5.1 Introduction 5.2 Management Level Wise 5.3 Functional Domain Wise

Transcription

1 Analysis & interpretation of Data Part - I: Application of Business Intelligence in Indian and Global companies across different Industry Verticals, Functional Domains & Management Levels. 5.1 Introduction 5.2 Management Level Wise 5.3 Functional Domain Wise 5.1

2 5.1 Introductions 5.1 Introduction Business Intelligence: Business Intelligence, or BI, refers to the process by which business and companies gather data, analyze it, and re-apply it in order to make the best possible business and financial model for their particular instance. It is a process for increasing the competitive advantage of a business by intelligent use of available data in decision making. Questionnaire: The questionnaire includes questions for collecting basic information of the targeted companies and focuses on following Functional domains: 1. Strategic domain 2. Sales & Marketing Domain 3. Operations Domain As Business intelligence Technology caters mainly to Top level Management and partially Middle level Management personals for making informed decisions and defining strategies, the researcher has designed the questionnaire targeting data collection from following profiles: Management Level Functional Domains Top Level Management Strategic domain Strategic Level Sales Strategic Level Marketing Strategic level- Operations Middle Level Management Managerial Level- Sales & Marketing Managerial Level- Operations Table 5.1 Management Levels as Respondents 5.2

3 5.1 Introductions For collecting the data to analyze the depth of the successful Application of Business intelligence Technology at particular management level in selected functional domain in selected organizations, the researcher used closed ended questionnaire with the scale as shown below: Values Meaning 1 very bad 2 bad 3 Neutral 4 good 5 very good Table 5.2 Response Scale Respondents: As the research was targeted to Analyze the application of Business intelligence focusing on four different Industry verticals: FMCG Automobile Logistics Retail The respondents were selected on that basis. 5.3

4 The respondents were from Top level Management and Middle level Management to obtain and satisfy the targeted data collection need for the research. Such respondent includes: Management Level Top Level Management Management Level Middle Level Management Functional Type of Respondents Domains Strategic domain CEO, MD, Directors etc.. Strategic Level Sales Strategic Level Marketing Strategic level- Operations Functional Domains Managerial Level- Sales & Marketing 5.1 Introductions National Sales Head, VP Sales, AVP Sales etc National Marketing Head, VP Marketing, AVP Marketing etc COO, National Operations Head, VP Operations / Production, AVP Operations / Production etc Type of Respondents Sales & Marketing Manager, Regional Manager, Business Development Manager Managerial Level- Operations Manager, Production Operations Planning & Control Manager, Production Manager etc Table 5.3 Management Levels & Functional Domains The data was collected from six different Respondents from various functional domains and Management levels from each targeted organization. 5.4

5 5.1 Introductions Industries Covered: Sr. Indian / No. Foreign FMCG Automobile Logistics Retail 1 Indian Amul Ashok India Leyland DTDC Big Bazaar 2 Indian Dabur Bajaj Auto First Flight Easy Day 3 Indian Godrej Hindustan More (Aditya consumer Gati Motors Birla) products 4 Indian ITC KOEL Kingfisher Cargo Ltd. Reliance 5 Indian Marico Om M&M Industries Logistics RPG Retail 6 Indian Nirma Maruti Patel Shopper s Udyog Logistics Stop Ltd 7 Indian Parle Agro TATA Safe Vishal Mega Motors Express mart 8 Foreign Coca Cola Ford A.P Moeller Westside 9 Foreign Colgate- General Bailian DHL Palmolive Motors Group 10 Foreign Kraft Foods Honda Fed Ex carrerfour 11 Foreign Nestle Hyundai Nippon Loblay's Express companies 12 Foreign P & G Mico Bosch Ryder Metro AG 13 Foreign Phillip Tnt Post Renault Morris Group Walmart 14 Foreign Unilever Toyota UPS Woolworth Table 5.4 Various Indian & Foreign Industries as respondents 5.5

6 Top Level Management Comparison: Ho: There is no significant difference in agreement level of BI Model at Top level Management of Indian Automobile Companies and Foreign Automobile Companies H1: There is a significant difference in agreement level of BI Model at Top level Management of Indian Automobile Companies and Foreign Automobile Companies Sr. No. Name of the Company Top Level Total Average Strategic Domain SL - Sales SL - Marketing SL - Operations 1 KEOL TATA Motors Bajaj Auto M & M Ashok Layland Maruti Hindustan Motors Total Count Average STDEV Variance Sr. No. Name of the Company Strategic Domain SL - Sales 5.2 Management Levels Automobile Manufacturing Industry Analysis Top Level Total Average SL - Marketing SL - Operations 1 Mico Ford General Motors 4 Hyundai Renault Toyota Honda Total Count Average STDEV Variance Table 5.5 Automobile Industry Top Level Management Data Analysis India vs. Global 5.6

7 5.2 Management Levels As shown in the table, the Highest agreement level of BI Model at top level management at Indian Automobile Manufacturing companies is achieved by Mahindra & Mahindra with the score of 148 along with the average ie. Mean 37 where as in foreign Automobile Manufacturing Companies it is Ford with the highest score of 152 along with the mean 38. Apparently, this shows that there is a difference at an agreement level of BI Model in Indian and Foreign Automobile Manufacturing Companies but after conducting T Test we can conclude as follows: t-test: Two-Sample Assuming Unequal Variances Variable 1 Variable 2 Mean Variance Observations 7 7 Hypothesized Mean Difference 0 df 12 t Stat P(T<=t) one-tail t Critical one-tail P(T<=t) two-tail t Critical two-tail In a T test for a 95% confidence level, If the significance level is greater than or equal to 0.05 then it signifies that there is no significance difference between implementation of BI at strategic level of Management in Indian companies and Foreign companies at Automobile Manufacturing Industry. From the T test Table we can derive that a significance level of 0.17 has been achieved. This means the T test is showing no significance difference in agreement level of BI implementation at strategic level of management of foreign viz-a-viz Indian Automobile Manufacturing companies. Hence null hypothesis is accepted (T cal is less than T tab ) because T Cal = is less than T tab = So, we can conclude that at 95% confidence level there is no significant difference in an agreement level of BI Model at 5.7

