.
More information9You can help build your customer base and attract more visitors to your ebay
TOP SEO STRATEGIES 9You can help build your customer base and attract more visitors to your ebay shop by employing search engine optimisation (SEO) tactics. Here are a few tried and tested SEO strategies
More information[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions
[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [2014-2016] By Lathish Difference between Offline Marketing
More informationcontent marketing campaign?
Thinking of doing a content marketing campaign? READ THIS GUIDE FIRST... www.emlwildfire.com Remember the people you address are selfish, as we all are. The best ads ask no one to buy. That is useless.
More informationPaul Mosenson, Founder of NuSpark Marketing
Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,
More informationONLINE ADVERTISING (SEO / SEM & SOCIAL)
ONLINE ADVERTISING (SEO / SEM & SOCIAL) BASIC SEO (SEARCH ENGINE OPTIMIZATION) Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's
More informationDIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords
DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing
More informationIn This Seminar You Will Learn.
In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To
More informationstarting your website project
starting your website project Here are three comprehensive posts from our blog, refined and updated through feedback from our clients. Together, they cover the essentials of building a successful website.
More informationThe Right Marketing Mix
a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing
More informationThe Enterprise Blog Post Optimization Guide. An Overview of Content Marketing, Blog Structure, Optimization and Governance
The Enterprise Blog Post Optimization Guide An Overview of Content Marketing, Blog Structure, Optimization and Governance Introduction If you re reading this guide, you already understand the importance
More informationThe Five Trends That Will Impact Marketing in 2015
The Five Trends That Will Impact Marketing in 2015 PRESENTED BY Sylvia Montgomery, CPSM Chat Live on Twitter! Today s Hashtag: SMPS CEUs Hinge is an SMPS Approved Provider of continuing education units
More information11 Ways to Get. Authority Links for. Your New Blog
11 Ways to Get Authority Links for Your New Blog neilpatel.com 1. Create Free Valuable Resources To attract authority links you must be able to create something that is highly valuable. Example: Get Your
More informationOnline Marketing Module COMP. Certified Online Marketing Professional. v2.0
= Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major
More informationTHE CONTENT MARKETING GUIDE. How We Drive Rankings And Traffic With Content?
THE CONTENT MARKETING GUIDE How Drive Rankings And Traffic With Content? 1 P a g e TABLE OF CONTENTS I. Introduction: Ranking with Content Marketing - Page 2 II. Our Writing and Marketing Blend - Page
More informationMonitoring the Social Media Conversation: From Twitter to Facebook
Monitoring the Social Media Conversation: From Twitter to Facebook Monitoring the Social Media Conversation: From Twitter to Facebook The prevalence of social media has not just grown but exploded. Millions
More informationAmplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook
Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for
More informationwishpond EBOOK A Simple Guide wishpond.com
A Simple Guide to Blogging for Business wishpond.com Table of Contents Chapter 1 Why Blogging is Important for your Business 5 Chapter 6 5 Tips to Increase Blog SEO 24 Chapter 2 Target Markets for Blogging
More informationSEO: What is it and Why is it Important?
SEO: What is it and Why is it Important? SearchEngineOptimization What is it and Why is it Important? The term SEO is being mentioned a lot lately, but not everyone is familiar with what SEO actually is.
More informationAdvertising online. Where to advertise online
Advertising online Advertising on the Internet can be an important part of an online marketing strategy, helping to drive traffic to a website. Research shows that online advertising works well with other
More informationEMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES
EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES An Effective Touch Point for Long-Term Marketing Relationships Introduction Email newsletters are no longer optional when it comes to B2B
More informationSuccessful Internet Marketing & Social Media Marketing An Introduction
Successful Internet Marketing & Social Media Marketing An Introduction 4 Web Marketing Perspectives Google & The Dicing of Everything Get Google s Perspective Markets are Conversations Get Outside Perspective
More informationCourse Notes. Anatomy of a Press Release
Course Notes Anatomy of a Press Release Apart from Pseudo Press Releases, there are essentially TWO types: MEDIA First, those aimed at members of the media - editors, bloggers, journalists, information-portals.
More informationSearch Engine Optimization for Press Releases. Vocus White Paper
Search Engine Optimization for Press Releases Vocus White Paper 1 A Guide to Search Engine Optimization and Online Public Relations Strategies The Evolved Medium is the Message Driven by innovation, PR
More informationPublic Relations, Influencer Marketing, and Membership. 2012 LinkSite, Inc. All Rights Reserved.
