GRIPel. Creating Uncontested Market Space & Making the Competition Irrelevant

Transcription

1 GRIPel Creating Uncontested Market Space & Making the Competition Irrelevant

2 Blue Ocean Strategy Masterclass Strategic & systematic approach for creating uncontested market space & making the competition irrelevant 19 th & 20 th February 2016 Mumbai, India GRIPel Book & Pay per Delegate: INR Net % service tax *3 or more delegates 10% discount. Investment is per person for 2 days non residential conference. Payments have to be processed in 5 working days from booking. TDS/ Taxes needs to be added on the Net amount as above Investment for International clients USD 700 Net % Service Tax don't compete with rivals, make them irrelevant Key Sessions: PART ONE: Overview - Power of Blue Oceans Blue Ocean developments and applications Impact of Creating Blue Oceans Red Ocean versus Blue Ocean Strategies The principles of Blue Ocean Strategy Thriving in uncertain times through Value Innovation PART TWO: Understanding the Uncontested Market Space Capturing the current state-of-play: the As Is Strategy Canvas Reconstructing market boundaries: The Six Paths Framework Looking across alternative industries Looking for strategic groups Looking across the chain of buyers Looking across complementary offerings Looking for functional or emotional appeal Looking across time Capturing the current state-of-play at the portfolio level: the PMS Map PART THREE: Blue Ocean Strategy Formulation Get the Strategic Sequence right Four Steps of Visualizing Strategy Visual Awakening Visual Exploration Visual strategy Fair Visual Communication Targeting Non-customers as a part of the strategy Buyer Experience Cycle / Map Six Utility Levers for buyers Profit Model of Blue Ocean Strategy PART FOUR: Strategy Execution Organizations Challenges Barriers to Blue Ocean Strategy Fair process Sustaining and renewing Blue Oceans Aligning the strategic planning process with Blue Ocean Strategy To register us: [email protected] GRIPel course leader: Neil is One of The 25 Most Promising Management & Strategy Consultants in India Known in short as Neil, Nilakanta helps organizations deliver superior customer experience, transform businesses & execute business strategy. Neil has served in various leadership capacities in organizations like HSBC, Bank of America, Whirlpool Corporation, Standard Chartered Bank & TVS Motors. During his tenure, he has led a wide variety of enterprise-level change deployment programs in manufacturing & service environments. His last assignment was with HSBC as Senior Vice President for Customer Experience & Business Transformation. Prior to this, he led Quality & Productivity Unit for Bank of America-India. In both these roles, as enterprise deployment leader, he managed a large team of experts & senior resources with varied experience & background. He has helped organizations in Strategic Business Planning using Hoshin Kanri. As Head Service Excellence Trg in Standard Chartered Scope, Neil designed, developed & conducted several workshops for CXOs & Senior Management in customer experience, business excellence & six sigma across Asia, US & Europe. Originally trained as an industrial engineer, Neil holds M.S(Manufacturing Management), BTech(Production Technology) and BSc(Physics). He has led large scale initiatives & projects in operations management in manufacturing & design environments when employed in Whirlpool & TVS. Being a Certified Six Sigma Master Black Belt, Neil has led several change initiatives & projects with approved financial benefits of over $20MN, of which $4Mn was executed by him personally. He has demonstrated results in unconventional areas such as sales, HR, technology, risk & compliance, program office, administration & security, procurement, etc. Neil s approach is not to prescribe any methodology. Instead he uses his experience with Hoshin Kanri, Balance Scorecard, LEAN, TQM, Six Sigma, Triz, Theory of Constraints, Knowledge Management, industrial engineering methods, ISO, PCMM, etc to deliver a composite solution that will resolve the pain points and improve profitability, productivity & process. He has also personally coached & certified several professionals in six sigma, lean and metrics management in the past. Due to his diverse background, he is culturally sensitized and freely mingles with all levels in any organization. He is passionate about enhancing Customer Experience & One-on-One Coaching! Areas of Specialty: Benchmarking, VOC, Research, Complaint Management, Operations Management, Strategic Planning, Performance Management, Process Optimization, Process Planning, Six Sigma, Lean, Hoshin Kanri, TQM, Industrial Engineering Techniques, BPR, Business Transformation, Balanced Scorecard, Triz, Process Management, Automation & Robotics, Innovation, BPM, TPS, JIT Kaizen, Re-engineering, Product Development, DFSS, Business Excellence, Customer Service, Transition, Project Management, training etc. Neil is a certified Six Sigma Master Black Belt. He has hands-on experience implementing Hoshin Kanri, Balance Scorecard, LEAN, TQM, innovation, Theory of Constraints, Knowledge Management, process planning, industrial engineering methods like MTM.