8 Strategic level management of foreign vs. Indian Automobile Manufacturing companies Middle Level Management Comparison: Ho: There is no significant difference in agreement level of BI Model at Middle level Management of Indian Automobile Companies and Foreign Automobile Companies H1: There is a significant difference in agreement level of BI Model at Middle level Management of Indian Automobile Companies and Foreign Automobile Sr. No. Name of the Company ML - Sales & Marketing 5.2 Management Levels Companies Middle Level Total Average ML - Operations 1 KEOL TATA Motors Bajaj Auto M & M Ashok Layland Maruti Hindustan Motors Total Count Average STDEV Variance Sr. No. Name of the Middle Level Total Average Company ML - Sales & Marketing ML - Operations 1 Mico Ford General Motors Hyundai Renault Toyota Honda Total Count Average STDEV Variance Table 5.6 Automobile Industry Middle Level Management Data Analysis India vs. Global 5.8

9 5.2 Management Levels As shown in the table, the Highest agreement level of BI Model at Middle level management at Indian Automobile Manufacturing companies is achieved by Kirloskar Oil Engines Limited with the score of 91 along with the average ie. Mean 45.5 where as in foreign Automobile Manufacturing Companies it is Honda with the highest score of 91 along with the mean Apparently, this shows that there is a difference at an agreement level of BI Model in Indian and Foreign Automobile Manufacturing Companies but after conducting T Test we can conclude as follows: t-test: Two-Sample Assuming Unequal Variances Variable 1 Variable 2 Mean Variance Observations 7 7 Hypothesized Mean Difference 0 df 12 t Stat P(T<=t) one-tail t Critical one-tail P(T<=t) two-tail t Critical two-tail

10 5.2 Management Levels In a T test for a 95% confidence level, If the significance level is greater than or equal to 0.05 then it signifies that there is no significance difference between implementation of BI at strategic level of Management in Indian companies and Foreign companies at Automobile Manufacturing Industry. From the T test Table we can derive that a significance level of has been achieved. This means the T test is showing no significance difference in agreement level of BI implementation at Middle Level of management of foreign viz-a-viz Indian Automobile Manufacturing companies. Hence null hypothesis is accepted (T cal is less than T tab ) because T Cal = is less than T tab = So, we can conclude that at 95% confidence level there is no significant difference in an agreement level of BI Model at Middle level management of foreign vs. Indian Automobile Manufacturing companies. 5.10

11 5.2 Management Levels FMCG Industry Analysis Top Level Management Comparison: Ho: There is no significant difference in agreement level of BI Model at Top level Management of Indian FMCG Companies and Foreign FMCG Companies H1: There is a significant difference in agreement level of BI Model at Top level Management of Indian FMCG Companies and Foreign FMCG Companies Sr. No. Name of Top Level Total Average the Strategic SL- SL - SL - Company Level Sales Marketing Operations 1 Unilever Coca Cola Colgate Palmolive 4 P & G Nestle Phillip Morris 7 Kraft Food Sr. No. Total Count Average STDEV Variance Name of the Company Strategic Level SL - Sales Top Level Total Average SL - Marketing SL - Operations 1 Amul India Pvt. Ltd. 2 Marico Industries 3 ITC Parle Agro Nirma Godrej Consumer Products 7 Dabur Total Count

12 Average STDEV Variance Table 5.7 FMCG Industry Top Level Management Data Analysis India vs. Global As shown in the table, the highest agreement level of BI Model at Top level management at Indian FMCG companies is achieved by Dabur with the score of 145 along with the average i.e. Mean where as in foreign FMCG Companies it is Unilever with the highest score of 150 along with the mean Apparently, this shows that there is a difference at an agreement level of BI Model in Indian and Foreign FMCG Companies but after conducting T Test we can conclude as follows: 5.2 Management Levels t-test: Two-Sample Assuming Unequal Variances Variable 1 Variable 2 Mean Variance Observations 7 7 Hypothesized Mean 0 Difference Df 12 t Stat P(T<=t) one-tail t Critical one-tail P(T<=t) two-tail t Critical two-tail In a T test for a 95% confidence level, If the significance level is greater than or equal to 0.05 then it signifies that there is no significance difference between implementation of BI at strategic level of 5.12

13 5.2 Management Levels Management in Indian companies and Foreign companies at FMCG Industry. From the T test Table we can derive that a significance level of 0.16 has been achieved. This means the T test is showing no significance difference in agreement level of BI implementation at strategic level of management of foreign viz-a-viz Indian FMCG companies. Hence null hypothesis is accepted (T cal is less than T tab ) because T Cal = is less than T tab = So, we can conclude that at 95% confidence level there is no significant difference in an agreement level of BI Model at Strategic level management of foreign vs. Indian FMCG Companies. 5.13

14 Middle Level Management Comparison: 5.2 Management Levels 5.14 Ho: There is no significant difference in agreement level of BI Model at Middle level Management of Indian FMCG Companies and Foreign FMCG Companies H1: There is a significant difference in agreement level of BI Model at Middle level Sr. No. Management of Indian FMCG Companies and Foreign FMCG Companies Name of the Middle Level Total Average Company ML - Sales & ML - Operations Marketing 1 Unilever Coca Cola Colgate Palmolive 4 P & G Nestle Phillip Morris Kraft Food Sr. No. Total Count Average STDEV Variance Name of the Company ML - Sales & Marketing Middle Level Total Average ML - Operations 1 Amul India Pvt Ltd. 2 Marico Industries 3 ITC Parle Agro Nirma Godrej Consumer Products 7 Dabur Total Count Average STDEV Variance Table 5.8 FMCG Industry Middle Level Management Data Analysis India vs. Global

15 5.2 Management Levels As shown in the table, the Highest agreement level of BI Model at Middle level management at Indian FMCG companies is achieved by ITC with the score of 86 along with the average ie. Mean 43 where as in foreign FMCG Companies it is Colgate Palmolive with the highest score of 96 along with the mean 48. Apparently, this shows that there is a difference at an agreement level of BI Model in Indian and Foreign FMCG Companies but after conducting T Test we can conclude as follows: t-test: Two-Sample Assuming Unequal Variances Variable 1 Variable 2 Mean Variance Observations 7 7 Hypothesized Mean Difference 0 df 12 t Stat P(T<=t) one-tail t Critical one-tail P(T<=t) two-tail t Critical two-tail In a T test for a 95% confidence level, If the significance level is greater than or equal to 0.05 then it signifies that there is a significance difference between implementation of BI at strategic level of Management in Indian companies and Foreign companies at FMCG Industry. 5.15

