Thought Leadership and Social Media in the Workplace
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- Jessie Hood
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1 Thought Leadership and Social Media in the Workplace Joy Davis, CSI, CCPR Communications & Web Community Sr. Manager ext Note the resemblance
2 So What Do People Say About YOU? Bruce Gunderson, CSI, 505 BIM User Group Leader
3 Thought leadership Share of Mind: Gain their respect Share of Voice: Offer something useful Share of Cash: Become their go-to resource Anyone can be A Thought Leader
4 Golden Reps How hard is it to buy from a Golden Rep?
5 Thought Leaders Love what they do Are driven to teach Reach out & communicate Are willing to learn Put time in today for tomorrow s benefit Never stop working, connecting, & communicating Have a point of view Robert Mallory, FCSI, CCS, CCCA, CCPR, NotAKid
6 Inbound vs. Outbound You Were Looking and Found Me I Sent You Something To Get Your Attention
7 Example: Charles Hendricks Charles Hendricks CSI,
8 Example: Liz O Sullivan Liz O Sullivan CSI,
9 Choose Tools Based on Content What content do you already have? Photos? Slide presentations?
10 Two Types of Content Stuff You Write Stuff You Endorse
11 Stuff You Write Answer Questions on LinkedIn Commenting on Relevant News, Studies and Information on Your Blog White Papers on Your Website Slides on SlideShare Photos on Flickr Videos on YouTube
12 Endorsing Content Anatomy of a Re-Tweet
13 No One Cares What You Ate Highly followed users are less conversational than those with few followers. - Dan Zarrella, 1 st Social Media Scientist
14 Audience Half the money I spend on advertising is wasted; the trouble is I don t know which half. - John Wanamaker
15 Key Influencers vs. Largest Possible Audience Exposure You Tweeted 1/5 Read the Tweet Attention Action Your Information Reaches More People 1/10 Re-tweeted From 1 5
16 Advice 1 6
17 Angry Specifier or Blogger? Do not leave this to the Marketing Team Put your angry specifier to work What if his s were blog entries? 1 7
18 Pop Quiz Should you repeat project-wide requirements (Ex. directions for submittals) laid out in Division 01 in the technical spec sections as well?
19 Say it Once In The Right Place Is Good For More Than Specs Post photos on Flickr, videos on YouTube, slides on Slideshare Put links on website, newsletter, blog, Facebook
20 Pop Quiz What are the 4 C s of CSI?
21 Clear, Concise, Complete, Correct Is Good For More Than Specs To really get your attention, I should write like this: Bulleted list Occasional use of bold to prevent skimming Short sentence fragments Explanatory subheads No puns Did I mention lists? -- Lazy Eyes, Slate.com
22 Let s Talk About
23 Why LinkedIn Matters Google loves LinkedIn!
24 LinkedIn Tips Picture of YOU, looking professional Your keywords Every school/job/award/certification Don t link to people you don t know YOUR CSI SUFFIX When someone says, I don t know how I can thank you! say Would you write me a recommendation?
25 A Link is Not a Relationship When you log into LinkedIn, look at all the updates from your links, and comment on them!
26 Companies on LinkedIn Companies can list: Products Contacts Updates Users can Recommend!
27 Barbara Roensch, CSI, CCS, Said: I do not blog, tweet, or maintain a profile on LinkedIn or Facebook Truly, I m amazed that users of social media find time to get their work accomplished.
28 The 10 Minute Social Media Plan Skim FaceBook, LinkedIn and Twitter Use Google Alerts to track keywords You Don t Have to Read Everything Goal: Know what s going on Goal: People know where to find you
29 Measuring Success
30 Keep Your Eyes on YOUR Goal
31 The Big Picture: Your Phone has a Keyboard These new forms of communication have exposed the fact that the voice call is badly designed. It deserves to die. - Clive Thompson, Wired Magazine
32 So Why Aren t We Using Second Life to Design and Sell Buildings?
33 Help Wanted: Seeking construction professional interested in learning to use Twitter, LinkedIn, Facebook or Constant Contact. 1-3 hours per month No experience necessary! Benefits include expanding your network, learning new skills Apply to Jori Smith, CSI, CDT
34 Web: Follow CSI Twitter: LinkedIn: Search Groups for CSI Construction at Facebook: CSI Weekly (/weekly) promotes members who blog and tweet so let me know if you start!
35 Recommended Reading Free e-newsletter on Social Media Chris Anderson, The Long Tail Seth Godin, The Big Moo, Tribes Dana Van Den Heuvel William Draves and Julie Coates, Nine Shift Simon Sinek, Start With Why Dan Zarella, danzarrella.com
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