3 testimonials: "Practical approach to blue ocean strategy. Brought the theory alive with practical examples and applications" Managing Director, TBWA\TAL Sri Lanka Structure to approach Blue Ocean Strategy Managing Director, Netzsch Technologies India Pvt Ltd "Great session, very informative and great participants CEO, OMD Sri Lanka, OMD "Understand the Blue Ocean strategy, glimpse of implementation & other attributes with Blue Ocean Strategy" Director, Sagas Auto Tec Private Limited "Knowledge of blue ocean technology. To keep away the competition by blue ocean strategy" Director, BBM Acoustic India Pvt. Ltd. Got some tools to use. Triggers our own thoughts on application & listening to thoughts of other participants. Sales Director, Netzsch Technologies India Pvt Ltd Personally I am thrilled to have undergone this training on Blue Ocean Strategy Masterclass. Having read the Blue Ocean Strategy Book twice I was finding it difficult to understand & apply the tools & methods. Neil ( The trainer) taught them very well. I can now apply the tools & methods. I can now keep Blue Ocean Strategy at the top. I can take my firms turnover to US $ 100 million in next 6-7 years. The choice of trainer was very good Director Business Development, Lab Systems India Pvt Ltd "Good Content for business. Benefits was content, strategy & focus" Director, Asian Leather Limited Opened eyes on new type of strategy - Blue Ocean Strategy. Made us know that world is larger & Blue Ocean is open & unexplored. President Marketing, Jain Irrigation Systems Ltd. "The training is very useful for my current role & organizational requirement. Many new aspects which can be implemented" Vice President Marketing, AuthBridge Research Services Private Limited "Training is very good, informative & well organized. Understand new concept of Blue Ocean Strategy" AVP Business, Reliance Infrastructure Limited "Good workshop to understand the basic concept of" Blue Ocean Strategy" with good number of examples. Examples were well covered helps to understand the concept better" Vice President Marketing & Sales, Idea Cellular Limited "Good workshop for middle & senior management to learn the basic tools / concepts. Theoretical concept of Blue Ocean Strategy, applying to our business & tools for Ideation & planning" Head - Wifi Business & Strategy Planning, Idea Cellular Limited "It was my first Blue Ocean Strategy workshop. Going back with more knowledgeable. Benefits gained were aligning corporate strategy to profitability, generate growth from the product category & keep re-visiting the strategy" Head-Business Development & Marketing, Mahindra World City ( Jaipur ) Limited "Pretty well managed knowledge sharing experience with real industry examples" Head - Business Analysis Chairman's Office, Reliance Infrastructure Limited Good learning experience!! Practical usage of Blue Ocean Strategy. Application in core field Head Sales & DGM, Institution & Malls, Bajaj Electricals Ltd. "Concept clarity was very good, differentiating in crowded market, value differentiation & strategy focused" Business Head - Coatings, Indofil Industries Limited "Good Insights into creating a new business area" Vertical Head Textiles, Indofil Industries Limited "Session was good, very informative and well organized. Understand the blue ocean strategy" Head Marketing, Aparajitha Corporate Services Limited "New concept, helped to know about market boundaries expansion and practical logic" Business Leader - Adhesives, Ashland India Pvt. Ltd. Practical & workable framework to define strategy. Good refresher to define strategy. Head - Marketing & Business Strategy, Cheminova India Ltd. "Blue Ocean Strategy is a powerful concept, explained will in depth. Have been able to understand "Non-Customers" & how to target them & becoming profitable in competitive environment" General Manager, Osborn Lippert India Private Limited