16 5.2 Management Levels From the T test Table we can derive that a significance level of has been achieved. This means the T test is showing a significance difference in agreement level of BI implementation at Middle level of management of foreign viz-a-viz Indian FMCG companies. Hence null hypothesis is Rejected (T cal is greater than T tab) because T Cal = is greater than T tab = So, we can conclude that at 95% confidence level there is a significant difference in an agreement level of BI Model at Middle level management of foreign vs. Indian FMCG companies. 5.16

17 5.2.3 logistic Industry Analysis Top Level Management Comparison: 5.2 Management Levels Ho: There is no significant difference in agreement level of BI Model at Top level Management of Indian Logistic Companies and Foreign Logistic Companies H1: There is a significant difference in agreement level of BI Model at Top level Management of Indian Logistic Companies and Foreign Logistic Companies Sr. No. Name of the Company Top Level Total Average Strategic Level SL - Sales SL - Marketing SL - Operations 1 Kingfisher Cargo 2 First Flight Gati Safe Express Patel Logistics 6 OM Logistics DTDC Total Sr. No. Count Average STDEV Variance Name of the Company Strategic Level SL - Sales Top Level Total Average SL - Marketing SL - Operations 1 DHL UPS Fed Ex Ryder Nippon APM TNT Total Count Average STDEV Variance Table 5.9 Logistic Industry Top Level Management Data Analysis India vs. Global 5.17

18 5.2 Management Levels As shown in the table, the Highest agreement level of BI Model at strategic level management at Indian Logistics companies is achieved by First Flight with the score of 147 along with the average ie. Mean where as in foreign Logistics Companies it is T & T with the highest score of 150 along with the mean Apparently, this shows that there is a difference at an agreement level of BI Model in Indian and Foreign Logistics l Companies but after conducting T Test we can conclude as follows : t-test: Two-Sample Assuming Unequal Variances Variable 1 Variable 2 Mean Variance Observations 7 7 Hypothesized Mean Difference 0 df 12 t Stat P(T<=t) one-tail t Critical one-tail P(T<=t) two-tail t Critical two-tail In a T test for a 95% confidence level, If the significance level is greater than or equal to 0.05 then it signifies that there is no significance difference between implementation of BI at strategic level of Management in Indian companies and Foreign companies at Logistics Industry. From the T test Table we can derive that a significance level of 0.4 has been achieved. This means the T test is showing no significance difference in agreement level of BI implementation at strategic level of 5.18

19 5.2 Management Levels management of foreign viz-a-viz Indian Logistics companies. Hence null hypothesis is accepted (T cal is less than T tab ) because T Cal = is less than T tab = So, we can conclude that at 95% confidence level there is no significant difference in an agreement level of BI Model at Strategic level management of foreign vs. Indian Logistics Companies. 5.19

20 Middle Level Management Comparison: Ho: 5.2 Management Levels There is no significant difference in agreement level of BI Model at Middle level Management of Indian Logistic Companies and Foreign Logistic Companies H1: There is a significant difference in agreement level of BI Model at Middle level Management of Indian Logistic Companies and Foreign Logistic Companies Sr. No. Name of the Middle Level Total Average Company ML - Sales & Marketing ML - Operations 1 Kingfisher Cargo 2 First Flight Gati Safe Express Patel Logistics OM Logistics DTDC Total Count Average STDEV Variance Sr. No. Name of the Middle Level Total Average Company ML - Sales & Marketing ML - Operations 1 DHL UPS Fed Ex Ryder Nippon APM TNT Total Count Average STDEV Variance Table 5.10 Logistic Industry Middle Level Management Data Analysis India vs. Global 5.20

21 5.2 Management Levels As shown in the table, the Highest agreement level of BI Model at Middle level management at Indian Logistics companies is achieved by Safe Express with the score of 91 along with the average ie. Mean 45.5 where as in foreign Logistics Companies it is T & T with the highest score of 93 along with the mean Apparently, this shows that there is a difference at an agreement level of BI Model in Indian and Foreign Logistics Companies but after conducting T Test we can conclude as follows: t-test: Two-Sample Assuming Unequal Variances Variable 1 Variable 2 Mean Variance Observations 7 7 Hypothesized 0 Mean Difference Df 12 t Stat 0 P(T<=t) one-tail 0.5 t Critical one-tail P(T<=t) two-tail 1 t Critical two-tail In a T test for a 95% confidence level, If the significance level is greater than or equal to 0.05 then it signifies that there is no significance difference between implementation of BI at strategic level of Management in Indian companies and Foreign companies at Logistics Industry. 5.21

22 5.2 Management Levels From the T test Table we can derive that a significance level of 1 has been achieved. This means the T test is showing no significance difference in agreement level of BI implementation at Middle level of management of foreign viz-a-viz Indian Logistics companies. Hence null hypothesis is Accepted (T cal is less than T tab ) because T Cal = 0 is Less than T tab = So, we can conclude that at 95% confidence level there is no significant difference in an agreement level of BI Model at Middle level management of foreign vs. Indian Logistics companies. 5.22

23 5.2.4 Retail Industry Analysis Top Level Management Comparison: Ho: There is no significant difference in agreement level of BI Model at Top level Management of Indian Retail Companies and Foreign Retail Companies H1: There is a significant difference in agreement level of BI Model at Top level Management of Indian Retail Companies and Foreign Retail Companies Sr. No. Name of the Company Strategic Level SL - Sales Top Level Total Average SL - Marketing SL - Operations 1 Reliance Big Bazar More RPG Easy Day Vishal Mega Mart 7 West Side Total Sr. No. Count Average STDEV Variance Name of the Company 5.2 Management Levels Top Level Total Average Strategic SL - SL - SL - Level Sales Marketing Operations Shopper's Stop 2 Walmart Carrer Four Metro AG Wool Worth Lobaly Bailian Total Count Average STDEV Variance Table 5.11 Retail Industry Top Level Management Data Analysis India vs. Global 5.23