Public Relations, Influencer Marketing, and Membership 2012 LinkSite, Inc. All Rights Reserved. Public Relations The marketing and management of the communications process to foster goodwill between a
More informationSocial Media Marketing (Part 1)
Social Media Marketing (Part 1) Student Handbook Syllabus Version 5.0 Copyright All rights reserved worldwide under International copyright agreements. No part of this document can be reproduced, stored
More informationSEO 360: The Essentials of Search Engine Optimization INTRODUCTION CONTENTS. By Chris Adams, Director of Online Marketing & Research
SEO 360: The Essentials of Search Engine Optimization By Chris Adams, Director of Online Marketing & Research INTRODUCTION Effective Search Engine Optimization is not a highly technical or complex task,
More informationFollow us on Twitter: @FairfaxEDA. Tweet about this session: #fceda. www.hodgespart.com
Follow us on Twitter: @FairfaxEDA Tweet about this session: Marketing Communications Strategies and Tactics Content Marketing 101 Agenda What is content marketing? Who uses content marketing and why? How
More informationInternet Marketing Implementation Course MKTG13; 3 Days, Instructor-led
Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion
More informationINTERNET MARKETING SERVICES (IMS)
Package Level 1 Initial Client Consultation Content Analysis Organic Search Engine Placement Set Up Analytics Account Assure SEO/SEM Basics Initial Client Consultation SEO goal setting How we identify
More informationProfessional Diploma in Digital Marketing
Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile
More informationSetting up an online shop: Tips and techniques. Leanne Edwards & Debra Jones Co-founders of online boutique www.lovefromrosie.co.
Setting up an online shop: Tips and techniques Leanne Edwards & Debra Jones Co-founders of online boutique www.lovefromrosie.co.uk About us Studied Interactive Media at college Studied digital marketing
More informationAdwords & Online Marketing
Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick
More informationSearch Engine Optimisation (SEO)
WEB DESIGN DIGITAL MARKETING BRANDING ADVERTISING Keyword Research Definitely number one on the list; your entire search engine optimisation programme will revolve around your chosen Keywords. Which search
More informationSocial media how to ensure success SocialB Ltd @SocialBUK @Lynseysweales
Social media how to ensure success SocialB Ltd @SocialBUK @Lynseysweales What will you leave with today? Why social media is so significant for business The four key areas to building social media success
More informationHOW TO GET. 1,000+ Followers ON TWITTER
HOW TO GET 1,000+ Followers ON TWITTER CONTENTS. 3. INTRODUCTION. 6. FIRST THINGS FIRST: CREATE AND OPTIMIZE YOUR PROFILE. 11. TWEET 24/7 (WITHOUT BEING ON TWITTER 24/7). 23.CURATE CONTENT LIKE A PRO.
More informationMarketing automation is a buzzword in the marketing world. This chapter
In This Chapter Chapter 1 Introducing the Concepts of Marketing Automation Defining marketing automation Defining the modern buyer Knowing why companies implement marketing automation Starting the conversation
More informationONLINE MARKETING FUNDAMENTALS
ONLINE MARKETING FUNDAMENTALS How to Get More Customers and Supporters Online By Shane Rasnak www.shanerasnak.com What We ll Be Covering Why most organizations get terrible results with online marketing
More informationThe secret of killer B2B Marketing Blogs B L
The secret of killer B2B Marketing Blogs B L O GS 01 The secret of killer B2B Marketing Blogs By Lisa Wheeler Lisa Wheeler is a B2B marketing communications specialist and leader of the social media team
More informationThe Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate
SOCIAL MEDIA AND COMMUNICATION MANAGER Hours: Negotiable after interview Pay: Negotiable after interview The Social Media and Communication Manager will implement the Company s Social Media Strategy, develop
More informationoneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty
oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty Social Media KPIs and You: A Love Story Establishing a social media measurement plan is a crucial
More informationWhy digital marketing?
Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of
More information3 Keys to a Successful Lead Generation Campaign
3 Keys to a Successful Lead Generation Campaign Ken Horst 612-251-8237 http://digitalmarketingwingman.com If you haven t noticed, more and more companies are starting to use marketing automation and nurture
More informationAdvanced Internet Marketing Techniques
Advanced Internet Marketing Techniques Silicon Valley SCORE - 2015 Kevin Dean, Internet Marketing Consultant WSI Net Advantage (510) 687-9737 www.wsinetadvantage.com Maximizing Return on Web Investment
More informationEditor and Co-ordinator: Key Correspondents Programme
Job Description and Person Specification Job description: Alliance Mission: Media Manager We are an innovative alliance of nationally based, independent, civil society organisations (our Linking Organisations
More informationBuilding an Effective Approach
White paper Getting Started with Content Marketing Building an Effective Approach Executive Summary For the marketer who has long been responsible for the website, the shift to a content marketing mindset
More informationB2B Video Content Marketing Survey Results
2015 B2B Video Content Marketing Survey Results Fourth-annual online video marketing and production trends report and industry statistics based on in-depth survey results from over 350 B2B marketing, agency
More informationCountry Communication Pages
Country Communication Pages Lesson 5: Search Engine Optimization (SEO) Lesson 5 There are a few ways you can improve the search engine optimization (SEO) of your web pages. In this lesson, you will learn
More informationSearch Engine Optimization
Search Engine Optimization SEO Local Plans Local Basic Local 1 Local 2 Regional 1 Regional 2 Minimum Contract Period Recommended For Below Mentioned Deliverables are for 6 Months These packages are designed
More information77 Top SEO Ranking Factors
77 Top SEO Ranking Factors If you ve downloaded this resource, it suggests that you re likely looking to improve your website s search engine rankings and get more new customers for your business. Keep
More information1. Introduction to SEO (Search Engine Optimization)
1. Introduction to SEO (Search Engine Optimization) SEO Introduction Brief on Search Marketing What is SEO Importance of SEO SEO Process Black hat techniques White Hat techniques SEO Algorithm SEO Industry
More informationsmart. uncommon. ideas.
smart. uncommon. ideas. Executive Overview Your brand needs friends with benefits. Content plus keywords equals more traffic. It s a widely recognized onsite formula to effectively boost your website s
More informationProfessional Diploma. in Digital Marketing. www.digitalmarketinginstitute.ie
2013 Professional Diploma in Digital Marketing www.digitalmarketinginstitute.ie Contents 2013 Professional Diploma in Digital Marketing 1. Introduction 2. Who is This Course For? 3. What Will You Learn?
More informationMorra Aarons- Mele. Using Social Media to Launch Your Campaign or Organization
Morra Aarons- Mele Using Social Media to Launch Your Campaign or Organization Moms who blog have become citizen journalists, and remarkably, the top 15 mom bloggers influence more people than the New
More informationLead Generation Blueprint for Effective Inbound Marketing
Lead Generation Blueprint for Effective Inbound Marketing 2014 Jason and Nikki Christiansen, Internet Media Consultants 1 Page What every business owner needs to know about generating more quality leads.
More informationWhitepaper. 10 ways to integrate email marketing and social media
Whitepaper 10 ways to integrate email marketing and social media 10 ways to integrate email marketing and social media If your company is looking at email and social media as two separate and parallel
More informationCreating a social media marketing plan Need to know guide
Creating a social media marketing plan Need to know guide Dave Chaffey and Dan Bosomworth Published: May 2012 Creating a social media marketing plan Need to know guide Contents 04 Introduction What is
More informationInbound Marketing The ultimate guide
Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has
More informationEffective B2B social media marketing:
Effective B2B social media marketing: Driving traffic, leads & sales Written by Martin Broadhurst Martin Broadhurst Certified by market leading inbound marketing software provider HubSpot, Martin leads
More informationContent Marketing Templates
Market Data / Supplier Selection / Event Presentations / User Experience Benchmarking / Best Practice / Template Files / Trends and Innovation Content Marketing Templates SEO Checklist Content Marketing
More informationMarketing & Driving Demand Collaborative Social Media Tools & Strategies January 6, 2011
Marketing & Driving Demand Collaborative Social Media Tools & Strategies January 6, 2011 1 AGENDA 1. M&DD Collaborative Set Up 2. Resources For You Social Media Tools & Strategies 3. Discussion What social
More informationSocial media Content Coordinator (online marketing manager)
Social media Content Coordinator (online marketing manager) We serve private, non profits and governmental agencies. We are seeking to grow our digital media department as well as the company s digital
More informationOnline Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
More informationGrow Your Business With Digital Marketing
Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist
More informationCreating Effective Content
Creating Effective Content (Without Hiring a Marketer) WooConf Workshop for Store Owners hosted by @nicoleckohler Hi, I m Nicole Content Creator for Woo Former ecommerce manager Experienced in content
More informationMarketing Analytics What needs to Be Measured
Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction
More information