4 testimonials: "Excellent Concept of Blue Ocean Strategy. Opened up the new thought after 2 days session. A new learning for me. I see clearly relevant concept in my business to apply" General Manager - Sales & Marketing, United Phosphorus Limited "The Blue Ocean Strategy session was comprehensive and informative" General Manager - Sales, ACC Limited Gripel did well in all areas of topics. Learn How one can have strategy path to success, monitory the execution part to have completed and if change is required we can do in time General Manager Marketing, JK Lakshmi Cement Ltd The speaker Neil is a very accomplished consultant. He is able to relate each concept to a real life situation. Would like to hear him again General Manager Supply Chain Management, Abbott Truecare Pharma Pvt. Ltd Came to know about the building blocks and understand the practical application of strategy execution General Manager Sales Excellence, Abbott Truecare Pharma Pvt. Ltd Excellent program which has great practical usefulness General Manager Sales, Kansai Nerolac Paints Ltd. I find the speaker s experience play important role and Mr. Neil is wonderful speaker with diverse knowledge. Learn How to do systematic review & execution and understanding powerful strategy process Dy. General Manager, J.K. Tyre & Industries Ltd Good number of examples at Blue Ocean Strategy Masterclass. ERRC strategy model & sound tool to look at Marketing Manager, Indofil Industries Ltd. Overall good experience on creating the market irrelevant by Blue Ocean Strategy. Mapping & planning of new product. Product Manager, Indofil Industries Ltd. Good interdisciplinary participation & industry perspective. Product Manager, Indofil Industries Ltd. Comprehensive coverage on the Blue Ocean Strategy. The workshop made us rethink on where we are placed in the market & important is it today than ever before to not just look at substitutes but alternatives as well. Detailed understanding & coverage of the Blue Ocean Strategy. Deputy Manager (Marketing), Jain Irrigation Systems Ltd. The training, topic, presentation were very useful to me and my organization. Benefits gained were New strategy development, Increasing Volume of Business & sustainability and looking at new markets ( Blue Oceans ) & offerings. Chief Mentor - Academics & Finishing School Training & Certification, KKM Soft (P) Ltd. Blue Ocean Strategy is more useful for us to formulate many strategic ideas. Got the Idea of doing analysis methods & differentiating the business Manager - Marketing, Netzsch Technologies India Pvt Ltd Understanding Blue Ocean Strategy. Methods of Blue Ocean & how to apply for our industry. Customer Relations Manager, Netzsch Technologies India Pvt Ltd "Topic on Blue Ocean Strategy was good" Product Manager Specialty, Pfizer Limited "The approach was great and enriching in knowledge. Got to have an approach in thinking process & learnt concepts that are useful" Sr Brand Manager ( Product Management/Marketing ), Galderma India Private Limited "The event was well organized with structured course material" Manager - NPD ( Marketing ), Cholayil Private Limited "Understand the Blue Ocean Technology & apply it in our relevant field, implementation of strategy canvas & examples are very interesting" Manager Marketing ( Lightning ), Crompton Greaves Limited "Understand the concept and planning the execution" Associate, Baring Private Equity Partners (India) Private Ltd. "Overall good training session and covered most of the aspect on blue ocean. It was concept oriented training" Product Manager, Indofil Industries Limited "Really like the program, it is really informative and spurs your thinking" Management Trainee - Export Division, KRBL Limited The concepts were provided clearly and logically. The videos were very relevant Indirect Material Manager, Colgate Palmolive India Ltd