24 5.2 Management Levels As shown in the table, the Highest agreement level of BI Model at strategic level management at Indian Retail companies is achieved by Reliance Industries with the score of 151 along with the average ie. Mean where as in foreign Retail Companies it is Shopper s Stop with the highest score of 149 along with the mean Apparently, this shows that there is a difference at an agreement level of BI Model in Indian and Foreign Retail Companies but after conducting T Test we can conclude as follows : t-test: Two-Sample Assuming Unequal Variances Variable 1 Variable 2 Mean Variance Observations 7 7 Hypothesized Mean Difference 0 df 12 t Stat P(T<=t) one-tail t Critical one-tail P(T<=t) two-tail t Critical two-tail In a T test for a 95% confidence level, If the significance level is greater than or equal to 0.05 then it signifies that there is no significance difference between implementation of BI at strategic level of Management in Indian companies and Foreign companies at Retail Industry. From the T test Table we can derive that a significance level of 0.64 has been achieved. This means the T test is showing no significance 5.24

25 5.2 Management Levels difference in agreement level of BI implementation at strategic level of management of foreign viz-a-viz Indian Retail companies. Hence null hypothesis is accepted (T cal is less than T tab) because T Cal = is less than T tab = So, we can conclude that at 95% confidence level there is no significant difference in an agreement level of BI Model at Strategic level management of foreign vs. Indian Retail Companies. 5.25

26 Middle Level Management Comparison: Ho: 5.2 Management Levels There is no significant difference in agreement level of BI Model at Middle level Management of Indian Retail Companies and Foreign Retail Companies H1: There is a significant difference in agreement level of BI Model at Middle level Management of Indian Retail Companies and Foreign Retail Companies Sr. No. Name of the Middle Level Total Average Company ML - Sales & Marketing ML - Operations 1 Reliance Big Bazar More RPG Easy Day Vishal Mega Mart 7 West Side Total Count Average STDEV Variance Sr. No. Name of the Middle Level Total Average Company ML - Sales & Marketing ML - Operations 1 Shopper's Stop Walmart Carrer Four Metro AG Wool Worth Lobaly Bailian Total Count Average STDEV Variance Table 5.12 Retail Industry Middle Level Management Data Analysis India vs. Global 5.26

27 5.2 Management Levels As shown in the table, the Highest agreement level of BI Model at Middle level management at Indian Retail companies is achieved by Big Bazar with the score of 106 along with the average ie. Mean 53 where as in foreign Retail Companies it is Lobaly with the highest score of 90 along with the mean 45. Apparently, this shows that there is a difference at an agreement level of BI Model in Indian and Foreign Retail Companies but after conducting T Test we can conclude as follows: t-test: Two-Sample Assuming Unequal Variances Variable 1 Variable 2 Mean Variance Observations 7 7 Hypothesized Mean Difference 0 df 12 t Stat P(T<=t) one-tail t Critical one-tail P(T<=t) two-tail t Critical two-tail In a T test for a 95% confidence level, If the significance level is greater than or equal to 0.05 then it signifies that there is no significance difference between implementation of BI at strategic level of Management in Indian companies and Foreign companies at Retail Industry. From the T test Table we can derive that a significance level of 0.46 has been achieved. This means the T test is showing no significance 5.27

28 5.2 Management Levels difference in agreement level of BI implementation at Middle level of management of foreign viz-a-viz Indian Retail companies. Hence null hypothesis is Accepted (T cal is less than T tab) because T Cal = 0.76 is Less than T tab = So, we can conclude that at 95% confidence level there is no significant difference in an agreement level of BI Model at Middle level management of foreign vs. Indian Retail companies. 5.28

29 5.3.1 Automobile Manufacturing Industry Analysis Analysis of Strategic domain at Automobile Manufacturing Industry in Foreign v/s Indian Companies: Sr. Name of the Strategic Total No. Company domain 1 KEOL TATA Motors Bajaj Auto M & M Ashok Layland Maruti Hindustan Motors Total Count 7 7 Average STDEV Variance Sr. Name of the Strategic Total No. Company domain 1 Mico Ford General Motors 4 Hyundai Renault

30 6 Toyota Honda Total Count 7 7 Average STDEV Variance Table 5.13 Analysis of Strategic domain at Automobile Manufacturing Industry in Foreign v/s Indian Companies As shown in the table, the highest agreement level of BI Model at Strategic domain at Indian Automobile Manufacturing companies is achieved by Kirloskar Oil Engines Limited with the score of 41 where as in foreign Automobile Manufacturing Companies there are three companies such as General Motors, Toyota and Honda with the highest score of 45. Apparently, this shows that there is a difference at an agreement level of BI Model in Indian and Foreign Automobile Manufacturing Companies at Strategic domain but after conducting T Test we can conclude as follows: H0: There is no Significant Difference in the Agreement Level of BI Model in Indian Automobile Manufacturing Companies At functional domain of Strategic domain at functional domain of Strategic domain. H1: There is a Significant Difference in the Agreement Level of BI Model in Indian Automobile Manufacturing Companies At functional domain of Strategic domain at functional domain of Strategic domain. T Test Table Variable 1 Variable 2 Mean Variance Observations

31 Hypothesized 0 Mean Difference df 12 t Stat P(T<=t) one-tail t Critical one-tail P(T<=t) two-tail t Critical two-tail In a T test for a 95% confidence level, if the significance level is greater than or equal to 0.05 then it signifies that there is no significance difference between implementation of BI at Top level of Management in Indian companies and foreign companies at Automobile Manufacturing Industry. From the T test Table we can derive that two tailed significance level of 0.03 has been achieved. This means the T test is showing a significance difference in agreement level of BI implementation at Strategic domain of foreign viz-a-viz Indian Automobile Manufacturing companies. Hence null hypothesis is Rejected (T cal is More than T tab) because T Cal = is More than T tab = So, we can conclude that at 95% confidence level there is a significant difference in an agreement level of BI Model at Strategic domain of foreign vs. Indian Automobile Manufacturing companies 5.31

32 Analysis of Sales & Marketing domain of Automobile Manufacturing Industry in Foreign v/s Indian Companies: Sr. Name of the SL - ML - Sales & SL - Sales No. Company Marketing Marketing Total 1 KEOL TATA Motors Bajaj Auto M & M Ashok Layland Maruti Hindustan Motors Total Count Average STDEV Variance Sr. No. Name of the Company SL - Sales SL - Marketing ML - Sales & Marketing Total 1 Mico Ford General Motors Hyundai Renault Toyota Honda Total

33 Count Average STDEV Variance Table 5.14 Analysis of Sales & Marketing domain at Automobile Manufacturing Industry in Foreign v/s Indian Companies As shown in the table, the highest agreement level of BI Model at Sales and Marketing Domain of Indian Automobile Manufacturing companies is achieved by Kirloskar Oil Engines Limited with the score of 112 where as in foreign Automobile Manufacturing Companies there are two companies such as Ford and Honda with the highest score of 112. Apparently, this shows that there is no difference at an agreement level of BI Model in Indian and Foreign Automobile Manufacturing Companies at Sales and Marketing Domain and after conducting T Test we can conclude as follows: H0: There is no Significant Difference in the Agreement Level of BI Model in Indian Automobile Manufacturing Companies at functional domain of Sales and Marketing. H1: There is a Significant Difference in the Agreement Level of BI Model in Indian Automobile Manufacturing Companies at functional domain of Sales and Marketing. T Test Table Variable 1 Variable 2 Mean Variance Observations 7 7 Hypothesized Mean Difference

34 df 12 t Stat P(T<=t) one-tail t Critical one-tail P(T<=t) two-tail t Critical two-tail In a T test for a 95% confidence level, if the significance level is greater than or equal to 0.05 then it signifies that there is no significance difference between implementation of BI at Top level of Management in Indian companies and foreign companies at Automobile Manufacturing Industry. From the T test Table we can derive that a two tiled significance level of 0.25 has been achieved. This means the T test is showing no significance difference in agreement level of BI implementation at Sales and Marketing Domain of foreign viz-a-viz Indian Automobile Manufacturing companies. Hence null hypothesis is Accepted (T cal is Less than T tab) because T Cal = is less than T tab = So, we can conclude that at 95% confidence level there is no significant difference in an agreement level of BI Model at Sales and Marketing Domain of foreign vs. Indian Automobile Manufacturing companies. 5.34

35 Analysis of Operational domain - of Automobile Manufacturing Industry in Foreign v/s Indian Companies: Sr. Name of the SL - ML - Total No. Company Operations Operations 1 KEOL TATA Motors 3 Bajaj Auto M & M Ashok Layland 6 Maruti Hindustan Motors Total Count Average STDEV Variance Sr. Name of the SL - ML - Total No. Company Operations Operations 1 Mico Ford General Motors 4 Hyundai Renault Toyota Honda

36 Total Count Average STDEV Variance Table 5.15 Analysis of Operations domain at Automobile Manufacturing Industry in Foreign v/s Indian Companies As shown in the table, the highest agreement level of BI Model at Operations Domain of Indian Automobile Manufacturing companies is achieved by TATA Motors with the score of 77 where as in foreign Automobile Manufacturing Companies it is achieved by Ford with the highest score of 81. Apparently, this shows that there is a difference at an agreement level of BI Model in Indian and Foreign Automobile Manufacturing Companies at Operations Domain and after conducting T Test we can conclude as follows: H0: There is no Significant Difference in the Agreement Level of BI Model in Indian Automobile Manufacturing Companies at functional domain of Operations. H1: There is a Significant Difference in the Agreement Level of BI Model in Indian Automobile Manufacturing Companies at functional domain of Operations. T Test Table Variable 1 Variable 2 Mean Variance Observations 7 7 Hypothesized Mean Difference

37 df 12 t Stat P(T<=t) one-tail t Critical one-tail P(T<=t) two-tail t Critical two-tail In a T test for a 95% confidence level, if the significance level is greater than or equal to 0.05 then it signifies that there is no significance difference between implementation of BI at Top level of Management in Indian companies and foreign companies at Automobile Manufacturing Industry. From the T test Table we can derive that a two tiled significance level of has been achieved. This means the T test is showing no significance difference in agreement level of BI implementation at Operations Domain of foreign viz-a-viz Indian Automobile Manufacturing companies. Hence null hypothesis is Accepted (T cal is Less than T tab) because T Cal = is less than T tab = So, we can conclude that at 95% confidence level there is no significant difference in an agreement level of BI Model at Operations Domain of foreign vs. Indian Automobile Manufacturing companies. 5.37

38 5.3.2 FMCG Industry Analysis Analysis of Strategic domain at FMCG Industry in Foreign v/s Indian Companies: Sr. Name of the Strategic Total No. Company domain 1 Unilever Coca Cola Colgate Palmolive P & G Nestle Phillip Morris Kraft Food Total Count 7 7 Average STDEV Variance Sr. Name of the Strategic Total No. Company domain 1 Amul India Pvt. Ltd Marico Industries ITC Parle Agro Nirma Godrej Consumer Products 7 Dabur Total

39 Count 7 7 Average STDEV Variance Table 5.16 Analysis of Strategic domain at FMCG Industry in Foreign v/s Indian Companies As shown in the table, the highest agreement level of BI Model at Strategic domain at Indian FMCG companies is achieved by Amul India Pvt. Limited with the score of 44 where as in foreign FMCG Companies it is achieved by Unilever with the highest score of 46. Apparently, this shows that there is a difference at an agreement level of BI Model in Indian and Foreign FMCG Companies at Strategic domain but after conducting T Test we can conclude as follows: H0: There is no Significant Difference in the Agreement Level of BI Model in Indian FMCG Companies functional domain of Strategic domain. H1: There is a Significant Difference in the Agreement Level of BI Model in Indian FMCG Companies functional domain of Strategic domain. T Test Table Variable 1 Variable 2 Mean Variance Observations 7 7 Hypothesized 0 Mean Difference df 12 t Stat P(T<=t) one-tail t Critical one-tail