5 key sessions: Training workshop with full of practical case studies, exercises & Simulation games to make maximum benefit from this 2 days training workshop PART ONE: Overview - Power of Blue Oceans Blue Ocean developments and applications Impact of Creating Blue Oceans Red Ocean versus Blue Ocean Strategies The principles of Blue Ocean Strategy Thriving in uncertain times through Value Innovation PART TWO: Understanding the Uncontested Market Space Capturing the current state-of-play: the As Is Strategy Canvas Reconstructing market boundaries: The Six Paths Framework Looking across alternative industries Looking for strategic groups Looking across the chain of buyers Looking across complementary offerings Looking for functional or emotional appeal Looking across time Capturing the current state-of-play at the portfolio level: the PMS Map PART THREE: Blue Ocean Strategy Formulation Get the Strategic Sequence right Four Steps of Visualizing Strategy Visual Awakening Visual Exploration Visual strategy Fair Visual Communication Targeting Non-customers as a part of the strategy Buyer Experience Cycle / Map Six Utility Levers for buyers Profit Model of Blue Ocean Strategy PART FOUR: Strategy Execution Organizations Challenges Barriers to Blue Ocean Strategy Fair process Sustaining and renewing Blue Oceans Aligning the strategic planning process with Blue Ocean Strategy Blue Ocean Strategy Masterclass Companies have long engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet in today s overcrowded industries, competing head-on results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne contend that while most companies compete within such red oceans, this strategy is increasingly unlikely to create profitable growth in the future. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow s leading companies will succeed not by battling competitors, but by creating blue oceans of uncontested market space ripe for growth. Such strategic moves termed value innovation create powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new demand. Blue Ocean Strategy provides a systematic approach to making the competition irrelevant. In this frame-changing book, Kim and Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Examining a wide range of strategic moves across a host of industries, Blue Ocean Strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies. The six principles show how to reconstruct market boundaries, focus on the big picture, reach beyond existing demand, get the strategic sequence right, overcome organizational hurdles, and build execution into strategy. What blue ocean strategy seeks to do is to make the creation and capturing of blue oceans as systematic and actionable as competing in the red waters of known market space. For although blue ocean strategists have always existed, for the most part their strategies have been largely unconscious. Blue ocean strategy seeks to remedy this by not only decoding the pattern and principles behind the successful creation of blue oceans, but also providing the analytical frameworks and tools to act on this insight. Upending traditional thinking about strategy, Blue Ocean Strategy charts a bold new path to winning the future. Benefits of attending: Creating uncontested market space Making Completion irrelevant Setting core objectives of the business Reconstructing market boundaries Aligning the strategic planning process with Blue Ocean Strategy Providing resources & tools to perform Blue Ocean Strategy Who should attend? Target Audience: MD s, Directors, Presidents, CEO, COO, VP s, AVP s, Sr. GM, GM s, DGM s, Regional Heads, Sr. Managers & Managers of: Strategic Planning Corporate Planning Knowledge Management Product Development Sales & Marketing Business Development Brand Management Competitive Intelligence Business & Market Intelligence Market Research & Development Customer and Market Planning Rural Marketing Corporate communications Medial Planning Distribution & Channels From Sectors: Airlines FMCG Electronics & Electrical Pharmaceuticals Healthcare Banks & Finances Insurance Telecom Retail IT Peripherals BPO / IT / ITES / KPO s Food & Breweries Automobile & OEM s Hospitality Chemicals Engineering Petrochemicals Logistics Tours & Travel and many more