40 P(T<=t) two-tail t Critical two-tail In a T test for a 95% confidence level, if the significance level is greater than or equal to 0.05 then it signifies that there is no significance difference between implementation of BI at Top level of Management in Indian companies and foreign companies at Automobile Manufacturing Industry. From the T test Table we can derive that two tailed significance level of 0.03 has been achieved. This means the T test is showing a significance difference in agreement level of BI implementation at Strategic domain of foreign viz-a-viz Indian FMCG Companies. Hence null hypothesis is Rejected (T cal is More than T tab) because T Cal = is More than T tab = So, we can conclude that at 95% confidence level there is a significant difference in an agreement level of BI Model at Strategic domain of foreign vs. Indian FMCG Companies Analysis of Sales & Marketing domain of FMCG Industry in Foreign v/s Indian Companies: Sr. Name of the SL - SL - ML - Sales Total No Company Sales Marketing & Marketing 1 Unilever Coca Cola 3 Colgate Palmolive 4 P & G Nestle Phillip Morris

41 7 Kraft Food Total Count Average STDEV Variance Sr. Name of the SL - SL - ML - Sales & Total No Company Sales Marketing Marketing 1 Amul India Pvt. Ltd. 2 Marico Industries 3 ITC Parle Agro Nirma Godrej Consumer Products 7 Dabur Total Count Average STDEV Variance Table 5.17 Analysis of Sales & Marketing domain at FMCG Industry in Foreign v/s Indian Companies As shown in the table, the highest agreement level of BI Model at Sales and Marketing Domain of Indian FMCG Companies is achieved by Dabur with the score of 113 where as in foreign FMCG Companies it is 5.41

42 achieved by Colgate Palmolive with the highest score of 120. Apparently, this shows that there is a difference at an agreement level of BI Model in Indian and Foreign FMCG Companies at Sales and Marketing Domain and after conducting T Test we can conclude as follows: H0: There is no Significant Difference in the Agreement Level of BI Model in Indian FMCG Companies At functional domain of Sales and Marketing. H1: There is a Significant Difference in the Agreement Level of BI Model in Indian FMCG Companies At functional domain of Sales and Marketing. T Test Table Variable 1 Variable 2 Mean Variance Observations 7 7 Hypothesized 0 Mean Difference df 12 t Stat P(T<=t) one-tail t Critical one-tail P(T<=t) two-tail t Critical two-tail In a T test for a 95% confidence level, if the significance level is greater than or equal to 0.05 then it signifies that there is no significance difference between implementation of BI at Top level of Management in Indian companies and foreign companies at Automobile Manufacturing Industry. 5.42

43 From the T test Table we can derive that a two tiled significance level of has been achieved. This means the T test is showing a significance difference in agreement level of BI implementation at Sales and Marketing Domain of foreign viz-a-viz Indian FMCG Companies. Hence null hypothesis is Rejected (T cal is More than T tab) because T Cal = is More than T tab = So, we can conclude that at 95% confidence level there is a significant difference in an agreement level of BI Model at Sales and Marketing Domain of foreign vs. Indian FMCG Companies Analysis of Operations domain of FMCG Industry in Foreign v/s Indian Companies: Sr. No. Name of SL - ML - Total the Company Operations Operations 1 Unilever Coca Cola 3 Colgate Palmolive 4 P & G Nestle Phillip Morris 7 Kraft Food Total Count Average STDEV

44 Variance Sr. Name of SL - ML - Total No. the Company Operations Operations 1 Amul India Pvt. Ltd. 2 Marico Industries 3 ITC Parle Agro 5 Nirma Godrej Consumer Products 7 Dabur Total Count Average STDEV Variance Table 5.18 Analysis of Operations Domain at FMCG Industry in Foreign v/s Indian Companies As shown in the table, the highest agreement level of BI Model at Operations Domain of Indian FMCG Companies is achieved by Godrej Consumer Products with the score of 77 where as in foreign FMCG Companies it is achieved by three companies namely Colgate Palmolive, Coca Cola and P & G with the highest score of 78. Apparently, this shows that there is a little difference at an agreement 5.44

45 level of BI Model in Indian and Foreign FMCG Companies at Operations Domain and after conducting T Test we can conclude as follows: H0: There is no Significant Difference in the Agreement Level of BI Model in Indian FMCG Companies At functional domain of Operations. H1: There is no Significant Difference in the Agreement Level of BI Model in Indian FMCG Companies At functional domain of Operations. T Test Table Variable Variable 2 1 Mean Variance Observations 7 7 Hypothesized 0 Mean Difference df 12 t Stat P(T<=t) one-tail t Critical one-tail P(T<=t) two-tail t Critical two-tail In a T test for a 95% confidence level, if the significance level is greater than or equal to 0.05 then it signifies that there is no significance difference between implementation of BI at Top level of Management in Indian companies and foreign companies at Automobile Manufacturing Industry. 5.45

46 From the T test Table we can derive that a two tiled significance level of 0.24 has been achieved. This means the T test is showing no significance difference in agreement level of BI implementation at Operations Domain of foreign viz-a-viz Indian FMCG Companies. Hence null hypothesis is Accepted (T cal is Less than T tab) because T Cal = is less than T tab = So, we can conclude that at 95% confidence level there is no significant difference in an agreement level of BI Model at Operations Domain of foreign vs. Indian FMCG Companies. 5.46

47 5.3.3 Logistics Industry Analysis Analysis of Strategic domain at Logistics Industry in Foreign v/s Indian Companies: Sr. No. Name of the Company Strategic domain 1 Kingfisher Cargo First Flight Gati Safe Express Patel Logistics OM Logistics DTDC Total Count 7 7 Total Average STDEV Variance Sr. No. Name of the Company Strategic domain 1 DHL UPS Fed Ex Ryder Nippon APM TNT Total Count 7 7 Total 5.47

48 Average STDEV Variance Table 5.19 Analysis of Strategic Domain at Logistic Industry in Foreign v/s Indian Companies As shown in the table, the highest agreement level of BI Model at Strategic domain at Indian LOGISTICS companies is achieved by First Flight and Om Logistics with the score of 45 where as in foreign LOGISTICS Companies it is achieved by Ryder, Nippon and TNT with the highest score of 44. Apparently, this shows that there is a difference at an agreement level of BI Model in Indian and Foreign LOGISTICS Companies at Strategic domain but after conducting T Test we can conclude as follows: H0: There is no Significant Difference in the Agreement Level of BI Model in Indian LOGISTICS Companies at functional domain of Strategic domain. H1: There is a Significant Difference in the Agreement Level of BI Model in Indian LOGISTICS Companies at functional domain of Strategic domain. T Test Table Variable 1 Variable 2 Mean Variance Observations 7 7 Hypothesized 0 Mean Difference df 12 t Stat P(T<=t) one-tail t Critical one-tail

49 P(T<=t) two-tail t Critical two-tail In a T test for a 95% confidence level, if the significance level is greater than or equal to 0.05 then it signifies that there is no significance difference between implementation of BI at Top level of Management in Indian companies and foreign companies at Logistics Industry. From the T test Table we can derive that two tailed significance level of 0.81 has been achieved. This means the T test is showing no significance difference in agreement level of BI implementation at Strategic domain of foreign viz-a-viz Indian LOGISTICS Companies. Hence null hypothesis is Accepted (T cal is Less than T tab) because T Cal = is Less than T tab = So, we can conclude that at 95% confidence level there is no significant difference in an agreement level of BI Model at Strategic domain of foreign vs. Indian LOGISTICS Companies Analysis of Sales & Marketing domain of Logistics Industry in Foreign v/s Indian Companies: Sr. Name of the SL - Sales SL - Marketing ML - Sales & Total No. Company Marketing 1 Kingfisher Cargo First Flight Gati Safe Express Patel Logistics OM Logistics DTDC Total

50 Count Average STDEV Variance Sr. Name of the SL - SL - ML - Total No. Company Sales Marketing Sales & Marketing 1 DHL UPS Fed Ex Ryder Nippon APM TNT Total Count Average STDEV Variance Table 5.20 Analysis of Sales & Marketing Domain at Logistic Industry in Foreign v/s Indian Companies As shown in the table, the highest agreement level of BI Model at Sales and Marketing Domain of Indian LOGISTICS Companies is achieved by Kingfisher Cargo and First Flight with the score of 115 where as in foreign LOGISTICS Companies it is achieved by DHL, Ryder and APM with the highest score of 114. Apparently, this shows that there is a difference at an agreement level of BI Model in Indian and Foreign LOGISTICS Companies at Sales and Marketing Domain and after conducting T Test we can conclude as follows: 5.50

51 H0: There is no Significant Difference in the Agreement Level of BI Model in Indian LOGISTICS Companies At functional domain of Sales and Marketing. H1: There is no Significant Difference in the Agreement Level of BI Model in Indian LOGISTICS Companies At functional domain of Sales and Marketing. T Test Table Variable 1 Variable 2 Mean Variance Observations 7 7 Hypothesized Mean Difference 0 Df 12 t Stat P(T<=t) one-tail t Critical one-tail P(T<=t) two-tail t Critical two-tail In a T test for a 95% confidence level, if the significance level is greater than or equal to 0.05 then it signifies that there is no significance difference between implementation of BI at Top level of Management in Indian companies and foreign companies at Logistics Industry. From the T test Table we can derive that a two tiled significance level of has been achieved. This means the T test is showing no significance difference in agreement level of BI implementation at Sales and Marketing Domain of foreign viz-a-viz Indian LOGISTICS Companies. Hence null hypothesis is Accepted (T cal is Less than T tab) because T Cal = is Less than T tab = So, we can conclude that at 95% confidence level there is a significant difference in an agreement level of BI Model at Sales and Marketing Domain of foreign vs. Indian LOGISTICS Companies. 5.51

52 Analysis of Operations domain of LOGISTICS Industry in Foreign v/s Indian Companies: Sr. No. Name of the Company SL - Operations ML - Operation Total 1 Kingfisher Cargo First Flight Gati Safe Express Patel Logistics OM Logistics DTDC Total Count Average STDEV Variance Sr. No. Name of the Company SL - Operations ML - Operation Total 1 DHL UPS Fed Ex Ryder Nippon APM TNT Total Count Average STDEV Variance Table 5.21 Analysis of Operations Domain at Logistic Industry in Foreign v/s Indian Companies As shown in the table, the highest agreement level of BI Model at Operations Domain of Indian LOGISTICS Companies is achieved by Patel Logistics with the score of 78 where as in foreign LOGISTICS Companies it is achieved by three companies namely TNT with the highest score of 78. Apparently, this shows that there is no significant difference at an agreement level of BI Model in Indian and Foreign LOGISTICS Companies at Operations Domain and after conducting T Test we can conclude as follows: 5.52

53 H0: There is no Significant Difference in the Agreement Level of BI Model in Indian LOGISTICS Companies At functional domain of Operations. H1: There is a Significant Difference in the Agreement Level of BI Model in Indian LOGISTICS Companies At functional domain of Operations. T Test Table Variable 1 Variable 2 Mean Variance Observations 7 7 Hypothesized 0 Mean Difference df 12 t Stat P(T<=t) one-tail t Critical one-tail P(T<=t) two-tail t Critical two-tail In a T test for a 95% confidence level, if the significance level is greater than or equal to 0.05 then it signifies that there is no significance difference between implementation of BI at Top level of Management in Indian companies and foreign companies at Logistics Industry. From the T test Table we can derive that a two tiled significance level of has been achieved. This means the T test is showing no significance difference in agreement level of BI implementation at Operations Domain of foreign viz-a-viz Indian LOGISTICS Companies. Hence null hypothesis is Accepted (T cal is Less than T tab) because T 5.53

54 Cal = is less than T tab = So, we can conclude that at 95% confidence level there is no significant difference in an agreement level of BI Model at Operations Domain of foreign vs. Indian LOGISTICS Companies. 5.54

55 Analysis of Strategic domain at RETAIL Industry in Foreign v/s Indian Companies: Sr. No. Name of the Company Strategic domain Total 1 Reliance Big Bazar More RPG Easy Day Vishal Mega Mart West Side Sr. No Retail Industry Analysis Total Count 7 7 Average STDEV Variance Name of the Company Strategic domain Total 1 Shopper's Stop Walmart Carrer Four Metro AG Wool Worth Lobaly Bailian Total Count