6 gripel clients: AIS Glass Essar Steel Ltd. Lighthouse Insights Sanofi - Aventis A2Z Infra services Ltd. (A2Z Group) Eureka Forbes Ltd Lodha Developers Ltd. Savita Oil Technologies Ltd. Abbott Healthcare Pvt Ltd Everest Industries Ltd. Lovson Projects Ltd Schindler India Pvt. Ltd. ACC Ltd. Feedback Ventures Pvt. Ltd Macleods Pharmaceuticals Ltd. Schneider Electric Access Engineering Ltd. Financial Software & Systems (Pvt.) Ltd Madura Fashion & Lifestyle Schneider Electric Ackruti City Ltd Firstsource Solutions Ltd. Magus Consulting Pvt Ltd Shoppers Stop Ltd Aditya Birla Group - Grasim Industries Ltd. Forbes & Company Ltd. Mahindra & Mahindra Ltd Shriram Epc Ltd. Afcons Infrastructure Ltd Force Motors Ltd Mahindra Lifespace Developers Ltd. SKF India Ltd. Akzo Nobel Paints Lanka (Pvt) Ltd Fortis Healthcare Ltd. Mahindra SSG Social Media 2 Go Alembic Ltd. Gati Mantri Developers Pvt. Ltd. Spml Infra Ltd. Amara Raja Industrial Services P Ltd. GEPIL Manugraph India Ltd Sri Lanka Telecom PLC Ambuja Housing & Urban Infrastructure Co Ltd Gkc Projects Ltd. Marico Ltd. Sterlite Industries India Ltd. Anand Automotive Systems Ltd. Glamble Gaming Network (P) Ltd Metadesign Architects Pvt Ltd Surmount Energy Solutions Pvt. Ltd APC by Schneider Electric GlaxoSmithKline Consumer Healthcare Ltd Miebach Consulting India Pvt Ltd Tata AIG General Insurance Apollo Tyres Ltd GMR Infrastructure Ltd. MIRC Electronics Ltd. TATA AutoComp GY Batteries Ltd Aramex India Pvt Ltd Godrej & Boyce Manufacturing Co Ltd. MTS India Tata Consulting Engineers Ltd. AstraZeneca Pharma India Ltd Godrej Properties Ltd. Mundra Port & Sez Ltd. Tata Global Beverages Ltd ATS Infrastructure Ltd. Grandale Advertising & marketing National Securities Depository Ltd Tata Housing Development Company B.E.Billimoria & Co. Ltd., Grasim Industries Ltd. Natural Remedies Pvt. Ltd. Tata International Ltd B.G. Shirke Construction Technology Gujarat State Petroleum Corpo. Ltd. Nestle India Tata Motors Ltd. Bajaj Electricals Ltd HDFC ERGO General Insurance Company Neyveli Lignite Corporation Ltd. Tata Teleservices (Maharashtra) Ltd. Bank Of Baroda Hindustan Motors Nokia India Pvt Ltd. Tech Mahindra Bayer CropScience Ltd. Hindustan Petroleum Corporation Ltd Oberoi Realty Ltd. Texmo Industries BenQ India Pvt. Ltd. Hirco Developments Pvt. Ltd. Omnitech InfoSolutions Ltd The Leela Palaces Bharti AXA Life Insurance Co.Ltd IDBI Bank Ltd. Orbit Corporation Ltd. Thrumuillihills Birla Sun Life Insurance Company Ltd IL& FS Property Management & Services Ltd Orchid Chemicals Toyota Kirloskar Motors Blue Star Ltd. IL&FS Ltd. Orient Cement Tractors & Farm Equipment Ltd Blue Star Ltd. Impetus Infotech (I) Pvt Ltd Ozone Propex Pvt Ltd Tractors and Farm Equipment Ltd. Castrol India Ltd Interglobe Hotels Pvt Ltd Pantaloon Retail (India) Ltd. TRIF Amritsar Projects (P) Ltd. CEAT Ltd IRB Infrastructure Developers Ltd Patel Realty India Ltd. Tata Realty and Infrastructure Ltd. Cholamandalam MS General Insurance Ispat Industries Ltd. Patni Computer Systems Ltd Tube Investments Of India Ltd Cidco ITC Ltd. Paymate India Pvt. Ltd. TVS Electronics Ltd. Crisil Ltd. ITC Ltd., Central Projects Organisation People's Bank TVS Srichakra Ltd. Crompton Greaves Ltd. Jaypee Greens Perfetti Van Melle India Pvt. ltd Undercover Productions Ltd Dalmia Cement Bharat Ltd Jaypee Infratech Ltd. Pfizer Ltd. United Infrastructure Projects Danfoss Industries Pvt Ltd. JCB India Ltd. Philips Electronics India Ltd UPT Datamatics Global Services Ltd. JK Lakshmi Cement Ltd. Piaggio Vehicles Pvt. Ltd. Usha International Ltd. Deepak fertilisers & Petrochemicals Corp Johnson Controls India Pvt Ltd Praj Industries Ltd. USV Ltd Delhi International Airport (P) Ltd. JSW Infrastructure Ltd. Propcare Mall Management Valvoline Cummins Ltd. Derric Wood JSW Steel Ltd. Propcare Real Estate Management Viacom18 Media Pvt Ltd. Desai Construction Pvt.Ltd. JWT Reliance Capital Asset Management VIOM Networks Ltd. Dialog Axiata Plc Karvy Stock Broking Ltd. Reliance Infrastructure Ltd Wadhwa Developers Dish TV India Ltd. Kirloskar Oil Engine Ltd. Reliance Port And Terminals Ltd Wanbury Dodsal Engineering And Construction Knight Frank (India) Pvt. Ltd Reserve Bank Of India Wells Fargo Ebrandz Kotak Mahindra Bank Ltd RNA CORP. Ltd White New Media Elantas Beck India Ltd. Krishi Gram Vikas Kendra Ruchi Soya Industries ltd, Wipro GE Healthcare Pvt Ld Emco Lanco Hills Technology Park Pvt Ltd Rvsa Consultants Pvt. Ltd Yes Bank Ltd. Entertainment World Developers Ltd. Essar Oil Ltd. Lanco Vidarbha Thermal Power Ltd. Lanka ORIX Leasing Company PLC S A G A Architects SAB Miller many more Essar Power Gujarat Ltd. LG Electronics India Pvt. Ltd. Saint Gobain Glass India