56 Average STDEV Variance Table 5.22 Analysis of Strategic Domain at Retail Industry in Foreign v/s Indian Companies As shown in the table, the highest agreement level of BI Model at Strategic domain at Indian RETAIL companies is achieved by Big Bazar with the score of 43 where as in foreign RETAIL Companies it is achieved by Shopper s stop and wool worth with the highest score of 42. Apparently, this shows that there is a difference at an agreement level of BI Model in Indian and Foreign RETAIL Companies at Strategic domain but after conducting T Test we can conclude as follows: H0: There is no Significant Difference in the Agreement Level of BI Model in Indian RETAIL Companies At functional domain of Strategic domain. H1: There is a Significant Difference in the Agreement Level of BI Model in Indian RETAIL Companies At functional domain of Strategic domain. T Test Table t-test: Two-Sample Assuming Unequal Variances Variable 1 Variable 2 Mean Variance Observations 7 7 Hypothesized Mean 0 Difference df 12 t Stat P(T<=t) one-tail

57 t Critical one-tail P(T<=t) two-tail t Critical two-tail In a T test for a 95% confidence level, if the significance level is greater than or equal to 0.05 then it signifies that there is no significance difference between implementation of BI at Top level of Management in Indian companies and foreign companies at Retail Industry. From the T test Table we can derive that two tailed significance level of has been achieved. This means the T test is showing no significance difference in agreement level of BI implementation at Strategic domain of foreign viz-a-viz Indian RETAIL Companies. Hence null hypothesis is Accepted (T cal is Less than T tab) because T Cal = is Less than T tab = So, we can conclude that at 95% confidence level there is no significant difference in an agreement level of BI Model at Strategic domain of foreign vs. Indian RETAIL Companies 5.57

58 Analysis of Sales & Marketing domain of Retail Industry in Foreign v/s Indian Companies: Sr. No. Name of the Company SL - Sales SL - ML - Sales & Marketing Marketing Total 1 Reliance Big Bazar More RPG Easy Day Vishal Mega Mart West Side Total Count Average STDEV Variance Sr. No. Name of the Company SL - Sales SL - Marketing ML - Sales & Marketing Total 1 Shopper's Stop Walmart Carrer Four Metro AG Wool Worth Lobaly Bailian Total Count Average STDEV

59 Variance Table 5.23 Analysis of Sales & Marketing Domain at Retail Industry in Foreign v/s Indian Companies As shown in the table, the highest agreement level of BI Model at Sales and Marketing Domain of Indian RETAIL Companies is achieved by More and RPG with the score of 116 where as in foreign RETAIL Companies it is achieved by Shopper s stop with the highest score of 117. Apparently, this shows that there is a difference at an agreement level of BI Model in Indian and Foreign RETAIL Companies at Sales and Marketing Domain and after conducting T Test we can conclude as follows: H0: There is no Significant Difference in the Agreement Level of BI Model in Indian RETAIL Companies At functional domain of Sales and Marketing. H1: There is a Significant Difference in the Agreement Level of BI Model in Indian RETAIL Companies At functional domain of Sales and Marketing. T Test Table Variable 1 Variable 2 Mean Variance Observations 7 7 Hypothesized Mean 0 Difference df 12 t Stat P(T<=t) one-tail t Critical one-tail P(T<=t) two-tail t Critical two-tail

60 In a T test for a 95% confidence level, if the significance level is greater than or equal to 0.05 then it signifies that there is no significance difference between implementation of BI at Top level of Management in Indian companies and foreign companies at Retail Industry. From the T test Table we can derive that a two tiled significance level of has been achieved. This means the T test is showing no significance difference in agreement level of BI implementation at Sales and Marketing Domain of foreign viz-a-viz Indian RETAIL Companies. Hence null hypothesis is Accepted (T cal is Less than T tab) because T Cal = is More than T tab = So, we can conclude that at 95% confidence level there is no significant difference in an agreement level of BI Model at Sales and Marketing Domain of foreign vs. Indian RETAIL Companies. 5.60

61 Analysis of Operations domain of RETAIL Industry in Foreign v/s Indian Companies: Sr. No. Name of the SL - ML - Total Company Operations Operations 1 Reliance Big Bazar More RPG Easy Day Vishal Mega Mart 7 West Side Total Count Average STDEV Variance Sr. No. Name of the SL - ML - Total Company Operations Operations 1 Shopper's Stop Walmart Carrer Four Metro AG Wool Worth Lobaly Bailian Tota l Count

62 Average STDEV Variance Table 5.24 Analysis of Operations Domain at Retail Industry in Foreign v/s Indian Companies As shown in the table, the highest agreement level of BI Model at Operations Domain of Indian RETAIL Companies is achieved by Big Bazar with the score of 91 where as in foreign RETAIL Companies it is achieved by three companies namely Shopper s stop with the highest score of 79. Apparently, this shows that there is a little difference at an agreement level of BI Model in Indian and Foreign RETAIL Companies at Operations Domain and after conducting T Test we can conclude as follows: H0: There is no Significant Difference in the Agreement Level of BI Model in Indian RETAIL Companies At functional domain of Operations. H1: There is a Significant Difference in the Agreement Level of BI Model in Indian RETAIL Companies At functional domain of Operations. T Test Table t-test: Two-Sample Assuming Unequal Variances Variable 1 Variable 2 Mean Variance Observations 7 7 Hypothesized 0 Mean Difference df 12 t Stat P(T<=t) one-tail t Critical one-tail P(T<=t) two-tail

63 t Critical two-tail In a T test for a 95% confidence level, if the significance level is greater than or equal to 0.05 then it signifies that there is no significance difference between implementation of BI at Top level of Management in Indian companies and foreign companies at Retail Industry. From the T test Table we can derive that a two tiled significance level of 0.18 has been achieved. This means the T test is showing no significance difference in agreement level of BI implementation at Operations Domain of foreign viz-a-viz Indian RETAIL Companies. Hence null hypothesis is Accepted (T cal is Less than T tab) because T Cal = is less than T tab = So, we can conclude that at 95% confidence level there is no significant difference in an agreement level of BI Model at Operations Domain of foreign vs. Indian RETAIL Companies. 5.63